KPFA - Against The Grain podcast

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The Agile Brand with Greg Kihlström®

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

6 dni temu28:52

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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

KPFA - Against the Grain

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Acclaimed program of ideas, in-depth analysis, and commentary on a variety of matters—political, economic, social, and cultural—important to progressive and radical thinking and activism. Against the Grain is co-produced and co-hosted by Sasha Lilley and C. S. Soong.

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#Society #Activism #KPFA.org - KPFA 94.1 Berkeley, CA #News #Politics #Grain #Indepth Analysis

KPFA - Against the Grain

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updated rok temu

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KPFA - Against the Grain

1
Racism and Property Taxes 26:32

7 weeks temu26:32

26:32

While the wealthy disproportionately own real estate in the U.S., in many locales the properties of low income homeowners and especially homeowners of color are assessed and taxed at levels higher than their actual market value. On average, African Americans and Latinos pay more than ten percent higher taxes than whites for similar properties. Property law scholar Bernadette Atuahene discusses what she calls predatory governance, in which states and municipalities increase their coffers by unfairly taxing or fining people of color. Resources: Bernadette Atuahene, Plundered: How Racist Policies Undermine Black Homeownership in America Little, Brown and Company, 2025 University of Chicago’s Property Tax Fairness Portal Detroit’s Coalition for Property Tax Justice The post Racism and Property Taxes appeared first on KPFA .…

KPFA - Against the Grain

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How Carceral Slavery Began 20:12

7 weeks temu20:12

20:12

When and where did the practice of forcing incarcerated people to work without wages begin? Robin Bernstein reveals that prison-based slavery in the U.S. originated not in the South but in Auburn, New York. The Auburn System, under which incarcerated workers were prohibited from talking and were put in solitary confinement each night, spread across the U.S. and overseas. (Encore presentation.) Robin Bernstein, Freeman’s Challenge: The Murder That Shook America’s Original Prison for Profit University of Chicago Press, 2024 The post How Carceral Slavery Began appeared first on KPFA .…

KPFA - Against the Grain

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Rule of the Billionaires 31:40

8 weeks temu31:40

31:40

The rich have not been so powerful and mind-bogglingly wealthy since the Gilded Age of the late 19th century. Yet their grip on society has often been shrouded in a veil of adulation, enabled by a media that celebrates them rather than holding them to account. Economist Rob Larson discusses the multimillionaire and billionaire class, how they rule, and how to fight against them. (Full-length presentation.) Resources: World Inequality Database Rob Larson, Mastering the Universe: The Obscene Wealth of the Ruling Class, What They Do with Their Money, and Why You Should Hate Them Even More Haymarket, 2024 The post Rule of the Billionaires appeared first on KPFA .…

KPFA - Against the Grain

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Labor History Pioneer 32:06

8 weeks temu32:06

32:06

Driven by his determination to place workers at the center of U.S. history, David Montgomery emerged as a key architect of what’s called the New Labor History. James R. Barrett describes Montgomery’s investigations into working-class life, his political commitments, and his legacy. Shelton Stromquist and James R. Barrett, eds., A David Montgomery Reader: Essays on Capitalism and Worker Resistance University of Illinois Press, 2024 The post Labor History Pioneer appeared first on KPFA .…

KPFA - Against the Grain

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The Monetization of American Childhood 6:59

8 weeks temu6:59

6:59

Schools are underfunded. Parents often struggle with long working hours and too little social support. But corporations and tech companies, awash in money and power, promise to entertain and teach children with a near infinite array of devices, apps, and products. Psychologist Susan Linn discusses how those who least care for children have so much influence over their lives: marketing to kids through an avalanche of advertisements, collecting data about their private lives, and replacing their teachers in the classroom. (Encore presentation.) Resources: Susan Linn, Who’s Raising the Kids? Big Tech, Big Business, and the Lives of Children New Press, 2023 Fairplay The post The Monetization of American Childhood appeared first on KPFA .…

KPFA - Against the Grain

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Fund Drive Special: Psychedelic Journey 59:59

9 weeks temu59:59

59:59

Christopher Bache, a professor emeritus of philosophy and religious studies, discusses his twenty-year psychedelic journey, a journey documented in his book “LSD and the Mind of the Universe: Diamonds from Heaven.” The post Fund Drive Special: Psychedelic Journey appeared first on KPFA .

KPFA - Against the Grain

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Fund Drive Special: The Rule of the Billionaires 59:58

9 weeks temu59:58

59:58

KPFA - Against the Grain

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Fund Drive Special: Self-Hypnosis & Hypnotherapy 6:39

9 weeks temu6:39

6:39

Daniel Fryer talks about his new book “How to Cope with Almost Anything with Hypnotherapy: Simple Ideas to Enhance Your Wellbeing and Resilience.” The post Fund Drive Special: Self-Hypnosis & Hypnotherapy appeared first on KPFA .

KPFA - Against the Grain

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Fund Drive Special: Psychedelic Journey 59:58

10 weeks temu59:58

59:58

KPFA - Against the Grain

12 weeks temu59:58

59:58

The far right has been on the march not only in the United States, but in Italy, Hungary, France and elsewhere, united by racist nationalism, authoritarian populist rhetoric, and a call for law and order. Jordan Camp reflects on the work of Antonio Gramsci, who analyzed the rise of fascism while languishing in Mussolini’s prisons, and considers why his emphasis on understanding the conjuncture is relevant today. Resources: Conjuncture Web Series and Podcast Jordan T. Camp, Incarcerating the Crisis: Freedom Struggles and the Rise of the Neoliberal State University of California Press, 2016 The post Gramsci on Authoritarianism appeared first on KPFA .…

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