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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Melbourne Fringe
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Treść dostarczona przez Melbourne Fringe. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Melbourne Fringe lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Sounds from the 2016 Melbourne Fringe Festival! Throughout the Festival you will see updates from the Melbourne Fringe Festival's Creative Program including Sky Light, Kids vs Art and our Fringe Furniture 30: Redesign exhibition, all happening from 15 September to 2 October 2016. During the rest of the year we'll post archival recordings from our series of industry focused forums for artists, all ready to podcast. For more information about Melbourne Fringe, visit www.melbournefringe.com.au #melbfringe
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5 odcinki
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Manage series 1240758
Treść dostarczona przez Melbourne Fringe. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Melbourne Fringe lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Sounds from the 2016 Melbourne Fringe Festival! Throughout the Festival you will see updates from the Melbourne Fringe Festival's Creative Program including Sky Light, Kids vs Art and our Fringe Furniture 30: Redesign exhibition, all happening from 15 September to 2 October 2016. During the rest of the year we'll post archival recordings from our series of industry focused forums for artists, all ready to podcast. For more information about Melbourne Fringe, visit www.melbournefringe.com.au #melbfringe
…
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5 odcinki
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1 Melbourne Fringe FAQ: Tour Ready (29.08.2017) 1:28:27
1:28:27
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Melbourne Fringe FAQ: Tour Ready (29.08.2017)
![Artwork](/static/images/128pixel.png)
1 Melbourne Fringe FAQ: Social Media (01.08.2017) 1:07:51
1:07:51
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Melbourne Fringe FAQ: Social Media (01.08.2017)
![Artwork](/static/images/128pixel.png)
1 Kids vs Art - #13 Kids Vs Circalicious - With Special Guest Gideon Obarzanek 7:50
7:50
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The kids review and discuss Circalicious by Upswing Arts and are joined by internationally recognised choreographer Gideon Obarzanek. Kids Vs Art A podcast series by Field Theory Directed by Jackson Castiglione and Jason Maling Composition and Sound Design by Robert Jordan Listening post at Arts House/Fringe Hub Designed by Eugyeene Teh Producers for Arts House Naomi Velaphi and Jackie Johnston Producers for the Fringe Dan Koop and Vanessa Wright Technical support and recording by Bart Mangan, Blair Hart and Richard Chandler Performer assistance by Claire Flynn and Tish Brennan - Steers. Presented by Melbourne Fringe and Arts House…
![Artwork](/static/images/128pixel.png)
1 Kids vs Art - #12 Kids Vs INFINITUM - With Special Guest Jane Howard 9:46
9:46
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The kids review and discuss INFINITUM created and performed by Gareth Hart, Rod Price and are joined by Jane Howard freelance arts writer and reviewer regularly contributing to the Guardian Australia. Kids Vs Art A podcast series by Field Theory Directed by Jackson Castiglione and Jason Maling Composition and Sound Design by Robert Jordan Listening post at Arts House/Fringe Hub Designed by Eugyeene Teh Producers for Arts House Naomi Velaphi and Jackie Johnston Producers for the Fringe Dan Koop and Vanessa Wright Technical support and recording by Bart Mangan, Blair Hart and Richard Chandler Performer assistance by Claire Flynn and Tish Brennan - Steers. Presented by Melbourne Fringe and Arts House…
We take a crash course in contemporary artworks. Kids Vs Art A podcast series by Field Theory Directed by Jackson Castiglione and Jason Maling Composition and Sound Design by Robert Jordan Listening post at Arts House/Fringe Hub Designed by Eugyeene Teh Producers for Arts House Naomi Velaphi and Jackie Johnston, Producers for the Fringe Dan Koop and Vanessa Wright. Presented by Melbourne Fringe and Arts House…
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