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This show is dedicated to helping you identify the belief systems, the mindsets, the very definitions that have held you back and then help you break through those limitations to finally create the life you’ve been working so hard to achieve. From mindset to marketing and everything in between, we talk about it all.
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Success is a goal for many. But how do we achieve it? What does success mean? How do YOU define success? It is our goal to help you write you own definition. This weekly show hosted by Matt Lupi shares insight into the personal development journeys of many successful people across the world. If you are someone who strives for success, here you will find stories and tips on how you can get there!
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The Define Marketing Podcast

The Define Marketing Podcast

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Join hosts Martin and Tabitha Mills on The Define Marketing Podcast, where we dive deep into the world of marketing and website development tailored specifically for the Australian business market. Whether you're a small business owner, an entrepreneur, or a marketing professional, our podcast delivers actionable insights, expert interviews, and practical tips to help you navigate the ever-evolving digital landscape. From mastering WordPress web design and e-commerce strategies to optimizing ...
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Mike Speciale is the owner of Sett Studio, a real estate building company in Austin and Nashville. Mike is also a leader in the Austin community, and actively speaks out for what is right and wrong in today's society. In this conversation, Mike and I open off by discussing the political climate in 2024. This episode was recorded one day before the …
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Send us a text Unlock the secrets to a high-performing website with Martin from Define Marketing, who shares his expert insights on transforming your online presence into a powerful business asset. Learn how a well-thought-out website strategy can align with your business goals, cater to your target audience, and give you an edge over your competit…
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Send us a text Question everything. Not in a “fall down the conspiracy rabbit hole” kind of way, but in a “why on earth am I doing this?” kind of way. Living a life on purpose, an intentional life, requires a high level of self-awareness and presence. Only then can you question why you do what you do—not to uncover causality but to determine if you…
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Trip Ison is a speaker and the host of the Ain't Dead Yet Podcast. Trip has an incredibly inspiring story as he used to be addicted to drugs and alcohol. He had a stable career but found himself unfulfilled, unhealthy and unhappy. On the night before his birthday, he looked himself in the mirror and had a conversation with himself. It was in that m…
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Send us a text Have you heard of "evergreen content" but aren't sure what it means? In this episode, we talk about what makes some content last a long time while other stuff is quickly forgotten. You'll learn why things like books, podcasts, and blogs can stay relevant for years, while trending social media posts don’t last as long. We also share e…
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Lexi Johnson is a fitness influencer and the owner of Lexi J Wellness, an online fitness community where Lexi hosts daily 28-minute online workouts for thousands of members across the world. Lexi is also a 1st Phorm athlete and was awarded 1st Phorm athlete of the year in 2023. Beyond that, she is a wife to her husband Brett, a community leader and…
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Send us a text Want to share your story without sounding too salesy? In this episode, we talk about how to connect with people on social media by telling your personal story. Learn an easy way to share a ‘before and after’ story that shows how your life changed thanks to a product, service, or experience. Whether you’re new to sharing or want to im…
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Send us a text In this episode, I share simple tips on how to get people curious about your product or service through social media posts. If you've ever felt stuck or unsure of what to say, this will help you learn how to grab attention without sounding salesy. I cover two key tips to make your posts work better: Keep it short – More words give mo…
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Diego Ojeda is a realtor in Austin, TX. He is most well-known for his videos where he asks wealthy people in Austin, "how much do you pay for rent?" and views their extravagent homes in downtown Austin. Diego took a sabbatical after high school to learn under his brother and educate himself about the ins and outs of content creation. He mastered hi…
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Send us a text Do you feel a high level of dissonance in life? Are you experiencing more and more disagreements? What if I told you that the amount of conflict you’re experiencing in your life is directly correlated to the amount of time you’re spending online? If we consider that our brains are super computers that take in without bias any and all…
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Send us a text Eckhart Tolle posted the following quote recently: “There’s a huge amount of suffering that is generated not by the actual challenges of life but by the fictitious problems that the mind creates.” In light of what’s happening in Western North Carolina with armed militias making direct threats towards FEMA employees aiding in relief e…
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Send us a text Can the unpredictable nature of social media jeopardize your connection with your tribe? Join me, Tab from Define Marketing, as we tackle the pressing question: Do you truly own your content? In a world where social platforms can evolve or disappear overnight, it's vital to establish a strong marketing foundation. We’ll explore the i…
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Send us a text In reflecting on the past two weeks and how things have unfolded since Hurricane Helene late massive destruction in its wake, I noticed three stages: - Relief - Recovery - Rebuild I realized then that we can follow this same framework through whatever challenges and adversity we face, big or small. This episode will give you tools to…
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Send us a text Because of Hurricane Helene and the historic devastation left in its wake, I was unable to release any episodes last week. And while I’m glad to be “back in the chair”, I have to admit I struggled to muster the motivation to think about anything other than the fallout of this unprecedented storm. But I did it. And honestly it has at …
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Send us a text When creating a vision and setting goals most people unknowingly paint an incomplete picture. In this episode I introduce you to the VISION PYRAMID©️ — a structured guideline for creating a more complete vision for your dream life. Why is this important? An incomplete vision will give you incomplete outcomes, or worse, no outcomes at…
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Send us a text This is the story of how I manifested our new puppy without even trying. Whether you know it or not, you’re already manifesting. Yep. Right now you’re manifesting every outcome in your life. So might as well manifest the outcomes you want right? Listen to this story and you’ll understand how. ============= 🔗Join our Facebook communit…
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Send us a text Don’t know marketing? Don’t want to become an influencer or content creator? Don’t worry! Despite what Maine people think, you can still use social media to network — in other words, you can make real connections and build genuine relationships on all these platforms. Wasn’t that the point of social networking to begin with? ======= …
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Send us a text Can repurposing your content truly revolutionize your marketing strategy? This episode of the Define Marketing Podcast promises to reveal just how transformative content repurposing can be. Join Tabitha as she uncovers the secrets to extending the life of your content and reaching broader audiences by presenting it in various engagin…
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Clint Riggin is a successful entrepreneur, coach and is now diving deep into his faith in seminary school. Earlier in life, he struggled with drug abuse, partying, hanging around the wrong people and suicide contemplation. It was when he surrendered his life to Christ when he began to see substantial change in his life for the better and a greater …
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Send us a text Ever feel stuck with no idea what to talk about? In this episode, I share exactly what to do when you hit a creative block and run out of content ideas. These 5 simple strategies will help you create a steady flow of relevant content to keep your audience engaged: 1. Address common challenges in your niche 2. Use keyword research to …
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Send us a text I’ve been listening to a lot of Star Talk podcast with Neil deGrasse Tyson (I’m a nerd like that) so the subject of General Relativity comes up often and as a result ends up on top of mind often. So I’ve been really thinking about how General Relativity really applies to all of aspects of existence — or at least reality as we experie…
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Send us a text Can video marketing really revolutionize your business and skyrocket your sales? Join Tabitha on the Define Marketing Podcast as she uncovers the transformative power of video content in your marketing strategy. From tutorials that position you as an industry expert, to behind-the-scenes looks that humanize your brand, and customer t…
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Lukas Pakter is the Founder of Squidhaus, a rapidly growing clothing brand nationwide. Lukas had the itch for entrepreneurship at a young age and starting seeking mentorship and personal development. He spent his college years taking classes, working a job, while also producuing hundreds of pieces of content every week, all while building businesse…
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Send us a text September 1, 2024 marked our two year anniversary here at ReDEFINE! In this episode we take a looked back at our origins and trace the myriad chapters and phases of our journey so far and the overarching lesson that threads through it all. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity…
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Send us a text Ever wondered how to create blog content that doesn't just fill space but drives real traffic and builds trust with your audience? Join Tabitha from the Define Marketing Podcast as she reveals the secrets to high-quality blogging that can revolutionize your marketing strategy. Discover how to use keyword research tools to pinpoint to…
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Brad Womack was The Bachelor two times, opened successful bars in Austin and Nashville, and is now focused on Fitness After 50. Brad is one of the most humble and genuine people I have ever met in my life. He is someone who has achieved so much in his life, but remains grounded and never comes across as too busy to help others win. In this episode,…
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Send us a text In this episode, I'm sharing my current reading list to inspire your next book choice! Whether you're looking to expand your perspective or dive into personal growth, these three books have something for everyone. "The Light We Carry" by Michelle Obama – A deeply relatable and practical guide to facing life's challenges, regardless o…
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Send us a text Is your email marketing strategy feeling a bit stale? Unlock the secrets to revitalizing your campaigns with our latest episode of the Define Marketing Podcast! I'm your host, Tabitha, and today we're uncovering the must-know tips and advanced strategies that will transform your email marketing efforts. From building a high-quality, …
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Danny Miranda is a community leader in Austin, TX and a top podcast host, with The Danny Miranda Podcast. He has hosted heavy hitting guests on his show such as Andy Frisella, Mike Posner, Alex Hormozi and many more. Recently, he shared his 75 Hard story on Andy Frisella's podcast, Real AF. Today, Danny is focused on creating content on Twitter, co…
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Send us a text In this episode, I talk about how growing your own food is a lot like starting your own business. Just like saving seeds from your garden can make you self-reliant, learning new skills and starting small in business can help you become financially independent. Today, many people realize that relying on a job for security isn’t as saf…
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Send us a text In today's episode, we're talking the power of efficiency! It's not just about working harder; it's about working smarter. Learn how to cut out distractions, stop overthinking, and focus on the actions that will really move you closer to your goals. I’ll share tips on finding the quickest and simplest ways to get things done, so you …
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Send us a text Ever wondered how a simple customer testimonial can transform your business? Learn how to harness the power of customer feedback and convert potential buyers into loyal clients. In this episode of Define Marketing Podcast, Tabitha unveils the secret sauce behind leveraging customer testimonials to build trust and credibility. From th…
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Kayla Lojas, aka Kaylofit, is a business owner, content creator and former bodybuilding competitor. She currently lives in Austin, TX where she focuses on creating content for herself and numerous brands she works for, such as Ghost and YoungLA. Her and her team and Authenfit facilitate massive results and transformations for people looking to impr…
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Send us a text In this episode, we're talking about prioritization. It's all about focusing on the projects that will make the biggest impact on your life. Sometimes, it's easy to get excited about new things and start too many projects at once. But jumping from one thing to another without finishing can leave you with a lot of unfinished business.…
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Send us a text In today’s episode, we dive into how to consciously define your life and avoid living by default. Are the activities filling up your day truly important to you, or are you doing them just because everyone else does? 🕒 It's easy to get caught up in the routine, but with only so much time in a day, it's crucial to prioritize what reall…
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Send us a text What if you could transform your social media strategy and build a loyal online community with just a few simple tweaks? Today on the Define Marketing Podcast, I'm Tabitha, and I'm thrilled to share my top tips for crafting social media content that truly connects with your audience. We'll unlock the secrets to knowing your audience …
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Matt Johnson is an ultra-marathon runner, content creator and coach. After completing several incredible fitness feats so far in his life, Matt sets out to run across the state of Texas starting October 1, 2024. The purpose of the race is to raise money and awareness for vetrans across the nation. Matt discusses the logistics behind the race, and h…
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Send us a text Today, I want to talk about feeling overwhelmed. We all have a lot going on, and it’s easy to feel like there’s too much to handle. When we get overwhelmed, we can shut down and just go through the motions, looking for distractions instead of focusing on what’s important. Over time, this can keep us from achieving our goals. I’ve had…
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Send us a text Ever wondered how much it really costs to build a website? Whether you're a budding blogger, a small business owner, or an entrepreneur aiming for a large-scale custom platform, this episode has the answers you need. Today, we dissect the myriad factors that influence the pricing of creating a website. From the DIY approach to hiring…
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Send us a text In this episode, we're diving into how belief is the key to achieving your goals and dreams. We talked about how belief is like the foundation for creating the life you want. There are so many things that happen in life that you can't control, but your beliefs are what guide your decisions. To make your dreams come true, you need to …
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Send us a text Can a well-optimized Google My Business (GMB) listing be the key to skyrocketing your local SEO? Join me, Tabitha, on the Divine Marketing Podcast as we explore this powerful tool. In this episode, you'll discover how completing all the essential information fields on your GMB profile—like your business name, address, phone number, w…
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Matt Worthington is a community leader in Austin, TX. He is the founder of Riser Network, which serves as a networking opportunity for individuals in Austin, TX to meet like-minded entrepreneurs, creators, fitness enthusiats and more. Matt started these events after he graduated college, coining them, "Austin's Most Successful Under 30". After maki…
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Send us a text In this episode, I revisit a talk I gave back in 2016 about achieving your goals. I discuss how belief is the core ingredient of success. I share personal stories and examples, like how every little thing that happens can lead to a big moment in your life. From building a hotel to catching a flight, so many things have to align perfe…
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In this episode we dive into the critical world of backup strategies. Join us as we explore the essentials of why every business needs a robust backup plan and how to create one that stands the test of time. We'll break down the core standards and elements of an effective backup strategy, including immutable backups and encryption, and the 3-2-1 Ba…
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Send us a text Transform your WordPress website into a lead generation powerhouse! Ready to capture more leads and grow your business? This episode of the Define Marketing podcast promises to equip you with five actionable tips to optimize your contact forms, strategically place them for maximum visibility, and simplify the user experience. Whether…
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Send us a text Welcome to another episode of the ReDEFINE Podcast! Today, we're talking about how to use yang energy in business, especially in network marketing. We’ll look at a Facebook post that says a mentor can tell if someone will be successful within the first week. We’ll explain why building real relationships and understanding people is mo…
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Send us a text Discover the secret to skyrocketing your engagement and conversions with powerful calls to action! Join us on the Define Marketing Podcast as Tabitha shares invaluable insights into creating CTAs that not only catch your audience’s eye but also compel them to take meaningful steps toward engaging with your brand. Learn about the impo…
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