The IABC EMENA podcast

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Richard (Kudo) Couto: The Hidden Horror Behind a Billion-Dollar Brand 42:18

9 dni temu42:18

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42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

The IABC EMENA Podcast

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The IABC EMENA Podcast highlights the voices and stories of communication professionals shaping the future of our field across Europe, the Middle East, and North Africa. As part of the International Association of Business Communicators (IABC), we bring the region’s unique perspectives to the forefront, exploring how communication drives positive change in business and society. With a network spanning industries, disciplines, and cultures, our podcast celebrates the diversity, innovation, and impact of communicators in the EMENA region. From navigating rapid change to amplifying underrepresented voices, we provide a platform for learning, sharing, and connection. Join us for actionable insights, fresh ideas, and conversations that inspire progress—together, we are raising the standard of communication excellence across the EMENA region.

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The IABC EMENA Podcast

updated 21 dni temu

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Wszystkie odcinki

1
On internal communities and quiet revolution with Tony Stewart 36:25

21 dni temu36:25

36:25

What does gardening have to do with internal communication? A lot, according to Tony Stewart. In this episode, we explore how internal communities—when cultivated with intention—can spark transformation from the inside out. From digital “gardens” that bridge silos to quiet revolutions that challenge the status quo, Tony shares practical wisdom and real-world examples on why internal community management is no longer a “nice-to-have” but a vital function in future-ready organizations.…

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On regenerative leadership with Chaya Mistry 20:15

7 weeks temu20:15

20:15

Human leadership and communication coach Chaya Mistry joins Chared Verschuur to explore regenerative leadership—what it is, why it matters, and how communicators can drive real transformation by creating space for reflection, connection, and change.

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On how words create worlds with Dr. Claudia Gross 23:33

11 weeks temu23:33

23:33

How do the words we use shape our workplaces and societies? In our latest IABC EMENA Podcast episode, Dr. Claudia Gross shares her expertise on green words—language that fosters inclusion, collaboration, and positive action. If you're a communicator or leader looking to refine your messaging and make language more impactful, this episode is for you.…

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On inclusive leadership, communication & transitioning the IABC EMENA podcast 18:00

21 weeks temu18:00

18:00

The IABC EMENA Podcast enters an exciting new chapter! In this special handover episode, longtime host Monique Zytnik passes the mic to the new host, Chared Verschuur. Tune in to hear: ✅ Chared’s inspiring journey from journalism in the Philippines to inclusive leadership & communication consultancy in Europe. ✅ Her insights on belonging at work, featuring the ACES framework (Authenticity, Care, Empowerment, Support). ✅ Monique’s reflections on her years as host, her proudest moments, and behind-the-scenes podcasting stories. ✅ Chared’s vision for the future of the podcast: amplifying underrepresented voices, tackling rapid change, and unlocking fresh ideas. This episode is packed with inspiration, insights, and exciting plans for the podcast’s next chapter. Don’t miss it! 🌐 Learn more about IABC EMENA: https://iabcemena.com/ 💡 Share your guest suggestions or feedback: chared@goodcomms.nl…

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Building a global communication team with Christopher Wade 21:47

28 weeks temu21:47

21:47

Find out what is important in building a strong global communication team with Christopher Wade. In this podcast hosted by Monique Zytnik, we delve into how his team works and what is important for a team to be successful. Christopher Wade is the VP of Internal & Employee Engagement Communications at Fresenius Medical Care. He is a bilingual, C-suite comms professional with 20+ years' experience in delivering measurable results at embedding company culture and strategy in Fortune 500 companies - contributing to a positive reputation and securing long-term relationships with internal and external stakeholders.…

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Digital communication and leadership philosophy with Pinaki Kathiari 36:57

37 weeks temu36:57

36:57

Dialing in from New York City, our next guest is Pinaki Kathiari, a podcast host and CEO of Local Wisdom, a digital communication agency. With a focus on internal communication and technology, this is a great conversation that will inspire you. Pinaki is a fellow IABC member and is currently the Vice President of Professional Development for the IABC New York Tristate Area Chapter.…

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The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez 37:08

48 weeks temu37:08

37:08

Welcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik! Rachel and Monique have both recently published new books which focus on Internal Communications: - Rachel Miller: Internal Communication Strategy: Design, Develop and Transform Your Organization Communication - Monique Zytnik: Internal Communication in the Age of Artificial Intelligence We thought it would be great not only to take a look at these books, but also to discuss with Rachel and Monique the state of internal communication today. We hope you enjoy the show!…

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Communication trends with Adrian Cropley, Lisa Riemers, Michael Nord and Monique Zytnik 48:25

1 year temu48:25

48:25

With four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024. Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EMENA UK&I chapter board. She has been selected to talk about communicating with impact: how to make your comms more accessible. Michael is a change and transformation communication specialist based in the Netherlands, is a key member on our IABC EMENA board and a long-term IABC member. His session is on mindfulness. Based in Melbourne, Australia, Adrian is the Founding Partner of the Centre for Strategic Communication Excellence and is focused on helping leaders and organisations communicate purposefully. He will be running a dialogue den with Bonnie Caver on: Ethics, Governance, and Responsible Use of AI in a Changing World, where they will discuss AI and responsible use. He is an APAC member and past IABC Chair. Hosted by Monique Zytnik, we hope you enjoy the show. 1) Register for the IABC World Conference; https://wc.iabc.com 2)Register for the UK&Ireland chapter webinar Lisa mentioned: Fact or fake? Verifying content in the age of AI https://www.eventbrite.co.uk/e/fact-or-fake-verifying-content-in-the-age-of-ai-tickets-887040711647 3) Find out more about IABC EMENA: https://iabcemena.com. Consider joining us WE welcome new members.…

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Speechwriting secrets with Simon Lancaster 34:05

1 year temu34:05

34:05

In today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s. Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, HSBC and InterContinental Hotels Group. Additionally, in the last years, his books have won awards and he has kept himself busy lecturing at Henley Business School and Cambridge University on creative writing. We hope you enjoy the show. Find out more about IABC EMENA at https://iabcemena.com. Reach out to Simon and Monique on LinkedIn. Thank you to our podcast editor Michael Kümritz. www.linkedin.com/in/simon-lancaster-speechwriter www.linkedin.com/in/moniquezytnik…

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Diversity, Equity and Inclusion with Advita Patel and Priya Bates 45:59

1 year temu45:59

45:59

Welcome to the International Association of Business Communicators EMENA region podcast hosted by Monique Zytnik. Based in the Manchester area of the UK, Advita Patel is the Director of CommsRebel who helps organisations build a culture that thrives. Advita recently published her book, which she co-authored with Priya Bates. Called: Building a Culture of Inclusivity, it helps Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong. Today we’re lucky to also be joined by Priya Bates, who is joining us from her office in Ontario, Canada. She is the president of Inner Strength Communication, IABC Fellow and also a huge influencer in the internal communication space.…

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A conversation with Katie Macaulay 51:43

1 year temu51:43

51:43

Join us for a discussion with IABC International Executive Board member Katie Macaulay. Katie is a leading voice in communications. She is managing director of AB, the world’s first specialist employee communication agency, founded in 1964, and host of The Internal Comms Podcast. Katie sits on the Board of the International Association of Business Communicators and is a guest lecturer at Cranfield Management School. Katie was named ‘Change Maker’ by the Institute of Internal Communication. In all, her career in corporate, employee and change communications spans more than three decades.\ Don't forget to sign up or renew your IABC membership! Thank you to our editor Michael Kümritz, and John Philips. Subscribe to Katie's Friday Update: www.abcomm.co.uk/Friday 12 episodes for 12 IC challenges: www.linkedin.com/pulse/internal-comms-podcast-12-challenges-conversations-katie-macaulay/ Katie's LinkedIn profile: www.linkedin.com/in/katie-macaulay-2b80b88/ Monique's LinkedIn profile: https:/www.linkedin.com/in/moniquezytnik Wishing you a happy festive season!…

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Rethinking how we make decisions with Ben Wickham 33:28

1 year temu33:28

33:28

You know when you meet someone and you just have a great vibe? After a short conversation, you’ve already worked out if you would or wouldn’t like working with them. You feel that they get you, or they won’t. Well, this is our topic in today’s episode. Ben Wickham is a fellow communications person, storyteller and specialist in organiszational behaviour and team dynamics from Utrecht in the Netherlands.…

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Debating internal communication research with Dr Kevin Ruck and Mike Klein 50:51

2 years temu50:51

50:51

Every profession needs to be founded on research. If it is research, understanding and debate on art, mathematics or science, discussion is essential for airing of opinions and challenging ideas. In this episode Mike Klein and Dr Kevin Ruck debate the latest internal communication research. Dr Kevin Ruck is the co-founder of PR Academy which is the largest Chartered Institute of Public Relations accredited teaching centre. Not only is he is the editor and co-author of the leading text book, Exploring Internal Communication but he has also written numerous academic journal articles and chapters, AND is a member of the editorial advisory board of the Journal of Communication Management. Not one to rest on his laurels, Kevin has just completed another book, co-authored with Mike Pounsford and Howard Krais, called ‘Leading the Listening Organisation: Creating organisations that flourish’. This will be released by Routledge in 2024. Kevin is based in London. Mike Klein is an internal and social communication consultant based in Iceland, but as many of our globe trotting members, he has lived and worked in many countries including Belgium, Denmark, Germany, The Netherlands and the US. I’m sure we’ll all agree that Mike’s super power is super-connecting - identifying people whom he thinks are worth introducing to each other, and then introducing them to each other. Mike is the founder of #WeLeadComms, and a prolific writer and speaker. If you are interested in being a part of our IABC EMENA Region community visit iabcemena.com for more information or reach out to us on LinkedIn. Thank you to our podcast editor Michael Kümritz and all of our IABC EMENA region members for your continued support.…

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Academia and business communication with Gloria Walker 35:01

2 years temu35:01

35:01

Today's guest is Gloria Walker, who is not only a professor of practice at Hult International Business School and Associate Lecturer at London College of Communication, but she is also a Strategic Communications Consultant and owner of her own business. Gloria has that glorious position of one foot in academia and teaching and the other in the practicalities of clients, business and real-world work. Gloria has been our IABC EMENA treasurer for a number of years and not only does she have so much industry context, but she has a great understanding of our association.…

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Digital communication with Steph Pilon, Phil Riggins and Monique Zytnik 45:00

2 years temu45:00

45:00

Bold new frontiers for communication or digital hype? Our panel discussion brings to the fore what many of us have been thinking. With so much noise and so little time, what do we really need to know right now in our digital realm? Is social media done? Is AI friend or foe? What is the real tech baseline minus the fanfare for comms? Through an engaging expert panel session hosted by IABC EMENA's region, we'll unpack these questions, help you make sense of the present, and give you confidence stepping into the future of our communication profession. Catalina Gardescu: Incoming Director of Marketing, Communication and Admissions, Copenhagen International School Stephanie Pilon: Vice President Digital Marketing & Managing Director, The Adecco Group Phil Riggins: Founder and CEO, The Brand & Reputation Collective Monique Zytnik: Regional Lead DACH, Open Communication Group This event was part of the IABC EMENA Region's successful City Connect Series, following events in Barcelona, London, Amsterdam , Krakow and Lisbon. Learn more about IABC EMENA: https://iabcemena.com…

The IABC EMENA Podcast

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Artificial intelligence vs PR & marketing with Jasna Suhadolc and Ana Margarida Ximenes 34:31

2 years temu34:31

34:31

With artificial intelligence leaping ahead in content production and all areas of communications, join us as we talk with marketing and public relations agency leaders Jasna Suhadolc and Ana Margarida Ximenes about what is changing right now and the opportunities that lie ahead. Jansna Suhadolc is from Slovenia and is a seasoned digital marketing expert, working with companies from all over the world. Her digital marketing agency is called Actuado and is a HubSpot Platinum Solutions partner. Jasna has a passion for new technologies and shares her knowledge as a guest professor, keynote speaker, and workshop facilitator. She has been an IABC member for over two decades and serves as the IABC Slovenia president, a long-time member of the Management Board of IABC EMENA, and is currently a PAC (Program Advisory Committee) member for the IABC World Conference in Toronto. Ana Magarida Ximenes is based on the other side of Europe, in Portugal and is president of Atreviva in Portugal, who are a global communication consultancy with offices in countries such as Spain, Brussels and the other side of the water in Brazil, Colombia and Chile to name a few. Ana is the IABC EMENA past chair and a member and Country Chapter Lead for Portugal of the European Association of Communication Directors. Ana has a background in journalism and helps clients with crisis communication, reputation and change management. Thank you to our podcast editor Michael Kümerz and all of our IABC EMENA members.…

The IABC EMENA Podcast

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Digital employee experience with Kurt Kragh Sørensen and Pete Johns 33:57

2 years temu33:57

33:57

Want to know the latest on digital employee communication and digital workspaces? Tune in to our latest episode with Kurt Kragh Sørensen from IntraTeam in Denmark and Pete Johns from Swoop in the UK, with special guest DJ Bob, as they discuss the latest in developments and why measurement matters. DEX Benchmark (intranet, collaboration and ESN) https://intrateam.com/dex_benchmark_intranet_digital_workplace_esn Peer-to-Peer Networking groups https://intrateam.com/networking-groups Swoop analytics benchmarking report for Viva Engage (Yammer) https://www.swoopanalytics.com/yammer-bm-2022-23…

The IABC EMENA Podcast

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Safety communication with Adam Currie 22:47

2 years temu22:47

22:47

Today’s guest is Adam Currie who is based in our Middle East region. He is a communicator with an impressive array of roles behind him. From copywriting for investment magazines in Canada to African leadership publications and then moving onto comms, Adam is now focused on safety communications for the world’s largest energy company. Like what you heard? Register for Adam's webinar on 8 March 2023 by going to our website at iabcemena.com. Drop us an email or share your thoughts on social. Thank you to our IABC EMENA board, members and also our podcast editor Michael Kümritz…

The IABC EMENA Podcast

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Leadership: Stories and strategies to empower women in the workplace 1:44:01

2 years temu1:44:01

1:44:01

Co-hosted by Monique Zytnik (IABC EMENA) and Ross Monaghan (IABC APAC), this intimate panel discussion, featuring Tineka Everaardt, Maria Farmer, Natalie Collard and Sally Goldner, will inspire you with stories and strategies of women who have stepped up to show what is possible. We also hear insights from Karen Matthews, Catalina Gardescu, Robert Andersson and Christine Elmer. Designed for communication professionals and entrepreneurs of all levels. This is actually a leadership discussion for people of all genders about what could be holding you back, real battles you may face and tactics to help you step up. Tineka Everaardt is an award-winning journalist, who has worked in the newsrooms of Channel 7 and Channel 9 as a senior producer and reporter. She was the Communications Manager at Priceline and a Senior Media Advisor for the Victorian State Opposition. Now she runs her own communications business, Everlist, offering media training, media releases, copywriting, and voice overs. She works closely with PR agencies who want a journalist’s perspective. Maria Farmer is one of the most experienced and formidable women in Australian public relations. Her company specialises in brand building, crisis management, publicity and public relations, offering bespoke solutions. With a history representing some of the best known creatives, actors, fashion and lifestyle brands, restaurateurs and authors in this country, her clients include Baz Luhrmann. Natalie Collard is the founder and CEO of Quartz Group offering human-centred executive coaching and leadership training. She is also the CEO for Food & Fibre – Great South Coast, on a mission to grow the south-west region of Victoria and its high-potential primary industries. Natalie’s previous roles include CEO of Australian Dairy Farmers and Chair of Women in Renewables. Sally Goldner is a diversity educator, speaker, life coach, MC and consultant. Her previous and current roles include founding member of Transgender Victoria, co-facilitating Transfamily, 3 CR’s “Out of the Pan” and Bisexual Alliance Victoria Treasurer. She received an Order of Australia in 2019, the 2015 LGBTI Victorian of the Year and joined the Victorian Women’s Honour Roll in 2016. Thank you to IABC EMENA, IABC APAC for your support and Michael Kümritz our podcast editor.…

The IABC EMENA Podcast

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Finding your voice with Kate Peters 20:58

2 years temu20:58

20:58

Meet Kate Peters, a leadership coach who helps people find their voice. Communication is much more than how you deliver a talk. Even though giving an effective presentation is vital to executives, presenting is just one result when they get communication right. Kate will share her experiences working with hundreds of executive leaders in varied industries. We will look at the most common communication challenges leaders face besides scheduling, what they know, what they think they know and what they don’t know they don’t know, and how helping leaders be impactful communicators may save the world. Kate Peters is the author of Can You Hear Me Now? Harnessing the power of your vocal impact in 31 days. With an internationally recognized public-speaking blog, K8sVoice, her clients include executives at Fortune 50 tech companies, manufacturing, real estate, insurance, non-profit organizations, and large foundations. An expert on vocal impact, her radio and internet interviews have included making the KNX newsroom try out “mask resonance” and giving Valentine’s Day advice on creating a sexy voice on the Wayne and Jane show in Canada. She lives in Southern California with her fabulous life partner, Doug Simao. Kate will be our IABC EMENA webinar guest on 25 January 2023. Go to our website to register: https://iabcemena.com/event/connect-with-kate-peters Thank you to our new podcast editor Michael Kümritz.…

The IABC EMENA Podcast

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Saudi Arabia with Gary Hernandez and Sarah Palmer 47:11

2 years temu47:11

47:11

Welcome to the International Association of Business Communicators EMENA region podcast. Join us as we talk all things comms in Saudi Arabia with Gary Hernandez and Sarah Palmer. We cover everything from what it is like to work in Saudi Arabia in a communications role; to what you should look for in a new hire, and what new graduates should focus on to kick-start their career. Gary is a new IABC EMENA board member and has over 20 years of experience in writing and communications in the oil and gas industry and is currently located in Dhahran. Sarah is also an expat in Saudi and currently in Jeddah, a port city on the red sea. She is the Director of Corporate Affairs Saudia Aerospace Engineering Industries and has a multitude of experience in public relations, marketing and freelance writing in Australia, the UK and Middle East. If you like this podcast, please reach out to Gary and Sarah on LinkedIn and let them know.…

The IABC EMENA Podcast

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Partnerships with Cathryn Barnard and Jennifer Sproul 38:22

3 years temu38:22

38:22

Join Cathryn Barnard and Jennifer Sproul as we talk about business partnerships both for external and internal communication. We cover what is needed for a good partnership, the benefits of building a community and personal satisfaction from work in this field. Cathryn Barnard also talks about her work on the freshly released Carbon Almanac with Seth Godin. Cathryn (Cat) is the Co-founder and Director of Working the Future. She helps business leaders design, build and optimise lean and agile organisations. Jennifer Sproul is the Chief Executive at the Institute of Internal Communication and has also worked with the Market Research Society in London. Her background is in marketing publishing and membership organisations. At the end of our podcast we have a challenge for you. We hope you enjoy listening to Cat and Jen.…

The IABC EMENA Podcast

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Science, energy sustainability, and communication with Tunbosun Afolayan and Dieuwke Swain 35:40

3 years temu35:40

35:40

Our guests from the Netherlands, Tunbosun Afolayan and Dieuwke Swain, talk about moving countries, cultural differences, ethical dilemmas and communicating about science. Tunbosun Afolayan has four degrees ranging from a Bachelor of Science in Geology and Mineral Sciences to an MBA in Energy and Sustainability. She has worked in the gas and petroleum, solid minerals, water and finance industries, and was recently named a Rising Woman in Energy by the Mediaville Women in Maritime and Energy award. She is a new IABC EMENA region member, having recently moved from Lagos, Nigeria to Amsterdam in the Netherlands. Tunbosun was a facilitator at our IABC Converge event last year on the rise and impact of short term gig and contract roles in comms careers Roundtable. She is joined by Dieuwke Swain, who is one of our IABC EMENA region board members and also lives in the Netherlands. Dieuwke also has a mixed scientific and communications background. After gaining Bachelors and Masters degrees in Molecular Biology, she made a career switch into supply chain at the turn of the millennium, and then moved into internal communications 10 years’ ago. Since then she has worked both in-house and as a consultant for multinationals and non-profits. She is now a Communications Manager at IDEXX, a global leader in veterinary diagnostics, software, and water testing.…

The IABC EMENA Podcast

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Steffen Henke and Andreas Ringsted on the relationship between technology and internal communication 26:20

3 years temu26:20

26:20

Take a listen to one of our IABC World Conference Listening Lounge sessions, The Rise Of The Connectors – The Dance Between Technology and Internal Communication | Presented by: Monique Zytnik, Global Employee Communication Subject Matter Expert, Open Communication, Andreas Ringsted, Chief Digital Officer, Open Communication, and Steffen Henke, Global Head of Internal Communication at Deutsche Post DHL Group. You can sign up for a Digital Pass for full access to the keynote speakers and plenary session AND a further 9 Listening Lounge podcasts: https://wc.iabc.com/World-Conference-2022/Digital-Pass. In this episode some of our EMENA region colleagues also share their experience from the live conference in New York City. Hear from Katie Macaulay, Managing Director of AB; Jasna Suhadolc, Founding Director of Actuado, and Howard Krais, Head of Employee Experience Clean Air Johnson Matthey. We hope you enjoy!…

The IABC EMENA Podcast

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IABC World Conference Digital Pass now available! 4:32

3 years temu4:32

4:32

It's finally happening for the first time in 3 years. The world's leading event for business communicators kicks off on 26 June in NYC - #IABC22 World Conference. Expecting 800 comms professionals from across the globe to be there but if you're not able to join us then there's definitely a way you can experience it. Listen to a brief chat with Zora Artis, Chair of the IABC World Conference 2022 about the freshly released Digital Pass. IABC has released the Digital Pass a taster of some of the incredible content. There are 5 general sessions live-streamed and on-demand for 30 days, plus 10 Listening Lounges on-demand for 180 days. It's only US$99 for IABC members and US199 for non-members. So jump on and grab your digital pass at https://bit.ly/3xS8ak7 • Opening keynote Frank X. Shaw CCO Microsoft "Find Your Voice! Diplomacy, Influence, and the Evolution of Communications" Live stream 0900-1015 EST Mon 27 Jun (Q&A with Danielle Bond SCMP) • Plenary Panel Communication Professional 2030 Live stream 1600-1700 EST Mon 27 Jun (moderated by Justin Joffe with Maria Gemskie Myron Marlin @Michael McIntyre) • Plenary session Dan Gregory Kieran Flanagan Why Influence Beats Intelligence In Communication Live stream 0900-1015 EST Tue 28 Jun (Q&A with Zora Artis, GAICD IABC Fellow SCMP) • Plenary Panel Changing the Conversation: Communicating Climate Science (moderated by Peter Finn with Taniya Thomas Trisha Bauman Rachael Moore @Dr. Marco Tedesco) Live stream 1600-1700 EST Tue 28 Jun • Closing keynote Lisa Osborne Ross US CEO Edelman Communicating with Belief-Driven Employees & Consumers in 2022 (& QA with Danielle Bond SCMP) Live stream 1115-1230 EST Wed 29 Jun Plus 10 Listening Lounges: • Go Far Together: How Leaders Can Work Together Digitally to Inspire a Global Audience Roger Christie Craig Mullaney • Four Stories Leaders Use to Create Meaning Nancy Duarte • The Neuroscience of Pronouns Dr. Laura McHale • Sustainability: A Critical Part of Your Communications Strategy Alisa Bonsignore • Communication Can Drive Buy-In for Purpose Transformation phil preston - purpose expert • People over Brand: Leveraging LinkedIn for Exec Thought Leadership that Drives Brand Awarenss Amanda Guisbond • The Rise of the Connectors - The Dance Between Tech and Internal Comms Monique Zytnik Andreas Ringsted • Communication: Breaking Barriers Across the Globe Prerna Sinha • Tricksy Words: Finding and Refining Belle Walker • What 1,000 Hours of Call Have Taught me About Connection Lisa Riemers…

The IABC EMENA Podcast

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Revitalising your team with Russel-Olivia-Brooklands (ROB) 31:55

3 years temu31:55

31:55

Russel-Olivia-Brooklands is known in the internal comms world as ROB. He is a UK based consultant and trainer for The Communication Game and has worked with companies such as Sony Entertainment and the United Nations. In this IABC EMENA podcast episode ROB talks about why a communication team might not be performing and what they need to do their job. He delves into further challenges faced by internal communications. We hope you enjoy the episode!…

The IABC EMENA Podcast

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Organisational, leadership and team alignment with Zora Artis 19:31

3 years temu19:31

19:31

Meet Zora Artis, GAID IABC Fellow SCMP, CEO of Artis Advisory, Co-founder of The Alignment People, and Chair of the IABC World Conference 2022 as we talk about everything from strategic alignment to encounters on escalators and free ranging employees. Zora is Australia’s leading Alignment Strategist and has worked with leaders, executives, and boards for over 3 decades to ensure their organisation's structure, leadership, people, brand, communication, and most importantly culture, work together to support their strategy and purpose. Combining an award-winning career with vast commercial and board director experience and my alignment methodology Zora now guides clients to optimise simplicity, process, and team contribution. The outcome drives commercial and social impact strategies. You can find some of Zora's research and white papers, plus contact details at www.artisadvisory.com and LinkedIn.…

The IABC EMENA Podcast

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Disinformation and democracy with Ute Schaeffer 40:44

3 years temu40:44

40:44

Disinformation and propaganda is the evil and dark side of what communication can do. Join us as German based international communication expert Ute Schaeffer dissects what disinformation is, when it is used, how it works and what it aims to do. It is a topic that spans wars, elections, pandemics and times of dispute AND deliberately aims to cause social disharmony. This podcast delves into the responsibilities of journalists, what we should be teaching our children and what we can individually do. Ute asks key questions such as 'where do we have the space to confront ourselves with the ideas of other people without going into a free flow of aggression and dispute?' Tune into this big picture discussion with a communications focus, hosted by Monique Zytnik on behalf of the IABC EMENA region. Ute Schaeffer is an international communications professional with a background in journalism and publishing. She is currently Head of Media & Public Relations / Digital Communication for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH - GIZ is the german federal agency for international cooperation and development. GIZ provides tailor-made, cost-efficient and effective services for sustainable development in cooperation with partner in more than 120 countries worldwide, also in fragile and post conflict countries. Ute is also the author of Fake statt Fakt - fake vs fact and has worked with organisations such as Deutsche Welle, Germany’s international broadcast, setting up the Ukrainian program and also as the Editor in Chief. Her focus topics include digital communication and the role of disinformation; international policy and development; human rights; and the forward and backward steps in democratisation worldwide. Ute also works with organisations on establishing collaborative workflows and teaching them how to be fit for digital challenges. For more information contact Ute via her website: http://uteschaeffer.de or LinkedIn https://de.linkedin.com/in/ute-schaeffer-5a58b0119 The IABC World Conference 2022 is proud to present “Stronger Together: Gift of Communications Idea Exchange” to benefit The Media Assistance Coordination Center, set up by The Media Development Foundation specifically to combat dis- and misinformation and to support journalists in the Ukraine. All are invited to support this effort and donate! Gift of Communications participants at the World Conference in New York will be randomly matched in pairs and encouraged to learn from each other – to be mentored or reverse-mentored, to brainstorm or run an idea by another professional communicator, or to gain insight into a different culture, industry or marcomms tool. Look for links to donate and participate soon!…

The IABC EMENA Podcast

1
Mentoring with Karen Matthews 14:28

3 years temu14:28

14:28

Interested in becoming a mentor or being mentored? Tune in to the IABC EMENA Region podcast with Monique Zytnik and Karen Matthews as we discuss mentoring. Karen Matthews is the Senior Manager, Corporate Relations and Communications at RMIT Europe – the European hub of RMIT University. Karen is also the current Vice Chair of the IABC EMENA Region Board 2021/22. She has over 15 years of experience in corporate communications and has worked in global environments in industry, higher education, government and not-for-profit in Australia, Vietnam, Spain and Canada. She is passionate about diversity and inclusion, gender equality, and particularly the power of mentoring to support and empower women in business. Karen is based in Barcelona, Spain. A special thanks to Iona Wilder for editing this episode.…

The IABC EMENA Podcast

1
Leading a comms agency with Jake Moss and Simon Wright 29:08

3 years temu29:08

29:08

Are you curious about what it takes to set up your own communications consultancy? What do you need to be at the top? What does an agency look for when hiring? Join us for this latest International Association of Business Communicators EMENA region podcast with Monique Zytnik. Our guests today are Jake Moss and Simon Wright. Jake Moss is the Founder and Editor-in-chief of Vienna's city living guide magazine, Vienna Würstelstand and the creative director at The Wurst Agency - www.thewurst.agency After completing an epic overland travel from Australia to Europe - which involved a motorbike, a horse, a tuktuk and a blog, Jake crash landed in Vienna and founded a magazine. Prior to his international adventures, Jake wrote and worked for several renowned publications on a freelance basis, including The Weekend Australian, The Guardian etc. Simon Wright is former co-founder of Gatehouse and Director at Gallagher, internal communication agency and most recently Executive Chair of Open Communication Group a global internal communication consultancy. He has over two decades experience in running and growing successful, award winning, agencies. Simon also provides coaching and counselling to business leaders, as well as non-exec support to multiple organisations including as a trustee at the wonderful national children’s speech and language charity, "I Can". Beyond the more corporate side, he thoroughly enjoys creating the latest Cotswolds food, drink and shopping hotspot in Moreton-in-Marsh, "No.1 Cotswolds" and has other business ventures in the pipeline. This IABC EMENA podcast was created and produced entirely on a volunteer basis. We welcome your ideas, suggestions and feedback. Contact IABC EMENA Board Member, Monique Zytnik directly via LinkedIn. We hope you enjoy this episode!…

The IABC EMENA Podcast

1
Localising global communication with Ray Walsh and Cecilia Maldonado 34:16

3 years temu34:16

34:16

Do you need to communicate across borders, languages and cultures? Join Ray Walsh and Cecilia Maldonado as we talk about localising global communication. This episode of the IABC EMENA podcast covers when you should translate, how you should set up your content team and if culture nuances really do matter. About Ray Walsh Ray is the author of "Localizing Employee Communications: A Handbook" (2020, XML Press/Content Wrangler) Preview on Amazon: https://amzn.to/30NB0kK He is specialised in content creation, audience awareness, localization, simplified English, training, and presentation support. As a former journalist and English language teacher, Ray helps organisations shape and execute communications that cross borders and have impact. About Cecilia Maldonado Cecilia has a degree in translation from the National University of Cordoba, and over 20-years of experience in the industry including co-founding, managing and merging language service companies, co-founding the first language industry association in Argentina, volunteering with different international organizations, as well as organizing events such as the Language & Technology Conference, Think Latin America, and the Vendor Management Seminar in Argentina, Chile, Mexico, Brazil, Ireland, Peru and the United States. She is the President of Women in Localization, a non-profit organization that works for the advancement of women and the localization industry. We hope you enjoy our podcast - please connect with us on LinkedIn and let us know what you think!…

The IABC EMENA Podcast

1
Seachange, psychological safety and hybrid work with Mike Pounsford and Morten Dal 37:10

4 years temu37:10

37:10

Morten Dal from Microsoft and Mike Pounsford from Couravel delve into all those tricky life questions that are pertinent right now. Are we finding balance in the current environment? Are we biased towards too much digital? How do we create psychological safety? What do employees want right now? With employees being more productive than ever, rapidly changing environments, uncertainty AND the need for difficult conversations, who better than Morten and Mike? Morten Dal is a global award-winning corporate communications manager and certified Train-The-Trainer PROSCI®️ change manager, and since 2019 working as Senior Customer Success Manager with Microsoft, offering more than 15 years of corporate experience from the customer side (retail, financial sector, foods & beverages). Focus on hybrid work and digital employee experience Building great employee experience: Culture & Communication, Productivity & Wellbeing, Skilling & Growth and Knowledge & Expertise. Morten is guiding and helping to empower enterprises and employees to work in a hybrid work scenario during and beyond Covid-19. Orchestrating large onboarding & training programs in large organisations, handling the people side of change. His employers include: Microsoft, Pandora, Danske Bank, Danisco (DuPont), Copenhagen Business School. Mike is an organisation development specialist in employee communication and engagement. His work involves helping to develop engagement strategies, strengthening the links between what people do and business strategy, and developing the capabilities of leaders and managers to create engaging environments. He is particularly interested in how organisations listen effectively and run surveys, webinars, and workshops for individuals and organisations across the globe. He founded Couravel in 2001 and works with associates so he can provide clients with a lot of experience but without the overheads that go with more traditional consulting models. He has an MBA from London Business School and is accredited under the NTL Organisation Development programme. He recently completed a term as UK President of the International Association of Business Communicators (IABC). Thank you to Iona Wilder for her help editing - greatly appreciated. We hope you enjoy our IABC EMENA Region podcast with Monique Zytnik.…

The IABC EMENA Podcast

1
Podcasting For PR 54:13

4 years temu54:13

54:13

Podcasting can be for fun or for professional public relations. This podcast delves into the how, the why and everything else in between to get you started on podcasting for public relations. It is an audio extract from a webinar held by Quadriga University in Germany for the Kommunikations Kongress Academy on 13 July 2021, titled Podcast in der Unternehmenskommunikation. The webinar was hosted by Prof. Dr. Ana Adi with Regina Koerner and Monique Zytnik as guests. We would like to thank Quadriga University for letting us share this content with our listeners. Prof. Dr. Ana Adi is a Professor for PR and Corporate Communications at Quadriga University in Berlin. Prof Dr Adi obtained her PhD from the University of the West of Scotland, UK having investigated from a framing perspective the discourses about China, the Olympics and human rights during the Beijing 2008 Olympic Games of activist groups, Olympic organizers, international media and online public. Prior to her post at Quadriga University of Applied Sciences, Dr Adi has worked, lived and studied in the USA (with a Fulbright scholarship), Belgium, Bahrain, Thailand and the UK (and traveled far beyond). She is the Chair of the Digital Communication Awards in Berlin since 2015 and a member of the Institute for Public Relations Measurement Commission since 2018. Regina Koerner is the CEO of professional-podcast.com. Since 2019 she has been an enthusiastic and award-winning podcasts producer with focus on strategy consulting, content creation and production for tier one podcast clients such as Handelsblatt, EY, HVB, BCG, iq digital – and Quadriga’s “Women in PR” with Ana Adi. Previously global leadership positions in corporate communications, transformation and PR at e.g. Roland Berger, Kearney, Bertelsmann Foundation and NGOs like FairTrade International. Many years of journalistic experience as executive editor, assignment editor and correspondent at RTL, Voice of Germany and American broadcasters in the US. Monique Zytnik is the Global Employee Communications Subject Matter Expert for Open Communications. She has worked internationally for organisations as diverse as Special Broadcasting Services Australia, ANZ Bank, adjust.com and the Australian Taxation Office. She is also a the current Vice Chair of the International Association of Business Communicators EMENA Region, and business mentor at the Mentoring Club. We hope you enjoy our podcast.…

The IABC EMENA Podcast

1
Dr Kendi Guantai on sense of belonging 35:06

4 years temu35:06

35:06

Have you been hearing the discussions around sense of belonging? Wondered about the actual definition or how it relates to our work as corporate business communicators? Dr Kendi Guantai takes us through some important concepts in this episode and also talks about authenticity. What do you think? Dr Kendi Guantai is an award-winning Communications and Marketing expert at the Leeds University Business School (LUBS), where she manages and teaches post-graduate courses in Corporate Communications and Public Relations. She also designs and delivers business related courses on the Goldman Sachs 10K Women’s Programme and sits on the advisory board of Archetypical, the company behind the simulation game ‘Corporate Snakes and Career Ladders’. Kendi is a Leeds Institute for Teaching Excellence (LITE) Fellow, researching students’ intersectional lived experiences of authentic self and belonging during their studies, and the impact of these experiences on the student lifecycle. In addition to Sense of Belonging, her current research interests include Authentic Leadership and Public Sector Communications, and she is actively involved in Decolonising initiatives at the University of Leeds. Kendi is the Vice Chair of Leeds ACTS! (Academic Collaboration with the Third Sector) as well as the Chartered Association for Business School’s REAG (Race Equality Working Group). She is a recipient of the Dean’s Award for Teaching Excellence (2019) as well as the faculty partnership award for Equality and Inclusion (2021). In 2020, she was recognised as a ‘Local Hero’ by the Leeds City Council for ‘outstanding and tireless services within the local community during the Covid-19 pandemic’.…

The IABC EMENA Podcast

1
Bhanu Prakash on cutting the clutter 26:13

4 years temu26:13

26:13

A true citizen of the world and passionate about employee engagement, Bhanu Prakash is a delight to speak with. He has a range of experience in internal communication with companies including Amazon, AXA and HSBC. In this episode we discuss everything from leadership principles shaping company culture to how to cut the clutter with effective communication. Bhanu has tips for all of us on good email habits and reminds us to think of our end consumer. So pop on your headphones or turn up your car radio and sit back for our relaxed 25 minute chat. Enjoy!…

The IABC EMENA Podcast

1
IABC Fellow Caroline Sapriel on her career highlights 12:28

4 years temu12:28

12:28

Following the recent announcement of Caroline Sapriel’s nomination as Fellow of the IABC, Stephen Welch, past chair of the IABC EMENA region, meets Caroline to discuss her career highlights and time with the IABC. With more than 30 years of experience in communications and PR, Caroline Sapriel and her partner run their own international crisis management consultancy, CS&A. They provide their clients with an integrated approach to crisis preparedness, emergency crisis response, crisis communication, and business continuity after a crisis. CS&A is celebrating its 30th anniversary this year.…

The IABC EMENA Podcast

1
Leaders, line managers and listening with Trudy Lewis and Howard Krais 26:11

4 years temu26:11

26:11

Curious about what leaders need from their communications professionals or wanting to know how to best support your line managers? Are you interested in organisational listening? Or are you starting a new job in comms? If yes, then this insights packed, open discussion with Trudy Lewis and Howard Krais is perfect for you. Trudy will be speaking at the upcoming IABC Converge 21 conference on 21 April about supporting purposeful leadership. Trudy is a communication consultant and executive coach, and through her company Colinear, she helps leaders, managers and professionals to be engaging, have impact and influence by mastering effective communication. Her goal is to enable people to gain an edge and confidently take their leadership to the next level. She is a chartered practitioner and board member of the CIPR and co-hosts a podcast, Calm Edged Rebels.. Trudy has worked across a number leading organisations in the retail, hospitality, rail and construction industries, delivering the right level of communication aligned to the business and its priorities. Howard will be presenting at the IABC World Conference at the end of June on organisational listening. Howard has worked in the world of employee communications for over 25 years. Howard's career has seen him work in both ‘in house’ and consulting / agency roles. Today in his day job, he leads communications for the Clean Air sector of Johnson Matthey, a role he moved into in May 2018, following senior communication roles at global giants GSK and EY. Howard has long been passionate about the critical importance of listening for communicators, and by definition for the organisation. Together with colleagues Mike Pounsford and Kevin Ruck, Howard has published two reports on Listening in Communications with a third due to be launch on 13 April 2021, following the completion of a global survey. Howard is currently Past President of the IABC UK & Ireland chapter, having served as President from 2018-20. He also spent nine years as Chairman of Wealdstone FC, a semi-professional football club who currently play at the 5th level of English football. Howard and Trudy bring their expertise to you in our IABC EMENA region podcast.…

The IABC EMENA Podcast

1
Ana Margarida Ximenes on international connections 12:12

4 years temu12:12

12:12

Ana Chair of the IABC EMENA region and President, Portugal for Atrevia, Iberia’s largest communication agency. She co-founded Atrevia in 1999, and co-leads Atrevia’s international business development. With more than 20 years of experience, she assists clients in crisis communication, reputation and change management, lobby and public affairs, internal communication, community relations, brand and marketing management working with major category leaders. Ana began her career as a journalist in print, radio and television. She holds a degree in social communication from the Universidade do Minho and a business management degree (PDE) from AESE Business School. In 2009 Ana was elected one of the Most Motivating Persons in Portugal by Business School ISCTE. She speaks Portuguese, English and Spanish. Ana is based in Lisbon, PT.…

The IABC EMENA Podcast

1
Personal branding for success with Oliver Aust and Fady Ramzy 29:15

4 years temu29:15

29:15

Have you ever wondered how to shape and craft how others see you? Personal branding experts Oliver Aust and Fady Ramzy bring two perspectives to this topic for our International Association of Business Communicators (IABC) EMENA Region podcast. Oliver is one of Europe’s leading communications and personal branding experts, founder and CEO of Eo Ipso Communications, podcast host of ‘Speak like a CEO and author of three books on personal branding. Visit his website at www.oliveraust.com. Fady is an independent consultant and trainer for online communications and social media with more than 24 years of international experience. Fady is an adjunct faculty at the American University in Cairo at Kamal Adham Center for television & digital journalism. He is also a professional trainer and consultant, working with international entities including Thomson Reuters Foundation, Internews, Google, ILO, USAID, Siemens, Goethe institute, and many more. Look up his LinkedIn profile at www.linkedin.com/in/fadyramzy. We talk about so many things including what personal branding is, who should consider personal branding, measurement and some tips and digital tools. Enjoy.…

The IABC EMENA Podcast

1
Leadership: your New Year's resolution with Naomi Jones and Michael Nord 32:01

4 years temu32:01

32:01

What an unbelievable year! Now is the time to sit back and enjoy our podcast with Naomi Jones and Michael Nord as they discuss modern leadership. Both bring insights from the year that was 2020 and tips into how to step up for 2021. This is a refreshing podcast for communications professionals at all levels. Michael Nord is a senior communications and transformation professional with more than 25 years of experience. Michael has covered the communications and change spectrum from strategy and implementation to tactics, creating innovative digital and social media strategies – using new and cutting-edge techniques to engage stakeholders. He is a trained facilitator and experienced in learning and development, knowledge management, public relations, and management of large and small events, on a local and international level. He has held key positions in IABC, on chapter, regional and global level, and has spoken at many events. Naomi Jones is the Communications Director, SUEZ recycling and recovery UK. As Communications Director for SUEZ, Naomi has responsibility for both the communications and marketing teams for the UK and Sweden. From starting her career in agency life working in public affairs, she became a specialist in sustainability communications, crisis management and corporate communications, with experience spanning industries from retail to banking. In 2009, she became SUEZ group’s youngest ever head of department, aged 28. Naomi has been instrumental in numerous projects during her 11 years at SUEZ, including increasing SUEZ’s media share of voice in the waste management sector from fifth, to first position. In 2015, she project managed the group’s rebranding and repositioning in both the UK and Scandinavia, and has overseen the employee engagement programme resulting in the company being awarded the Sunday Times Best Companies’ ‘Best 25 Big Companies to Work For’ accolade in 2018 and again in 2020, for a predominantly operational and dispersed workforce. Naomi has co-authored the book 'Managing a Crisis: A Practical Guide' (2006, Palgrave Macmillan) and is a Chartered member of the CIPR and is a member of the CIPR’s STEM committee. We hope you enjoy our podcast, brought to you by the International Association of Business Communicators EMENA Region.…

The IABC EMENA Podcast

1
Konstanty Sliwowski on showcasing your brand through recruitment 26:14

4 years temu26:14

26:14

The time has come to end transactional recruitment! Discover how important it is to manage your brand throughout the recruitment process and the bigger implications it has not only on your bottom line but also long-term, being able to attract the right people to work for you. Konstanty Sliwowski talks with Monique Zytnik about the link between employee experience and customer experience and how strategic recruitment is surprisingly similar to strategic marketing and communication. Sprinkled throughout our conversation the examples and personal stories will help the keepers of your organisational brand understand why professional communicators have the opportunity yet again to make a positive improvement on how your company does business. Konstanty Sliwowski is the Founder and CEO of Caissa Recruitment who are specialised in the high-demand sector of engineering leaders and are focused on better candidate engagement and employer brand awareness.…

The IABC EMENA Podcast

1
Inclusion: Let's talk current trends and gender 50:52

5 years temu50:52

50:52

What is our role as professional communicators in supporting inclusion? How does our profession measure up? Introduced by Monique Zytnik and facilitated by Gloria Walker, this is a recording of an inclusion and gender focused webinar held on 29 October 2020 featuring Ann-Marie Blake, Alex Malouf and Ana Adi. Our panellists draw on their own personal experiences and recent research including the Women in PR eBook published by Quadriga University of Applied Sciences in Berlin, which has contributions from many of our international IABC Members including Zora Artis, Mike Klein and Sia Papageorgiou. Our facilitator, Gloria Walker, is a highly experienced public relations and communications practitioner with both global in-house and consultancy experience. She has taught at universities in the US, UK and Thailand, has published in professional journals, and has given presentations at professional and academic conferences in the US, UK, Slovenia, Thailand, Vietnam, India, Dubai and Turkey. Gloria is currently an adjunct professor in the MA Public Relations programme at the London College of Communication (UAL) and teaches undergraduate business and communications classes at the London campuses of Hult International Business School and Fordham University. She is a Fellow of the UK’s Higher Education Academy and an active member of several professional associations including being the current treasurer of IABC’s EMENA Region board and member of the PRCA Council. Our first panellist, Ann-Marie Blake, is a communications consultant and leadership coach. She has a wealth of experience leading communicators and advising leaders in the world’s largest financial services organisations. Ann-Marie holds Chartered PR Practitioner status and sits on the International Executive Board for IABC. She is also a founder member of PRCA’s Race & Ethnicity Equity Board (REEB) that exists to create both immediate and long-term proportional racial equity within the PR and communications industry. Ann-Marie is based in London. Also with us is former IABC EMENA board member Alex Malouf, a marketing communications executive who has spent the last 17 years in the Middle East. Alex has lived across the region in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He is the Corporate Communications Director for the Middle East and Africa at Schneider Electric. In his previous corporate communications role at Procter & Gamble, he was responsible for diversity and inclusion. Alex currently based in the United Arab Emirates. Our third panellist is Dr. Ana Adi, Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin. She is the Chair of the Digital Communication Awards, host of the Women in PR podcast and co-editor of the Women in PR ebook. When not writing about what communicators can learn from protests and social movements, she focuses on mid-term solutions for the professionalization and future-proofing of communicators. Thank you all for joining us! We hope you enjoy our podcast from our region. Follow us on Twitter: @iabceme and add your thoughts to this topic by using #iabc_inclusion.…

The IABC EMENA Podcast

1
The EMENA podcast with Claudia Vaccarone on gender equality for media & communicators 13:34

5 years temu13:34

13:34

The IABC EMENA Podcast

1
Tim Salau On The Future Of Work And Internal Comms 19:03

6 years temu19:03

19:03

We're rebooting our podcast series for this year. And we're starting with Tim Salau. Tim, nicknamed Mr. Future of Work, is the CEO & Founder of Guide, a social e-learning app helping high school students learn essential life skills from their favorite creators, he's worked with top Fortune 500 & hypergrowth companies: Google, Microsoft, Facebook, and WeWork championing innovation and inclusive technology. We spoke on the role internal communicators play in creating an open, forward-looking environment in our workplaces. Hear Tim's advice on what we should be doing, and who is setting an example for others to follow.…

The IABC EMENA Podcast

1
The IABC EMENA Podcast On Social Leaders With Bob Pickard 15:44

6 years temu15:44

15:44

One of the most sought out experts in the area of leadership communications, Bob Pickard is often seen on Bloomberg and other media outlets sharing his views on the concept of "social leaders", executives who use social media to effective engage with employees and consumers. He joins the IABC EMENA podcast to talk about why we need to help our executives both understand why they should be on social media and how to make the most of these tools.…

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