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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Get Your Cash Flow Up
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Treść dostarczona przez MissCFO. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez MissCFO lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Discover ways to "Get Your Cash Flow Up!" Every week, the MissCFO team shares opportunities for women to get their money up. Through interviews and deep conversations, we cover it all in order to get you to financial freedom. Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support
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11 odcinków
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Treść dostarczona przez MissCFO. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez MissCFO lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Discover ways to "Get Your Cash Flow Up!" Every week, the MissCFO team shares opportunities for women to get their money up. Through interviews and deep conversations, we cover it all in order to get you to financial freedom. Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support
…
continue reading
11 odcinków
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1 Episode 11: How Marci Millsap Gets Her Cash Flow Up With Crowned Queen Hair 41:47
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In Episode 11, the MissCFO Team sits down with Marci Millsap, CEO of Crowned Queen Hair. Marci explains how she has been able to build a successful six figure hair company as a full-time army leader, wife and mom of 3. --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support
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1 Episode 10: How Brit Marshman Gets Her Cash Flow Up As a Multi-Preneur 39:37
39:37
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On episode 10 of Get Your Cash Flow Up, the MissCFO Team sits down with Brit Marshman, CEO of Brit Marsh and Co. This wife, mom of 5 and CEO shares how her amazing work ethic and organizational skills help her to excel in all she does. --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support…
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1 Episode 9: How Roxane Romulus Gets Her Cash Flow Up With Drone Photography 35:42
35:42
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In Episode 9, the MissCFO team sits down with Roxane Romulus to discuss how she got into the drone aviation business. Although she had a love for aviation, this wasn't in her plan and she definitely didn't have any experience in the industry. This wife, mother and serial entrepreneur shares how anything can be done with desire. --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support…
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1 Episode 8: Why Don't We Support Our Business Friends? 41:54
41:54
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In this episode of Get Your Cash Flow Up, the MissCFO team discusses why it's so difficult to get support in your business from family and friends. Why is this and how can we get better? Let's discuss. --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support
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1 Ep. 7: Get Your Cash Flow Up With Perfectly Posh 32:09
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In this episode of Get Your Cash Flow Up the MissCFO Team talks with Sasha Sweder, Platinum Premier with Perfectly Posh. She takes us on her journey of how an unexpected opportunity turned into a passion filled career. This once "cash-strapped" military wife is now taking control of her family's finances. --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support…
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1 Episode 6: Work Ain't Honest But it Pays the Bills 25:26
25:26
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In this episode of the Get Your Cash Flow Up Podcast hosts Shauna and Tiffaney dig into the Geoffrey Owens controversy that went down last week. They also discuss why making certain career moves is so taboo and why sometimes you have to do what you must to survive. Follow the MissCFO Team on Instagram @Misscfo and the hosts, Shauna @merelymarie and Tiffaney @Ms_Tiffaney for all things money and kicking ass as women on the rise. --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support…
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1 Episode 5: Why Aren't More Women Financially Free? 21:22
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Ladies you already know! We're focused on the wrong D! Drama Distractions The D Why do we keep getting distracted by these things? Let's get into it! --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support
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1 Episode 4: How Aftan Williams Gets Her Cash Flow Up With Biz Management 38:56
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This episode features Aftan Williams, CEO of Royalist Management. In this episode, "Queen Aftan" shares how she pairs her standard of excellence with her natural gift of organization to serve her clients through her company. She drops gems for aspiring entrepreneurs. --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support…
Before you dig into the opportunities that we share. Let's make sure that you understand the tool that you have with this podcast and how to best utilize the information that will be shared here. We share some tips on how to best capitalize on starting a side hustle. --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support…
Today kickoffs the Get Your Cash Flow Up podcast. Tune in so you can get into this journey of leveling up! --- Support this podcast: https://podcasters.spotify.com/pod/show/gycfu/support
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