You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
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Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)
35:51
35:51
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35:51
Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie reveals her journey into the intricate world of pricing strategy and her two-decade-strong passion for the field. She gives us a candid look into the art of handling pricing objectio…
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The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)
35:18
35:18
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35:18
Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot roots and co-founder of Pricing SaaS. We get the scoop on how Rob transitioned from sales to becoming a strategy maestro at ProfitWell, and we explore the transformation from broad freemium offerings to c…
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When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)
30:47
30:47
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30:47
Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners joins us to share the secret sauce behind his SaaS success. Cameron highlights the fine art of crafting pricing models that resonate with customers and bolster the bottom line. From tackli…
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Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc)
35:59
35:59
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35:59
Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel back the layers of traditional cost-based models and reveal the intricate dance of value-driven pricing. As Karan recounts tales from his time in the automotive trenches, where static pricing was a mi…
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How we raised prices without pushback | Rob Merklinger (Influitive)
25:25
25:25
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25:25
Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We unravel the sophisticated journey of pricing strategy revamps, providing you with the blueprint for aligning your price points with the perceived value to your customers. Our discussion is peppered…
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How to deliver value before your customer buys | Kyle Poyar (OpenView Partners)
38:42
38:42
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38:42
Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey. As we walk through the evolution of pricing strategies, Kyle reveals the pivotal moments B2B software companies face as they transition from undervaluing their offerings to recognizing their …
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How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo)
31:08
31:08
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31:08
Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra, Chief Product & Technology Officer at W Energy is here to unravel the complexities of SaaS monetization. In our conversation, we dissect the art of aligning pricing models with both product lifecycles and mark…
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How our low friction model increased growth by 10X | Kirsten Moorefield (Cloverleaf, TEDx Speaker)
34:36
34:36
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34:36
How do the wizards of SaaS concoct the perfect pricing and packaging solutions? Marcos Rivera sits down with Kirsten Moorfield, Cloverleaf's co-founder, to uncover the secrets behind formulating products that pack a punch. Journey through the labyrinth of setting and tweaking prices in a space where personal assessments morph into coaching gold. Ki…
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2024 Anti-Predictions with CEO Marcos Rivera | Street Pricing
9:55
9:55
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9:55
Brace yourselves for a unique perspective as we navigate through the sea of predictions circulating out there. Amidst the cacophony of forecasts for the upcoming year, this episode diverts our attention to what won’t unfold in 2024. This is not just about offering contrarian views; it’s about providing valuable insights for B2B SaaS leaders, the tr…
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How we drove more enterprise value with pricing | Christian Nimsky (Vehlo)
31:35
31:35
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31:35
Ever wondered why some SaaS companies soar with their pricing strategies while others nosedive? Christian Nimsky, SVP of Product at Vehlo, joins us to unravel the enigma. Christian dissects the critical misjudgments that can plague pricing models—think overlooked customer engagement and misinterpreted buying processes. We navigate through his treas…
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Keep your pricing from going stale with experimentation | Pricing I/O Team - A Holiday Huddle
34:57
34:57
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34:57
Today we're diving deep into the realm of SaaS street pricing strategies. We've assembled a powerhouse panel with Aaron, Amit, Emily, and Peter from Pricing I/O, bringing a wealth of knowledge from their combined experience in B2B SaaS consultations. We're unpacking the complex dance of pricing adjustments — the critical choreography of balancing v…
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How I cracked the code and doubled MRR | Bill Wilson (Pace Pricing, SaaS Academy)
30:44
30:44
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30:44
What if you had the power to steer customer behavior with effective pricing strategies? Join us as Bill Wilson, CEO of Pace Pricing, unveils the intricate world of SaaS pricing. We journey through his experiences and expertise in implementing pricing changes, the unique impact of entitlements, and the art of communicating pricing to customers. The …
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How I used mystery shopping to find out we were too cheap | Hamzah Hafesji (Advanced)
25:42
25:42
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25:42
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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Why we switched to usage based pricing | Alyssa Higgins (CipherHealth)
27:16
27:16
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27:16
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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Why free was too generous and how we solved it | Miguel Dergal (Canva, PayPal, Bill.com)
30:08
30:08
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30:08
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
…
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Why we saw negative discounting when we switched to a platform play | Johnny Cheng (ClickUp, Marketo)
31:40
31:40
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31:40
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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How we went from data to discipline | Srinivas Somayajula (Tropic, Calendly)
28:41
28:41
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28:41
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
…
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How I increased my ASP by 5x by attracting the right customer | Emeric Ernoult (AgoraPulse)
28:05
28:05
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28:05
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
…
continue reading
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What we did to move away from “One Size Fits None” to increase our ACV | Arnab Mishra (Xactly Corp)
32:14
32:14
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32:14
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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continue reading
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CEO, Author, Entrepreneur and Slayer of Bad Pricing | Marcos Rivera (Pricing I/O, Vista Equity)
38:42
38:42
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38:42
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…
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Trump vs Hillary
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