The Recipe For SEO Success Show podcast

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SEO

SEO Education

seven 年前前追加した

Treść dostarczona przez Kate Toon and Kate Toon SEO Educator. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kate Toon and Kate Toon SEO Educator lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

In Her Ellement

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Navigating Career Pivots and Grit with Milo’s Avni Patel Thompson 26:18

28 dni temu26:18

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26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

The Recipe For SEO Success Show

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The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

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#SEO #SEO Education #Tech Education #Business #Marketing #Google #Searchengineoptimisation #Seotactics #Seotips #Smallbusiness #Kate Toon #Tech #Kate Toon SEO Educator #Industries #Podcasting Education

The Recipe For SEO Success Show

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SEO without Backlink outreach with Nik Ranger (NEWBIE) 31:21

5 dni temu31:21

31:21

If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap. That’s because building quality backlinks takes a big amount of time. You’ve got to build the relationship, you’ve got to get the good content out there and even then it can take a while for those links to flow through. But today I’ve got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building? Sponsor love: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Tune in to learn: What a backlink is, and what it does How you can still compete with competitors that invest heavily in backlinks How small local businesses can create great content that organically gets shared online How to assess what kind of content Google is prioritising in your niche or industry How using Google Analytics can show you how people engage with your website Why click-through rate is important to focus on Useful resources: What the eff are entities in SEO? with Nik Ranger (NEWBIE) Banned Books Brochure SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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Marketing my bookshop (TOON TIP) 14:13

12 dni temu14:13

14:13

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination of marketing, copywriting, SEO, a whole lot of hard work. SPONSOR LOVE: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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How to show up better in local search results with Greg Gifford (NEWBIE) 37:33

19 dni temu37:33

37:33

Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I’m chatting with a Local SEO expert about the latest advice, so stay Tooned. Tune in to learn: What local SEO is, and how it differs from normal organic SEO How search intent and local results work How to appear on the local pack Why your Google Business Profile is so important How to appear in the top three of the map pack Why the Q&A section of your Google Business Profile is so powerful How to manage negative reviews How local link building differs from regular link building. How to connect more within your community to raise awareness of your business SPONSOR LOVE: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Useful resources: Google Business Profile Ultimate SEO Checklist Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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How long does it really take for SEO to work? (TOON TIP) 9:58

26 dni temu9:58

9:58

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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Women in SEO with Georgia Tan (NEWBIE) 20:56

5 weeks temu20:56

20:56

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It’s great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go. I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards). Today’s guest is passionate about amplifying women’s voices in SEO, and even has an upcoming event I’ll be speaking at. Let’s get into it. Tune in to learn: When Georgia got started in SEO What made Georgia want to focus on building a strong SEO community for women What has changed over the last few years in the SEO industry How men can help support women in SEO Who will be speaking at the Breaking Barriers IWD event What Georgia’s community do to support each other and make online marketing life easier What one area you should pay more attention to in your SEO Useful resources: Breaking Barriers Event: IWD Women in Digital Marketing Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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Understanding E.E.A.T. (TOON TIP) 8:05

6 weeks temu8:05

8:05

Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness). Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its space. Kate also stressed the importance of transparency and strong signals in terms of reviews and testimonials. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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How to rank in Google AI Overviews (TOON TIP) 10:17

9 weeks temu10:17

10:17

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement? Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Join the Misfits Entrepreneur Facebook group Sign up for the Recipe for SEO Success Course…

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Ecommerce SEO in 2025 with Louis Smith (NEWBIE) 35:21

10 weeks temu35:21

35:21

Keeping your customers click-happy What does the future of ecommerce look like? Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce. What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find out. Tune in to learn: What has changed in ecommerce over the last year What technical aspects you should learn What Google Shopping is How Google Merchant Center works Common UX mistakes ecommerce sites are making What differences you can make to product descriptions for voice search How AI is changing ecommerce business processes How Louis keeps up with all the changes in ecommerce Louis’s number-one tip for ecommerce owners Useful resources: Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) Google Shopping Google Merchant Centre Microsoft Clarity Magai Hemingway Personal Branding Workbook Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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How to use ChatGPT for SEO (TOON TIP) 12:51

11 weeks temu12:51

12:51

It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I say human-like, text based on the input it receives. It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how you can use it, say some prompts that might be helpful. Listen to all the tip episodes Useful links: Magai Freebies: SEO SOS Challenge Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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SEO Predictions for 2025 with Brogan Renshaw (NEWBIE) 38:38

12 weeks temu38:38

38:38

What’s important to Google this year So it’s been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influence SEO? Do the old methods still work? Today I’m joined by one of my favourite SEO’s to talk through our predictions for the coming year. Tune in to learn: Why it’s important to focus on UX (user experience) friendly sites Why Google AI summaries are here to stay Why SEO needs to become a multi-channel approach Why we need to move beyond keywords and focus on user intent behind queries Why everyone (including SEO pros) needs to work on building up their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) Why video content is so important Why we should focus on collaboration instead of creation Why AI content is going to increase How building communities can lead to potential customers How you can use AI agents to streamline SEO processes Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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We're back 3:33

12 weeks temu3:33

3:33

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit. And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same. So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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Toon Update: Podcast on pause 0:43

48 weeks temu0:43

0:43

Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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Why your products don’t rank on Google with Patrick Rice (NEWBIE) 31:10

52 weeks temu31:10

31:10

How to make your ecommerce store stand out with SEO Do you struggle to get your products to rank high on the search engine results pages? Last year we went through how you can improve user experience on site with Louis Smith. And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. Tune in to learn: How ecommerce SEO differs from service-based business SEO What features ecommerce owners can access in the SERPS Why you should get set up on Google Merchant Center. The biggest mistakes ecommerce sites are making What the best structure for product pages is Patrick’s top tips on how to make more engaging product descriptions How to use internal linking to cross-sell your products Why having a personalised brand can help you stand out What role schema plays in ecommerce sites Useful resources: Google Merchant Center Google Keyword Planner SEMrush Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) Free challenge: SEO SOS The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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Can you focus your SEO on just one page? (TOON TIP) 7:52

1 year temu7:52

7:52

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store 25:24

1 year temu25:24

25:24

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Head to the episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course…

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