Sharelle Grant guests to talk about: -Does creating "better" than already good programs really make a difference or differentiate you with general population clients? -Why she focuses on good principles of training -How she leaned into and had success with video based social media -How she developed an app and should you develop your own -Thoughts …

Christian Thibaudeau returns to talk about his upcoming speaking appearances: -We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference. And Christian shares his thoughts on: -Why he went back to doing more in person coaching and it's…

Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it. Dr Susie Spirlock is my guest to share a ton about: -how evidence based physical therapy has advanced -the problems with outdated methods -the appropriate use of passive treatments -the importance of loading exercise -the role of …

Vince Del Monte is an OG coach turned business mentor and joins the podcast today to share: -What he thinks matters before you worry about trying to scale your business -Why you need to start with a great product -A deeply personal and vulnerable story about where he got off track personally and professionally and how he righted the ship. You don't…

Dean Somerset returns as one of my most featured guests including episode #1 over 6 years ago. Dean shares: -Why training full time in person still fills his cup -Why he's creating career success resources for the gaps in traditional fitness career education -His mindset on long term payoffs vs obvious immediate benefits of effort and action -How h…

Rachel Henley has one of the most popular and fastest growing IG accounts in the fitness industry. Learn how: -She used a lead magnet to grow a 90,000 subscriber email list. -How social media and her list helped explode her business. -How knowing her metrics helps. -How she uses her authentic humour to attract her ideal audience. -Social media has …

Jaime Filer joins me in a discussion about focusing on how the other person can come out of an interaction better and why she so naturally approaches interactions this way. Jaime takes a selfless interest in others while knowing how to ask for opportunities that also provide value to the person she's asking. Please check out more of Jaime: https://…

Nick Shaw, co-founder and CEO of Renaissance Periodization guests to talk about: -How RP succeeded when it let Dr. Mike Israetel be his authentic self -How to navigate conflict with people online -The role luck plays in success -Dealing with rough patches -Getting comfortable with self promotion -and more --- Support this podcast: https://podcaster…

Mark Young has been long overdue for an appearance. Mark made a surprise appearance at my 2023 conference after a major health scare and painstaking road to recovery. Follow the tale Mark shares with Mark's trademark humour. Mark also shares his experience and wisdom from a lengthy career that predates the rise of social media. He shares how affili…

Dr Natasha Barnes joins to talk about: - her work coaching climbing athletes - important concepts in strength training that coaches should focus on, - How she runs her online programs and lessons for coaches in developing their own - Navigating fear of injuries with clients -Boundaries vs responsiveness -and much more --- Support this podcast: http…

Should you specialize in nutrition or training, or do both. Andres Vargas provides context and why he offers both for his clients. We also wade into the confusing realm of social media training, and talk about the fundamental that matter and the sensational stuff that doesn't. Plus much more. --- Support this podcast: https://podcasters.spotify.com…

Take a lesson from Tasha Whelan's kind, generous, and abundant mindset. Tasha is the consummate cheerleader for friends and peers all while working tirelessly to be successful leader, coach, and educator. Notice how Tasha tries to flip the questions and attention back on me during this fun discussion. We discuss where this comes from, the importanc…

Sean Madden joins on a special episode, lifetime #300. Going forward I will officially count all 300, including the original 150 with my good friend Dean Guedo as cohost. Sean talks about: - the growing popularity of MMA within fitness and in general -important training considerations for MMA -coaching a celebrity(someone I personally am a big fan …

Paul Revelia joins to talk about the impact of having like minded peers, role models, and kindred spirits close to him throughout his career. We talk about how Paul went from a 1 man show into hiring a team and what it's allowed him to do with his career. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support…

Today I’m joined by Shaina Garcia, an IFBB Pro competitor and coach based in Perth Australia Today you’re going to get: -The value of an IFBB pro card and if it’s enough to set you up as a coach -Why dedication and care for your clients works -Importance of relatability as a coach -Dealing with the pressure to maintain a certain look while balancin…

Today I’m joined by my friend and fellow T-Nation writer Tom Morrison. Tom is a strength and mobility coach from Belfast Northern Ireland who’s seen his YouTube channel grow to half a million. You’ll hear: Whether YouTube subscribers or instagram followers are more valuable How to leverage Youtube following How media growth has changed Tom’s career…

My friend and prolific public speaker Nicke Lambe returns to talk all things public speaking. We've seen a rise in interest among coaches to speak at events, share their experience and knowledge, and educate within the industry. Nick has worked on ways to teach thee skills to more coaches and presents a lot of insight you can act on right now and f…

Back from a short and unplanned hiatus, today Steve Kamb founder of the successful brand Nerd Fitness and author of Level Up Your Life joins to talk about how his brand niche found him. Steve shares a lot of ways his coaching philosophies evolved with a humble and engaging attitude. Steve shares how he's deeply focused on fostering intrinsic vs ext…

Eric Wong Kai Pun, the Director of Personal Training at Goodlife - one of the biggest gym companies in the entire world, joins to chat about whether trainers should still work within a commercial gym setting. We talk about the pros and cons, the valuable skills you can learn, and the difference in starting a career now in fitness vs 10-20 years ago…

Dr Sam Spinelli returns as part of a series featuring the presenters at my Oct 13-14 event in Edmonton, The Evolve Strength - Business and Coaching Conference. Sam shares what attendees can expect and his approach to both rehab and performance as different places on a spectrum of training stimulus, load, and intensity. We also talk in depth about t…

Logan Dubé returns in a candid discussion about challenging tour belief structures as a fitness professional. Logan shares the value of spending time in a traditional commercial gym model, but the importance of being able to break out of rigid thinking from this system. Logan also explains the early career focus on boundaries and how these can inad…

My friend Paulie Campbell shares wisdom and experience from his lengthy career on how his business has shifted with different seasons of his career. Paulie shares why he sees connection with others in the industry as valuable to his own career development. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support…

Funk Roberts brings his big energy from years of success on YouTube to this episode so share his experience building a strong audience and a massively successful business. Funk shares mistakes along the way but getting right with his brand by doubling down on the brotherhood and community of his clientele . --- Support this podcast: https://podcast…

Fitness entrepreneur Dan Go shares a masterclass in his philosophy and tactics on building his brand, his following across several social media platforms, and direction people to his newsletter. Dan shares his focus on large scale impact to help more people and the limiting beliefs that hold most people back, including himself in the past. We also …

Dr. Joey Munoz joins today to talk about navigating the polarizing and volatile battleground of online nutrition. Joey shares how he manages online bullies while not paying attention to what others are doing, and being focused on serving people with good information. Joey also shares a number of seemingly evidence based ideas and misconceptions pop…

Kyle Dobbs, founder of Compound Performance, joins to share why he works within both coaching of clients and education for coaches. Kyle dives into a lot of valuable and actionable tactics and minutes about your fitness career. There are a lot of great takeaways you'll use right away to pave a path to future success. --- Support this podcast: https…

Strong Magazine and Team Strong Girls owner Jennifer Van Barneveld is today's guest and Jennifer shares her mission in supporting women to "take up space", to "find their strong", and levelling up physically while celebrating the accomplishment. Jennifer shares how she build Team Strong Girls, and the process finding great coaches to build around. …

Aram Grigorian appears and shares his philosophies around serving others, being responsive and supportive, and of being transparent. Aram shares how his career has grown by being humble and helping others. We talk about how he put together his successful event The Real Coaches Summit and what he has planned for the next one March 11th and 12th in V…

My good friend Lee Boyce returns to talk about how to stay in fitness as a long term career on the gym floor coaching clients. We often see trainers leave for "real jobs", gravitate online, or think there are greater financial rewards in "business coaching", but Lee shares why he feels being an in person coach is a legitimate and viable long term c…

Generation Iron co-founder Edwin Mejia Jr. appears to talk about the legacy of media built by GI. Edwin shares his thoughts on how important it is for coaches to embrace video based media, and why genuine storytelling matters. We discuss the importance of attention as a scare resource now and in the future. Edwin also shares how he feels Generation…

Welcome to the newest episode with Eric Bach. Enjoy this discussion including what Eric means by meeting people where they're at. We explore the value of Eric's legacy as a long time T-Nation writer and how Eric is pivoting his media to shifting trends in media consumption. Eric explains the philosophy and tactics behind scaling your ability to pro…

Fitness Director of Men's Health, Ebenezer(Eb) Samuel appears to share how he navigated media creation and the invincible fitness professional identity while recovering from an injury. We dive into why "No one cares about your story" when you're looking to write for fitness publications and get featured on fitness media, and how to instead earn opp…

Michael Ranfone guests to share wisdom from 2 decades of coaching, gym ownership, and developing an online coaching business. Michael talks about getting the right clients to self select to your brand and business, by getting clear on building solutions for the person you want to serve. Michael shares his identity evolution from athlete to coach an…

Jason Phillips, founder of NCI and Coaching Con, makes his first appearance to shatter your limiting beliefs about the possible scale of your impact and the business you could create. Jason explains his goal to help 1 billion people and we challenge the attitudes and beliefs many fitness professionals hold. Jason shares why he believes specializing…

IFBB Pro and prolific educator Ben Pakulski makes his long overdue first appearance and shares how he approaches life and work with an endless desire to learn, grow, and push the limits of what he could do physically and in learning to help others. We share why Ben's abundance mindset led to breaking through some early limiting beliefs. Ben explain…

Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his …

David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matt…

Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent g…

This episode could have easily been titled "Mindset Mastery" but it fails to grasp the intelligence and depth behind this conversation with Kait Callahan. Kait is one of the most intelligent, knowledgeable, and articulate guests ever on the podcast, as she explores and challenges our fundamental beliefs systems and the emotional underpinnings of ou…

Kettlebell master and expect educator Marcus Martinez makes his long overdue appearance to chat about the key inflection points that led to his brand growth. Marcus shares how he navigates making kettlebells accessible to more people yet exploring the fun and creative side of their potential. We talk about how Marcus regular spends social time with…

I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits. Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhe…

Beth Feraco shares her experience hiring help and building a business off the back of social media success. Beth approaches her work from a place of "who can I help today", but has also embraced a willingness to "ask for help" herself. Beth shares tactics to get started and navigate social media growth, and how to leverage social media into systems…

IFBB Pro and gym owner Santana Anderson joins me to share how a strong community supported his gym through closures and led to a stronger business that supports and invests in its coaches. Santana shares how getting an IFBB pro card shouldn't be an all encompassing mission and how it doesn't alone guarantee career success. Also pay attention to how…

Eve Guzman and I both spoke at The Real Coached Summit in Las Vegas in March. Eve was the speaker who brought the most attendees because she mobilized the women in her community and mentorship to show up. Everyone had an amazing time. Eve shares how she battled obesity from a young age, lost the weight, pivoted from a science career in a lab, took …

Mike Doehla returns to answer the theoretical question: what would you do if you didn't need the money? Mike lives this discussion having sold the company he founded, Stronger U, and we talk about what are the options and future directions for Mike to continue to do what he loves, helping people. We talk about pricing your services, the right to ea…

Nick Shaw, CEO and co-founder of Renaissance Periodization(RP) returns to share how 2 personal trainers became the architects of one of the most successful and respected coaching and educational businesses in the fitness industry. We share nuanced thoughts on training online early in your career, the challenge and sometimes discomfort of building a…

Dr. Trevor Kashey joins me to discuss how he's able to focus on highest value and impact efforts by spending less time being forward facing with social media. Trevor and I devolve into a "intellectual journey" about the nature of the evidence based fitness industry and what ultimately helps the end user. Learn what Trevor means when he says "I care…

Dr. Christle Guevarra of Renaissance Periodization guests to deep dive into injury and recovery management for our clients. Christle emphasizes the importance of communication, keeping clients positive, and ultimately keeping them in the game. We talk about training strategies and if there's a practical limit to trying to progress while also trying…

Luka Hocevar returns to talk all about developing a personal brand and how it comes from "being of service" to others. Luka talks about how experience creates a lot of ideas for content. Luka also shares how his strong personal brand and experience allowed him to build his small group training program. Listen to this episode to get a discount code …

Dr. Dwayne Jackson guests to share wisdom from his extensive education and experience teaching medical professionals and more recently within the fitness industry. Dwayne shares why he approaches research and practice from a non-biased perspective. Dwayne shares info to help coaches with questions around chronic stress and its relationship with obe…