Najlepsze podcasty z kategorii: The Redirect Podcast (2024)

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[EP. 12] BTW with BlackTruck - Unpacking Google's March 2024 Update 10:04

3M ago10:04

10:04

This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.Autor: BlackTruck Media + Marketing

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[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies 13:35

5M ago13:35

13:35

[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + MarketingAutor: BlackTruck Media + Marketing

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[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution 10:28

7M ago10:28

10:28

In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency …

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[EP. 74] The Redirect Podcast - Generative AI & The Future of AI in SEO with Britney Muller 1:00:45

1y ago1:00:45

1:00:45

In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there th…

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[EP.9] BTW with BlackTruck - ChatGPT, Google Bard & The Impact AI Will Have on SEO 11:56

1+ y ago11:56

11:56

In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to b…

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[EP.8] BTW with BlackTruck - Changes to Managing Your Google Business Listings 7:15

1+ y ago7:15

7:15

In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better…

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[Ep.7] BTW with BlackTruck - How Will Google's Helpful Content Update Impact Your Site? 11:25

2y ago11:25

11:25

In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can im…

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[Ep.6] BTW with BlackTruck] Will TikTok Dominate Google as a Search Engine? 6:57

2y ago6:57

6:57

In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.…

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[Ep.5] BTW with BlackTruck] The Real Impact of Facebook's Outage on Your Brand 11:11

2+ y ago11:11

11:11

In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.Autor: BlackTruck Media + Marketing

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[EP. 73] The Redirect Podcast - Women in Tech SEO & Gender Gaps Within the SEO Industry 32:56

3y ago32:56

32:56

In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry…

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[EP.4] BTW with BlackTruck] Shopify Allows Robots.txt File Editing 9:58

3y ago9:58

9:58

In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking…

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[EP. 72] The Redirect Podcast - The Role of SEO in Public Relations & Communications 44:03

3y ago44:03

44:03

In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek DeVries. In-depth talks on SEO's influence on modern day communications, how the shifts in journalism and publications to the digital realm makes a stron…

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[EP.3] BTW with BlackTruck] What is the Google Page Experience Update? 9:30

3y ago9:30

9:30

Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it could impact your site. Follow along or read more at: https://blacktruckmedia.com/podcast/ep-3-btw-with-blacktruck-what-is-the-google-page-experience-update/…

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[EP.2] BTW with BlackTruck] iOS 14 Updates & Facebook Ad Tracking Limitations 14:01

3+ y ago14:01

14:01

Episode 2 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the looming iOS 14 from Apple and the limitations this will bring for advertisers on Facebook. From the pixel as we know it, to the conversion API, we give you the quick details you need to make a proper decision.Autor: BlackTruck Media + Marketing

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[EP.1 BTW with BlackTruck] Google No Longer Supports Thirdparty Cookies 13:34

3+ y ago13:34

13:34

Episode 1 of BTW (by the way) with BlackTruck Media + Marketing, we discuss Google's announcement to no longer support third-party cookies in 2022. Find out what this means now and what it could mean for advertisers in the future.Autor: BlackTruck Media + Marketing

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[EP.71] Google Zero-Click Searches Increase - Guest Interview with Rand Fishkin 53:08

5y ago53:08

53:08

Episode 71 of Redirect Podcast, our special guest is none other than Rand Fishkin. Rand is no stranger to the SEO community as the founder of SEO software company Moz, accomplished author, and now his new company SparkToro. In this episode, Rand and Jason have a candid conversation regarding not only Google’s dominance as a search player and referr…

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[EP.70] Will Consumers Shop by Smart Speakers? Are You Owning Your Facebook Business Manager? 28:21

5y ago28:21

28:21

Episode 70 of The Redirect Podcast: We discuss a bullish forecast for consumers making purchases via smart speaker devices in their homes. With more than 100 million smart speaker devices in the home now, an approximate 31 million individuals will “shop” from them this year. Having covered voice search and commerce in the past, we ask the question;…

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[EP.69] Google Core Algorithm Update & Travel Tourism Disrupted By Google Changes 25:15

5y ago25:15

25:15

Episode 69 of The Redirect Podcast: Google pre-announced a core algorithm update in June 2019. This is the first time that many know of a pre-release announcement of any update to come to the core of the algorithm. Tossing speculation to the side, we dive in and cover early reports on what the broad core update could mean to sites as this continues…

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[EP.68] SearchLove San Diego 2019 Recap, Understanding Local SEO & Marketing Blindspots 34:19

5y ago34:19

34:19

Episode 68 of The Redirect Podcast: SearchLove San Diego 2019 took place the first week of March (2019) and delivered some great actionable takeaways. The biggest topics were surrounding Local SEO changes and Content. We share insights on how you can better understand your local SEO efforts. Plus, what is your marketing team doing to identify blind…

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[EP.67] Introducing Lauren Milligan, Digital Ads for Research and Empathy in Search Marketing 18:30

5+ y ago18:30

18:30

Episode 67 of The Redirect Podcast: We take a moment to introduce a new voice to the show. Lauren Milligan takes the mic to talk about digital ads as an affordable research tool to understand your audience. Plus, we head down the path of empathy in search marketing and how customer service-type roles can help you understand more insights about your…

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[EP. 66] Google Wants to Manage Your Ads and Organic CTRs on the Decline 25:44

5+ y ago25:44

25:44

Episode 66 of The Redirect Podcast: Google starts to contact advertisers to tell them that they will manage their ad campaigns for them. We dive into what this could mean for PPC managers and accounts that Google could try and manage themselves, plus how to opt-out of this service. On the organic search front, Google’s organic click-through-rates d…

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[EP.65] SEO in 2019 vs SEO in 2018 - What You Should Be Focused On To Drive Traffic 28:05

5+ y ago28:05

28:05

Episode 65 of The Redirect Podcast: Dedicated completely to what happened in 2018 throughout the world of search marketing and what’s to be expected in 2019. Reflecting back on the elements of SEO and SEM strategies, cutting through the hype and determining were the tactics that generated the most buzz really worth it? Is voice search finally going…

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[EP.64] Wordpress Gutenberg, AI Growth in Search Marketing, Why Local Businesses Need a Website 30:31

5+ y ago30:31

30:31

Episode 64 of The Redirect Podcast: Wrapping up 2018 before getting into the holidays, we break apart a few assumptions or predictions made and how those panned out. Plus, how does the growth of AI over the past year impacted search marketing? Given major changes in social media channels and the volatility of local search landscapes, local business…

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[EP.63] Do Users Care That You Track Them Online, Filter Bubbles in Search & Keyword Usage In URLs 29:43

5+ y ago29:43

29:43

Episode 63 of The Redirect Podcast: With more and more emphasis being placed on transparency and disclosing what information is being tracked online when you use an app or website, we ask the question nobody else is: Do people really care? Dive deep as we talk about how intricate marketers can get with user tracking and how much users might actuall…

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[EP.62] 2018 Local Search Ranking Factors, Black Friday & Cyber Monday Shopping Results 34:13

5+ y ago34:13

34:13

Episode 62 of The Redirect Podcast: The team dives into an exploration of the top local search ranking factors for 2018. The annual survey published by the team over at Moz has us discussing what are the most critical elements to focus on in your local search strategy, defining what many of them are and what it means for your brand. Plus, an explor…

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[EP. 61] 2019 Search Predictions, Search Console Domain Properties & New Metrics to Google Ads 33:26

5+ y ago33:26

33:26

Episode 61 of The Redirect Podcast: If you still don’t have your holiday promotional plans in motion, there’s still time. Jump back to EP 60 and give a listen. Fast forward, Google has been a bit quieter on the algorithms in Q4 (classic), but changes are coming to their platforms. We explore changes that are coming to Google Ads with new metrics th…

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[EP.60] Attribution in Google Ads, Keywords in Google My Business & Future of Conversational AI 40:44

5+ y ago40:44

40:44

Episode 60 of The Redirect Podcast: Last click attribution is the default for Google Ads, but it could be killing your campaign’s performance. Having just spent an entire day with the team at Google discussing proper attribution models, we dive into specifics on which model might be right for you; including some questions to ask of those running ca…

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[EP.59] Holiday Campaign Strategies, Link Building Beyond 2018 & Tossing Out the Marketing Funnel 34:33

5+ y ago34:33

34:33

Episode 59 of The Redirect Podcast: We bring you three very different strategies to get you thinking about the future of your approach to SEO, SEM, and overarching digital marketing. First up, navigating the concept of link building beyond 2018. The history of link building and what sometimes makes us feel not so great about it. Plus, if you’re an …

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[EP.58] Google at 20 - Looking Back at Google Search History and Ahead at The Future of Search 28:08

5+ y ago28:08

28:08

Episode 58 of The Redirect Podcast: Happy 20th Birthday to the search giant, Google. As much as search marketers might curse the many moves of Google, you have to admit their quest to organize the world’s information has opened up many new ways for brands to reach their audiences. We dive in with a brief history of Google Search, their evolution an…

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[EP.57] Google Mobile-First Index Rolls Out & Website Organization to Meet Customer Expectations 31:09

5+ y ago31:09

31:09

Episode 57 of The Redirect Podcast: A more global rollout of the Mobile-First Index in Google is apparent. This past week, site administrators saw an influx of mobile-first indexation notifications from Google (Search Console). Plus, fluctuations in search traffic leading up to and after the rollout. Switching gears, we deep dive into a simple, yet…

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[EP.56] Semantic Search, Google Ads Close Variant Targeting and Time Stamped Posts 42:27

6y ago42:27

42:27

Episode 56 of The Redirect Podcast: Keywords and links have been the backbone and focus of search marketers forever. Not so much these days, and they haven’t been for quite some time now. Enter Semantic Search and the breakdown of keyword themes, the impact this can have on your content strategy, and positives for SEO. Plus, do time/date stamps on …

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[EP.55] Featured Snippets With Other Site Images & Proper Landing Pages for PPC 30:57

6y ago30:57

30:57

Episode 55 of The Redirect Podcast: Many a time, the image that accompanies a featured snippet is not from the site that won the snippet. Nope, it’s from another site. We dive into understanding why and how those images get featured separately from the content. Also, an exploration into Dark Patterns, the user experience phenomenon commonly used to…

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[EP.54] Site Performance Impacts SEO & How Google Tracks Mobile Users 28:49

6y ago28:49

28:49

Episode 54 of The Redirect Podcast: Given the major push by Google in the past 2 years on a growing mobile audience, site performance has come to the forefront of many conversations by those in the SEO community. The question comes up time and time again, does the overall performance of my site impact SEO? The short answer is yes, but you’ll need t…

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[EP.53] Google “Medic” Algorithm Update and Expanded Character Limits for Google Ads 26:03

6y ago26:03

26:03

Episode 53 of The Redirect Podcast: It’s official, the latest Google Algorithm update, dubbed the Google “medic” update, has fully rolled out. This is a broad, core, global algorithm update that has impacted healthcare and YMYL-type sites, or sites dealing with “your money, your life.” In this episode, we talk about the current elements that are kn…

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[EP.52] Keyword Clustering for Intent, Google Search Quality Rater Updates & Speakable Schema 47:49

6y ago47:49

47:49

Episode 52 of The Redirect Podcast: It’s not that your keyword research method is broken, it’s that you might not be grouping phrases according to searcher intent. Insights on keyword clustering and how you can build out better themes for your content. In the world of social media, Facebook’s stock took a tumble, and we question if they’re finally …

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[EP.51] MozCon 2018 Recap & Insights 43:03

6y ago43:03

43:03

Episode 51 of The Redirect Podcast: Celebrating one year of The Redirect Podcast, we’re dedicating the entire episode to trends and topics that came out of MozCon 2018. We take a look at more focused efforts on the user, their experience and site performance. Plus, thinking less about individualized keywords and more about entities, mashing all thi…

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[EP.50] Do Meta Keywords Trigger Spam Warnings? Plus Google AdWords Interface Changes 24:58

6y ago24:58

24:58

Episode 50 of The Redirect Podcast: Time and time again, as current SEO practitioners, we still see sites making use of meta keywords. Once used years ago as a means of improving relevancy and rank, these on-page SEO elements should have been tossed out of your playbook. What happens if you come across them? Does Google view them as spam and should…

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[EP.49]: SearchLove Boston Recap, Automated Rules in AdWords & How Content Impacts Brand 36:33

6y ago36:33

36:33

Episode 49 of The Redirect Podcast: We share insights from SearchLove Boston 2018 and highlight some of the most talked about trends in the search marketing industry, and why signals show you should be paying attention to structured data. For those tackling PPC ads in AdWords, consider automated rules as a way to better manage your campaigns improv…

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[EP.48] Mary Meeker’s 2018 Internet Trends Report + SEO Factors for Splitting a Site Up 32:22

6y ago32:22

32:22

Episode 48 of The Redirect Podcast: Insights from Mary Meeker’s 2018 Internet Trends report include a few key areas search marketers should pay attention to—specifically, a lot of talk centered around mobile. Switching gears, we talk about the challenges and questions surrounding splitting a site off into microsites, and the impact this could have …

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[EP.47] Google Analytics Data & GDPR, Meta Page Descriptions Shrinking & Technical SEO Crawl Tips 28:29

6y ago28:29

28:29

Episode 47 of The Redirect Podcast: May 25, 2018 is officially GDPR day and hopefully by now you have made the necessary changes to your privacy policies and internal processes to be compliant. If not, you need to at least show that you’re making an effort to comply. We explore data retention settings inside Google Analytics as a result of GDPR, wh…

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[EP.46] Google Shrinks Search Result Snippets & Better Business Bureau Review Ratings Flaws 31:30

6y ago31:30

31:30

Episode 46 of The Redirect Podcast: For the past two years, Google had started to show search result snippets over the normal 160 characters, favoring many in the 300 character length. Many an SEO had shifted their practice for developing longer Meta Page Descriptions to take advantage of this extra real estate. Now, Google is rolling those snippet…

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[EP.45] Google I/O Emphasizes Site Performance, Google AdWords Expands Responsive Ads, RIP Klout 26:57

6y ago26:57

26:57

Episode 45 of The Redirect Podcast: For those who missed it, we dive into Google I/O and highlight the key elements that search marketers should be paying attention to. Spoiler: It’s centered around site performance for your users and the engines. Plus, more changes to Google AdWords with the Beta testing of expanded responsive text ads for search;…

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[EP.44] Google Algorithm Updates Continue, Optimizing Image Heavy Pages & Seasonal Content 34:40

6y ago34:40

34:40

Episode 44 of The Redirect Podcast: Google continues its rollout of core algorithm updates this past week, with yet another confirmed deployment, confirmed as a content relevance update. In AdWords, Google and LegitScript partner to allow rehabilitation service organizations to bid on phrases related to drug and alcohol rehab; but there’s a catch. …

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[EP.43] Structured Data for SEO, Forcing Site Recrawls, Paid Featured How To Videos on Google 25:21

6y ago25:21

25:21

Episode 43 of The Redirect Podcast: Structured Data is one of the most talked about elements for good technical on-site SEO in 2018. It also can be viewed as one of the more geeky things you’ll try to learn about in search marketing. Call this a primer on what structured data is, how it can impact your site, and why you need to get moving on this. …

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[EP.42] GDPR Impact On Your Business and Competitive PPC Tactics 32:34

6y ago32:34

32:34

Episode 42 of The Redirect Podcast: Google pushed its first public statement out to Google Analytics users centered around GDPR - General Data Protection Regulation. Even though you don’t think you’re doing business in the EU, your website has global reach and GDPR is nothing to ignore. While the language is vague from Google, we deliver some insig…

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[EP.41] Categories & Tags Impact on SEO, Bring Back The Thank You Conversion Page 29:24

6y ago29:24

29:24

Episode 41 of The Redirect Podcast: Do categories and tags produced by your content management system (CMS) impact SEO? Heavily used on blogs and big e-commerce sites, tags or categories take on different meanings, but they might not be necessary for search. We deep dive on the concepts of using tags and categories for user experience vs. search en…

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[EP.40] Google Confirms Mobile First Index Rollout and More Changes for Local SEO 33:48

6y ago33:48

33:48

Episode 40 of The Redirect Podcast: Google officially announces that the mobile first index has started to roll out at scale. Keep monitoring your Search Console messages to find out if your site has been included. Plus tips on double-checking your mobile-friendliness. For those focused on your local SEO efforts, you’ll want to check out your listi…

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[EP.39] Google Actions for Voice Shopping Ads & Combating Negative Online Reviews 41:04

6y ago41:04

41:04

Episode 39 of The Redirect Podcast: Google makes moves to monetize off of voice search with the release of Actions for Voice Shopping ads. While this does not impact organic search (currently) it most certainly can be a look into the future of “eyes free” shopping via Google and what big retailers could be planning. Plus, fresh off of SMX West, the…

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[EP.38] Google Confirms Core Algorithm Update, Changes to AdWords & Zero Result SERPs 31:28

6y ago31:28

31:28

Episode 38 of The Redirect Podcast: Google officially confirmed a broad core algorithm update this past week, and many blame the update for fluctuations in rankings across the board. Was your site impacted? Coming out of the latest algorithm update is the rollout of Google “zero position” results, or results that give you just one answer and nothin…

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[EP.37] Content Placement & Readability Impact on Mobile Ranking + YouTube Optimization in 2018 50:30

6+ y ago50:30

50:30

Episode 37 of The Redirect Podcast: Does order, placement, and position of your content matter to Google? The simple answer is yes. Further solidified by comments from Google’s Gary Illyes at PubCon recently, we openly discuss the subject of how your site scales for mobile and how the placement of content within the mobile environment can impact yo…

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