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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
He's Racist...I'm Not! explicit
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Treść dostarczona przez Remy. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Remy lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Just a couple guys having civilized conversation about some rather uncivilized topics. Come along as we try to determine who the REAL racists are. New episode every Wednesday! So join us and YOU BE THE JUDGE!
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88 odcinków
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Manage series 2338512
Treść dostarczona przez Remy. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Remy lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Just a couple guys having civilized conversation about some rather uncivilized topics. Come along as we try to determine who the REAL racists are. New episode every Wednesday! So join us and YOU BE THE JUDGE!
…
continue reading
88 odcinków
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He's Racist...I'm Not!
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Dearest listeners, we have come to the end. It's been a great run...157 episodes and over 4 years. We've had a blast, but it's time for us to move on to new opportunities. For those that have been here all along, those that popped in from time to time and everyone else that's taken time out of their lives to spend some time with us, we thank you. So come along for one last voyage into the weird world of He's Racist...I'm Not. Remy & Malik…
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He's Racist...I'm Not!
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1 Ep. 156 - White Guy In A Big White Truck 1:04:02
1:04:02
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This week on HRIN...we talk more about how awesome Chicago is, mother in laws sleeping in their kids beds, hypocritical congressmen and a whole bunch more! And FYI, apparently giving puberty blockers to children as young as 5 years old isn't a good idea...WHO KNEW?! Some join us for the crazy!!
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He's Racist...I'm Not!
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1 156.03 GoFundMe duped donors out of $400,000 4:13
4:13
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1 156.06 The Army Is Worse Than OnlyFans 11:39
11:39
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He's Racist...I'm Not!
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1 Ep. 155 - We've Actually Gotten Better... 56:11
56:11
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This week we finally get an update on Malik's oily mouth, we talk about ridiculous white news, discuss why men shouldn't be imprisoned with women, find out more reasons Chicago is one of the best places on earth and a bunch more fun stuff!! So let's take a journey into absurdity!!
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