Christopher Smith from Travel Alberta joined the Strong Coffee Marketing Podcast to talk about compelling consumer experiences. In this episode, we focused on creating good offers and packages. What constitutes an offer or a package? We looked at the makings of good offers and packages, and what tourism operators can do to make their offerings more…

Keyword Strategy – Can your business do better? In the digital world, your business needs a killer keyword strategy to get the most out of your online advertising and PPC (pay-per-click) efforts. After all, potential customers are looking for your services daily, and the majority of them are using search engines in their effort. By being highly vis…

What’s that old saying, keep your friends close but your enemies closer. Uttered famously by Michael Corleone in 1974 classic The Godfather Part II this little pop culture cliche imparts a great mantra for business owners: know what your competition is doing and how they’re doing it. Keeping an eye on your competition has been a part of the busines…

The breakfast is ready and the beds are made, but how do you market your bed and breakfast? Bed and breakfasts have changed from the doily filled guestrooms and excruciating small talk over breakfast to an economical innovative way to spend some time in a new city and experience your destination with the help of locals. Bed and Breakfasts have also…

Brand Ambassadors are people who use and talk about your brand in a positive and relatable way, preferably, in front of a large audience. No matter how fantastic your product or service might be it’s hard to promote without the help of awesome word of mouth recommendations that come from customers that sincerely love your brand. With social media f…

So you have your social media profiles and blog all set up. The tools are in place for you to start feedings those machines with great content, but where do you start? Generating content ideas for your website’s blog or social media profiles can sometimes seem like an overwhelming task. Everyone understand the importance of blogging and content for…

Sometimes as a business owner you simply do not have the time and resources to execute grand marketing plans. Many entrepreneurs are left wondering how to maximize their efficiencies without necessarily breaking bank or devoting too much of the little time they have to improving the visibility of their business. You want to market your business but…

Instagram, Facebook, and Twitter are all great social media channels but which one’s right for your small family restaurant? That’s the million dollar questions isn’t it? Strong Coffee Marketing has put together a podcast to talk about the ins and out of Instagram, Facebook and Twitter when it comes to marketing your small family restaurant on soci…