Sky Sports Golf podcast

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Golf

Dodano eight lat temu

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The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

7 dni temu28:17

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28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Sky Sports Golf Podcast

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The Sky Sports Golf Podcast is back for 2025 with a new look and a new host.
After six years Josh has passed on the microphone to Jamie Weir who'll be speaking to Sky Sports' top pundits each week about matters on and off the course.
Plus, we'll have regular interviews with the world's leading players as we head into an exciting year of golf - culminating, of course, with the Ryder Cup in New York!

400 odcinków

#Golf #Sky Sports #Sports #News #Sports News #Rob Lee

Sky Sports Golf Podcast

919 subscribers

updated 3 dni temu

Udostępnij

Źródło serii•Feed

400 odcinków

#Golf #Sky Sports #Sports #News #Sports News #Rob Lee

Wszystkie odcinki

Sky Sports Golf Podcast

1
Aberg's 'significant' win, Detry's admission & reunification edges closer 54:13

3 dni temu54:13

54:13

Jamie Weir is joined by Paul McGinley to discuss the latest news and talking points from the world of golf. They chat about Ludvig Aberg's brilliant win at the Genesis Invitational - the fourth European victory in the last five events on the PGA Tour. Plus we hear from Phoenix Open champion Thomas Detry who gives a very surprising admission about where his game has been in recent years. Jamie and Paul also talk about the latest rumours surrounding a potential reunification between the PGA Tour, LIV Golf and the DP World Tour which appears to be edging closer.…

Sky Sports Golf Podcast

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Woods withdraws, Detry's maiden title and Open exemptions for LIV players 51:51

11 dni temu51:51

51:51

Jamie Weir is joined by Rich Beem to discuss all the latest news and talking points from the world of golf, including Tiger Woods' decision to withdraw from this week's Genesis Invitational. They also chat with Jerome Theunis, the coach of Thomas Detry who picked up his maiden title by winning the Waste Management Phoenix Open and discuss the decision to award exemptions into the US Open and The Open for the top LIV players. Plus, later on in the episode, Jamie talks to LA-based writer and golf journalist Geoff Shackelford about the wildfires that recently devastated parts of the city and why the Genesis had to be moved to San Diego.…

Sky Sports Golf Podcast

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Rory's impressive start, Canter triumphs in Bahrain and Straka's Ryder Cup dream 53:06

18 dni temu53:06

53:06

The Sky Sports Golf Podcast is back with new host Jamie Weir joined by David Howell to look back on Irish and English wins on the PGA Tour and the DP World Tour over the weekend. They discuss Rory McIlroy's impressive victory at the Pebble Beach Pro-Am and are also joined by the winner of the Bahrain Championship - Laurie Canter... whose putting coach just happens to be... David Howell! Plus, there's an extended interview with Sepp Straka who started the year with a win at The American Express and now has his sights set firmly on the majors and the Ryder Cup.…

Sky Sports Golf Podcast

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The Sky Sports Golf Podcast returns for 2025! 1:11

23 dni temu1:11

1:11

The Sky Sports Golf Podcast is back for 2025 with a new look and a new host. After six years Josh has passed on the microphone to Jamie Weir who'll be speaking to Sky Sports' top pundits each week about matters on and off the course. Plus, we'll have regular interviews with the world's leading players as we head into an exciting year of golf - culminating, of course, with the Ryder Cup in New York!…

Sky Sports Golf Podcast

1
The End of Year Review | Best shots, breakout stars and moments of 2024 1:15:23

10 weeks temu1:15:23

1:15:23

Josh is joined by David Howell and Rob Lee to look back on the golfing year. They pick out their favourite moments of 2024, their breakout stars from across the tours and choose their shot of the year. Plus, don't forget to vote for us in the Sports Podcast Awards! We've been shortlisted in the Best Golf Podcast category. You can vote for us here…

Sky Sports Golf Podcast

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Rory McIlroy equals Seve Ballesteros' record, Tyrrell Hatton fumes and Ryder Cup payments 1:06:43

14 weeks temu1:06:43

1:06:43

Josh is joined on this week's Sky Sports Golf Podcast by the digital editor of bunkered.co.uk, Michael McEwan and DP World Tour golfer, Richard McEvoy. They discuss Rory McIlroy's win at the DP World Tour Championship - a victory which saw him equal Seve Ballesteros' record at the event. Plus, they give their thoughts on Tyrrell Hatton's behaviour after the Englishman snapped a club during his round and discuss the possibility of American players being paid to play in the Ryder Cup.…

Sky Sports Golf Podcast

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Challenge Tour graduates & DP World Tour playoffs 56:05

16 weeks temu56:05

56:05

Josh is joined on this week's podcast by broadcaster Kit Alexander to look back on the Challenge Tour Grand Final which sealed DP World Tour cards for several players. Plus, they preview the start of the DP World Tour playoffs in the Middle East, where Rory McIlroy could seal victory in the opening event in Abu Dhabi.…

Sky Sports Golf Podcast

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Drivers off the deck, tour cards on the line and Ryder Cup ticket prices 1:01:46

17 weeks temu1:01:46

1:01:46

Josh is joined by Rob Lee and an extremely chirpy Jamie Spence for this week's Sky Sports Golf Podcast. They discuss Byeong Hun An's win at the Genesis Championship which featured a shot of the year contender as the South Korean found the green with a driver from the fairway. Josh, Rob and Jamie also discuss the pressure of having to play for your tour card, the price of Ryder Cup tickets for the 2025 event and preview the Challenge Tour grand final.…

Sky Sports Golf Podcast

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Matt Wallace | Mentality, winning up the mountain and Ryder Cup ambitions 44:43

18 weeks temu44:43

44:43

It's another #GolfChat episode this week as European Masters champion Matt Wallace joins Josh on the pod. Matt discusses his mentality on the golf course, his win in Crans-sur-Sierre this year and his ambition of being selected for the European Ryder Cup team in 2025.

Sky Sports Golf Podcast

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Dan Bradbury | #GolfChat with the Open de France champion! 43:18

18 weeks temu43:18

43:18

We've got a special #GolfChat episode this week as Josh sits down with the newly crowned Open De France champion, Dan Bradbury. Dan talks us through his epic win at Le Golf National, how the victory has changed the rest of his year and how his celebrations have been going!

Sky Sports Golf Podcast

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Angel Hidalgo beats the ‘GOAT of the Spanish Open’ to win his maiden Tour title 59:02

20 weeks temu59:02

59:02

Josh is joined by Alex Perry and John E Morgan to look back on a dramatic Sunday in Madrid as Angel Hidalgo beats Jon Rahm in a playoff to capture the Spanish Open. Elsewhere, there were plenty of off-field antics at the Presidents Cup but the USA prevailed, once again, in Montreal. There’s also a preview of the Alfred Dunhill Links.…

Sky Sports Golf Podcast

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McIlroy settles for 2nd AGAIN as Horschel wins at Wentworth 1:06:15

22 weeks temu1:06:15

1:06:15

Josh is joined by Rob Lee and Simon Holmes on this week's Sky Sports Golf Podcast to look back on the action from a sensational edition of the BMW PGA Championship at Wentworth. They discuss Billy Horschel's playoff victory over Rory McIlroy and why Thristan Lawrence may have left Surrey with some regrets. Plus they discuss the news that LIV golfers will be eligible to play for the USA at the Ryder Cup and preview the Presidents Cup and the Open de Espana.…

Sky Sports Golf Podcast

1
What went wrong for Europe at Solheim Cup? Another bitter pill for Rory to swallow at the Irish Open 1:11:14

23 weeks temu1:11:14

1:11:14

Josh is joined by Sophie Walker to look back at the weekend's Solheim Cup which the USA won for the first time since 2017. What went wrong for Team Europe in the 15.5 - 12.5 defeat? Plus, Gary Murphy speaks to Josh about the Irish Open and another agonising finale for home favourite Rory McIlroy after he was pipped to the title by Rasmus Hojgaard.…

Sky Sports Golf Podcast

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Can Europe upset the favourites USA at the Solheim Cup? Plus, Wallace is king of the mountain and Rory's back in Ireland 55:26

23 weeks temu55:26

55:26

Josh is joined by Sophie Walker and Jamie Spence to look ahead to this week's Solheim Cup. Can the European team upset the odds and beat the USA on American soil? Plus, they look back on a win for Matt Wallace at the European Masters and look ahead to the Irish Open, where Rory McIlroy will be returning to his home county.…

Sky Sports Golf Podcast

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Norgaard battles to British Masters win | Does FedEx format need a change? | European Masters preview 32:42

24 weeks temu32:42

32:42

This week's Sky Sports Golf Podcast comes from the Swiss Alps where Josh is joined by Andrew Coltart and David Howell ahead of the European Masters. They discuss Niklas Norgaard's win at the British Masters and consider whether the PGA Tour's FedEx Cup playoffs need a change of format for future years. Plus they look ahead to this week's action in Crans-sur-Sierre and look back on an exciting Curtis Cup.…

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