In the Season 9 finale of Mostly Marketing with Matt Wilson, Matt shares the story of the single best direct mail piece he's ever received—and gives credit where credit is due to the dealership that sent it. But here’s the kicker: that already-great mailer could have been even more effective with a programmatic display campaign from SilverBack Adve…

In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Costanza, Director of Programmatic at Silverback Advertising, to explore what truly makes ad inventory "good" in programmatic advertising. They dive into the role of The Trade Desk’s S&P 500 list, the use of premium versus open inventory, and why context matters in campai…

In this episode of Mostly Marketing with Matt Wilson, Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus” in marketing, based on The 22 Immutable Laws of Marketing. Along the way, they critique cheesy dealer…

In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to chat about how they decide where to donate their personal money—and how the businesses they've worked for choose their charitable causes. They share stories from the car dealership world and beyond, giving …

In the latest episode of Mostly Marketing with Matt Wilson, Matt is joined by special guest John Costanza to explore the critical role of friction in business interactions. The duo delves into how friction—any obstacle or hassle a customer encounters—can significantly impact customer retention and satisfaction. Matt and John emphasize the importanc…

Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)" with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the timeline for seeing results. Tune in now for a caf…

In the latest episode of Mostly Marketing with Matt Wilson, we start off by exploring the new Google DV360 announcement before pivoting to some stories about terrible customer service. After Matt and his co-host John get through complaining about bad customer service, they share some stories about good experiences they’ve had at CDJR stores before …

In the latest episode of Mostly Marketing with Matt Wilson "Gift Cards, Voicemail and Garbage Cans," Matt chats with David Hetzel, the General Manager of Fred Beans Ford of Boyertown, PA. This episode delves into customer interactions and first hand experiences shared by David, emphasizing the crucial reminder that customers always have a choice. E…

In the latest episode of Mostly Marketing with Matt Wilson, listeners join John Costanza, a Programmatic Specialist at SilverBack Advertising, as he immerses himself "In Market" for a new vehicle. By actively participating in the car-buying process, John aims to uncover friction points and gain firsthand insights into consumer experiences. Alongsid…

Ever had someone schedule a meeting and then not show up? In the latest episode of "Mostly Marketing with Matt Wilson," our host Matt shares his firsthand experience with with this. Matt dives into why this isn't just about flaky scheduling. It's about respecting each other's time.⏰ We've all been there, right? Someone pops into your day expecting …

In this episode of Mostly Marketing with Matt Wilson, Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, shares valuable insights on automotive e-commerce. From defining e-commerce to discussing consumer frustrations, he emphasizes the importance of seamless online-to-in-store transitions. Dave also touches on maximi…

In this episode of Mostly Marketing with Matt Wilson titled, "Responsible AI" we talk with and get to know, Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton. Together, we explore the ethical implications of AI through the lens of Greek philosophy, particularly Aristotle's principles. We dig into a responsible approach to AI across indu…

Tune into the newest episode of Mostly Marketing With Matt Wilson as we explore Practical AI with Harrison Andrews, Video Marketing Manager at AFL. We'll chat about the close collaboration between marketers and AI. Can AI replace people? We'll explore how understanding the brand, audience, and goals fuels hyper-personalized AI results, and how AI t…

In the latest episode of Mostly Marketing with Matt Wilson, titled “EV Adoption” we get to know, Jim Johnson, Vice President, Account Planning & Lead of Automotive Industry Solutions at VDX.tv. We talk about how marketing EVs is different from marketing gas powered vehicles. Is the dealer where the rubber meets the road for further adaptation of EV…

In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market. The question? Would you buy OTT advertising from a radio company? John Costanza, Programmatic Specialist, from SilverBack Advertis…

Tune in to the latest episode of Mostly Marketing with Matt Wilson, titled "Recalls, Cost of Business, and ZZ Top," where Matt shares humorous insights into missed dealership opportunities, unpredictable marketing shifts, and the enigma of ZZ Top fandom. Tune in for laughs and insights! Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast a…

In this episode of Mostly Marketing with Matt Wilson featuring Steve White, the CEO and Founder of Clarivoy, we dive into the complexities of marketing attribution. Together, we challenge absolute attribution and explore Clarivoy's innovative approach to tracing the entire customer journey. Gain actionable insights that reshape your understanding o…

In this episode of Mostly Marketing with Matt Wilson, titled "Are Thought Leaders/Influencers getting to be too much?" Matt is joined by the insightful Jim McCarthy, Founder and President of Jim McCarthy Voiceovers and a long-time friend. Together, they dive into the world of thought leaders and influencers, dissecting their roles and impact on the…

In this episode of "Mostly Marketing with Matt Wilson," I spill the beans on a cringe-worthy sales pitch I recently sat through. Join me as I dissect the missteps and missed opportunities that left me unimpressed. From awkward moments to missed cues, we break down the blunders that turned me off. Mostly Marketing with Matt Wilson is a bi-weekly-ish…

🎙️ In this episode of 'Mostly Marketing with Matt Wilson,' we dive into the world of marketing automation and its game-changing potential for franchisee owners. I had the pleasure of sitting down with Ryan Stackable, the CEO at Adplorer, to explore how marketing automation can be the secret ingredient for scaling up your business. From personalized…

In the latest episode of "Mostly Automotive Marketing with Matt Wilson," we break down the concept of a Customer Data Platform (CDP) and elucidate its potential significance for your dealership or agency. Our guest, Ilana Shabtay, Vice President of Marketing at Fullpath, provides valuable insights into this powerful tool and its transformative impl…

In this Episode of Mostly Automotive Marketing with MattWilson we chat about the #1 thing you can do to LOSE a sale. Guaranteed. People do it ALL the time and you for sure are losing a sale and a customer by doing it. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and d…

Looking for a competitive edge in the automotive market? Our interview with Immanuel Klaiber, Head of Subscription Pricing at FINN, unveils the untapped potential of vehicle subscription services for car dealers. Learn how FINN's subscription model can drive dealership growth, foster customer satisfaction, and redefinethe way cars are bought and so…

In this episode, we're diving into "The AI Overhaul: Unlocking New Possibilities for Auto Dealers." Get ready to explore the incredible ways artificial intelligence is revolutionizing the automotive dealership industry, from streamlining operations to enhancing customer experiences. Join us as we discuss the latest AI advancements and how they can …

In this Episode of Mostly Automotive Marketing with MattWilson we chat about the age-old paid search questions. To buy your own name ornot. There is much discussion in the marketing world about dealer name or brandcampaigns. Should you buy your own business name in your SEM advertising? Wechat about it and get the opinions of some industry experts.…

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It’s a frequent topic on this podcast, but in this episode we brough in a couple of experts. We’re joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on adver…

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about YouTube with THE YouTube guy in our industry, Jeff Hunter, known as General Motors Jeff. We also touch on the Netflix announcement about ads and complain a little about Kid Rock’s rhyming skills. Mostly Automotive Marketing with Matt Wilson …

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the NY Mets, ’60 Hour A Week Guy’ and have a conversation with Chad Graves, VP of Sales at Reunion Marketing. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and …

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the genius promotion for the horror flick ‘smile’, chat about a dealership review left on TikTok and Wendy Reeves from BDC Angels joins us to discuss training and the future of BDC’s. Mostly Automotive Marketing with Matt Wilson is a bi-week…

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about a few things going on in the automotive industry, and something going on in the world that needs to be addressed. We’ll chat about job hopping, being sold, handling customer reviews, redbull and pumpkin flavored stuff. Mostly Automotive Mark…

The Follow Up In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the follow up. It’s SO easy to NOT call someone back. The blow off is the easiest thing in the world. But it making the call THAT hard? We chat about something as basic as following up in this episode. Mostly Automotive Marketing with Matt Wilson is a bi-weekl…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the Cardboard Box Theory. It might be a theory Matt made up, but we’re not sure. Listen to find out what it is and how it can help you see the shopping experience at your store from your customers perspective. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish …

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Justin Searles Cold Calling Adventure. Justin is the VP of Sales at Think Ad Group and SALT Automotive. A couple months ago he announced on LinkedIN that he was going to walk in cold on a bunch of dealerships in one day. There are lots of things to learn from Justin’s adven…

In this Episode of Mostly Automotive Marketing with Matt Wilson we put a deposit down on a new Rivian…that sweet looking 100% electric pickup truck. Why? As a test to see what they are doing and see if we can learn anything from it. Follow along with the adventure of ordering an electric truck direct from the manufacturer. (Side Note: I'm not buyin…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss getting fired. Nobody wants to get fired. Nobody wants to fire anyone either. We'll chat about letting employees go, getting let go, getting fired by clients and more. My guest is the Founder and CEO at Lead Lab Media, Sara Johnson. Mostly Automotive Marketing with Matt Wil…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Cancer and Company Culture. I’ll share with you a traumatic story and how my company helped me get through it. I invite you listen; think about your own life and the company you work for. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Auto…

In this Episode of Mostly Automotive Marketing with Matt Wilson we start off talking about camera etiquette. Do you turn your camera on for meetings or keep it off? We’ll discuss the etiquette and share peoples LinkedIN comments. We’ll also discuss ‘absolutely’ attribution. Is it possible to know EXACTLY what convinced someone to buy a car? Of cour…

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss permeating culture. Sure, it sounds like some sort of medical issue or perhaps the name of a terrible punk band, however, in this instance we’re talking about how your company culture is reflected onto your showroom floor. Our guest is Culture Expert, Dealer Marketing Magaz…

In this Episode of Mostly Automotive Marketing with Matt Wilson we go LIVE to discuss Clubhouse and dealership local social posts. We also get a call from a listener who chats a bit about his podcast. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any ma…

This episode of Mostly Automotive Marketing is a “What the heck is?” episode. Matt wonders “What the heck is AskOtto?” and we get the answer from Eric Brown, Leader at inSearchX / AskOtto. Matt also chats about the relevancy of local traffic reports on the radio. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Auto…

Calling all time management nerds – you’re going to love this one! In this episode of Mostly Automotive Marketing with Matt Wilson we totally nerd out and talk about organizational systems. How do you make sure things don’t fall through the cracks? How do you schedule your day? What about organizing your task list, calendar, and thoughts? It’s #Ner…

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat with Maria Corsaro from Zoom1 Media & Advertising all about media buying. Many dealers buy their radio and TV directly from the stations – but are you getting the most for your money when you do that? Probably not. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss content with Terry Lancaster, Expert Panel Member at Dealer Marketing Magazine. Why should you post content on social media? What’s the goal? What should you be posting? You need a plan, but you also need to stop overthinking it and start posting. We discuss in the latest ep…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss heliotropic leadership and a dealerships social responsibility. Matt is joined by Justin B Gasman, Financial Services Director at McCaddon Cadillac Buick GMC and Expert Panel Member at Dealer Marketing Magazine. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss home page slides. At the beginning of every month, it’s a mad rush to get them up. Lease specials, service incentives, sales events…we need them up now! Do we really need them though? Do people see them? It is a giant waste of time and resources. Dane Saville, Co-Founder at …

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss old school vs new school BDCs. Are your BDC's tactics outdated? Do those “old school” tactics still work? Or is it time to approach BDC’s from a new direction? Marija Cvetkovska, Paid Search Manager at PCG Digtal and BDC Expert and I discuss. Mostly Automotive Marketing with…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss GA-4. What is it? How do you get it? What is different about it? My guest is the Owner of Steenman Associates and Expert Panel Member at Dealer Marketing Magazine, Ed Steenman. Ed takes us through the answers and more. Mostly Automotive Marketing with Matt Wilson is a bi-wee…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's broken clavicle. I wasn't gonna share this story with you, figuring most wouldn't care, but when the Head of Automotive Retail at Facebook, Instagram and WhatsApp asks you what happened, you answer. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podca…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's latest car shopping experience. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Li…

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss a very important BDC philosophy. Are BDC’s selling appointments? Or selling cars? Wendy Reeves, Founder of BDC Angels / Dealer Marketing Magazine Expert Panel Member and I discuss BDC tools, processes and BDC’s relationship to marketing. Mostly Automotive Marketing with Matt…