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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Java Off-Heap
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The Java Off-Heap Podcast brings together the latest tech news for the java professional. We go over the news and current issues and discuss them in depth, bringing the knowledge of a top circle of professionals from Chicago. Come take a listen and figure out what's going on in the Java world!
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The Java Off-Heap Podcast brings together the latest tech news for the java professional. We go over the news and current issues and discuss them in depth, bringing the knowledge of a top circle of professionals from Chicago. Come take a listen and figure out what's going on in the Java world!
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Java Off-Heap
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1 OffHeap 89. Welcome to the Year 2025! Prediction Time! 1:16:09
1:16:09
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So another year is in the books, and thankfully we didn't have any Log4Shell like incidents during the break. And what that means is that this is the Episode where we reminisce about the year 2024, and look forward to what will dominate the headlines this year! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap News JDK 24 and JDK 25 Early Access Jakarta EE 11 Update - Core Profile CRA is published - https://industrialcyber.co/regulation-standards-and-compliance/eu-cyber-resilience-act-focuses-on-elevating-cybersecurity-standards-for-digital-products-across-europe/ Datavolo acquired by Snowflake - https://www.businesswire.com/news/home/20241120987393/en/Snowflake-Agrees-to-Acquire-Open-Data-Integration-Platform-Datavolo OpenRewrite License change - https://github.com/openrewrite/rewrite-spring?tab=License-1-ov-file#readme klibs.io - Kotlin Multiplatform Libraries Conferences jChampionsConf - 1/23, 1/24, 1/27, 1/28 DevNexus - 3/4 - 3/6 JavaOne - 3/18 - 3/20…
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Java Off-Heap
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1 OffHeap 88. Of Smart Agents that help you code better...or worse? 1:07:40
1:07:40
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So Coding Agents are here to stay. And they are hitting everywhere we go! (at a cheap price!). So what do we make of them. Do they help? do they hinder? Do we like using them? or, is it risky to use them? There are now practical questions we ponder with as Github Copilot, ChatGPT, Claude, Intellij AI Assistant and others are accessible at the click of a button! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap 📰 News IO Domains Retiring https://x.com/weldpond/status/1843740131200549150?s=46&t=giYt-PiLgtO77Q8Hgk7SSg Disney Done with Slack https://fortune.com/2024/09/20/disney-slack-data-breach-nullbulge/ JDK 24 Schedule https://openjdk.org/projects/jdk/24/ Jakarta EE Updates Jakarta EE 11 (December 2024) Jakarta EE Platform Project (Jakarta EE 12 starting) Apache Tomcat 11: https://www.infoq.com/news/2024/11/tomcat-11/?topicPageSponsorship=12a38e15-6b5e-4f04-aae9-be25b4dc208e Fall of StackOverflow https://observablehq.com/@ayhanfuat/the-fall-of-stack-overflow 💬 Discussion Topic State of AI and the Developer Experience 🎤 Conferences Jakarta EE Livestream: December 3, 2024 jChampions: January 23, 24, 27, 28, 2025 DevNexus: March 4-6, 2025…
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Java Off-Heap
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1 OffHeap 86. Of striking crowds and independence 1:17:55
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So last time we recorded we still have a running windows operating system and we haven't seen the Crowdstrike meltdown happen yet. We also hear of JRuby achieving independence, Quarkus moving into CommonHaus and Intel letting go people (are they losing the AI battle?). An interesting episode, drop in for a listen! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap News: Jakarta EE 11 release pushed out JDK 23 in ramp down phase 2 https://openjdk.org/projects/jdk/23/#Schedule JDK 24 in Early Access https://openjdk.org/projects/jdk/24/ Crowdstrike https://www.forbes.com/sites/kateoflahertyuk/2024/08/07/crowdstrike-reveals-what-happened-why-and-whats-changed/ Google Search Monopoly https://www.cnn.com/2024/08/05/business/google-loses-antitrust-lawsuit-doj/index.html Intel Layoffs https://techcrunch.com/2024/08/01/intel-to-lay-off-15000-employees/ Microsoft trust with OSS - https://dusted.codes/can-we-trust-microsoft-with-open-source Quarkus moving to Commonhause - https://quarkus.io/blog/quarkus-moving-to-commonhaus/ JRuby Independence Day https://blog.jruby.org/2024/07/independence-day https://news.ycombinator.com/item?id=40868321 IntelliJ 2024.2 Conferences: JChampions Conference 2024 Videos Available SpringOne Virtual Conference - August 26-28, 2024 Dev2Next Lone Tree, Colorado Sept 30 — Oct 3, 2024 https://www.dev2next.com/ Jconf.dev, Dallas, TX Sep 24, 26 (https://2024.jconf.dev/) Community Over Code NA Denver October 7-10 https://communityovercode.org/ Codemash - Jan14-17 https://codemash.org/ JakartaOne LiveStream December 3…
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Java Off-Heap
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1 OffHeap 85. The (Economic?) Future of Open Source? 1:26:33
1:26:33
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Allright, so in the middle of summer, and what better way to fight the summer heat than to have a cold one and talk about tech, right? We got together again and discuss the cool things that are happening (Java 22, Kotlin 2.0), and then we take a detour on looking at what's happening in the open source space (RedHat prunes Middleware, OCI Stops Funding Grails), and we try to figure out where would it end. So come and take a listen as we try to read the tea leaves and figure out where open source is going! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap News: Java 22 (Haven’t recorded since then!) Jakarta EE 11 M3 Now Available New Features Jakarta Data Kotlin 2.0.x Quarkus is going to a foundation? RedHat prunes middleware to invest in AI Aqua IDE for test automation is GA OCI stops funding Grails Women who code ends Discussion: https://thenewstack.io/open-source-is-at-a-crossroads/ ? Conferences: Community Over Code NA Denver October 7-10 https://communityovercode.org/ Dev2Next Lone Tree, Colorado Sept 30 — Oct 3, 2024 https://www.dev2next.com/ JChampions Conference 2024 Videos Available JakartaOne LiveStream December…
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Java Off-Heap
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1 OffHeap 84. DevNexus 2024! (oops, we did it again!) 1:14:05
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Yes! So we are back at THE best conference for Java in the US (DevNexus!) to record a live episode! We had Andy and Sascha talk to us about Quantum security and where the world is heading (spoilers, we better address our security before the quantum boogeyman shows up). In all, like all DevNexus episode we also have a GAME! Come play with us as well, and see if you can tell if an AI company is real... or fake! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap News: - Commonhaus Foundation (https://www.commonhaus.org/) - XZ Backdoor (https://en.wikipedia.org/wiki/XZ_Utils_backdoor) - Diagram overview of the XZ exploit (https://x.com/fr0gger_/status/1774342248437813525) Conferences: - Spring I/O Barcelona May 30-31 - Community Over Code NA Denver October 7-10 https://communityovercode.org/ - Dev2Next Lone Tree, Colorado Sept 30 — Oct 3, 2024 https://www.dev2next.com/ - JConf.dev - Dallas, Tx - Sept 24 -26 - https://2024.jconf.dev/ Notes: - Quantum Knight (https://www.quantumknight.io/) - Andy, Co-Founder and CEO of Quantum Knight (https://www.linkedin.com/in/andyschwaderer/) - fun fact, he's also the drummer for the NullPointers Java Band - AI Drunk Friend (https://deepai.org/chat/drunk)…
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Java Off-Heap
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1 OffHeap 83. Happy New Year! (and start dusting that resume) 1:26:28
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Hopefully we are all rested and ready to tackle this 2024. There is already a ton going on with AI, but front and center has been the current job market news (it's dire). Even so, when a new door closes, a new (shiny AI-ish) door opens. Here we dive into what it means to be an java developer in this job market (should you learn AI's darling language, python? we ponder), and our collection of tips / tricks to navigate it. In addition we tackled some of the stuff we learned over the holiday, including the One Billion Row Challenge! (an exciting view of where Java is headed and the things it's doing). So start on those new year resolutions and let's get rolling with the new OffHeap episode! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap News: - One Billion Row Challenge (https://www.morling.dev/blog/one-billion-row-challenge/) - OBRC Results (https://www.morling.dev/blog/1brc-results-are-in/) - GlassFish 8.0.0-M1 (https://github.com/eclipse-ee4j/glassfish/releases/tag/8.0.0-M1) - JDK 22 In Rampdown (https://openjdk.org/projects/jdk/22/#Schedule) - Apache Groovy 5.0.0 in Alpha 5 - (https://groovy-lang.org/releasenotes/groovy-5.0.html) - JPL Layoffs (https://www.jpl.nasa.gov/news/jpl-workforce-update) - Kotlin 2.0.0 (https://kotlinlang.org/docs/whatsnew-eap.html) Conferences: - Devnexus April 9 - 11 (https://www.devnexus.com) - IntelliJ IDEA Conf - March 6-7 (https://lp.jetbrains.com/intellij-idea-conf-2024/?utm_source=blog&utm_medium=idea&utm_campaign=intellijideaconf) - Spring I/O Barcelona May 30-31 - Community Over Code NA Denver October 7-10 (https://communityovercode.org/) - Dev2Next Lone Tree, Colorado Sept 30 — Oct 3, 2024 https://www.dev2next.com/ - JChampions Conference 2024 Videos Available (https://www.youtube.com/@JChampionsConf/streams)…
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Java Off-Heap
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1 OffHeap 81. Is the guilded age of open source over? 1:17:33
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ElasticSearch, Akka, Hashicorp, and Red Hat are starting to change their licensing models. What used to be considered open source (Apache, GPL, MIT) is morphing (with an asterisk) for the large open source projects that we know and love. But what does that mean? Is open source over? or are we transitioning to a new reality? Is legislation going to help or hinder (like the EU CRA proposed laws)? Come take a listen as we dive deep into the open source ecosystem and how is it changing right before our eyes! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap Java Specialist Newsletter (hi Dr. Heinz!) https://www.javaspecialists.eu/ Netbeans 18 https://github.com/apache/netbeans/releases Corretto is most popular JVM https://devclass.com/2023/05/02/amazon-now-the-most-popular-java-development-kit-vendor-for-production-according-to-observability-survey/ Layoffs at Redhat https://wraltechwire-com.cdn.ampproject.org/c/s/wraltechwire.com/2023/04/24/red-hat-cutting-hundreds-of-jobs-ceo-says-in-letter-to-employees/?amp=1, Sonatype https://www.theregister.com/2023/05/10/sonatype_job_cuts/ Videos for KotlinConf 2023 https://blog.jetbrains.com/kotlin/2023/05/kotlinconf-2023-recordings/?_ga=2.192371426.99327395.1684372006-290954218.1684372006&_gl=1*131l38a*_ga*MjkwOTU0MjE4LjE2ODQzNzIwMDY.*_ga_9J976DJZ68*MTY4NDM3MjAwNi4xLjAuMTY4NDM3MjAwNi4wLjAuMA.. SpringOne @ Explore Las Vegas (Aug 21-24) https://springone.io/ Community Over Code (Apache) in Halifax (Oct 7-10) https://communityovercode.com/…
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Java Off-Heap
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1 OffHeap 80. The invasion of the virtual programming robots! 1:12:50
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It IS time...and everyone is talking about it! With the new Large Language Models like OpenAI and Github Copilot, and Bard (and all the others), what does it mean for developers? Is it an existential threat? a doomsday scenario? or is all being blown out of proportion? Well, we start diving into the question on this episode with the usual suspects! Come, listen to this episode before we are all replaced by generative AI! (This podcast recording is human certified!) https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap Netbeans 18 https://github.com/apache/netbeans/releases Corretto is most popular JVM https://devclass.com/2023/05/02/amazon-now-the-most-popular-java-development-kit-vendor-for-production-according-to-observability-survey/ Layoffs at Redhat https://wraltechwire-com.cdn.ampproject.org/c/s/wraltechwire.com/2023/04/24/red-hat-cutting-hundreds-of-jobs-ceo-says-in-letter-to-employees/?amp=1, Sonatype https://www.theregister.com/2023/05/10/sonatype_job_cuts/ Videos for KotlinConf 2023 https://blog.jetbrains.com/kotlin/2023/05/kotlinconf-2023-recordings/?_ga=2.192371426.99327395.1684372006-290954218.1684372006&_gl=1*131l38a*_ga*MjkwOTU0MjE4LjE2ODQzNzIwMDY.*_ga_9J976DJZ68*MTY4NDM3MjAwNi4xLjAuMTY4NDM3MjAwNi4wLjAuMA.. SpringOne @ Explore Las Vegas (Aug 21-24) https://springone.io/ Community Over Code (Apache) in Halifax (Oct 7-10) https://communityovercode.com/…
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Java Off-Heap
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1 OffHeap 79. DevNexus 2023! With Brian Fox (CTO of Sonatype) 53:07
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We are at it again! We went to DevNexus in Atlanta, and we have the WHOLE GANG showing up! It has been great catching up in person and oh boy, there's so much tech to talk about! For this episode we have Brian Fox (@Brian_Fox), CTO of Sonatype talk about the importance of security across the supply chain. With new legislation coming regulating security and software pipelines it is the right time to discuss what is our role as developers in this. An incredibly fun episode, with a quiz at the end (Powered by none other than ChatGPT) is an episode you don't want to miss! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap…
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Java Off-Heap
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1 OffHeap 78. Starting the year kicking ON Spring! (tee-hee get it?) 1:09:29
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So there it is! We go deep covering the interesting news of Spring Boot 3, and Spring Framework 6... and looking at the BASELINE requirement of Java 17... what does that mean for the industry? Are we now becoming more proactive in upgrading? (or do we still upgrade only when we need to?). This is a great episode where we explore what does it mean to have a high cadence, and what it also means to have our dependencies require an upgrade. We are much more dynamic now! https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap News: - GlassFish 7 Released - December 2022 (https://projects.eclipse.org/projects/ee4j.glassfish/releases/7.0.0) - Kotlin 1.8.0 Released - December 2022 (https://kotlinlang.org/docs/whatsnew18.html) - JDK 20 in Rampdown: (https://openjdk.org/projects/jdk/20/) - Twitter “Settlements”? - https://www.businessinsider.com/elon-musk-twitter-employee-severance-agreements-2023-1 - Airline tech issues - Southwest Explains its Meltdown (https://www.cnn.com/2023/02/09/business/southwest-meltdown-hearing/index.html) - FAA - https://abcnews.go.com/US/computer-failure-faa-impact-flights-nationwide/story?id=96358202 - https://www.cnn.com/travel/article/faa-ground-stop-causes/index.html - Jakarta EE 11 having a Java 21 baseline (https://www.eclipse.org/lists/jakartaee-platform-dev/msg03898.html) - Year In Review - Tech Layoffs - Conference Attendance - Declined over the year - Major software release - Jakarta EE 10 (https://jakarta.ee/specifications/platform/10/) - Spring Framework 6/Spring Boot 3 (https://spring.io/blog/2022/11/24/spring-boot-3-0-goes-ga)…
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Java Off-Heap
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So, someone forgot to click on the "publish" button for December and we have an extra episode queued up! (Oh well) We cover the new virtual conferences coming up for the Year 2023 that are coming up + we dive into the massive tech layoff happening (including of course twitter). We then dive head-first on an ever-relevant question. "If you were to start a new project now, which Java version would you use". Do you stick with 11? Or jump into 17? or try a non-lts with 19? or (gasp), you go to 8? We dive into the pros/cons and what our esteem panel of pundits have to say about it. So take on and listen to the (lost) but very much relevant episode https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap Conferences - JakartaOne LiveStream - Dec 6 - SpringOne - Dec 6 - 8 - jChampions Conf - Jan 19, 20, 23, 24 - Devnexus - Apr 4-6, CFP closes Nov 15 News - Podman Desktop https://podman-desktop.io/ - Layoffs in the tech industry https://layoffs.fyi - Software Resiliency Act https://blog.nlnetlabs.nl/open-source-software-vs-the-cyber-resilience-act/ - Github Hack https://www.infosecurity-magazine.com/news/github-bug-hackers-hijack/ - Fred Brooks Died https://news.slashdot.org/story/22/11/18/1352233/fred-brooks-has-died Discussion - Which Java version should you start a new project?…
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Java Off-Heap
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1 OffHeap 76. On license changes and Open Source Software 1:24:20
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If you haven't heard, Akka has changed is open source license (from Apache to Commercial). And if you have been using Akka, that's significant! We have seen this happen a couple of times to a lesser extent in cloud products (MongoDB and Elastic comes to mind), but (we think) this is the first time we see a license change in something that's so fundamental as an enterprise integration framework like Akka Join us as we explore the ramifications of this move, both for Lightbend, and for the industry. Does this mean that Open Source and its business models (like paid extended features or tooling, or support contracts) is over? Would Akka be forked? Would it sink or swim? Will Lightbend survive. We don't know all (or any of the answers) but we sure spend time trying to understand what are the possible answers to these questions. https://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap https://www.twitter.com/offheap Conferences - JakartaOne LiveStream - Dec 6 - SpringOne - Dec 6 - 8 - jChampions Conf - Jan 19, 20, 23, 24 - Devnexus - Apr 4-6, CFP closes Nov 15 News -Jakarta EE 10: https://blog.payara.fish/whats-new-in-jakarta-ee-10 - Spring Framework 6 RC Available now, GA next month - Spring Boot 3 RC Available now, GA next month - JavaFX 19: https://www.infoworld.com/article/3673888/javafx-19-rich-client-java-platform-arrives.html Discussion - License change Akka https://www.lightbend.com/blog/why-we-are-changing-the-license-for-akka https://flink.apache.org/news/2022/09/08/akka-license-change.html…
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Java Off-Heap
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1 OffHeap 75. Hey, how about that new Job Offer? 1:20:32
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So markets are changing, and we have a crazy two years. FAANG and others are really really looking for new developers, and have been poaching any talent they can grab. Even so, winds seem to be changing and a slowdown looms over the horizon. So in that spirit, we revisit what is it mean to be in the job market today, and we talk about the advice we can give to those that are looking to either jump to a new opportunity or advance their career. Offering differing perspectives from differing career paths this one is a great one to listen (and re-listen to) http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Conferences JavaOne is back https://www.oracle.com/cloudworld/javaone/ Apache Con (New Orleans Oct 3 - 6) https://www.apachecon.com/ Spring One (December 6-8) https://springone.io/ News Microsoft Joins Jakarta EE Working Group: https://twitter.com/i/events/988801816338096128 Spring Framework 6 M6 https://github.com/spring-projects/spring-framework JDK 19 Features https://openjdk.org/projects/jdk/19/ Discussion Elon Musk tells Tesla no more work-from-home https://www.cnn.com/2022/06/01/tech/elon-musk-tesla-ends-work-from-home/index.html…
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Java Off-Heap
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1 OffHeap 74. Back at the Bar (Roundhouse) 1:09:43
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Oh my! So this episode Freddy couldn't be in (He was busy running a Seattle JUG meetup), but have no Fear! As Bob, Michael and Josh took the helm on recording (and making sure that I was red with jealousy at not being there). Covering the news (Javaone is coming!), to the latest topics (Java dead again?) we have a breath of fresh air, and "back to roots" format on how we used to record these. So come and start listening to this episode, in the nostalgic format of how we started! http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Conferences JavaOne is back https://www.oracle.com/cloudworld/javaone/ Apache Con (New Orleans Oct 3 - 6) https://www.apachecon.com/ Spring One (December 6-8 CFP closes June 20 registration is currently open) DevTalks Romania: https://www.devtalks.ro/about/ News Loom to Java 19 https://www.infoq.com/news/2022/05/java-news-roundup-apr25-2022/ Hilla Spring for GraphQL 1.0 https://spring.io/projects/spring-graphql - Spring Boot 2.7 - Spring Framework 6 - M4 - Spring Boot 3 - M3 Project Leyden https://openjdk.org/projects/leyden/ Kotlin 1.7.0 https://blog.jetbrains.com/kotlin/2022/06/kotlin-1-7-0-released/ Lightbend Kalix. https://www.kalix.io…
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Java Off-Heap
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1 OffHeap 73. Live from DevNexus 2022 in Atlanta 1:03:12
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So we did it! We got together at the DevNexus Conference and produced a live show! With Okta's super famous Matt Raible, and of course our own Danno Hinojosa (and Bob and I), we got together and talked Security (what does it mean to be secure in today's day and age and how it has changed from 10 years ago) So come and enjoy one of our most livelier shows as we quiz Matt and Danno on the most notorious vulnerabilities that has happened in the past 15 years! In all a very fun episode that we get to do live! http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap…
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Java Off-Heap
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1 OffHeap 72. There's a war going on...what does it mean for tech? 1:16:36
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So there are slow news month, and there are some months where there's so much news that is hard to comprehend. For one hand, we have seen the world opening up little by little again. There seems to be a good uptick of new in-person conferences and the Java ecosystem keeps moving on! On the other hand, the world is changing rapidly and unexpectedly, and we find ourselves watching a new war unfold. There are ripples that happen in all parts of the world, and tech is not exempt. In this episode we talk about what's happening in the tech space as the war between Russia and Ukraine unfolds (including companies stopping doing business, and open source vulnerabilities among others) http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Conferences: Oracle Live (Java Innovation March 22/24) https://t.co/QaacSmzwAV DevNexus (Apr 11) https://www.devnexus.com J on the Beach (Apr 22) https://jonthebeach.com/speakers SpringOne Tour Chicago April 26-27 Toronto June 7-8 New York June 28-29 Seattle July 12-13 Bangalore September 13-14 Atlanta October 4-5 Amsterdam October 11-12 JFokus (May 2) (hybrid) https://www.jfokus.se/ Microsoft JDConf (May 4) (online) https://docs.microsoft.com/en-us/events/learntv/jdconf-2022/ GeeCon Krakow (May 11) (in person) https://www.geecon.org/ Devoxx UK (May 11) (In person) https://www.devoxx.co.uk/ jPrime (May 25) (in person) https://jprime.io/ Spring I/O Barcelona May 26-27 (in person) https://2022.springio.net/ Jnation (June 7) (in person) https://2022.jnation.pt/ JBCN Conference (July 18) (in person) https://www.jbcnconf.com/2022/ JavaZone (9/7) (in person) https://2022.javazone.no/#/ SpringOne (12/6) https://springone.io/ NetBeans 13 Released https://netbeans.apache.org/download/nb13/index.html Jakarta EE 10 Coming Soon https://eclipse-ee4j.github.io/jakartaee-platform/jakartaee10/JakartaEE10ReleasePlan JDK 18 Release (3/22) https://jdk.java.net/18/release-notes Google Sunsets Legacy G Suite https://techcrunch.com/2022/01/28/google-will-let-legacy-g-suite-users-migrate-to-free-google-accounts/ Daylight Savings Time permanent? https://www.cnn.com/2022/03/15/politics/senate-daylight-saving-time-permanent/index.html Discussion: Tech companies that left https://www.cnet.com/news/politics/what-companies-have-left-russia-see-the-list-across-tech-entertainment-and-financial-institutions/…
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Java Off-Heap
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1 OffHeap 71. Hold on now, you mean I can JIT programs in the Cloud? 1:09:51
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Ok, so the fun part about being in the Java Ecosystem is that it's always trying new things, and the interesting new "thing" that seems to be happening is the ability to offload your "JIT" (Just In Time) compilation into the Cloud! We discuss how this changes (or maybe not?) things, but is interesting to see how we are enhancing our regular "code, build, deploy" to have more complex workflows behind-the-scenes that allow you to become "faster", and more performant (and ultimately save some Cloud $) We also comb over the news, with the big NVIDIA / ARM deal falling through, costing around 1.25 billion dollars (insert Dr. Evil theme here) since it was done as a deposit for a successful transaction. Our local curdmudgeon offered his services as an money-holder and arbitrer for future NVidia / ARM contracts! (for a much much smaller sum than 1.25 billion). http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Conferences: JavaLand (Bruehl Germany 3/15-17) https://www.javaland.eu/en/home/ Devnexus (4/11 User Group Summit; 4/12-14 Conference) https://devnexus.com/ J On the Beach (4/27-29 in Malaga Spain): https://jonthebeach.com/ Jfokus (5/2 - 5/4 Stockholm Sweden): https://www.jfokus.se/ SpringOne 2022 (December 6-8 in San Francisco): https://springone.io/ Spring I/O Barcelona (May 26-27): News: Groovy 4.0.0 Released: http://groovy-lang.org/releasenotes/groovy-4.0.html JDK 18 in RC stage and general availability 3/22: https://openjdk.java.net/projects/jdk/18/ JDK 19 EA https://jdk.java.net/19/ GraalVM 22.0: https://www.graalvm.org/release-notes/22_0/ Deal for ARM crashes https://www.cnn.com/2022/02/08/tech/nvidia-arm-deal-softbank-intl-hnk/index.html Discussion Azul Java Cloud Compiler: https://www.infoq.com/news/2022/02/azul-cloud-compiler/…
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Java Off-Heap
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1 OffHeap 70. Buy, Sell, Or Skip! Looking at NFTs (forever code, and ransom in Open Source!) 1:09:59
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There are times when there's something in tech that starts brewing, and creating huge waves. We are just going through those times with Bitcoins and now the newly created Non-Fungible-Tokens (or NFT for short). If you have been surrounded by "bored apes", or "lucky goats" and wanted to understand what NFTs are (or aren't), then take a listen! In addition we revisit the big npm-libs-colors debacle on which an open source contributor single-handedly sent the javascript world scrambling as he poisoned-pill his own work (what does it mean to rely on open source dependencies from individual contributors?). It's a tough topic because we are really built most of our technology on open source. http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap News Devnexus https://devnexus.org/ jChampions - January 2022 https://jchampionsconf.com/schedule.html npm Lib corruption https://www.bleepingcomputer.com/news/security/dev-corrupts-npm-libs-colors-and-faker-breaking-thousands-of-apps/ Spring Boot 3.0.0.M.1 Released/ https://spring.io/blog/2022/01/20/spring-boot-3-0-0-m1-is-now-available Spring Framework 6.0.0.M2 Released https://spring.io/blog/2021/09/02/a-java-17-and-jakarta-ee-9-baseline-for-spring-framework-6 Tomee 9.0.0 - Jakarta EE 9.1 Web Profile Certified https://tomee.apache.org/ *Discussion* NFTs https://en.wikipedia.org/wiki/Non-fungible_token NFT Music Video (by @fguime) https://www.youtube.com/watch?v=UBnSK3txVGo The Web3 Fraud (Opinion Nicholas Weaver) https://www.usenix.org/publications/loginonline/web3-fraud…
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Java Off-Heap
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1 OffHeap 69. Ok, so the internet burned down with Log4J. 1:11:21
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Hopefully you have had some time to R&R, but if you were in tech around Dec 2020, you heard that there was this massive security incident around Log4j. It affected almost everyone, from large to small companies, and if you work in Java, chances are that you might've to work on it too (and if you haven't, it's a good idea to double-check your code) It has a severity of "10", which is rare, and what makes it hard to ignore. If you want to understand what it was about, and how it got there, then take a listen. Learn how to patch against it, as we travel and dive into the mechanics and the missed opportunities that happened. http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap *News* MicroProfile 5.0: https://microprofile.io/ Eclipse IDE Release https://www.eclipse.org/downloads/packages/release/2021-12/r NetBeans 12.6 Release https://netbeans.apache.org/download/nb126/index.html Spring Native 0.11 Release https://docs.spring.io/spring-native/docs/current/reference/htmlsingle/ *Discussion* Log4j2 https://www.lunasec.io/docs/blog/log4j-zero-day/ It made CNN: https://www.cnn.com/2021/12/13/politics/us-warning-software-vulnerability/index.html…
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Java Off-Heap
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1 OffHeap 68. Facebook is in hot-water...again (very Meta) 1:29:14
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So we are technologist, and we create technology, and we live on it... technology on its own is neither good or evil...but what happens when a corporation dives into that gray are of how technology is used? We discuss what it means to have such a big influence in how people get their news, interact with each other, and at what point you can't just say "I don't want to interfere" A very pundit-adept topic, we discuss what could possibly be done to help the issue of misinformation while also balancing the need to be heard. http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap October 2021 Events: EclipseCon - October 25-28 https://www.eclipsecon.org/2021 Reactive Summit - November 2-3 https://www.reactivesummit.org/ Jakarta One - December 7 https://jakartaone.org/ Jconf.dev - December 8 - 10 https://2021.jconf.dev/ jChampions - January 2022 https://jchampionsconf.com/ DevNexus - April 2022 https://devnexus.com/ News: JReleaser 0.7.0 https://foojay.io/today/jreleaser-0-7-0-released/ JDK 18 Shaping Up (JEP 408) https://openjdk.java.net/jeps/408 Jakarta EE 10 Release Update https://eclipse-ee4j.github.io/jakartaee-platform/jakartaee10/JakartaEE10ReleasePlan Eclipse Ide 2021-09 Supports JDK 17 https://www.infoq.com/news/2021/10/eclipse-ide-java-17/?topicPageSponsorship=ef2f32ea-8615-496e-9ac7-58dffbfe1766 Raspberry Pi price increase https://uk.pcmag.com/old-desktop-pcs/136394/raspberry-pi-suffers-first-ever-price-increase Future of Play Framework https://www.lightbend.com/blog/on-the-future-of-play-framework Facebook Change to Metaverse https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse…
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Java Off-Heap
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1 OffHeap 66. Faster LTS releases? And A new Java license you say? How...peculiar 1:10:36
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So aside from being all giddy about Java 17 LTS release, we take now a deep dive on the changes that Oracle announced on their release schedule and Licensing. WANL (We are not Lawyers) but that didn't stop us from discussing what could it mean, and where would it go! Faster LTS, we are onboard. It's fun to be able to jump from LTS to LTS, but what does that mean for older releases and maintainability (as Oracle longstanding policy is to sunset the "oldest" of LTS when a new one comes out). We see the interesting dynamics on this with the new "Oracle No Fee Terms and Conditions", and what does that mean for Big Red's plan for our favorite programming language. In all, an interesting episode to pay attention to (and to know what's important). Like all Licenses, do talk to a real lawyer before adopting a new license (we really are just code monkeys that managed to wrestle a microphone). Or go with another Java open source binary provider on the standard licenses (Like Adoptium!) http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Events: SpringOne Videos Available https://springone.io/ EclipseCon - October 25-28 https://www.eclipsecon.org/2021 Jakarta One - December 7 https://jakartaone.org/ Jconf.dev - December 8 - 10 https://2021.jconf.dev/ The new Dev.java https://dev.java/ FooJay.io https://foojay.io/ Intellij Updates https://www.jetbrains.com/idea/whatsnew/ Netbeans 12.5 Released https://netbeans.apache.org/download/nb125/index.html Reactive Summit - November 2-3 https://www.reactivesummit.org/ Oracle Developer Live - October 26-27 https://developer.oracle.com/developer-live/java-innovations-sep-2021/ jChampions - January 2022 https://jchampionsconf.com/ DevNexus - April 2022 https://devnexus.org/ Java Is Still Free! https://medium.com/@javachampions/java-is-still-free-3-0-0-ocrt-2021-bca75c88d23b Oracle Java 17 Licenses https://www.oracle.com/java/technologies/javase/jdk-faqs.html…
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1 OffHeap 65. Helping your Boss Help You 1:29:36
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Allright, on this OffHeap Episode, we invited no other than @kenkousen to talk us about his new book. Helping your Boss Help You! As most of us are really underlings and have managers that we report to, Ken walk us through the things that he discovered work well (and shared stories of what didn't work so well) in a full-on, completely stuffed episode of OffHeap. We also dive into some of our tech news around Project Loom and Apple Surveillance. All in all, a very interesting, possibly life-changing episode of OffHeap http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Upgrade your Maven Version https://foojay.io/today/why-you-should-upgrade-to-maven-version-3-8-1-today-or-very-soon/ Apple Surveillance https://www.technologyreview.com/2021/08/06/1030852/apple-child-abuse-scanning-surveillance/ Project Loom https://twitter.com/ptrthomas/status/1422780344701317122?s=21 Ken’s Book: HELP YOUR BOSS HELP YOU https://www.amazon.com/gp/new-releases/books/491578/ref=zg_bsnr_nav_b_4_491580 Pragmating Programmer's version https://pragprog.com/titles/kkmanage/help-your-boss-help-you/ (Prags site for ebooks) Ken's preview of the book https://medium.com/pragmatic-programmers/micromanagers-ken-kousen-93c1a97f29d7…
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Java Off-Heap
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1 OffHeap 64. Autobots...Rollout to the Bar! 1:07:18
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Color me jealous! Most of the OffHeap crew (excepting me, Freddy) went back to our roots, and recorded Java Off Heap at the RoundHouse! (The local bar, where Episode 1 was recorded!). It was a great opportunity to be mostly zoom-less and let the conversation flow whenever it wants to flow! In addition we got Cedric Hurst (@divideby0) to join us there! In all an interesting evening, with libations, Boston Dynamics Acquisition, a deep discussion on the "Right to Repair", and the implications of GitHub Copilot (the auto-filler AI-powered, FOSS trained helper) on this field! http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap JAX London 10/4 - 10/7 (hybrid) https://jaxlondon.com/blog/java-conference/ EclipseCon 10/25 - 10/28 (online) https://www.eclipsecon.org/2021 Jakarta One LiveStream 12/7 (online) https://jakartaone.org/ Jconf.dev (In person) 12/8 - 12/10 https://2021.jconf.dev/ Boston Dynamics Acquisition https://www.bostondynamics.com/hyundai-motor-group-completes-acquisition Microsoft Pentagon contract cancelled https://www.cnn.com/2021/07/06/tech/defense-department-cancels-jedi-contract-amazon-microsoft/index.html Big MS Security Update https://www.cnn.com/2021/07/07/tech/microsoft-security-update/index.html Github Co-Pilot https://twitter.com/kellabyte/status/1411449622288076801?s=21 Ruling on Google Gender Bias lawsuit https://www.latimes.com/business/story/2021-05-27/google-gender-bias-class-action-lawsuit-women?_amp=true Right to Repair - https://petapixel.com/2021/07/07/president-biden-will-order-ftc-to-create-right-to-repair-rules-report/…
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Java Off-Heap
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1 OffHeap 63. Don't forget to do your backup kids 1:20:28
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So new things are happening! Jakarta EE 9.1 was released, GraalVM got to 21.1, and Spring Native is now at 0.10. We also get a new LightBend CEO (what does this mean?), and the favorite developer Copy-Paste Website (StackOverflow) got bought for (insert Dr. Evil voice here) ONE (.8) BILLION DOLLARS. You didn't hear it first here, BUT we sure talk about what does this mean! (Remember ExpertsExchange?) Lastly we dive into a deep discussion on Ransomware and security and how all these things we work everyday can, and are affected by it. Why some companies are keeping up, others are letting security slide, and more importantly, for us as Developers, what kind of role we play on these things. A passionate discussion on which we touch many points and explore our involvement on this field! http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap GlassFish 6.2 Released https://projects.eclipse.org/projects/ee4j.glassfish/downloads GraalVM 21.1.0 https://www.graalvm.org/release-notes/21_1/ Stackoverflow is acquired https://stackoverflow.blog/2021/06/02/prosus-acquires-stack-overflow/ Meat Packer Cyberattack https://www.bbc.com/news/world-us-canada-57318965 Colonial Cyber Attack https://en.wikipedia.org/wiki/Colonial_Pipeline_cyber_attack BadB Promotional Cartoon (NOTE! NOT SAFE FOR WORK) https://www.youtube.com/watch?v=EtcKavgS_2k…
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Java Off-Heap
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1 OffHeap 62. On Stallman, Apple and Basecamp 1:18:43
1:18:43
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Right, there were a good tricle of tech news like the release of Scala 3, and that now Microsoft is part of the OpenJDK (hm… we wonder if the JClarity acquision had anything to do w/that ;). But the Internet was rocked by a big tidal wave of D&I avoidance, Social pressure (but some would say Cancel Culture?) and selective historical facts. In that we dive to explore what has dominated the tech twitter feeds, facebook post, and essentially comment on the unbelievebable nuclear explosion (implosion in the case of Basecamp) that just happened. With the advent of Basecamp’s new policy (and the pyramid of hate), and the follow-up en-masse resignations, then Apple’s offer, twice rescinded to Antonio Garcia Martinez, to finally the Electronic Frontier Foundation inclusion of Dr. Stallman back on the board (on which, his past is either forgiven, or forgotten) this episode dives into how it got to here, and we piece together how these bungled-up situation blew up in the twittersphere Come take a listen and tour with us the reality of being in tech today! Start listening now for a riveting episode ride! http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Scala 3 https://docs.scala-lang.org/scala3/new-in-scala3.html https://scastie.scala-lang.org/?target=dotty https://index.scala-lang.org/ Microsoft OpenJDK: https://devblogs.microsoft.com/java/announcing-preview-of-microsoft-build-of-openjdk/ Oracle JDK 8 Support: https://www.oracle.com/java/technologies/java-se-support-roadmap.html Stallman back on FSF board https://www.fsf.org/news/statement-of-fsf-board-on-election-of-richard-stallman Apple Antonio Garcia Martinez https://www.businessinsider.com/apple-antonio-garcia-martinez-says-he-was-fired-over-backlash-2021-5 Basecamp – Employee rules update https://world.hey.com/jason/changes-at-basecamp-7f32afc5 https://world.hey.com/dhh/basecamp-s-new-etiquette-regarding-societal-politics-at-work-b44bef69…
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Java Off-Heap
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1 OffHeap 61. Return of the APIs (Supreme Court Ruling on Oracle v Google) 1:26:00
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Ok, 60 episodes ago, back when were were young and innocent, we started this podcast with coverage on the copyrightability of APIs. There were twist...there were turns! And a ton of nail-biting moments, but, finally it seems that the Supreme Court made a ruling (that APIs are not copyrightable) In this episode we cover the timeline, the ruling, and the possible effects it means for all of us developers, starting on the original days of Sun, and then going all the way to April 5th. We are not lawyers but pundits, and as such, we engage in punditry as we dissect what the Supreme Court ruling said (is it narrow? overarching? did they get the analogy right?) Would this turn out to be a George-Lucas moment where there will be more litigation? Episode VII, VIII or IX? or a Jar-Jar Binks moment? We don't know, but we sure be covering them if they happen in our watch! http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Jakarta EE 9.1 - May https://blogs.eclipse.org/post/mike-milinkovich/eclipse-jetty-11-supports-big-bang GlassFish 6.1.0 - Aim for JDK 16: (?) https://arjan-tijms.omnifaces.org/2021/04/glassfish-now-runs-on-jdk-16.html JetBrains IntelliJ IDE 2021.1: (?) https://www.jetbrains.com/idea/whatsnew/ JDK 17 Early Releases and Timeline: https://openjdk.java.net/projects/jdk/17/ Oracle releases R2DBC driver https://r2dbc.io/drivers/ Dell will spin off VMware https://www.businessinsider.com/dell-to-spin-off-vmware-stake-2021-4 Oracle v Google FINALLY! https://www.supremecourt.gov/opinions/20pdf/18-956_d18f.pdf…
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Java Off-Heap
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1 OffHeap 60. JDK 16, Spring Native, Micronaut, Microprofile and GraalVM have new releases! Author tags, And Companies blaming Interns (boo!) 1:32:13
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Hey y'all, well, this episode we dive into tons of fun stuff. There are new toys w/JDK 16, Spring Native and Graal. Essentially, it's a fun time to play with Native and new JDK 16 features (Records are mainstream!). And in a one-two punch, Spring Native release of 0.9, and Graal news of adopting truffle makes the ideal of adopting native images for your Java builds not far-fetched. It might have still some rough edges, but oh my, for some projects, it went from being painful, to a non-issue. So yeah. Millisecond startup times coming up! Micronaut is also out with 2.4.0, which we think is actually healthy! (we worried for a second or two). And Microprofile also has a release, with its LRA (and SAGA! pattern). We really wished SAGA was an acronym In addition some interesting consolidation happening with Crowdstrike buying Humio, and Okta acquiring Auth0. Interesting moves in security and authentication to say the least. We see how deep SolarWinds go with blaming an intern for their security woes. If that's your strategy, you already lost at the security game (shame!) And lastly, oh my, there is an Outlook vulnerability making its rounds. Important enough to hear (and patch!). You don't want weird inetpub/wwwroot files hanging in your outlook server. http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Take the JVM Survey! https://snyk.io/blog/java-ecosystem-survey-2021/ JDK 16 https://blogs.oracle.com/java-platform-group/the-arrival-of-java-16 MicroProfile LRA https://openliberty.io/blog/2021/01/27/microprofile-long-running-actions-beta.html CrowdStrike nabs Humio for $400M – https://techcrunch.com/2021/02/18/logging-startups-are-suddenly-hot-as-crowdstrike-nabs-humio-for-400m/ Micronaut 2.4.0 https://github.com/micronaut-projects/micronaut-core/releases/tag/v2.4.0 Okta acquires Auth0: https://techcrunch.com/2021/03/03/okta-acquires-cloud-identity-startup-auth0-for-6-5b/amp/?__twitter_impression=true&guccounter=1 SolarWinds blaming an intern https://twitter.com/cnn/status/1365445311066480641?s=21 @Author tags: https://twitter.com/headius/status/1366517443112402944?s=20 Graal and Truffle https://www.graalvm.org/reference-manual/java-on-truffle/ Microsoft Exchange Mass Hack: https://krebsonsecurity.com/2021/03/a-basic-timeline-of-the-exchange-mass-hack/…
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Java Off-Heap
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1 OffHeap 59. Causing Trouble at DevNexus 1:27:49
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So we did it again! We managed to get into a conference schedule (Virtually this time). Within the Virtual Devnexus conference we invited https://twitter.com/billykorando and https://twitter.com/CGuntur to join us as we discuss the latest Java news, and Career advise! Wanna hear from the "big kahuna"s on how to move to that next level? Then, come, and listen to this fun-packed episode of OffHeap from DevNexus! http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap JFrog Sunsetting BinTray https://jfrog.com/blog/into-the-sunset-bintray-jcenter-gocenter-and-chartcenter/ OpenJ9 Source / No Binaries https://www.reddit.com/r/java/comments/l5m3p6/eclipse_to_host_only_tck_compliant_java_se/…
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Java Off-Heap
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1 OffHeap 58. New Year, new rules, new bans! 1:28:10
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Many things are happening this year. With the official end of the Adobe Flash era, we take a dive on the current landscape including Netbeans, Microprofile 4.0, the alledged Russia Cyber attack of Jetbrains Software, and then into the huge sway that social media platforms have. We dive deeply into how the bans of twitter accounts, hosting providers, and social media tends to shape society, and realize how huge technology is for managing these. We see how it relates to the US's concept of Freedom of speech (and what it / what isn't freedom of speech). An very charged episode with a lot of opinions on technology and censorship. Definitively entertaining! http://www.javaoffheap.com/datadog We thank DataDogHQ for sponsoring this podcast episode DO follow us on twitter @offheap http://www.twitter.com/offheap Adobe Flash Player End-of-Life https://www.adobe.com/products/flashplayer/end-of-life.html MicroProfile 4.0 https://projects.eclipse.org/projects/technology.microprofile/releases/4.0 Russia Cyber-attack https://www.nytimes.com/2021/01/06/us/politics/russia-cyber-hack.html Parler suspended from AWS https://www.buzzfeednews.com/article/johnpaczkowski/amazon-parler-aws Permanent suspension of @realdonaltrump https://blog.twitter.com/en_us/topics/company/2020/suspension.html…
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