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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Coffee and CrossFit explicit
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Treść dostarczona przez John Prescott. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez John Prescott lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Health and fitness combined with some seriousness and some jokes!
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8 odcinków
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Manage series 2446945
Treść dostarczona przez John Prescott. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez John Prescott lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Health and fitness combined with some seriousness and some jokes!
…
continue reading
8 odcinków
すべてのエピソード
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1 Coffee and CrossFit Episode 1.9 The truth behind disease 28:28
28:28
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In this episode we sit down with Stacy from Morrissville Community CrossFit and chat about her struggles dealing with auto immune disease, being a mom, and being married to the gym!
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1 Coffee and CrossFit Episode 1.8 - The Hammer 34:22
34:22
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In this episode we sit down with special guest Stephanie Hammerman and talk with her about being a CP athlete, coach, and recently owner to Hammered Driven Fitness!
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1 Coffee and CrossFit Episode 1.7 - Everything Counts 20:55
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In this episode John and Nate discuss some perspective on training. Taking a more value based approach to your health can have much greater long term consequences.
Join us as we sit down with member Jon Rasch and talk about what it takes to be a competitive athlete, family man, and the mental toughness to climb 1800ft straight up!
Join us for episode 4 while we sit down with Ryan the owner of Neuse River Brewing and we discuss our event the Neuse River Brew Down!
In this episode of Coffee and CrossFit we sit down with Kristy and talk about health, addiction, and how CrossFit changed her life
In this episode of coffee and CrossFit Coach John and Coach Nathan talk about rest, recovery and the compeitive edges of substance issues in our sport.
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1 Coffee and CrossFit Mindset episode 1.1 24:15
24:15
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Welcome to the first episode of Coffee and Crossfit. I mean, who doesn't love coffee?? Don't love Crossfit? Just give it time...
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