For decades, Bill Thorburn has been in the business of clarifying and elevating some of the greatest global brands. Eric Sickler has been practicing in, and consulting about higher education marketing for just as many years. So it didn’t surprise anyone when the two of them became fast friends when they met a couple of years ago. Listen in to Bill and Eric as they trade stories about anything and everything they’ve learned over the years as they’ve helped engage and propel their clients’ brands to greatness.