Welcome to the very third episode of BriightCast Season 3. In this episode, Rob, Jess and Drew are joined by copywriting author and all-round copy legend, Andrew Boulton, to discuss the power of copywriting in marketing and why it's still your best bet to memorable marketing. The episode is full of industry insights as well as a look into the copyw…

Welcome to the very second episode of BriightCast Season 3. In this episode, Rob and Drew are joined by marketing legend Joe Glover from The Marketing Meetup to discuss the power of community building and whether businesses should create one for their organisation. The episode is full of industry insights as well as a peek behind The Marketing Meet…

Welcome to the very first episode of BriightCast Season 3. In this episode, Rob, Drew, and Jess delve into the trends they think will be hot and explore how they'll impact your marketing in 2024. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified cu…

Welcome to the very thirteenth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess delve into the importance of creating unforgettable endings. They explore why it's important for campaign success as well as how you can create one for your campaign. As always, the team will catch you up on studio life, their latest projects and the…

Welcome to the very twelfth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess discuss the importance of having an appropriate marketing budget for your campaign. Within the episode, they look at the recent success of Barbenheimer and what lessons can be learnt from their marketing success. As always, the team will catch you up on…

Welcome to the very eleventh episode of BriightCast Season 2. In this episode, Rob, Drew and Jess talk about the importance of prioritisation in marketing and how it's crucial to maximise your efforts, especially when your marketing is in-house. As always, the team will catch you up on studio life, their latest projects and their own marketing effo…

Welcome to the very tenth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess explore the principle of the 50 milliseconds rule and how to make those milliseconds count. Exploring how and where people's opinions could be tarnished and what steps you should put in place to make a good impression, immediately. As always, the team wil…

Briight are back in the hot seats for the very ninth episode of BriightCast Season 2. Within this episode, Rob, Drew and Jess compare short-term wins vs a long-term marketing strategy. They explore the dangers and advantages of short-term wins for your business and how implementing a longer-term plan will be the best thing you do for your marketing…

In the very eighth episode of BriightCast Season 2, Rob, Drew and Jess discuss how you can break out of a creative rut - like they have done many, many times. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts, and Dan talks about the latest shoots he’s been working on. Love what you listened…

In the very seventh episode of BriightCast Season 2, Rob and Drew are joined by Briight’s production wizard, Dan, as they discuss how listeners can up their production and produce better quality videos. Within the episode, the team explore numerous tips, including set dress, audio, lighting and camera equipment to ensure your video content is top-n…

In the very sixth episode of BriightCast Season 2, Drew returns to join Rob and Jess in their discussion on personalised marketing. The team explore the good, the bad and the ugly of how businesses have used personalised marketing and how you can implement personalisation to your strategy. As always, the team will catch you up on studio life, their…

In the very fifth episode of BriightCast Season 2, Rob and Jess are joined by Briight's senior designer, Ben, to discuss the importance of having a strong visual identity. Within the episode, the team discuss what a "visual identity" is and ways you can improve yours to build a strong base for your content. As always, the team will catch you up on …

In the very fourth episode of BriightCast Season 2, Rob and Jess are joined by one of Briight's editors, Charlie, to discuss the rapidly changing world of content creation. The team explore how content is changing, the way platforms are adjusting to support these changes, and why your business needs to keep up to date (or do you?) As always, the te…

In the very third episode of Season 2, Rob, Drew and Jess look at some key reasons why your marketing content is failing. The team explore common problems as well as how to address them to ensure your content is fit to smash your marketing goals. As always, the team will catch you up on studio life, their latest projects, and their own marketing ef…

In the very second episode of Season 2, Rob, Drew and Jess look at one of the biggest paid marketing streams currently in the industry. The team explore the pitfalls of influencer marketing and where businesses need to be careful, as well as the benefits and how you can implement it into your marketing strategy. As always, the team will catch you u…

In the very first episode of Season 2, Rob, Drew and Jess look at the importance of a video marketing funnel and how your business can use one. They walk you through each stage of the funnel, giving examples of types of videos that would appear in each stage and how these video help nurture your audience into leads. As always, the team will catch y…

In the very thirteenth BriightCast episode, Rob, Drew and Jess look at their favourite Christmas ads and discuss what we can learn from them - including tips for SMEs. Within the episode, the team give tips and tricks on what to do with your marketing around Christmas and how to make the most of your holiday budget. As always, the team discuss what…

In the very twelfth BriightCast episode, Rob, Drew and Jess take a look back at 2022 and look at their favourite projects and memories from the past year. The team also discuss how to kickstart your 2023 with a killer marketing strategy and how to prep for the year ahead. As always, the team discuss what they’ve been up to in the studio this week, …

In the very eleventh BriightCast episode, Rob, Drew and Jess look at the good, the bad and the ugly of ethical marketing campaigns. With this year's world cup in full swing, the team look at popular campaigns launched for the world cup, Toms #WithoutShoes campaign and other well-known ethical campaigns to help businesses know how to implement ethic…

In the very tenth BriightCast episode, Rob, Drew and Jess look at the importance of refreshing your content. Within the episode, they look at when you should revitalize your website, showreel and branding to ensure they're on-brand and up-to-date while utilising your market budget. As always, the team discuss what they’ve been up to in the studio t…

In the very ninth BriightCast episode, Rob, Drew and Jess discuss the importance of refining your marketing message. Within the episode, they outline the dangers of mixed messaging and explore easy ways to ensure your message is clear and simple. As always, the team discuss what they’ve been up to in the studio this week, catching you up on their l…

In the very eighth BriightCast episode, Rob, Drew, and Jess look at how to market serious companies and topics. They take a deep dive into the importance of correct positioning and give their top tips to marketing weighty topics. As always, the team give you a peek behind the Briightified curtain and discuss insights from inside a visual marketing …

In the very seventh BriightCast episode, Rob, Drew and Jess discusses what they've been up to in the studio, including tight client deadlines, onboarding clients and a new sales pack. And this week the team take an in-depth look at the topic of budget, explores the importance of budget and gives advice on the all-important question: "How do I ask m…

In the very sixth BriightCast episode, Rob, Drew and Jess look at Marc Jacobs' Perfect ad, a genius production method called Frame Remapping and how Rob jumped in on a last-minute shoot to help a client. Throughout this Halloween special the team share industry insights into how you can share content consistently and overcome common sticking points…

In the very fifth BriightCast episode, Rob, Drew and Jess discuss if TikTok Now will last longer than Clubhouse, why we don’t pitch at Briight and a last-minute shoot that Rob had to do solo. The team also look at swearing in marketing, if it’s needed and how businesses could use it wrong. As always, the team discuss what they’ve been up to in the …

In the very fourth BriightCast episode, Rob, Drew and Jess look at counter-intuitive consideration windows, how to avoid project drag and submit their own auditions to become Tesco’s new self-check-out voice. In this week's main topic, they take a look at creative AI within marketing and content creation (including some creepy examples from Rob) an…

In the very third BriightCast episode, Rob, Drew and Jess look at the ABCDs of storytelling, Sheba’s side marketing tactics and how much verisimilitude can impact your content. And this week the team takes a deep dive into ways to tell existing clients about your other services and why you shouldn’t be “too British” about it - an expensive mistake …

In our very first BriightCast Mini, join Rob, Jess and one of Briight's top talents, editor Joe Thomas, as they take you through what makes a great homepage video, how you can approach structure, pace and messaging, and how to get past the sticking points. Listen to their insights from recently shaping their own homepage video - and the hundreds th…

In the very second BriightCast episode, Rob, Drew and Jess look at OOH advertising, meme marketing and give a sneak peek of Drew's first ever podcast. There's an in-depth look at the new research and myths around attention spans and how to use attention spans to your power and stay omnipresent on social platforms. As always, the team discuss what t…

In the very first BriightCast episode, Rob, Drew and Jess look at Monopoly's new billboards, their new Nintendo Switch game trailer shot in the studio, and they answer one of the big questions in marketing: Where's the Funny? Throughout the episode the team share industry insights into how your business can inject funny into your marketing and wher…

Introducing BriightCast, each week you'll be joined by Rob, Drew and Jess as they give you a sneak peek behind the Briightified curtain.Autor: Briight