In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,Autor: JTBD at Work by Alan Klement and Eric White

Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.Autor: JTBD at Work by Alan Klement and Eric White

The lifecycle of a JTBD can help you understand your customer’s struggle for progressAutor: JTBD at Work by Alan Klement and Eric White

Create breakthrough innovations by focusing on why instead of how.Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?Autor: JTBD at Work by Alan Klement and Eric White

In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.Autor: JTBD at Work by Alan Klement and Eric White