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Welcome to the Mumstyle Business Podcast, where we combine and honour AMBITION + MOTHERHOOD + WELLBEING. Stay tuned for interviews with successful women in business as well as practical, results focussed digital marketing strategies you can implement in your business today! Join Marketing Agency CEO, Business Strategist, Marketing Mentor and mumma of 3, Annelise Worn and discover how you can transform your business into one that supports and flows with your family and your life, not the othe ...
 
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show series
 
Hands UP if you feel like you’re spending TOO much time & money growing your biz?!! 🙋🏼‍♀️🙋🙋‍♂️ I see wayyy too many digital biz owners in one of 3 camps .. 1. FROZEN in comparison-itis 2. TRAPPED in client work that sucks the life out of them 3. FRUSTRATED doing all the things - with little return Enough is enough! Let’s talk about each of these - …
 
Do you ever get the feeling that if you stop peddling so hard and fast your business will sink? Well if you have one or more of these (super common!) 5 time and money leaks - you’re probably right. The good news? Once you’ve identified them - they’re super simple (and cheap) to fix. The key is shining the light on the blindspots you likely don’t ev…
 
The last 2 months have been a pressure cooker of change, ideas and Massive. Imperfect. Action. We launched the offer we've been cooking up all year (hello Freeceo!), hosted a TEDx event, and farewelled a bunch of longtime clients in order to make space for the new journey. I've had to draw on every lesson I've learnt in the last 6 years - and apply…
 
Work smarter, not harder they say. Great. Sounds perfect. But what the heck does that actually mean? Well in my world - it means knowing that marketing is the most important part of growing your business. It means simplifying. It means working on your business, not in your business. Again - vague terms right? So let’s chat about the actual tactical…
 
Do you believe the saying, you get out what you put in? I do. But with a caveat. You get the fruit of the seeds you plant. And in business, this is usually a season later. We see the fruit of our actions 90-120 days after we implement them. Questions that have been coming up in conversations over the past few weeks have been about investing in your…
 
In today’s episode of the Mumstyle Business podcast, I sat down with Rosie Shilo. Many of you will know this lovely lady as a uniquely authentic thought leader in the VA space. She’s a well-respected Aussie powerhouse in the industry. Since creating this thriving and ever-growing network for Virtual Assistants, Rosie Shilo has become one dedicated …
 
12 lessons from a decade in leadership Recently I’ve been asked to share my story. Truthfully, I’ve felt uncomfortable doing that. It felt self-indulgent. So here, instead, well in alignment with - are 12 lessons I’ve learned along the way. This is the good, the bad, and the ugly of business. Coming at you real and raw, unfiltered in a live IG so I…
 
Often we minimise the importance of our offer. More than being just your product - your offer is the cornerstone of your entire Business. It determines who you work with, what you do, and what you get paid. It determines how you live your life. Let me explain. Your day-to-day life is determined by your actions. Your actions in your business are the…
 
Harsh truth. We choose how we feel. We decide what we let each interaction and each moment mean. We decide how those things affect our attitude, the words that come from our mouths, and the actions we take. We are in charge of our energy, our reactions, and therefore our day. Often we have this grandiose idea of what our ideal life will look like. …
 
At the very foundation of all your marketing sits your branding. Unfortunately, branding in itself is misunderstood. Some think it's not important. Many think it's their logo and colours. The truth is, it's crucial to gaining and maintaining trust. It's your brand personality, and my guest on the podcast today Jen Bowers likes to say it's what peop…
 
Imagine this ... Your ideal client sees your pre-scheduled social posts or ads and lands on your website. They’re hit by a super clear message that speaks directly to them. They opt in for a valuable resource and receive an automated email sequence with invitations to book a call. Confirmations and reminders are sent after the call is booked, plus …
 
Perfectionism can rear its ugly head in so many ways. Recording and recording that reel Not reaching out to potential clients because your website's not perfect Late nights overthinking each and every word on your new freebie Holding back from making your site live because it's just not quite right yet Ultimately, it keeps us stuck. Join me for a c…
 
Showing up on IG, doing your reels, posting a few times per week, emailing your list annnnd ... you're getting the same dozen likes from your peers and friends - and little else? Is this you? Ask yourself... are you putting your content out to the same X number of people who've been following you for months? Or are there new people in your ecosyste…
 
What I love most about the Mumstyle Business Podcast is that I get to interview incredible women from all walks of life, doing amazing things. This week I have Beth Hodson from Kids Love to Cook on the show. Beth has a long career as an entrepreneur across serval industries and candidly shared some of the biggest lessons from her journey. If your b…
 
When we're busy, it can be so easy to forget that what we put in our bodies affects the way we feel. Food is both fuel and medicine. What we eat (and do not eat) influences not only our shape but our energy, our complexion, our sleep, our gut health and so much more. Because most of us eat 3 or more times a day, for the most part we've desensitised…
 
What would you say if I told you that 90% of success is related to mindset? Sounds crazy to think that all the strategy, all the tactics, all the networking and content, and other stuff we do are only responsible for 10% of the results - but I think it's true. Without a strong mindset, we simply don't show up how we need to in order to get what we …
 
What’s the place that you can post and months later your content is still circulating? Pinterest! In this week’s episode, I chatted with Kylie Lewis about the benefits of Pinterest and we seriously dug in deep. If you’ve ever been curious about Pinterest and how or if it might work for your business - don’t miss this episode! Kylie shares the nitty…
 
Are you ghost-walking through life? Stretched, barely present, and overwhelmed? My guest on the podcast this week is mama coach, Alena Turley. If you're a mumma and a business owner, you need a sprinkle (or a big splash!) of Alena in your life. Her holistic wisdom is magical. Alena Turley, is an award-winning educator, podcaster, and martial artist…
 
Do you run your business, or does your business run you? Is your day dictated by phone calls and emails? Or do you decide what projects you work on and when? The CEO schedule was first introduced to me by a mentor, Kelly Roach. It’s the concept of designing your week to include the most important tasks at whatever stage of business you’re in: from …
 
It's time!! It's time to look at the numbers. Now before you run and hide your head under the covers, listen up. Every 3 months, just 4 times per year, you need to raise the hood of your business and take a look at what's going on. Why? Because if you're running up the hill and are off course, you're not going to end up at the top. So block 1 hour …
 
If you've ever felt - meh - about your life, your business, or your (fill in the blank) this one is for you! I'm so thrilled to be able to introduce you to this incredible woman, Dante Amato. Dante is a coach who works with women on full-life expansion. In this wide-ranging conversation, we talk about self-sabotage, embodiment, healing and manifest…
 
At every stage in our business, to get to the next level, we need to show up differently. Doing things in a new way takes courage. It means doing it scared. So it takes courage and confidence. Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003 Brought to you by FreeCEO The All-In-One Marketing …
 
What starts as full force passion for our business, striving for excellence and growth - can end up catapulting us in the other direction. Resentment. Stress. Late nights. Snappy. Unfulfilled. The worst part? Those we love can bear the brunt. It's such a pervasive issue that I reached out to expert Jessica Read to discuss how we can manage stress, …
 
Feeling like your income doesn't match your effort? Burnout and dis-satisfied? Overworked and underpaid? Feeling like the world's best-kept secret? It might be one of these 3 things. Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003 Brought to you by FreeCEO The All-In-One Marketing Automation…
 
Business is the biggest personal development of all time! Do you agree?? If we're doing it right - we're going to grow and evolve. For some of us, that means our business begins to feel constricting and too small. We can outgrow the confines of what we created. Making changes in our business can feel scary though. It may mean saying no. It may mean…
 
If we want more, we need to step up. Easier said than done. What does this really look like? It looks like doing different things. Thinking differently. Asking better questions. Choosing our attitude. Conquering self. Join me for a conversation to stretch your thinking around this topic. And maybe your actions too. Here's the link - https://podcast…
 
Emotions and business. Are they welcome? Not welcome? Appropriate? Not appropriate? Unavoidable? Destructive? Let's talk about it. I used to think that emotions had zero place in business. I was go go go on the 'to do' list without stopping to check in with how I felt. I thought emotions made me weak. I thought emotions would hold me back. My appro…
 
To truly step into our role as CEO - we have to show up differently. It takes cultivate the attitude and skills of this new identity. Ultimately it comes down to the small decisions we make everyday. The habits we intentionally choose. Tune in to discover the CEO habits you can thoughtfully input into your day, starting today. Here's the link - htt…
 
Our business should be your vehicle to freedom, not your prison. But for too many of us, we can get stuck in the busy work. Client projects. Fighting fires. Staff absences. Endless meetings. The never ending content creation hamster wheel. Guess what - as CEO, you have the power to turn the car around. You have the power to claim back the freedom y…
 
Comparison - it comes in many forms. We can look at other people's success, their progress, their house, their clients and think - WHY does she have it all together and I don't? I used to do this too. But a few years ago I realised 3 things. I needed to run my own race. Perfect isn't the goal. She doesn't have it all together. Struggling with this?…
 
Unpopular opinion ... Most people I know that are getting started spend way way WAY too much time on their website. Yes, your website - done right - shows you are an authority in your space and helps you grow faster. But ultimately, too much focus can be placed here, instead of building relationships (where the real income is). How do I know? I gre…
 
Business is about relationships. Especially if you're a business providing a service to another business. It's NOT about how many followers you have on IG. It's not about how many emails you have on your list. It's about people. You'll build your business quicker than you ever realised when you prioritise connection over ego metrics. So who do yo0u…
 
I have to admit, when I first heard about 'self care' as being an important part of the entrepreneurial journey my first thought was, yeah sure it's ok for them - they've got the revenue and momentum to be able to afford the time off. It was only by personal experience of reaching burnout that I got the memo. You MUST look after yourself. It's not …
 
'No one will do it as good as me.' This is the main complaint I hear when people push back about hiring. It's simply not true. However, maintaining quality when you hire a team IS a tricky balance. In this episode, we're going to cover the 3 step process of onboarding a team member - Training, Mentoring and Coaching. Here's the link - https://podca…
 
Every role I've ever had has led back to empowering women - so I was thrilled to interview Samantha Nelson. Samantha's passion is women's empowerment and organizational cultural branding. Currently, she is a doctoral student at Vanderbilt University's Peabody College studying leadership and learning in organizations which complements a Master's deg…
 
When was the last time you took time off? Really took time off? For many freelancers - it's been longer than perhaps they'd like to admit. If you're feel like you're stuck on the metaphorical hampster wheel in your business - listen to this episode. We're talking really, practical strategies to help you unravel yourself form your business - and tak…
 
Feel like you need to be producing mountains of content? In a content driven online world, strategy is often a missing piece. If you’ve ever struggled with content, felt lost, overwhelmed or purpose-less - this one’s for you. I spoke with Mel Daniels of Meld Business Services. Mel Daniels is a Content Strategist and Coach who loves to understand ‘w…
 
Elegantly merging motherhood and business. Is it even possible? As a mumma of 4 under 10 - I'm in the thick of it. Tune in now! Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003 Brought to you by FreeCEO The All-In-One Marketing Automation platform for service providers.Ready to say ‘See ya!’ …
 
Let's talk abut collaborations. Some are no brainers. Some are scary uplevels. And some you might write off. Like working with the 'competition'. Although the 'collaboration over competition' meme is cute - and you might even like or share it ... does it actually translate to movement in your business? Are you really willing to go there? And if not…
 
5 figure months don't just happen without strategy. Planning and work and working the plan. Then once you get there, how do you make sure it's not just a unicorn month? How do you get repeatable results so you can plan the growth of your business with confidence? Let's talk about it! Here's the link - https://podcasts.apple.com/us/podcast/mumstyle-…
 
6 incredible stories over 6 days. Virtual Assistant Stories Today, I'd like you to meet Kylie Lewis She's your pin loving, social savvy, organisational queen! Mumma Bear to her two wee munchkins, who are the reason she's here today! After a certain major event turned her “back to work” plans upside down, she had to get creative on how she could hel…
 
6 incredible stories over 6 days. Virtual Assistant Stories Today, I'd like you to meet Petra Wilmering With her passion as a doer, strategist and technical unicorn, your established online coaching business will take off and scale beyond your comfort zone directly into your genius zone. Petra's superpower is to organize the strategies and processe…
 
6 incredible stories over 6 days. Virtual Assistant Stories Today, I'd like you to meet Kara Stokes She's a business owner and mum of three kids, She looks after herself by doing yoga and weights sessions. Sara's happy place is the beach, floating on the ocean rejuvenates her soul. She chose her niche because she loves working with brands who suppo…
 
6 incredible stories over 6 days. Virtual Assistant Stories Today, I'd like you to meet Sasha Eburne. After working in the corporate world, Sasha decided to branch out on her own as a professional Online Business Manager. With over 20 years of business management experience, she's based on the Gold Coast, Australia, but have worked with clients fro…
 
6 incredible stories over 6 days. Virtual Assistant Stories Today, I'd like you to meet Joanna Predo. Joanna is a wife of one and a mother of four. Dissatisfied with $8 per hour, she started her first business teaching piano. She marketed it herself, created and written ads for school newsletters and the community noticeboard, and came up with an e…
 
One of my biggest passions is sharing stories of women forging their own path in business and in life. Women pursuing motherhood and ambition simultaneously. We all do this so differently & I find it incredibly inspiring and comforting to know that there's no one right way to juggle all the different pieces. We can learn so much form each other - e…
 
So many women I work with have a goal to earn 6 figures in their business. Don’t get me wrong - it’s a great goal. If it’s yours. In today’s episode we explore the truth about wanting 6 figures - and how we can think about this differently. We question: What’s your goal really? What is our operating reality when it comes to business growth? What do…
 
The End Game: What does Freedom actually mean to you? We started our business for freedom - but are we actually living that? Truly? Because we do get to choose - but often we choose to say yes when we'd rather say no. So. What's your end game? And are you really walking towards it? Let's explore! Here's the link - https://podcasts.apple.com/us/podc…
 
Does the thought of marketing make your head hurt? Let’s streamline and simplify! Ask yourself these questions and you’ll have a super streamlined marketing plan you can move forward with today! What do people need to KNOW and THINK and BELIEVE about you in order to say YES to your offer? E.g. That outsourcing will save them money? That you have wo…
 
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