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The Underdog Dentist Show - Voice of Dentistry is the First Dental Business and Dental Marketing Podcast from India by Dr. Gireesh Likhyani.⁣ Groundbreaking Ideas, Practical Business & Marketing Strategies. Something you mustn't miss.⁣⁣ Whether you are Starting Up or Practicing Dentistry, Learn about Advancements, Top Conversion Metrics in Dental Marketing, and Business from Dr. Gireesh Likhyani and Guests.⁣ Available on 15+ Platforms Worldwide with 7000+ listeners every month.⁣ You're sure ...
 
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show series
 
Understanding the Customer Acquisition Channels for Healthcare Brand The Most Useless Column in your Registrations Form is: How Did You Hear About Us? Simply because collecting data without taking any action around that is useless. When you don't really know what are all the Acquisition Channels, you won't be able to translate the data you are coll…
 
The Real ROI in Marketing for your Healthcare Brand 1. Understand the ROI of Social Media and Digital Marketing for your Healthcare Brand 2. How, What, Why and When of Goal Setting 3. Expectations with ROI Find all the answers in this Episode Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdog…
 
How to Set the Right Marketing Plan for your Healthcare Brand 1. Understand the Role of all the Acquisition Channels in Online Marketing 2. Inbound and Outbound Marketing Strategies 3. How to go about a particular Marketing Strategy 4. Making use of the Right Sequence Find all the answers in this Episode Cheers guys! Stay Tuned. For more updates, y…
 
Data-Driven Marketing Approach for your Healthcare Brand 1. Why Data-Driven Marketing Approach is necessary for 2022 2. What are the benefits of the Data-Driven Marketing Approach 3. and How you can leverage Data to Grow better Find all the answers in this Episode Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, …
 
Blunders while setting up The Marketing Budget for your Healthcare Brand How to finalize the Marketing Budgets for your Healthcare Brand Setting Up Goals to Generating Revenue from that. Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist Workshop - fd.underdogdentist.com Newsletter - d…
 
The Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 months In this episode we talked about: Dr Shruti's journey with Instagram Challenges she faced while starting up her practice and how she scaled her practice A few Questions Like: Are those followers real? What? You are getting patients through Instagram? I c…
 
The Importance of Brand Advocates and Advocacy in Marketing your Healthcare Brand The biggest reason brand advocates are so powerful is a single, five-letter word: Trust Why Brand Advocates are Important for your Brand? How to find our and label someone as your Brand Advocate? How to generate and convert people into a Brand Advocate? and much More …
 
2021 is here and we are going to change a few things about the podcast flow. We are introducing: Wednesdays - Dentistry Talks Fridays - Healthcare Business Sundays - Marketing in Healthcare and much much more. Tune into the Episode to find out more.
 
The Bandwagon Effect in Marketing and Advertising Why do we feel compelled to buy, when a friend gets something from a particular store? Why do we feel the need to re-share our friend's Instagram Story when they tag us in theirs? This can be explained by The Bandwagon Phenomenon Tune in to this episode and stay tuned for more in our next Season. Th…
 
Psychology of Clustering: How Mixing Things is NOT the Answer Rather one should focus on Clustering? Let's understand with an example, pay attention to this list: Rice Flour Tomato Butter Peanuts Lentils Potato Strawberries Duct Tape Hammer Assume this as your list. On your visit to the Super Market. You would prefer clustering these into groups wh…
 
Psychology of Anchoring: How we make decisions on the Comparative Values and how we ignore the individual intrinsic value of a product or service. I've explained the Anchoring effect in detail and how it can be both beneficial and may work against you. Here's one such example. Amazon in Normal Days: A Pair of Shoes, Rs 5,000 Amazon during Diwali Sa…
 
Psychology of Loss Aversion- Why we feel Sad MORE than Happy while losing and finding Rs 100 and how this can be used to trigger your subconscious mind What is Loss Aversion? How Brands use this tactic that bounds you to purchase on their terms? How you can learn from this and can trick people around you I've also talked about the positives and neg…
 
What is Reciprocity? and How brands can leverage this in increasing sales or their products and services. I have talked about why this happens. Why people feel compelled to return favors and more importantly how to go ahead with a value-oriented approach. I have explained a few tips and how you can leverage those tips in enhancing and leveraging th…
 
Psychology of Social Proof and User Generated Content - The Word of Mouth in the Online World - How to apply it in Dental Marketing for your Dental Business Power of People. This is what we forget to take leverage as a brand. This is where the whole idea of Word of Mouth comes into the picture. Social Proofs are a way to generate Word of Mouth in t…
 
Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business Scarcity induces impulse buying Scarcity can be deeply understood in 4 parts: 1 Exclusivity 2 Rarity 3 Excess Demand 4 Urgency The more we dig down deeper, the more we get insights from the data The best strategy is to breakdown what huge brands are doin…
 
The Mumbo Jumbo of why your prospects are not converting? Why are you failing in your Marketing Campaigns, MISERABLY? All of it comes down to the basics. Marketing Funnels in Healthcare Understanding the Basics of Funnels and how you can drive prospects to visit your Dental Clinic and more importantly how to scale up Dive into this Episode Cheers g…
 
Pricing Decoy - How Huge Brands Decide their Product Pricing and How you get tricked in buying what the brand wants. Decoy is something that changes or alters your process of thinking about something. Kind of making you fool. They say, Customer is the King and which is NOT true. Pricing Decoy is one way by which allows you to sell a particular serv…
 
The Bigger Question: Why Dental Finance and Dental Practice Management. How Dental Finance, its understanding, and its management plays an important role in deciding and defining the growth of your Dental Practice. If you are a Dental Practice owner, you must also know why Dental Practice Management is important and amongst the most crucial; becaus…
 
Importance of Color Psychology for your Brand. How colours play an important role in deciding the perspective of your brand in your audience or customers mind? What all emotions are generated by each colour and what is the importance of having a good colour scheme for your business? Why not Fuchsia or Magenta for your business as compared to Blue a…
 
Welcome to the Second Episode of The Underdog Dentist Show. In this episode, we've Mr. Arbab Usmani with us (He is the Co-Founder and CEO, UppSkill, New Delhi, India). We tried to breakdown some of the concepts in Digital Marketing and how we can leverage the same in Indian Healthcare Industry. A coalition of the Digital Marketing industry with the…
 
This is the very first session on The Underdog Dentist Show. I'll be talking about, what is this podcast about? Why I'm hosting this and what's in it for you? If you've any queries or if you want us to feature any topic you can contact us on show@underdogdentist.com If you want to listen to more such episodes, follow us on Instagram. Facebook and T…
 
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