))
Viibrook: The podcast that ignites your brand strategy and fuels sustainable growth. Join your hosts, as they unpack the secrets to building a brand that captivates your target audience and sets your business apart in a crowded marketplace. On this show, you’ll discover: ●The power of strategic branding: Learn why branding is more than just a logo—it’s the soul of your business, influencing every interaction a customer has with your company. ● Data-driven decision making: Ditch the ”gut feel ...
…
continue reading
In this Viibrook episode, we're exploring how businesses can cultivate lasting relationships with their customers through continuous and engaging onboarding experiences. Drawing inspiration from Tyler Dorsey's "Ethical Indoctrination" framework, this podcast moves beyond the traditional view of onboarding as a one-time event. Instead, we'll examine…
…
continue reading
1
You can sell ANYTHING by doing this.
10:32
10:32
Na później
Na później
Listy
Polub
Polubione
10:32
In this episode, we explore a masterclass from Tyler, the product marketing expert behind Viibrook, on crafting compelling copy that resonates with your ideal clients. ●We'll ditch the 'spray and pray' approach of generic messaging and unearth the power of understanding your audience's journey. ●Going beyond surface-level demographics, we'll uncove…
…
continue reading
Is there a need for your product? In a crowded marketplace, it's more important than ever to craft a product that is relevant to your target consumer's needs. Join us as we explore the key principles of product marketing and learn how to create products that people actually want. This podcast will cover:●Identifying consumer needs and desires●Under…
…
continue reading
Are you struggling to create a brand that resonates with your target audience? Building a successful brand goes beyond flashy logos and catchy slogans; it requires a deep understanding of core principles like alignment, consistency, and cohesion. Join us as we uncover the essential elements of effective branding, drawing insights from Tyler Dorsey,…
…
continue reading
1
From Hot Dogs to Yachts: Unconventional Branding Lessons
10:18
10:18
Na później
Na później
Listy
Polub
Polubione
10:18
Tired of vague branding advice? This episode breaks down the seven essential principles outlined in Tyler Dorsey's "Strategy is not Planning". Discover how to analyze your market, refine your message, and build a brand that truly resonates, with real-world examples from hot dog stands to yacht brokerages.…
…
continue reading
1
The Unique Value Proposition Episode
10:00
10:00
Na później
Na później
Listy
Polub
Polubione
10:00
Are you trying to stand out in a crowded market? In a world of endless choices, how do you make your product the obvious choice? Join the Viibrook hosts each week as they break down how to craft a compelling value proposition that will attract customers and grow your business. This podcast uses real-world examples and actionable advice, taking you …
…
continue reading
Welcome to the podcast where we explore the essential elements of successful products! This podcast draws inspiration from the insights of Tyler Dorsey, an expert in product marketing with 10 years of experience in B2C marketing, as outlined in his work "Product Perfection: Viability (Consumer)." In each episode, we will examine a critical aspect o…
…
continue reading
