Treść dostarczona przez Tom Morgan. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tom Morgan lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
Podcasty warte posłuchania
SPONSOROWANY
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Na później
Na później
Listy
Polub
Polubione28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Thoughtstuff Podcast - Tom Morgan on Teams Dev
Oznacz wszystkie jako (nie)odtworzone ...
Manage series 1397525
Treść dostarczona przez Tom Morgan. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tom Morgan lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Hi, I'm Tom Morgan. I'm a Microsoft MVP for Office Servers & Services. I talk about Skype for Business development, Office 36 development, Bot Framework, Artificial Intelligence, and everything else in-between. A lot of these shows will be the audio versions of my Weekly Update series, which is available on YouTube.
…
continue reading
147 odcinków
Oznacz wszystkie jako (nie)odtworzone ...
Manage series 1397525
Treść dostarczona przez Tom Morgan. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tom Morgan lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Hi, I'm Tom Morgan. I'm a Microsoft MVP for Office Servers & Services. I talk about Skype for Business development, Office 36 development, Bot Framework, Artificial Intelligence, and everything else in-between. A lot of these shows will be the audio versions of my Weekly Update series, which is available on YouTube.
…
continue reading
147 odcinków
Tutti gli episodi
×Audio version of video on YouTube . Building Declarative Agents with API Plugins for Microsoft Copilot Part 3 – The ClothesPilot Experiment Azure Communication Services Technical Documentation Table of Contents Update My New Course: Aligning Generative AI with Business Cases is LIVE! Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Building Declarative Agents with API Plugins for Microsoft Copilot Part 2 – Prerequisites Azure Communication Services: January 2025 Feature Updates Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Introducing the Microsoft Graph Export-Import APIs for Exchange in public preview Build a custom engine agent using Teams AI library and Teams Toolkit Announcing a free GitHub Copilot for Visual Studio Iterate across multiple files more efficiently with GitHub Copilot Edits (Preview) Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Microsoft removes ability for Copilot plugins to be added to meetings Automate app compliance with ACAT Building Declarative Agents with API Plugins for Microsoft Copilot Part 1 – Introduction Microsoft and OpenAI evolve partnership to drive the next phase of AI Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Microsoft makes it easier for bot developers with built-in AI labels, citations, feedback & sensitivity Declarative Agent Copilot now supports APIs secured with keys passed in query params or headers GitHub Copilot Global Bootcamp | Microsoft Community Hub 10 BRAND NEW Adaptive Card features in Microsoft Teams! Introducing New App Installation flow on Microsoft Teams! Introducing CoreAI – Platform and Tools Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Enhance AI-generated bot messages Teams Toolkit for Visual Studio Code update – January 2025 SQL Server: The Polymath of Databases? Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . GitHub Copilot Free is here in Visual Studio Microsoft in 2024: What Mattered to Our Readers Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Connect securely to your Azure resources Deserializing JSON to a string or a value Creativity in Business: Navigating the AI-Driven Future with Innovation and Insight Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . We are retiring the My Day feature from the Microsoft 365 App AI-Powered Chat with Azure Communication Services and Azure OpenAI Microsoft Changes Directions with Copilot Branding, Delivery Yet Again Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Preview the GitHub Copilot extension for Teams Toolkit Extend bot-based message extension as agent for Microsoft 365 Copilot Microsoft’s Silicon Journey: Why It Matters Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Boost your Microsoft 365 app performance: Introducing tree shaking in TeamsJS Build your own real-time voice agent - Announcing preview of bidirectional audio streaming APIs Introducing Code Referencing for GitHub Copilot Chat in Visual Studio Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . The Book of AI AI Toolkit for Visual Studio Code There’s a new Microsoft Graph endpoint for viewing user’s Copilot interactions IDC’s 2024 AI opportunity study: Top five AI trends to watch Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Introducing the Microsoft 365 Agents SDK Filtered change notifications in Microsoft Graph callRecords API are now available Ignite 2024: Bidirectional real-time audio streaming with Azure Communication Services Configure default options for Teams app Semantic Kernel: Optimising Chat History What’s new for Office Add-ins at Ignite 2024 Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Unlock the Value of Microsoft 365 Copilot and Copilot Studio Developers guide to building your own agents Extending M365 Copilot with Copilot agents: Best practices Discover GitHub Copilot's untapped potential in Visual Studio Scott and Mark learn responsible AI Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Audio version of video on YouTube . Microsoft Ignite 2024 Pre-send email analysis: Detecting sensitive data and inappropriate content using Azure AI Adaptive Cards: Using Container layouts to implement responsive layout Introducing a new, more conversational way to chat with GitHub Copilot Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . It’s official: Teams Apps are becoming Microsoft 365 Apps Part 1 - Multichannel Notification System with Azure Communication Services and Azure Functions Part 2 - Multichannel notification system using Azure Communication Services and Azure Functions Azure Communication Services Ideas Board: Share your feedback with the product team New Copilot agents: Supercharge Microsoft 365 Copilot Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Specify runtime requirements in app manifest: Your key to success across Microsoft 365 Queues app for Microsoft Teams now generally available Building a WhatsApp AI bot for customer support Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Prompt like a pro: Powering effective communication with Microsoft 365 Copilot in Teams Phone End of Support for Skype for Business Server 2015 and Skype for Business Server 2019: T-12 Months App manifest v1.19 with support for copilotAgents, declarativeAgents, and defaultLanguageFile New autonomous agents scale your team like never before Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . We are removing Feed on Microsoft 365 (Office) Azure Communication Services September 2024 Feature Updates What’s new and improved with Microsoft Graph connectors Limit frontline worker access to Teams when off shift
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Copilot Connection Ep 19 - Celebrating our birthday with Copilot Wave 2# An AI companion for everyone wedoAI 2024 Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Announcing SharePoint Framework 1.20 with updates on building enterprise extensibility within Microsoft 365 New Microsoft 365 Copilot Enhancements: Expanded Opportunities for Partners Microsoft announces sweeping changes to controversial Recall feature for Windows 11 Copilot+ PCs Tom's fundraiser for Priscilla Bacon Hospice Charity Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Developers: Here’s what you missed (and what Microsoft didn’t say) about the Copilot Wave 2 release Learn how Copilot agents enhance collaboration within your team on Microsoft Teams Validation guidelines for Copilot agents Guidelines to create and upgrade Copilot agents Tom's fundraiser for Priscilla Bacon Hospice Charity Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Microsoft 365 Copilot: Wave 2 How To: Running the Small Language Model ‘Phi3’ Locally Work Smarter: Copilot Productivity Tips for Planning Events Microsoft Copilot (Microsoft 365): Copilot inference and evaluation policy for Copilot in Teams meetings Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Introducing Nested App Authentication: An improved authentication protocol for your Teams app Microsoft Graph APIs for Teams town hall now generally available Slack: There Are Five Types of AI Users Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Microsoft Graph APIs for Teams webinar registration now generally available Azure Communication Services August 2024 Feature Updates New GitHub Copilot features in Visual Studio 2022 17.11 Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Announcing the launch of the enhanced App validation tool in Developer Portal! Public preview of SharePoint Framework 1.20 – First release of upcoming features Dev Tools for Microsoft Teams tabs Guidelines to create or upgrade Copilot extensions
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Teams Toolkit for Visual Studio Code update – August 2024 Copilot Content Exclusion Now Available in Visual Studio 2022 17.11 Your extensibility options for Microsoft 365 Copilot Unlocking the future of innovation: The Microsoft AI Tour Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Pre-pin Microsoft Teams meeting apps using Teams Admin Center CIO Talk: ‘Agentic’ AI: More than just smarter workflows? My Summer Experience as a SWE Intern at Microsoft Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Update: Retirement of Office 365 connectors within Microsoft Teams Bring your custom engine copilot from Azure OpenAI Studio to Microsoft Teams: now in public preview Teams Toolkit for Visual Studio Code update – July 2024 Announcing the deprecation of the isPasscodeRequired property on the Microsoft Graph online meeting API Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
T
Thoughtstuff Podcast - Tom Morgan on Teams Dev

Audio version of video on YouTube . Retirement of Office 365 connectors within Microsoft Teams Demystify history with GitHub Copilot commit explanations Subscribe to all my videos at: https://thoughtstuff.co.uk/video Podcast: https://thoughtstuff.co.uk/itunes, https://thoughtstuff.co.uk/spotify or https://thoughtstuff.co.uk/podcast Blog: https://blog.thoughtstuff.co.uk…
Zapraszamy w Player FM
Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.