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Treść dostarczona przez ESPN, Seth Greenberg, Jay Bilas, and LaPhonso Ellis. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez ESPN, Seth Greenberg, Jay Bilas, and LaPhonso Ellis lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bald Men on Campus
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Treść dostarczona przez ESPN, Seth Greenberg, Jay Bilas, and LaPhonso Ellis. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez ESPN, Seth Greenberg, Jay Bilas, and LaPhonso Ellis lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
From the early-season tournaments to the crowning of a champion, ESPN’s Seth Greenberg, Jay Bilas, and LaPhonso Ellis bring you previews and analysis of the biggest games, and conversations with the biggest names in Men’s College Basketball. Whether you’re a fan of a Blue Blood, a Mid-Major, or a Cinderella, Bald Men on Campus is your all-access pass to all things college hoops.
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264 odcinków
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Manage series 1203969
Treść dostarczona przez ESPN, Seth Greenberg, Jay Bilas, and LaPhonso Ellis. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez ESPN, Seth Greenberg, Jay Bilas, and LaPhonso Ellis lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
From the early-season tournaments to the crowning of a champion, ESPN’s Seth Greenberg, Jay Bilas, and LaPhonso Ellis bring you previews and analysis of the biggest games, and conversations with the biggest names in Men’s College Basketball. Whether you’re a fan of a Blue Blood, a Mid-Major, or a Cinderella, Bald Men on Campus is your all-access pass to all things college hoops.
…
continue reading
264 odcinków
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Bald Men on Campus
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Jay Bilas and Seth Greenberg discuss Seth’s idea to play intercollegiate games during the summer, why it isn’t that different from teams playing overseas, when players might do something similar, making college basketball a year-round sport and playing games during lulls in the sports calendar. Then, the guys share updates on their summer golf tours, Jay goes down memory lane with his high school friends, and they hit on Rutgers linebacker Drew Singleton appealing the NCAA for reinstatement after not being drafted. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Bald Men on Campus
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1 Jay Saunters Around Tahoe; Seth at the Summer League; Flagrant Fouls 1:00:11
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Jay Bilas and Seth Greenberg discuss Jay’s weekend in Lake Tahoe at the American Century Celebrity Golf Championship, introducing Colin Jost to his wife, Miles Teller stopping by his table at dinner, his slow walk on the course and planning a tournament champions dinner. Then the guys get into Seth’s weekend in Las Vegas at the NBA Summer League, why he thinks it’s grassroots basketball on steroids, Summer League being the starting point for players, and fans overreacting to positive and negative play. Later, they talk about if conferences will start to add schools that don’t have football, if the NCAA Tournament could change and Scottie Pippen’s refreshing thoughts about the generational divide in the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 USC and UCLA Join Big 10, Evolving College Athletics Model, It's Just Business 41:39
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Jay Bilas and Seth Greenberg hop on to break down the seismic realignment of USC UCLA joining the Big 10. Then, they discuss the business of media rights deals, Notre Dame’s independence, and the survival of the other conferences. Plus, they discuss what this means for college athletics as we know it and what it means for the tournament. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Expanding Your Limits With Jon Scheyer 50:56
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Jon Scheyer joins Seth Greenberg and Jay Bilas to discuss his new role as Duke head coach. Then, Jon shares what he has learned from his 13 years with Coach K and his favorite memories as a player. Plus, he discusses Paolo Banchero being the number one overall pick in the 2022 NBA Draft. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Bald Men on Campus
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1 NBA Draft Preview; Seth’s Top-5; Need vs. Best Available; Fast Risers; Sleepers 51:24
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Seth Greenberg and producer Taylor Schwink discuss side hustles on social media hustle, Seth’s top-five players in the NBA Draft, the interesting case of Shaedon Sharpe, Malachi Branham and Ben Mathurin shooting up draft boards, which players are being slept on, and the advice Seth gave his players going through the draft process. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Gonzaga head coach Mark Few joins Seth Greenberg and Jay Bilas to discuss the difficult draft process and the importance of healthy lines of communication between players and coaches. Then, they breakdown the impact Malaki Smith has a leader and force on the court. Next, they take a trip down memory lane sharing some favorite stories throughout their basketball careers and what coaches have impacted their lives the most. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Bald Men on Campus
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Jay Bilas and Seth Greenberg discuss why so many big men decided to return to college basketball, interesting transfers, the need for people in the game to embrace change, if pay-for-play today is different from old school booster culture, college sports powerbrokers seeking limitations for athletes and more. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Bald Men on Campus
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1 Kara Lawson & Tara VanDerveer on the 50th Anniversary of Title IX 41:20
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Seth Greenberg and Jay Bilas talk to Duke's Kara Lawson and Stanford's Tara VanDerveer about the 50th anniversary of Title IX. They discuss their differing experiences growing up pre-and-post Title IX, frustrations with the enforcement of the law, media and corporate support for women’s sports, looking up to Olympic athletes and Calvin Murphy, how much their players know about Title IX, how NIL is impacting women’s basketball, what sticks with Kara from Pat Summitt, the continued unevenness of men’s and women’s college basketball, and Tara’s year away from Stanford coaching the 1996 Olympics team. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Bald Men on Campus
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1 Jay Wright on His Commencement Speech, Retirement, Coaching in the Olympics, Broadway, and the NBA 43:02
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Jay Bilas and Seth Greenberg welcome a newly retired Jay Wright to the podcast. The guys discuss delivering the commencement speech at Villanova, throwing out the first pitch at a Phillies game, not knowing how people would react to the announcement of his retirement, why it was harder to tell recruits than the players on the team, the pressure of coaching in the Olympics, the biggest difference between college and NBA players, Jermaine Samuels, Kyle Neptune, his retirement travel plans and if he has an itch to coach in the NBA. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 New SEC Coaches Lamont Paris & Todd Golden on Consistency, Fulfilling Seasons, Lululemon 38:58
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Seth Greenberg and Jay Bilas talk to a pair of new SEC head coaches: South Carolina’s Lamont Paris and Florida’s Todd Golden. The guys get into if there were any jobs they had circled if given the opportunity, who do they lean on for advice, Paris bringing Silvio De Sousa to Chattanooga, the expectations at Florida, aspirations of consistency, their most fulfilling seasons in coaching, spending most of their time on roster management, Lululemon pants and moving their families. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Sean and Archie Miller Talk Childhood Memories, Career Moves, and Best-Dressed Coaches 57:53
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Sean and Archie Miller join Seth Greenberg and Jay Bilas to discuss their childhood and the impact of their father on their coaching career. Then, they discuss Sean's return to coaching at Xavier and the importance of building relationships with players. Plus, they share who is the best-dressed coach in basketball and discuss the reality of sweating through suits at games. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Tom Izzo and Leonard Hamilton Talk NIL, Transfer Portal, What’s Next for College Hoops 1:20:13
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Tom Izzo and Leonard Hamilton join Jay Bilas, LaPhonso Ellis and Seth Greenberg to take a look at the state of college basketball. The guys discuss Jay Wright retiring on his terms, why freshman are generally unhappy, free agency in college basketball that is unlike any other sport, if schools should reevaluate being in the athletics business, the possibility of players signing contracts, the mental maturity needed for the NBA and the kids who are left behind because of poor decision-making under the new rules. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Wild, Wild West of NIL; Changing the Cycle; Big Names Entering the Draft 48:57
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Jay Bilas, LaPhonso Ellis, and Seth Greenberg discuss how NIL deals have changed the game, what regulations need to be in place, and how players need to make informed decisions on their futures. Plus, they share how NIL deals would have impacted their lives as players. Later, they discuss who is expected to go high in the draft and if NIL deals could impact players' decisions on entering the draft in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Best Team Not Named Kansas; SEC Coaching Turnover; Seth Greenberg Mentorship Academy 46:35
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Jay Bilas, LaPhonso Ellis and Seth Greenberg discuss the best teams other than Kansas, the most disappointing teams and the best storylines from the 2021-22 season. Later, the guys get into the coaching changes in the SEC and some of the systemic failures in college basketball that NIL has exposed. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Jay Bilas, LaPhonso Ellis and Seth Greenberg discuss Kansas topping North Carolina in an exciting national championship game, their postgame SportCenter appearances in the rain, two very different halves of basketball, Kansas’ impressive comeback, Hubert Davis’ moving postgame comments, Bill Self’s legacy and the state of college basketball in a transitionary time for the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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