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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Freelance Marketing Podcast: Get More Clients With Kai Davis
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Treść dostarczona przez Kai Davis. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kai Davis lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Learn how to get more clients (or your first client) as a freelancer with these 10-15 minute daily episodes. In each episode or interview, you'll learn systems and strategies that you can apply to your freelancing business to get more clients.
…
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Oznacz wszystkie jako (nie)odtworzone ...
Manage series 1485834
Treść dostarczona przez Kai Davis. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kai Davis lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Learn how to get more clients (or your first client) as a freelancer with these 10-15 minute daily episodes. In each episode or interview, you'll learn systems and strategies that you can apply to your freelancing business to get more clients.
…
continue reading
5 odcinki
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Freelance Marketing Podcast: Get More Clients With Kai Davis

In this episode, we review the concept of 'Dream 20' outreach and how you can use this outreach system to get in touch with more qualified prospects.
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Freelance Marketing Podcast: Get More Clients With Kai Davis

In this episode, we cover 4 ways that you can charge more (and make more money): raise your rates, switch from 'hourly' to 'daily' billing, include add-ons for your client, include 'options' or 'tiers' for your client.
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Freelance Marketing Podcast: Get More Clients With Kai Davis

In this episode, we tackle the 5 elements of writing great emails: 'You' focus, clear call to action, informative subject line, informal style, short.
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Freelance Marketing Podcast: Get More Clients With Kai Davis

Defining 'Productized Consulting': What is it? How can you get started with it?
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Freelance Marketing Podcast: Get More Clients With Kai Davis

Defining what 'Roadmapping Sessions' are and how you can use them in your freelancing or consulting business
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