Najlepsze podcasty z kategorii: Marketing Experts (2024)

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Chapter 17: Conversion Rate Optimization & Personalization 9:28

3d ago9:28

9:28

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 17. It is the third and last chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Conversion Rate Optimization & Personalization. CHAPTER 17: CONVERSION RATE OPTIMIZATION AND PERSONALIZATION Prioritizing betwe…

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Is the Party Over for SaaS? How SaaS Buying is Changing and Why Platforms are Winning -- with Eric Christopher 17:18

4d ago17:18

17:18

It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover. In this episode of Closing Time, Eri…

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From Pro Hockey To Pro eCommerce: Ben Sharf’s Journey To Innovating With Shopify 39:42

7d ago39:42

39:42

Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Ben Sharf, the Co-Founder of Platter. Platter is a game-changing company that's transforming how Direct-to-Consumer (DTC) brands optimize and manage their Shopify stores. Ben brings a fascinating background to his role, having been a Division 1 hockey player and an eComm…

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Scaling Success: Inside Scoop With Jason Wojo On Driving Multi-Million Dollar Growth 49:29

7d ago49:29

49:29

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media. Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively genera…

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Discussing Chapter 16: ’DATA AND PERSONALIZATION’ with Michael Bietenhader, Chief Consulting Officer at Nexum AG 52:13

10d ago52:13

52:13

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the second chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 16 is called ’DATA AND PERSONALIZATION'. This week’s guest is no-one but Chief Consulting Officer from the DACH based agency Nexum AG, Michael Bietenhader. Michael has extensive experi…

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🎉 100th Episode: The End of the Line for Cold Calling (& What's Replacing it) -- with Sam McKenna 21:47

11d ago21:47

21:47

Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing! In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cu…

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The Media Is Hungry To Hear Your Ecommerce Brand Story And Link To You With Chris Panteli Of Linkifi 35:22

15d ago35:22

35:22

Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining …

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From Vitamins To Victory: Bulu's Journey To Becoming A Fulfillment Powerhouse With Paul Jarrett 58:05

17d ago58:05

58:05

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their ear…

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Chapter 16: Data & Personalization 10:03

17d ago10:03

10:03

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 16. It is the second chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Data & Personalization. CHAPTER 16: DATA & PERSONALIZATION Is your data clean? How much data is needed to make personalization profitab…

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Crack The Code To Ecommerce Growth: Chase Clymer Shares His Toolbox For Success 50:06

18d ago50:06

50:06

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye. In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to…

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Community is the New Marketing: Using Internal and External Communities in B2B to Support Sales Growth -- with Simon Severino 15:33

18d ago15:33

15:33

How does fostering internal and external communities in B2B help drive sales? Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them. Join author Simon Se…

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Discussing Chapter 15: ’THE PREREQUISITES FOR PERSONALIZATION’ with Jesper Damsgaard, SVP Ecommerce at Pandora 48:07

24d ago48:07

48:07

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the first chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 15 is called ’THE BASIC FOUNDATIONS FOR PERSONALIZATION'. To help us getting to the bottom of this, I've had the opportunity to spend a really good time discussing matters with Jesper D…

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From Amazon To TikTok Shop: Expanding Your Ecommerce Horizons With Neil Twa Of Voltage DM 1:03:55

25d ago1:03:55

1:03:55

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires. With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global a…

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Why Insightly is the Best CRM for Manufacturing Business Moduflex | Customer Spotlight 13:28

25d ago13:28

13:28

Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or legacy systems to run their operations. Until a few months ago, Moduflex, a UK-based manufacturer, was among them. In this episode of Closing Time, discover why Insightly is considered the best CRM for ma…

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Chapter 15 - Prerequisites for Personalization: The Basic Foundations 13:27

1M ago13:27

13:27

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 15. It is the first chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: The Basic Foundations for Personalization. In the chapter we discuss the things that need to be in place in order for personalization to…

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The Future Of Generative AI Chatbots In Ecommerce With Ashu Dubey Of Gleen AI 30:21

1M ago30:21

30:21

Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I’m your host, Steve Hutt, and today we've got a thrilling episode lined up for you! Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that’s making waves in the ecommerce wo…

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Dreamers, Doers, and Drivers (Types of Leaders) – What They Are and Why You Need All Three in SaaS -- with Sangram Vajre 17:17

1M ago17:17

17:17

If you’re familiar with the 5 love languages, you know they are about how you love and want to be loved. Well, the dreamer-doer-driver model takes that concept to the office by clearly defining three types of leaders. It’s about how you lead and how people on your team need to be led. On this episode of Closing Time, join Sangram Vajre from GTM Par…

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Discussing Chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP Loyalty at Strawberry 58:57

1M ago58:57

58:57

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP of Loyalty at the Nordic hotel chain, Strawberry. It's a conclusive episode of the series - almost a season finale (except there will be a new season starting next Wednesday already) - as we're concluding…

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From Unknown Visitor to Loyal Customer: Littledata’s Conversion Strategies With Ed Upton 28:54

1M ago28:54

28:54

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics. Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, e…

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How to write sales email cadences that get opened (and replied to!) -- with #samsales' Kimberly Collins 17:47

1M ago17:47

17:47

If you’re still ‘feature dumping,’ we need to talk. It’s time to start writing sales email cadences that make an impact and generate a response. In this episode of Closing Time, we hear from Kimberly Collins, VP of Strategy at #samsales Consulting. The team at #samsales has unveiled a new playbook for email writing, and Kimberly is here to share so…

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The Ultimate Partner For Ecommerce Brands Navigating Asian Supplier Evaluation With Clara Chen Of V-Trust 23:44

2M ago23:44

23:44

Welcome to another episode of eCommerce Fastlane. We sat down with Clara Chen, Customer Service Director of V-Trust. We discussed the world of quality control and supplier evaluation in Asia. V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quali…

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Branding Your Way into B2B Buyer's Initial Consideration Set -- with Jess Cook 16:35

2M ago16:35

16:35

If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal. How can marketers create awareness ahead of the buying process? You guessed it, with branding. In this episode of Closing Time, Jess Cook from Island…

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Nimstrata's Secret To A 38% Conversion Boost With Google Cloud Integration With Sebastian Hooker 47:15

2M ago47:15

47:15

Welcome to another episode of eCommerce Fastlane. Today, we sat down with Sebastian Hooker, the co-founder and CEO of Nimstrata. In this episode, we're taking a closer look at how Nimstrata is transforming the landscape of product discovery with its advanced app blocks and seamless Shopify integration. If AI-driven merchandising and smooth search c…

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How Healthcare Business, NeuLine Health, Uses Insightly's HIPAA-Compliant CRM -- Customer Spotlight Edition 16:15

2M ago16:15

16:15

Running a successful healthcare business requires top-notch service and unwavering security. In this customer spotlight edition of Closing Time, Neuline Health CEO Frank Gray III shares how Insightly CRM's automation and customization capabilities empower his team to deliver best-in-class neurodiagnostic testing to healthcare providers and patients…

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Navigating A Cookie-Less World: Future-Proof Your Ecommerce Strategy With Ben Zettler Of Zettler Digital 44:16

2M ago44:16

44:16

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about l…

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Bonus Episode: Discussing The Moments of Truth and CDPs with Founder and CTO at Tealium, Mike Anderson 53:26

2M ago53:26

53:26

This week's episode of the 'Hello $FirstName' podcast is a BONUS episode and we'll be discussing Moments of Truth and the role of CDPs within Personalization. To help us become wiser on this topic we have Founder and CTO at Tealium, Mike Anderson in the studio. In this episode we cover the following points: Mike’s career and how Tealium was born be…

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To Win vs. The Status Quo – Your Talk Track for Selling to Buying Committees -- with Doug Landis 18:27

2M ago18:27

18:27

In today’s SaaS purchasing climate, you are more likely than ever to be dealing with a buying committee. And those committees are getting larger. What does that mean to a seller? And how does the size of the buying committee make selling against the status quo even more difficult? In this episode of Closing Time, Doug Landis of Emergence Capital ch…

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The Unexpected Hero In Ecommerce: Noibu's Game-Changing Error Fixing Platform With Dan Wardle 30:09

2M ago30:09

30:09

Welcome back to another insightful episode of eCommerce Fastlane, your pitstop for learning, growing, and thriving in the fast-paced world of online retail. I'm your host, Steve Hutt, and as always, thank you for tuning in. Today, in episode 322, we'll be diving deep into the high-stakes universe of eCommerce optimization with a very special guest.…

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Beyond the SKO: Future-Proofing Your Sales Approach -- with Challenger's Geoff Hendricks 15:47

2M ago15:47

15:47

Sales kick-off season is upon us. Whether yours is virtual or live and in-person, get ready to be inspired. Geoff Hendricks of Challenger joins Closing Time this week to share what he is hearing in the industry as the major SKO themes for 2024 – and the 2023 hangovers we’re still dealing with. You'll learn how to future-proof your sales approach be…

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Chapter 14 - Tying it all up in the Bowtie of Personalization 22:15

2M ago22:15

22:15

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 14 which brings further perspectives on how personalized a customer journey can be expected to become - even if you are an expert at it. Also we zoom in on how to work with control groups to measure value properly. CHAPTER 14: TYING IT ALL UP IN THE BOW…

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Dream To Domain: The Strategic Acquisition And Growth Of Couch.com With Alex Back 46:40

2M ago46:40

46:40

Welcome to another episode of eCommerce Fastlane! In today's episode, we sit down with Alex Back, the CEO and founder of Couch.com, to unravel his entrepreneurial journey and the fascinating story behind acquiring the Couch.com domain. Join us as we unpack into the intricacies of the online furniture market and discover how Couch.com has positioned…

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The Profit-Boosting Power Of Claiming Refunds On Late Deliveries With Matt Lessard Of Buster Fetcher 33:44

3M ago33:44

33:44

In this episode of eCommerce Fastlane, Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and how brands are claiming refunds for late package deliveries. Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of hol…

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Discussing Chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, Ex VP of Sitecore 51:21

3M ago51:21

51:21

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, the Agency Altola and Ex VP of Business Optimization at Sitecore. Lars is a published author within personalization and was one of the pioneers within onsite personalization…

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How to Personalize at Scale: Writing for the Masses vs. Writing to Doris -- with Ann Handley 18:03

3M ago18:03

18:03

Imagine a world where you craft each piece of content, every email, and all sales pitches with one specific individual in mind. Sounds time-consuming and unreasonable, right? But it's actually the approach used by businessman Warren Buffet as he writes his annual letter to shareholders. The letter is read by thousands, but written with one person i…

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Discussing Chapter 12: ’CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery 37:53

3M ago37:53

37:53

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 12 ’CONTENT PART 2: CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery. Pier has deep experience from CRM and Engagement through not only several years with HBO and Warner Bros Discovery but also from his time at Del…

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How to Optimize the B2B Buyer Experience and Improve Wins Rates in 2024 -- with SalesReach.io's Josh Fedie 20:36

3M ago20:36

20:36

B2B buyers now spend 80% or more of their journey alone before engaging with a salesperson. So, when they do finally engage with sales, they expect minimal friction, a great experience, and easy access to information to help them make a decision. This is why Josh Fedie founded Salesrach.io - to organize the sales process in a way that makes sense t…

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Chapter 13 - Personalization on Inbound Platforms 16:21

3M ago16:21

16:21

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 13 which concludes on how to deploy personalization tactics to inbound platforms such as websites and apps. Due to a slight mix-up of schedules, the intended discussion of Chapter 12 with Pier Luigi Spagna from Warner Bros Discovery will be next week's …

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How to Incorporate AI into Your Sales Process (& Avoid its Dark Side) -- with Ross Simmonds 17:47

3M ago17:47

17:47

The future of B2B sales is here, and it's powered by AI. As a salesperson, what features and functions of day-to-day AI do you need to be aware of? In this episode of Closing Time, Ross Simmonds of Foundation Marketing talks about the AI-powered features that salespeople can use today. Learn how to incorporate AI into your sales process, avoid the …

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Shopify Growth Secrets: Leveraging Intelligent Demand Planning For Success With Bahadır Efeoğlu From Fabrikator 38:15

3M ago38:15

38:15

Thriving with Shopify: Fabrikator Hosted on Acast. See acast.com/privacy for more information.Autor: Steve Hutt | Shopify Expert | eCommerce Expert

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Chapter 12 - Content Part 2: Content Feeds 21:55

3M ago21:55

21:55

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 12 which revolves about the role that content feeds - as in e.g. product recommendations and similar recommendations - play in the realm of personalization. CONTENT PART 2: CONTENT FEEDS Using content properties to group, sort, rank, filter, and mark Ge…

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How to De-risk the Purchase Process for Your Buyers and Avoid FOFU (Fear Of F***ing Up) -- with Dale Harrison 16:42

3M ago16:42

16:42

You've heard the saying, “No one ever got fired for buying IBM,” but do you know the psychology behind it? B2B sales reps often focus on how their solution is different, better, and has the latest features and functions. Buyers, meanwhile, are often fundamentally averse to anything revolutionary or innovative. Their professional reputation is on th…

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Bloomreach and Ecommerce Evolution: AI-Powered Personalization for Exceptional Customer Experiences With Raj De Datta Of Bloomreach 32:55

4M ago32:55

32:55

Welcome to another episode of eCommerce Fastlane! In today's episode, host Steve Hutt is joined by a special guest, Raj De Datta, the CEO and co-founder of Bloomreach. Together, they discuss the world of AI and its impact on ecommerce, sharing insights on how AI can enhance customer experiences and drive business growth. They discussed the challeng…

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Revolutionizing Customer Acquisition: SimplicityDX's Impact on Shopify Marketing Efficiency With Charles Nicholls 40:24

4M ago40:24

40:24

Welcome back to eCommerce Fastlane, where we're dedicated to helping entrepreneurs and brands thrive in the world of ecommerce. In today's episode, we're joined by Charles Nicholls, the co-founder and CEO of Simplicity DX, a company focused on reducing customer acquisition costs in the Shopify ecosystem while improving the overall customer experien…

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Winning Strategies: How AdScale's AI Tech Transforms eCommerce Advertising With Mati Ram 47:06

4M ago47:06

47:06

Welcome to another episode of Ecommerce Fastlane! In this installment, we deep dive into the world of ad optimization and AI-driven campaigns with Matty Ram, the CEO of AdScale. Matty unravels the evolution of their advertising techniques and the creation of AdScale to help brands enhance their ads with AI technology. We explore the platform's feat…

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Adjusting Your E-commerce SEO Strategy To Focus On Organic Revenue, Not Just Traffic With Andrew Maff Of BlueTuskr 25:09

4M ago25:09

25:09

Welcome to another episode of Ecommerce Fastlane! In today's show, we dive deep into the world of ecommerce marketing with our special guest, Andrew Maff, the founder and CEO of BlueTuskr. Andrew shares some valuable insights on the power of leveraging omnichannel marketing strategies for Shopify brands, and the importance of diversifying your busi…

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Stay Ahead of the Competition: Mastering Data Feed Optimization With Jacques van der Wilt Of DataFeedWatch 49:13

4M ago49:13

49:13

Welcome to another episode of eCommerce Fastlane! In today's episode, we dive into the world of data feed optimization with our special guest, Jacques van der Wilt from DataFeedWatch. Join us as we explore the importance of optimizing product feeds for different channels and how it can significantly impact your advertising campaigns. From the benef…

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Affordable Influence: How MavenReach is Democratizing Brand Awareness With Esther Kim 28:32

4M ago28:32

28:32

On today's episode of eCommerce Fastlane, host Steve Hutt dives into the world of influencer marketing with Esther Kim, the CEO of Maven Reach. Esther shares her insights and expertise in micro influencer marketing and how Maven Reach is changing the game for direct-to-consumer brands. She reveals the importance of authenticity and connection in in…

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Chase Harmer's Wishes: Crafting a New Narrative in Charitable Giving 31:38

4M ago31:38

31:38

In this episode of eCommerce Fastlane, host Steve Hutt welcomes Chase Harmer, founder of Wishes, a platform revolutionizing charitable giving and transparency in donations. Chase shares his entrepreneurial journey and invaluable lessons learned, emphasizing the significance of successful and replicable processes in business operations. He unpacks W…

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How To Offer Amazon Prime Style Shipping On Your Shopify Store With Manish Chowdhary Of Cahoot 48:20

4M ago48:20

48:20

In this episode of eCommerce Fastlane, host Steve Hutt welcomes Manish Chowdhary, the founder and CEO of Cahoot, an innovative ecommerce order fulfillment and multichannel platform. Manish shares the founding story of Cahoot and its mission to optimize commerce and save time and money for merchants and consumers. He discusses how Cahoot's technolog…

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Speed Sells: How Turbocharging Your Shopify Site Can Skyrocket Profits With Daren Limas Of Nostra 45:01

4M ago45:01

45:01

In this episode of eCommerce Fastlane, host Steve Hutt is joined by Daren Limas, VP of Nostra, to discuss the crucial topic of website speed optimization for Shopify brands. Nostra's pioneering Edge Delivery Engine is at the forefront of this discussion, with a focus on server-side optimization and its profound impact on site speed and user experie…

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