The BBC Academy podcast

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The Agile Brand with Greg Kihlström®

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

5 dni temu27:12

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The BBC Academy Podcast

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Essential listening for the broadcast production, journalism and technology communities. Your guide to everything from editorial and craft skills to taking your next step in the industry. Practical advice on all aspects of TV, radio, journalism.

330 odcinków

#Media #Business #Society #Social Media #BBC #BBC Radio #Industries #News #Podcasting Education

The BBC Academy Podcast

1,601 subscribers

updated rok temu

Udostępnij

Źródło serii•Feed

330 odcinków

#Media #Business #Society #Social Media #BBC #BBC Radio #Industries #News #Podcasting Education

All episodes

The BBC Academy Podcast

1
Minipods – Smartphone journalism episode five: Audio 19:21

32 weeks temu19:21

19:21

Everything from mics and cables to acoustics and technique, BBC Academy Trainer, Marc Settle, shares advice on how to get that perfect recording every time. Dur: 18’40” Presented by Marc Settle. Produced by Sam Upton.

The BBC Academy Podcast

1
Minipods – Smartphone journalism episode four: Video part 2 15:18

32 weeks temu15:18

15:18

Lighting, stability and zooming are the focus for BBC Academy trainer, Marc Settle. There’s more to filming great video than just pointing and shooting. Dur: 14’19” Presented by Marc Settle. Produced by Sam Upton.

The BBC Academy Podcast

1
Minipods – Smartphone journalism episode three: Video part 1 20:33

32 weeks temu20:33

20:33

From frame rate, file size and aspect ratio to audio and accessories, before you start the camera rolling, make sure you’re properly prepared. BBC Academy trainer, Marc Settle, considers the set-up you need. Dur: 19’33” Presented by Marc Settle. Produced by Sam Upton.

The BBC Academy Podcast

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Minipods – Smartphone journalism episode two: Photos 23:02

32 weeks temu23:02

23:02

Covering focus, exposure, composition and much more, BBC Academy expert Marc Settle shares his tips and tricks for the perfect picture. Dur: 22’12” Presented by Marc Settle. Produced by Sam Upton.

The BBC Academy Podcast

1
Minipods – Smartphone journalism episode one: Settings 17:36

32 weeks temu17:36

17:36

From battery, storage and connectivity to accessories and apps, be sure to get the most out of your smartphone by setting it up properly. BBC Academy trainer, Marc Settle shows you how. Dur 17’37” Presented by Marc Settle. Produced by Sam Upton.

The BBC Academy Podcast

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Podcastology episode fifteen: Is video the new audio? 33:20

1 year temu33:20

33:20

As large percentages of younger audiences come to podcasts via YouTube, we ask, is video the new audio? The line between video and podcasts has become blurry in recent years. It's getting harder to say that a podcast is an ‘audio only’ thing. People have been uploading video recordings of their podcasts for years. But what is a ‘video podcast’ - and how do you make a great one? And what about the purists who say, if you don’t have an RSS feed - it’s not a podcast? To help us answer this puzzle, we speak to Alison Lomax, Managing Director, YouTube UK & Ireland and the BBC’s Head of Visualisation, Joe Harland. You can view the visualisation edition of this episode at https://www.youtube.com/watch?v=qUexDfHP2DI…

The BBC Academy Podcast

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Podcastology episode sixteen: New formats, new voices 32:15

1 year temu32:15

32:15

In this episode of Podcastology, we’ll discover some of the ground-breaking new formats pushing the boundaries of what podcasts can do. Often, these innovations come from voices and communities who don’t always get heard. We find out who they are, and how they are taking podcasts in exciting new directions. We’re joined by Nicky Birch, who is the Editorial Executive for new formats in BBC Sounds, and Jesse Lawson, a multi award-winning freelance audio producer, sound designer and community facilitator who makes very innovative podcasts with a vast array of young people and previously unheard voices.…

The BBC Academy Podcast

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Podcastology episode fourteen: How to win an award 35:01

1 year temu35:01

35:01

What are the magic ingredients judges are looking for - and do they even exist?? Well, yes, according to awards judges. But how do you quantify them? And what do you need to think about if you are setting out to make an outstanding podcast? We’re joined by people who know the answers to some of these questions: Tomi Dixon, who won ‘best new podcast’ at the Arias, for Colouring In Britain, and Talia Randall, who won silver at The British Podcast Awards in the Environment category, and the Sustainability Award at the 2023 Audio Production Awards, for Blossom Trees and Burnt out Cars. We’re also joined by Hannah Hufford - who is a podcast development producer at BBC Audio and was a judge at The British Podcast Awards.…

The BBC Academy Podcast

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Podcastology episode thirteen: Going local 26:44

1 year temu26:44

26:44

This sounds like a contradiction - after all, you can listen to podcasts anywhere, and the most successful podcasts have a universal appeal. But, all stories come from somewhere, and as we discover, being rooted in a local patch can bring a real richness to your podcast. There is also a growing trend for podcasts which grow from a local community. We speak to award-winning podcast makers who know what it means to tell local stories: Andy Whittaker, a Sony award-winning radio host and podcast presenter based in Nottinghamshire, and Zoe Chamberlain, producer and presenter of the Brummie Mummies podcast. We’re also joined by Chris Burns, who is Controller of Local Audio for BBC Local and in charge of the 39 Local Radio stations in England.…

The BBC Academy Podcast

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Podcastology episode twelve: Future directions 27:24

1 year temu27:24

27:24

We’ll look at where the medium is now, and where we think it's headed. We consider the future of podcasting, and what's coming next. What does the growing Gen Z audience want? Can technology make listening a more personal, tailored experience? Will your next podcast be presented by a bot? With some geeky language around ‘personalisation tools’ and the effect of artificial intelligence, we gaze into the future with Aniruddh Dimri, BBC Sound’s Head of Product, Cat Agostinho, Co-Director of Imagen Insights, who researches the Gen Z audience, and the Editor of Pod News, James Cridland.…

The BBC Academy Podcast

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Vicarious trauma in journalism and the media 21:27

1 year temu21:27

21:27

This podcast tackles sensitive and distressing subject matter, including discussion about extremist groups, suicide bombings, chemical attacks and trauma. You don't have to directly visit a traumatic scene to be affected by it. Vicarious trauma affects those viewing or hearing disturbing material or hearing second-hand the testimonies of those directly affected by a traumatic incident. In this podcast the BBC's Chief Medical Officer Dr Clare Fernandes speaks to journalist Abdirahim Saeed, who works for the BBC Monitoring Team which monitors and verifies social media to pull into the BBC's reporting. You'll learn: • what vicarious trauma is • where it can affect colleagues in the BBC, including the types of roles and subject matter • how to safeguard your health, including limiting exposure to trauma and coping mechanisms • how to support and protect your colleagues • where to turn to for help Abdirahim talks about what he's seen when covering extremist incidents, including ISIS and Al Qaida attacks and the war in Syria, how it's affected him and how he limits the effects of vicarious trauma on his mental health. This episode is part of a series focussing on wellbeing and mental health. Further episodes can be found by searching for the BBC Academy podcast on BBC Sounds. A transcript of this podcast is available on the episode's programme page. Although aimed primarily at BBC staff, the advice is useful for all those working in journalism, current affairs or other parts of the media industry who may come into contact with victims of trauma or view upsetting material. Help and support If you've been affected by what you've heard in this podcast, please search for support on the BBC Action Line website. You may also wish to contact NHS services, such as your GP. BBC Staff can talk to their team leader, contact a peer supporter or call the Employee Assistance Programme - details are on Gateway. Useful resources can be found on the BBC Headroom website and, for BBC staff, by searching 'wellbeing' on Gateway. Credits The podcast was presented by Dr Clare Fernandes and produced by Kasel Kundola. Production support was from Helena Lyons. Exec producers for the BBC Academy were Ben Toone, Zoey Glasgow and Kirstie Andrews.…

The BBC Academy Podcast

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Peer support: Opening up about mental health 21:09

1 year temu21:09

21:09

When our mental health is fragile at work it can often be difficult to know who to talk to, where to get help or just find someone to listen without judgement. It can be helpful to talk to someone who understands the pressures of the work environment but isn't necessarily a close friend or team member. At the BBC, this role is fulfilled by members of the Peer Support Network. In this podcast the BBC's Chief Medical Officer Dr Clare Fernandes talks to peer supporter and South-East Today Presenter Natalie Graham. You'll learn about: - how peer supporters can support mental health difficulties, including anxiety, depression, stress or crisis situations in work - what a BBC peer supporter is - and what they're not - other support available at the BBC, including the Employee Assistance programme A transcript is available on the programme page for this podcast. This episode is part of the BBC Academy series on wellbeing and mental health in the workplace. Though this podcast is aimed at BBC staff, you might find some of the content helpful if you work, or would like to work, elsewhere in the broadcast media industry. Help and support BBC Staff can find out more about peer support by searching for 'peer support' on Gateway. You can find further mental health and wellbeing resources by searching for BBC Headroom and listening to further episodes in this series on the BBC Academy podcast feed on BBC Sounds. If you're outside of the BBC and need immediate help please contact the BBC Action Line or Samaritans. Staff can contact the Employee Assistance Programme by searching for it on Gateway. Credits The podcast was presented by Dr Clare Fernandes and produced by Kasel Kundola. Production support was from Helena Lyons. Exec producers for the BBC Academy were Ben Toone, Zoey Glasgow and Kirstie Andrews.…

The BBC Academy Podcast

1
The menopause: How you can support colleagues 21:44

1 year temu21:44

21:44

How comfortable are you talking about the menopause at work? Given that 70% of those going through menopausal changes are employed and one in ten of those under 45 have symptoms, chances are a colleague or a member of your team may be experiencing it right now. In this episode, part of the Academy series on wellbeing and mental health in the workplace, the BBC’s Chief Medical Officer Dr Clare Fernandes speaks to content producer and BBC menopause champion Justine Bateson. Justine talks about her experiences of perimenopause, how it affected her physical and mental health and about the support she received working at the BBC. In this podcast you’ll learn: • insights into the menopause, including common symptoms and how it can affect your mental health • how to get support for yourself, a colleague or a member of your team • the importance of sensitive line management • the types of support available at the BBC, including Support at Work and the Women at the BBC staff network This episode is aimed primarily at BBC staff, especially team leaders, but is beneficial for all. You can find more on the topic of mental health and wellbeing by searching for this series on the BBC Academy podcast feed on BBC Sounds. Help and support BBC Staff can find further help and advice by searching ‘menopause’ on Gateway. All listeners can find support on the NHS website. There’s more content on wellbeing and mental health on BBC Headroom, as well as other podcasts in this series.. A transcript is available on the programme page for this podcast. Credits The podcast was presented by Dr Clare Fernandes and produced by Kasel Kundola. Production support was from Helena Lyons. Exec producers for the BBC Academy were Ben Toone, Zoey Glasgow and Kirstie Andrews.…

The BBC Academy Podcast

1
Minipods – Interviewing episode six: Audience 17:06

2 years temu17:06

17:06

Never forget your audience is there. On occasion you can use them to your advantage to challenge the position of an interviewee. In this minipod, BBC TV and Radio Presenter and Academy Interviewing coach, Julian Worricker explains how the audience can be your invisible fan club. This is the sixth in a series of minipods on Interviewing where Julian shares his expertise to take your interviewing skills to the next level. Dur 17’06”…

The BBC Academy Podcast

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Minipods – Interviewing episode five: Layers 13:10

2 years temu13:10

13:10

Forensic listening allows you to respond to your interviewees’ questions and delve deeper into the story, peeling back the layers of an argument as you do so. In this Minipod, BBC TV and Radio Presenter and Academy Interviewing coach, Julian Worricker, gives the low-down on digging into the detail. This is the fifth in a series of Minipods on Interviewing where Julian shares his expertise to take your interviewing skills to the next level. Dur 13’10”…

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