The B2B Tech Founders Lounge is a daily podcast, where we bring you incredible founder stories from the tech world, sharing the smartest strategies for scaling in today's rapidly evolving landscape. If you're an experienced business leader in the tech or SaaS industry, gearing up for the next phase of massive growth, you're just like our audience. We cater to unconventional thinkers like you, ready to take their ventures to new heights. We're on the lookout for outstanding podcast guests, an ...
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Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. ...
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Want to be the first to know about new technology before it becomes mainstream? Whether you’re an IT professional, CIO, an investor in tech companies, or even a computer science student, this podcast will bring you the information you need to stay relevant and be successful in the tech industry from some of the top people and companies in the world. Episodes will feature topics such as IoT, cloud evolution, augmented reality, the future of artificial intelligence, improving ROI and more.
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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Welcome to "Tech Solutions for B2B Excellence," the go-to podcast for B2B professionals navigating the dynamic landscape of Information Technology. In this series, we delve into the world of cutting-edge IT solutions and services designed specifically for business-to-business enterprises.
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Join host Kathryn Strachan, CEO of CopyHouse, for our brand-new podcast, Tech Marketers Uncorked. In each episode Kathryn uncorks a different bottle of wine and delves into candid conversation with the best in the business, while you sit back, unwind, and absorb the latest B2B marketing strategies. CopyHouse is a leading content marketing agency that specialises in technology. Kathryn has grown her business by making clever choices and thrives on using the power of knowledge-sharing to eleva ...
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Maximizing growth with Ingram Micro, Cisco, and AWS
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Ingram Micro, Cisco, and AWS have come a long way over the decades, always with customer expectations and industry needs at the forefront of their transitions. Today, they offer a comprehensive library of solutions built along trademark guideposts. Shelby Skrhak speaks with Duncan Robinson, Vice President of Growth Partnerships at Ingram Micro, Kat…
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#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
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We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Di…
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23 – Bridging Communication Gaps Between Digital Marketing and Web Development with Webvizio’s Dan Ponomarenko
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Your host, Liudmila Kiseleva, talks with the CEO of Webvizio, Dan Ponomarenko. Dan's foray into the tech world was a natural progression from his background in marketing. He noticed a persistent communication gap between digital marketing managers and web developers, which led to inefficiencies and misunderstandings. This realization sparked the id…
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8. Channel Strategy with Harald Horgen (The York Group)
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The theme of our eighth podcast episode is Channel Strategy. Joining our host Jeremy Balius to discuss all things channel strategy is Harald Horgen, Founder of The York Group. Summary In this conversation, Harald Horgen discusses his background in channel development and the evolution of the channel business model. He highlights the importance of c…
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Exploring Modern Infrastructure Solutions
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Staying on top of the shifting landscape across modern infrastructure doesn't have to be overwhelming—Ingram Micro has your back, and then some, in navigating trends and enacting new solutions. Shelby Skrhak speaks with John Kinnan, category director at Ingram Micro, about: How modern infrastructure is evolving How Ingram Micro differentiates moder…
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Unpacking Specialty Solutions for Healthcare Facilities
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The healthcare industry is more than hospitals and tablets—from security to video communications, there is a level of care and specialization required not found in many other fields. Shelby Skrhak speaks with Andrew Kirsch, Technical Enablement Engineer, and Christian Buerk, Director of Specialty and Business Applications, both of Ingram Micro, abo…
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22 - The Impact of Purpose in Transforming Entrepreneurship with Simplero's Calvin Correli
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Your host, Liudmila Kiseleva, talks with the Founder and CEO of Simplero, Calvin Correli. Calvin's entrepreneurial journey is nothing short of inspiring. Calvin opened up about the inception of Simplero, which emerged from a blend of his entrepreneurial experiences and a profound inner journey. He spoke candidly about the significance of understand…
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#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box
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We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director a…
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Unpacking AI PCs and their use cases
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AI PCs are no longer only talk and discussion—they’re here, and they’re ready to support and serve the modern workforce. Shelby Skrhak speaks with Jay Giron, senior manager for Solution Design & Services, and Jason Minchen, technical enablement engineer for Solution Design & Services, both of Ingram Micro, about: The definition of an AI PC and the …
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Exploring Ingram Micro’s NIST framework
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Every partner's needs are unique, and that’s why Ingram Micro is dedicated to delivering timely and effective solutions based on specific partner needs while providing expertise at every angle. Shelby Skrhak speaks with Adam Bellows, executive director and category leader of networking and security at Ingram Micro, about: The current network securi…
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Unpacking The Importance of Exposure Management
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Do you know every inch of your attack surface? How much access do each of your employees hold? Does it go beyond their required role responsibilities? All important questions that boil down to one main one: Does your company have healthy cybersecurity hygiene? Shelby Skrhak speaks with Greg Goetz, vice president of global strategic partners & MSSPs…
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Unpacking Digital Financing with Ingram Micro
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Digital financing brings the ease of B2C checkouts to B2B by giving partners the power to provide options to their consumers, all without leaving Ingram Micro Xvantage™. What does it take to make that happen? Shelby Skrhak speaks with Melanie Delvalle, director of digital finance, and Roben Howery, director of product management—digital solutions, …
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21 – Revolutionizing Sales Performance with Gamification and AI with Visdum’s Sameer Sinha
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Your host, Liudmila Kiseleva, talks with the Co-Founder of Visdum, Sameer Sinha. Sameer's story begins in the corridors of Oracle, where he served in a role that significantly contributed to the company's performance. It was a pivotal moment at Oracle that sparked a realization in Sameer: he wanted to make a more substantial impact. This epiphany p…
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Exploring Alternative Data Center Solutions
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VMware may be the industry standard, but there are other options to explore while Broadcom’s acquisition details straighten out in the next few months. Shelby Skrhak speaks with Carol Wright, technical enablement architect at Ingram Micro, about: The ripple effect of Broadcom's VMware acquisition Alternative data center solutions for partners How I…
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#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy
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B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innovative take on influencer marketing in 2024. Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital s…
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20 – Empowering Startups with Subscription Management Solutions with saaslogic’s Rao Chejarla
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Your host, Liudmila Kiseleva, talks with the Founder and CEO of saaslogic, Rao Chejarla Rao's path into the tech space is a testament to the power of a strong technical foundation. With an education in computer engineering, he cut his teeth in software development, ascending the ranks from developer to team leader, and eventually to product builder…
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Unpacking how to prepare for Wi-Fi 7
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Wi-Fi 7 is on its way, and with it comes bigger, better, faster experiences across multiple industries—now is the time to prepare and lay the foundation for an optimal Wi-Fi 7 integration process. Shelby Skrhak speaks with Dan Stewart, senior technical enablement engineer at Ingram Micro, about: The definition of Wi-Fi 7 and what to expect Which in…
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How Ingram Micro’s Services team is fostering AI adoption
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Copilot is the answer to the age-old question, “Do I have to read through this entire week-long email chain?” With Microsoft's Copilot, the answer is no. The only question now is: What are you going to do with all that free time? Shelby Skrhak speaks with Paul Hager, vice president of services at Ingram Micro, about: Practical daily uses for Micros…
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19 – Turning Adversity into Opportunity in the Digital Marketing Space with Maple Tree Marketing’s Roger Littlepage
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Your host, Liudmila Kiseleva, talks with the Founder and CEO of Maple Tree Marketing, Roger Littlepage. Roger's career trajectory is anything but ordinary. With a background in hospitality, he found himself at the forefront of digital marketing during some of the most challenging economic times. His tenure at Booking.com during the 2008 crisis and …
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Equipping ourselves with top-notch, hybrid friendly equipment and devices is more and more of a key priority as hybrid environments increase in popularity—Dell is going the extra mile with client peripherals for a smooth experience. Shelby Skrhak speaks with Tracey Garza, client peripherals channel lead—North America at Dell Technologies, about: De…
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18 – Redefining the Future of Outsourcing in the Tech Industry with Outforce’s Sean Languedoc
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Your host, Liudmila Kiseleva, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean is a seasoned entrepreneur with a track record of founding five companies, navigating the tumultuous waters of success and failure with a business-focused mindset. His expertise lies in building, financing, and revitalizing companies, a skill set that has…
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MSPs have a wide range of options when it comes to cybersecurity support, but more choices do not always guarantee a positive outcome. Sophos simplifies that process by providing a unified experience backed by top-notch support. Shelby Skrhak speaks with Marc Yap, senior channel account executive at Sophos, about: Why Sophos is an MSP friendly cybe…
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17 – Revolutionizing Software Development for Non-Technical Entrepreneurs with Cloudburst’s Colin Hirdman
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Your host, Liudmila Kiseleva, talks with the Co-Founder of Cloudburst, Colin Hirdman. Colin's story is far from typical. With a degree in criminal justice, he was an unlikely candidate for tech entrepreneurship. Yet, just a week after college, he found himself diving headfirst into business ownership. His first venture was a marketing communication…
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What to know for a successful Windows 11 upgrade
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Windows 11 offers a host of advancements designed to aid end users from backend operations to frontend daily use with heightened security and AI integration. With Windows 10 end of support fast approaching, it pays to be prepared—do you have a transition plan? Shelby Skrhak speaks with Rob McGilvrey, Americas specialist—Windows Pro & Modern Endpoin…
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The Power of Red Hat’s Ansible Automation Platform
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You can’t embrace AI without embracing the automation conversation, and Red Hat has been on those frontlines long enough to offer an automation service that created an entirely new standard others now aim to meet. Shelby Skrhak speaks with Juan Dewar, global partnership director, and Dafne Mendoza, principal product manager for Ansible, both of Red…
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Unpacking the Importance of API Visibility
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API security is critical for delivering a positive end-user experience, and no one understands that better than F5—from clearer API visibility to leveraging AI, they’re on the case. Shelby Skrhak speaks with Michael Abbatoy, senior distribution account manager at F5, about: API management and providing clearer visibility Supporting organizations th…
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Marketplaces don’t have to be confusing, and developing a cross-platform doesn’t have to be overwhelming—Ingram Micro is here to provide a streamlined experience for partners and end users. Eric Kohl, vice president of networking and security, and Cheryl Rang, vice president of technology solutions, both of Ingram Micro, chat about: Predictions for…
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How Ingram Micro Supports Cybersecurity Providers
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Ingram Micro aims to provide a B2C experience for our world's B2B brands so partners can spend more time selling and interacting and less time transacting. Eric Kohl, vice president of networking and security, and Cheryl Rang, vice president of technology solutions, both of Ingram Micro, chat about: Vendor acquisitions in response to complex securi…
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16 – Redefining Software Engineering Partnerships for the Future with HackTech’s Hakob Sharabkhanyan
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Your host, Liudmila Kiseleva, talks with the CEO and Founder of HackTech, Hakob Sharabkhanyan. Hakob's journey into the tech space is a testament to the power of passion and determination. From a young age, he was captivated by technology, a fascination that naturally led him to pursue a career in software engineering. However, it was his time at u…
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Hybrid meetings aren’t going anywhere, and the call for unified experiences and meeting tech isn’t lessening either—the software that offers the most cohesive environment wins. Shelby Skrhak speaks with Dan Root, head of global strategic alliances at Barco, about: The benefits of Barco and Microsoft’s collaboration How vendors are leveraging optimi…
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#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
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Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience. With a job title so expansive, this episode dives into the fundamentals of product marketing, and…
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15 – Empowering Tech Startups to Enhance User Experience and Drive Conversions with LunarLab’s Elizabeth Anderson and Kelli Lucas
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Your host, Liudmila Kiseleva, talks with the CEO, Co-Founder, and Chief Design Officer of LunarLab, Elizabeth Anderson, and Kelli Lucas. Elizabeth's path to UX was serendipitous. With a background in graphic design, she found herself in a role that required her to take on UX and UI responsibilities after her company laid off their specialized team.…
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Embracing the shift from Windows 10 to 11
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The move to Windows 11 is in full swing, and Ingram Micro representatives are ready to assist as end users begin to make the shift. Shelby Skrhak speaks with Nickolas Walker, technical accountant manager II, and Aaron Cox, manager of cloud delivery—sales & account management, both of Ingram Micro, about: Transitioning from Windows 10 to 11 How Copi…
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The Power Of Security and Scalability
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The need for effective cloud-native transitions continues to rise, and there is no shortage of options. But are they secure and scalable? Red Hat and Palo Alto Networks meet those requirements, and both hold the title of “industry-leading” across infrastructure and security—they have you covered. Shelby Skrhak speaks with Cameron Skidmore, global p…
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Exploring Pain Points In Hybrid Work Environments
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We’ve all felt the pinch of hybrid model pain points in one form or another—from lagging video to audio issues to accessibility challenges, there is no shortage of struggles. With the right moves, companies can address these issues and meet end users where they’re at. Shelby Skrhak speaks with Paul Barnas, senior category acceleration executive, an…
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Business transformation is a constant aspect of business ownership and entrepreneurship, and it’s not always a straightforward path—Ingram Micro partners are prime examples of what it means to adapt. Nina Buik speaks with Sam Barhoumeh, founder & CEO of Ready, about: Ingram Micro’s transformation over the last 10 years Sam’s tips for successful bus…
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7. Market Development Funds (MDF) with Liliana Grisales (Schneider Electric)
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The theme of our seventh podcast episode is Market Development Funds (MDF). Joining our host Jeremy Balius to discuss all things MDF is Liliana Grisales, Global MDF Business Owner at Schneider Electric. Summary In this conversation, Liliana Grisales shares insights into the world of MDF programs and channel incentives. Liliana discusses her backgro…
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#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
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Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you. Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is now - CMO …
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6. B2B Tech Sales Enablement with Ed Badawi (Sales Inc)
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The theme of our sixth podcast episode is B2B Tech Sales Enablement. Joining our host Jeremy Balius to discuss all things sales enablement is Ed Badawi, Founder & CEO of Sales Inc. Summary In this conversation, Ed Badawi, shares insights on understanding sales cycles, content deployment, and the mindset of salespeople. He emphasizes the importance …
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14 – The Importance of Practical AI Integration and Human Involvement in Technology with Trinsic Technologies’ Art Powell
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Your host, Liudmila Kiseleva, talks with the Founder of Trinsic Technologies, Art Powell. Art's story begins in the realm of insurance sales, a field where he enjoyed early success. However, his true passion was ignited when his wife gifted him a computer in the early '90s. This seemingly simple act set Art on a path that would lead him to leave hi…
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Live Episode - Localising Content & Targeting Niche Markets in Tech
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For this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of …
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Unpacking Samsung Tab Active Devices
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What makes a tablet the ultimate partner for productivity? Samsung cracked that code with their newest line of Tab Active devices, built to serve a variety of environments with top-notch capabilities and security measures. Shelby Skrhak speaks with Kent Bailey, training strategy lead, and Ken Douglas, B2B go-to-market product manager, both of Samsu…
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#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
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Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, a…
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13 – Navigating Innovative Approaches to the Future of B2B SaaS Marketing with iExcel’s Chris Rodriguez
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Your host, Liudmila Kiseleva, talks with the CEO of iExcel, Chris Rodriguez. Chris's story is a symphony of unexpected turns, starting as a music major and then orchestrating his way into the digital marketing arena. His early days in the music industry during the 2000s were marked by hands-on community management and email marketing, setting the s…
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Growth Hacking for Maximum Marketing Impact
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How can you skyrocket your marketing impact without blowing your budget? In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, co…
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12 – Unleashing the Power of Video: A B2B Marketing Revolution with CLEAVER Creative’s Chris Weiher
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Your host, Liudmila Kiseleva, talks with the Owner and ECD of CLEAVER Creative, Chris Weiher. Chris began by recounting the early days of CLEAVER Creative, where animation and explainer videos were the bread and butter of their services. But as the market matured, so did the needs of companies. It became clear that a one-off video was not enough. B…
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Exploring the Impacts of Harman AV Products
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AV products have a place in most corporate settings today, but as they continue to evolve, the use cases evolve with them. From the courtroom to the classroom, Harman is helping their partners deliver impactful experiences and get results. Shelby Skrhak speaks with Blake Jackson, sr. director of North America V&C sales at Harman, about: Harman’s im…
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Unpacking Consumer TV Innovation and Evolution
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Do you remember your first TV? If so, it was probably a squat, heavy, somewhat cumbersome unit that may be still sitting in your garage somewhere. Consumer TV has come a long way and still has strides to make. Shelby Skrhak speaks with Anthony Moliterno, AV support engineer at Brawn Consulting, about: The humble beginnings of consumer TV The rise o…
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11 – Unlocking Opportunities: The Role of AI and Automation in Creating Growth with VezTek’s Sani Abdul-Jabbar
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Your host, Liudmila Kiseleva, talks with the CEO of VezTek, Sani Abdul-Jabbar. Sani recounted a pivotal moment that occurred during a chat with his grandmother. She inquired about the real-world impact of his work in corporate process optimization, particularly on employees' livelihoods. This probing question sparked a profound reflection within Sa…
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B2B Social Media Strategies Uncovered
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B2B social media engagement - risky business or a strategic goldmine? In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and…
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