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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Harbor Church West Oahu
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Manage series 1322657
Treść dostarczona przez Harbor Church West Oʻahu. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Harbor Church West Oʻahu lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
A church plant in West Oʻahu meeting every Sunday at 8am, 9:30am & 11am in Kapolei. Check us out at www.harborwestoahu.org
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155 odcinków
Oznacz wszystkie jako (nie)odtworzone ...
Manage series 1322657
Treść dostarczona przez Harbor Church West Oʻahu. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Harbor Church West Oʻahu lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
A church plant in West Oʻahu meeting every Sunday at 8am, 9:30am & 11am in Kapolei. Check us out at www.harborwestoahu.org
…
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155 odcinków
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Harbor Church West Oahu
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1 Episode 264: Freed to Enjoy Your Spouse 29:25
29:25
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Exodus 20 //Justin White
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Harbor Church West Oahu
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Exodus 29 // Justin White
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Harbor Church West Oahu
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1 Episode 262: Freed to Bless Your Family 35:26
35:26
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Exodus 20 // Justin White
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Harbor Church West Oahu
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Exodus 20 // Mike Ohara
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Harbor Church West Oahu
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We continue our discussion of the Ten Commandments in our series called Freed with the third commandment—respecting the name of God. We'll look at what his name represents, the ways we tend to misuse it, and how His invitation to honor His Name frees us to live as his ambassadors. How can you honor God's name and represent him well in your everyday life? Speaker: Dan Keslar // Passage: Exodus 20:7 Key Points Intro - 00:00 The Name of God - 3:51 How We Misuse His Name - 10:27 Freed from Punishment - 24:48 Freed to Represent God - 29:24 Resources Exodus 20:1-2 (CSB) Exodus 20:7 (CSB) Exodus 3:3 (CSB) Exodus 3:14-15 (CSB) Names of God Leviticus 19:12 (CSB) Matthew 5:34-37 (CSB) Matthew 7:21-:23 (CSB) John 6:40 (CSB) Romans 6:23 (CSB) John 8:58 (CSB) Luke 18:9-14 (CSB) 2 Corinthians 5:17 (CSB) 2 Corinthians 5:20-21 (CSB) Connect Services Contact Instagram Facebook YouTube Website…
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Harbor Church West Oahu
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We continue our Ten Commandments series called Freed by diving into the second commandment and tackling the topic of idols. We'll uncover what idols really are and why we're so good at setting them up in our lives. We'll also discover how to tear down those idols and live in the freedom that Jesus has for us. In what areas of your life do you need to experience God's freedom from your idols? Speaker: Justin White // Passage: Exodus 20:4–6 Key Points Introduction - 00:00 What Is an Idol? - 03:19 Why Would We Want an Idol? - 09:20 What Do Idols Do to Us? - 14:07 How Do We Destroy Idols? - 16:36 Resources Exodus 20:4–6 (CSB) Exodus 32:1 (CSB) Proverbs 14:12 (CSB) Romans 12:1 (CSB) Wesley Barr Testimony Connect Services Contact Instagram Facebook YouTube Website…
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Harbor Church West Oahu
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We’re kicking off a new series exploring the Ten Commandments called Freed! Starting with the first commandment, we'll explore how God's law actually helps us experience the amazing freedom He has already provided. In what areas of your life do you need to experience God's freedom more fully? Speaker: Justin White // Passage: Exodus 20:1–3 Key Points Introduction - 00:00 God Frees Us - 1:02 God Pursues Us - 8:09 God Wants Us - 13:03 Listen to God's Words - 22:32 Love God's Words - 25:00 Live God's Words - 27:42 Resources Exodus 20:1–3 (CSB) Luke 18:18–23 (CSB) Community Groups Women's Retreat 2 Thessalonians 2:10 (CSB) Colossians 1:5 (CSB) Psalm 119:47 (CSB) Keeping the Ten Commandments by J. I. Packer Tiana Morikawa Testimony "Come, Thou Fount of Every Blessing" by Robert Robinson Connect Services Contact Instagram Facebook YouTube Website…
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Harbor Church West Oahu
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We end our Advent series, Celebrate!, by remembering and celebrating Jesus as the Lord who saves, and the Lamb of God who takes away the sin of the world. Sharing our own stories and bringing others to Him causes us to look to the Lamb, the only true Hero of our lives. As we begin a new year, how will you celebrate Jesus and share His story with others? Speaker: Dan Keslar // Passage: John 1:29–42 Key Points Intro - 00:00 Celebrate Because Jesus - 07:43 Celebrate Because the Lord Provides - 10:51 Celebrate Because Our Sin is Taken Away - 17:53 Celebrate by Sharing Our Story - 21:00 Celebrate by Following Jesus - 25:10 Celebrate by Bringing Others to Jesus - 29:27 Resources John 1:29–43 (CSB) 68% of Americans abandon New Year's resolutions before February 1 : Connect Services Contact Instagram Facebook YouTube Website…
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Harbor Church West Oahu
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We continue our Advent series, Celebrate!, by refocusing on the source of true light and satisfaction. The answer to darkness can never be found in the fleeting nature of material possessions and worldly relationships. As we approach Christmas, are we seeking fulfillment in temporary things, or have we found true contentment and light in Jesus? Speaker: Justin White // Passage: John 1:5–13 Key Points Introduction - 00:00 Light Dispels Darkness - 02:40 God Has Shined His Light - 09:53 God Is the Light - 11:51 God Brings You into His Light - 13:45 Two Ways to Respond - 17:12 Resources John 1:5–13 (CSB) Connect Services Contact Instagram Facebook YouTube Website…
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Harbor Church West Oahu
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We’re kicking off Advent season with a new series, Celebrate! We explore the true meaning of Christmas and the importance of celebrating Jesus by diving into the Gospel of John. Jesus is the Word made flesh, God Himself, and the creator of all things. He came to reveal the truth about God and ourselves, offering us the only path to freedom and salvation. As we prepare for Christmas, are you ready to celebrate Jesus in the best way possible—by giving your life to Him? Speaker: Justin White // Passage: John 1:1–4 Key Points Introduction - 00:00 The Right Response to Jesus' Birth - 08:02 Jesus Is God - 08:54 Jesus Is the Creator - 23:15 Jesus Is the Truth - 27:39 The Truth About Ourselves - 28:39 The Best Way to Celebrate Christmas - 32:51 Resources John 1:1-4 (CSB) Women's Retreat (Jan 17–19): Youth Retreat (Feb 21–23): Community Groups at Harbor West APA survey : Nearly 9 in 10 US adults say something causes them stress during the holiday season Connect Services Contact Instagram Facebook YouTube Website…
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Harbor Church West Oahu
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1 Peter 5 // Justin White
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Harbor Church West Oahu
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1 Peter 4 // Mike Ohara
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Harbor Church West Oahu
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1 Peter 4 // Justin White
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Harbor Church West Oahu
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1 Peter 3 // Justin White
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Harbor Church West Oahu
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1 Peter 3 // Justin White
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