Najlepsze podcasty z kategorii: The Marketing Society Podcast (2024)

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The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life 39:19

3d ago39:19

39:19

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide. Joining Abby is her guest Rachel Morris, an Exec business coach, co-founder of…

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Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’ 42:49

11d ago42:49

42:49

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experi…

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The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy 44:14

17d ago44:14

44:14

Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention …

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The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson 48:44

24d ago48:44

48:44

Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024.  Richard is highly experienced in the client (McDonalds, Co…

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Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global 36:09

25d ago36:09

36:09

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley, Chief Sustainability Officer at HH Global. Kevin’s passion for what he does is crystal clear and we loved …

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The Whole Marketer Ep133 - Strategy with guest Alice Benham 38:44

1M ago38:44

38:44

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there. Discussing simplified strategy is Abby’s guest, Alice Benham - ent…

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Think Equal - Leanne Foy meets Khalid Ismail 40:54

1M ago40:54

40:54

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…

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The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst 32:07

1M ago32:07

32:07

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure you have the energy to thrive in our fast-paced and challenging – yet rewarding - profession. Abby’s guest to discuss wellness is EY’s Chief Marketing Officer, Rebecca Hirst. Rebecca is an …

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In My Humble Opinion....nobody ever got fired for buying the safest brands. 40:37

1M ago40:37

40:37

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and o…

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A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group. 44:14

1M ago44:14

44:14

Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the acti…

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The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman 34:00

2M ago34:00

34:00

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths and values and is fulfilling for you. Joining Abby to discuss ideal roles and shining a light on hiring practices in the marketing is profession is Lauren Spearman. Lauren is a seasoned mar…

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Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares 35:18

2M ago35:18

35:18

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’ It’s a fascinating…

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The Whole Marketer Ep130 - Being Human with guest Dom Dwight 41:21

2M ago41:21

41:21

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers. Joining Abby is Dom Dwight, former Marketing Director and now Director of str…

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Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever 43:17

2M ago43:17

43:17

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term…

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Think Equal - Leanne Foy meets Reema Al Shammasi 19:25

2M ago19:25

19:25

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.…

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Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet 35:16

2M ago35:16

35:16

In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agr…

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Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now 32:11

3M ago32:11

32:11

“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable foo…

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Think Equal - Leanne Foy meets Alina Waite 29:35

3M ago29:35

29:35

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…

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Unofficial Partner - The Buy Side: What Does PepsiCo Want? 47:11

3M ago47:11

47:11

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. This week’s guest is Mark Kirkham, the SVP & Chief Marketing Officer of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally acr…

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Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes 32:13

3M ago32:13

32:13

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions Festival of Creativity in June 2024. Join us for an insightful conversation between The Marketing Society CEO, Sophie Devonshire, with one of the most influential titans in our industry, Sir Ma…

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Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs 32:53

3M ago32:53

32:53

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Fou…

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Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut 19:53

4M ago19:53

19:53

In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail- small details, not just big ideas and how one brand in particular brings this to life. By small details we mean all the brand touchpoints, not just a big idea- it could be copy on pack, the way…

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Sustainability Squad - Driving positive change and planning for long-term sustainable business growth 38:07

4M ago38:07

38:07

Hosted out of the UAE, The Sustainability Squad was created to drive change around ESG. Our mission is to place The Marketing Society at the heart of the sustainability conversation. Episode 6 In episode 6 of the Marketing Society’s Sustainability Squad podcast series the hear from Abdul Rahim Osman (15 years of experience in business and marketing…

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Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend 38:58

4M ago38:58

38:58

Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without comprom…

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Think Equal - Leanne Foy meets Lucy d’Abo 35:11

4M ago35:11

35:11

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker. Together, Leanne and Lucy explore workplace culture, defining important questions, such as; what is workplace culture? Why is it important? And, how can business leaders cultivate a positive workplace culture? In this epis…

Podcasty warte posłuchania

The Marketing Society Podcast

Podcasty warte posłuchania

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The Marketing Society podcast

The Marketing Society podcast

1
The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life 39:19

1
Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’ 42:49

1
The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy 44:14

1
The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson 48:44

1
Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global 36:09

1
The Whole Marketer Ep133 - Strategy with guest Alice Benham 38:44

1
Think Equal - Leanne Foy meets Khalid Ismail 40:54

1
The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst 32:07

1
In My Humble Opinion....nobody ever got fired for buying the safest brands. 40:37

1
A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group. 44:14

1
The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman 34:00

1
Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares 35:18

1
The Whole Marketer Ep130 - Being Human with guest Dom Dwight 41:21

1
Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever 43:17

1
Think Equal - Leanne Foy meets Reema Al Shammasi 19:25

1
Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet 35:16

1
Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now 32:11

1
Think Equal - Leanne Foy meets Alina Waite 29:35

1
Unofficial Partner - The Buy Side: What Does PepsiCo Want? 47:11

1
Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes 32:13

1
Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs 32:53

1
Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut 19:53

1
Sustainability Squad - Driving positive change and planning for long-term sustainable business growth 38:07

1
Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend 38:58

1
Think Equal - Leanne Foy meets Lucy d’Abo 35:11

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