Najlepsze podcasty z kategorii: The Marketing Society Podcast (2024)

1
In My Humble Opinion....nobody ever got fired for buying the safest brands. 40:37

4h ago40:37

40:37

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and o…

1
A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group. 44:14

4d ago44:14

44:14

Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the acti…

1
The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman 34:00

6d ago34:00

34:00

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths and values and is fulfilling for you. Joining Abby to discuss ideal roles and shining a light on hiring practices in the marketing is profession is Lauren Spearman. Lauren is a seasoned mar…

1
Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares 35:18

10d ago35:18

35:18

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’ It’s a fascinating…

1
The Whole Marketer Ep130 - Being Human with guest Dom Dwight 41:21

13d ago41:21

41:21

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers. Joining Abby is Dom Dwight, former Marketing Director and now Director of str…

1
Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever 43:17

18d ago43:17

43:17

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term…

1
Think Equal - Leanne Foy meets Reema Al Shammasi 19:25

27d ago19:25

19:25

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.…

1
Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet 35:16

1M ago35:16

35:16

In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agr…

1
Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now 32:11

2M ago32:11

32:11

“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable foo…

1
Think Equal - Leanne Foy meets Alina Waite 29:35

2M ago29:35

29:35

THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…

1
Unofficial Partner - The Buy Side: What Does PepsiCo Want? 47:11

2M ago47:11

47:11

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. This week’s guest is Mark Kirkham, the SVP & Chief Marketing Officer of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally acr…

1
Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes 32:13

2M ago32:13

32:13

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions Festival of Creativity in June 2024. Join us for an insightful conversation between The Marketing Society CEO, Sophie Devonshire, with one of the most influential titans in our industry, Sir Ma…

1
Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs 32:53

2M ago32:53

32:53

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Fou…

1
Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut 19:53

2M ago19:53

19:53

In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail- small details, not just big ideas and how one brand in particular brings this to life. By small details we mean all the brand touchpoints, not just a big idea- it could be copy on pack, the way…

1
Sustainability Squad - Driving positive change and planning for long-term sustainable business growth 38:07

2M ago38:07

38:07

Hosted out of the UAE, The Sustainability Squad was created to drive change around ESG. Our mission is to place The Marketing Society at the heart of the sustainability conversation. Episode 6 In episode 6 of the Marketing Society’s Sustainability Squad podcast series the hear from Abdul Rahim Osman (15 years of experience in business and marketing…

1
Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend 38:58

2M ago38:58

38:58

Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without comprom…

1
Think Equal - Leanne Foy meets Lucy d’Abo 35:11

2M ago35:11

35:11

This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker. Together, Leanne and Lucy explore workplace culture, defining important questions, such as; what is workplace culture? Why is it important? And, how can business leaders cultivate a positive workplace culture? In this epis…

1
The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver 30:34

3M ago30:34

30:34

Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda…

1
The Whole Marketer Ep129 - Grief with guest Lucy Hudson 50:10

3M ago50:10

50:10

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. *Trigger warning: This episode contains discussion around bereavement and loss of a child. A complex and personal process, grief is the intense feeling of loss of someone …

1
Think Equal - Leanne Foy meets Laura Naylor 34:31

3M ago34:31

34:31

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker. What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills…

1
Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting 50:20

3M ago50:20

50:20

Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…

1
The Whole Marketer Ep128 - Burnout with guest Briony Gunson 42:27

3M ago42:27

42:27

Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation t…

1
Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic 29:12

4M ago29:12

29:12

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. In this episode The Marketing Society member Ruth Fittock speaks to Head of Clubhouses at Virgin Atlant…

1
The Whole Marketer Ep127 - Burnout with guest Molly Innes 33:45

4M ago33:45

33:45

Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having writte…

1
Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn 52:34

4M ago52:34

52:34

The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…

Podcasty warte posłuchania

The Marketing Society Podcast

Podcasty warte posłuchania

1
The Marketing Society podcast

The Marketing Society podcast

1
In My Humble Opinion....nobody ever got fired for buying the safest brands. 40:37

1
A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group. 44:14

1
The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman 34:00

1
Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares 35:18

1
The Whole Marketer Ep130 - Being Human with guest Dom Dwight 41:21

1
Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever 43:17

1
Think Equal - Leanne Foy meets Reema Al Shammasi 19:25

1
Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet 35:16

1
Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now 32:11

1
Think Equal - Leanne Foy meets Alina Waite 29:35

1
Unofficial Partner - The Buy Side: What Does PepsiCo Want? 47:11

1
Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes 32:13

1
Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs 32:53

1
Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut 19:53

1
Sustainability Squad - Driving positive change and planning for long-term sustainable business growth 38:07

1
Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend 38:58

1
Think Equal - Leanne Foy meets Lucy d’Abo 35:11

1
The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver 30:34

1
The Whole Marketer Ep129 - Grief with guest Lucy Hudson 50:10

1
Think Equal - Leanne Foy meets Laura Naylor 34:31

1
Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting 50:20

1
The Whole Marketer Ep128 - Burnout with guest Briony Gunson 42:27

1
Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic 29:12

1
The Whole Marketer Ep127 - Burnout with guest Molly Innes 33:45

1
Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn 52:34

Skrócona instrukcja obsługi