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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Feed with Amber Mac & Michael B
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Treść dostarczona przez AmberMac Media. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez AmberMac Media lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Each week on The Feed @AmberMac and Michael B showcase the latest in the world of technology and social media with their SiriusXM CanadaTalks Channel 167 audience across North America
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290 odcinków
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Manage series 2364450
Treść dostarczona przez AmberMac Media. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez AmberMac Media lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Each week on The Feed @AmberMac and Michael B showcase the latest in the world of technology and social media with their SiriusXM CanadaTalks Channel 167 audience across North America
…
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290 odcinków
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The Feed with Amber Mac & Michael B

The AmberMac Show is a weekly SiriusXM radio and podcast production that unpacks the latest tech, business, and digital news shaping our lives. Award-winning podcaster Amber Mac draws on over 20 years of experience covering technology in the US and Canada to make today’s complex high-tech world easier to understand. Together with co-host Jeff MacArthur, and featuring influential guests making their own headlines, Amber’s team helps listeners nationwide and beyond stay informed and ahead of the curve. Check out the show on your favourite podcast platform. https://theambermacshow.captivate.fm/listen…
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The Feed with Amber Mac & Michael B

1 Google’s Quantum Computing Breakthrough + Holiday Tech Gift Ideas | TF398 50:25
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Amber and Michael discuss the following topics with their guests: how a robotics company is helping kids with disabilities; getting news directly from those you trust; how OpenAI’s new killer app is changing the video game; and Marc Saltzman drops by with some great tech gift ideas for the holidays. Links to this week's stories and discussion: [08:39] Trexo Robotics Exoskeleton: trexorobotics.com [16:42] App-tastic [24:40] Marc Saltzman: marcsaltzman.com [32:37] Noosphere: noosphere.app [41:18] How OpenAI is Changing The Video Game You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 TikTok Shop's Black Friday + Artist Compensation via AI | 50:03
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Amber and Michael discuss the following topics with their guests: how AI can help artists get fair compensation; protecting valuable assets with a wildfire defence system; predicting your death through AI; and why your phone should carry a health warning in Spain. Links to this week's stories and discussion: [08:08] FireDome: fire-dome.com [18:19] App-tastic [27:05] Musical AI: wearemusical.ai [35:39] Death Clock: deathclock.co [43:02] Should Phones Carry Health Warnings in Spain You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 Australia Youth Social Media Ban + Innovative Food Solutions in Africa | TF396 48:25
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Amber and Michael discuss the following topics with their guests: how AI-driven weather data can prepare us for climate risks; Amber’s 2024 Holiday tech picks for tweens and teens; energy as a solution for all sizes of businesses; a closer look at innovative food solutions in Africa; and why one Amazon influencer doesn’t want you to copy her vibe. Links to this week's stories and discussion: [09:53] Skyfora: skyfora.com [16:48] Amber’s 2024 Holiday Tech Picks for Tweens and Teens [25:40] BioEsol: bioesol.com [32:04] GrowForMe: growforme.com [40:18] Can You Copyright Your Vibe You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 Holiday Gift Ideas + Moving From X To BlueSky | TF395 50:14
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Amber and Michael discuss the following topics with their guests: a sports tech company measuring movement for the pros; a company in Brazil revolutionizing neonatal care to keep babies safe; a look at holiday gift ideas and giving charity as a gift; and social media influencers becoming the source for news. Links to this week's stories and discussion: [08:05] Precision Sports Technology: precisionsportstech.com [16:37] App-tastic [23:54] Protecting Brains and Saving Futures: pbsf.com.br [33:03] Marc Saltztman: marcsaltzman.com [39:40] The New ‘News’ Source You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 TikTok is (Kind of) Banned in Canada + Fighting Cancer with a Wearable | TF394 52:26
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Amber and Michael discuss the following topics with their guests: an overview of the devastating state of today’s threat landscape; a wearable device that is helping with the fight against breast cancer; how new tech is keeping our oceans and world safe; and the role that podcasts play in the world of media. Links to this week's stories and discussion: [08:55] Sherrod DeGrippo: Microsoft Digital Defence Report [18:35] App-tastic [26:16] Salva Health: salvahealth.co [34:25] Planetary Technologies: planetarytech.com [44:24] What Role Do Podcasts Play in the Media Landscape You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 An AI Search Engine From Meta + Shazam For Your Wardrobe | TF393 50:13
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Amber and Michael discuss the following topics with their guests: how scammers are using AI for phishing attacks; how to Shazam your clothing style; whether travel is the next big viral video; and the latest on the Character.AI lawsuit. Links to this week's stories and discussion: [08:09] ESET : eset.com [15:12] App-tastic [23:26] Aesthetic: myaesthetic.ai [32:36] LOST iN : lostin.com [41:30] The Latest in the Character.A I Lawsuit You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 Amazon & Google Going Nuclear + a Charger Changing the Future of Wireless | TF392 52:23
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Amber and Michael discuss the following topics with their guests: a headband that tracks and treats ADHD symptoms; a brand behind the charger reshaping the future of wireless; how a company is transforming the economics of local news; and we talk about why X is making it harder to block other users. Links to this week's stories and discussion: [08:54] Neurode: neurodelabs.com [16:48] App-tastic [24:05] NOA The Brand: noathebrand.com [31:21] Indiegraf: indiegraf.com [42:52] Why X is Making it Harder to Block Other Users You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 Misinformation Hurting Disaster Victims + Tech To Save You Time & Money | TF391 50:27
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Amber and Michael discuss the following topics with their guests: get a robot to take your place at work or school when you are sick; making posting to social media tastier; tech tools and tips to work smarter and faster while saving money; and governments using tech to streamline services. Links to this week's stories and discussion: [09:25] No Isolation: noisolation.com [17:31] App-tastic [25:26] Ben McCarthy: croissantapp.com [31:22] 4 Tech Tools + Tips to Work Smarter, Faster + Save Money [40:38] What Kind of Experience There is With Governments Using Tech To Streamline Services You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 IoT in the Age of Floods + State of AI Worldwide | Episode 390 52:49
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Amber and Michael discuss the following topics with their guests: how new therapies are helping patients with life-changing diseases; how the latest in Internet of Things tech is helping in the wake of property disasters; the state of AI worldwide; and how mobile phones could completely change elections. Links to this week's stories and discussion: [09:37] Arthur Fratamico: radiantbio.com [17:23] App-tastic [25:56] Kevin Dooley: kahi.io [35:36] Jonathan Martin: www.weka.io [43:56] How Mobile Phones Can Change Elections You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 ChatGPT Becoming More Human + Changing Reproductive Health 51:34
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Amber and Michael discuss the following topics with their guests: changing the narrative around reproductive health and helping patients be in control of their journey; how AI is helping scientists develop new drugs; all the deets on Apple’s latest products including Apple AI; and we look at the issue of right-wing influencers under fire for taking money from Russians. Links to this week's stories and discussion: [09:05] Sylvia Kang: miracare.com [18:53] App-tastic [25:26] Liran Belenzon : benchsci.com [32:32] Geoffrey Fowler: Washington Post [43:32] Right-Wing Influencers Taking Money From Russians You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 Apple’s AI-Ready iPhone + Right To Disconnect | TF388 45:56
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Amber and Michael discuss the following topics with their guests: a 24-hour approach to taking care of your overall wellbeing; creating a safe environment for kids to learn about AI and the internet; the company that's helping to supercharge cameras in Tesla vehicles; and thoughts on Australia's Right To Disconnect laws. Links to this week's stories and discussion: [07:56] Owl + Lark: owllark.com [15:57] App-tastic [21:28] Hello Wonder: hellowonder.ai [29:03] Matt3r: matt3r.ai [36:08] Australia’s Right To Disconnect Laws You can also find both AmberMac and Michael B on Twitter.…
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The Feed with Amber Mac & Michael B

1 New AI Features on Android + Powering Device via Kinetic Energy | TF387 45:15
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Amber and Michael discuss the following topics with their guests: looking at new tech for the start of school; cargo ships storing CO2 in the ocean; powering devices with kinetic energy; and getting the latest smart and savvy tech gear for students from Marc Saltzman. Links to this week's stories and discussion: [08:09] The Latest Tech For School [14:54] App-tastic [22:19] Pierre Forin: calcarea.com [29:45] Laurence Kemball-Cook: pavegen.com [37:01] Marc Saltzman: marcsaltzman.com You can also find both AmberMac and Michael B on X.…
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The Feed with Amber Mac & Michael B

1 Will TikTok Memes Equal More Votes + New Tech for Women’s Health | TF386 50:21
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Amber and Michael discuss the following topics with their guests: how AI and solar are helping farmers get better data; a fem tech company on a mission to reduce pain; a metal 3D printing company working in space; and why we need better communicators in the fight for democracy. Links to this week's stories and discussion: [09:01] Farmblox: farmblox.ag [16:41] App-tastic [25:13] Juno: junotechno.com [32:14] Rosotics: rosotics.com [41:13] The Need for Better Communicators in the Fight for Democracy You can also find both AmberMac and Michael B on X.…
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The Feed with Amber Mac & Michael B

1 Scammers Embrace Voice Cloning + How Conspiracy Theories Will Influence The Future of News | TF385 50:46
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Amber and Michael discuss the following topics with their guests: how a panel of grandmothers chose the best sustainable tech; 10 ways scammers are trying to clone your voice to win big; a new social media space for Gen Z; and an Apple Watch that spent a year lost at sea. Links to this week's stories and discussion: [08:43] Parinaz Pakniat: pakville.ca [17:18] App-tastic [27:08] AI Voice Scamming [34:43] Tiffany Zhong: thenoplace.com [42:13] How An Apple Watch Was Found At Sea One Year Later You can also find both AmberMac and Michael B on X.…
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