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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Media Hijacked explicit
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Treść dostarczona przez Billy and Chris. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Billy and Chris lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The Media Hijacked is a weekly podcast dedicated to recent events, popular culture, conspiracies, tech/science and a never ending search of the origins of the universe.
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204 odcinków
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Manage series 2650252
Treść dostarczona przez Billy and Chris. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Billy and Chris lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The Media Hijacked is a weekly podcast dedicated to recent events, popular culture, conspiracies, tech/science and a never ending search of the origins of the universe.
…
continue reading
204 odcinków
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×In this chilling episode, we explore the eerie and mysterious urban legends that haunt the streets of Africa. From the bloodcurdling tale of the Tokoloshe in South Africa to the ghostly hitchhiker of Nairobi, these stories blur the line between myth and reality. Are they just folklore, or is there truth lurking in the shadows?Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
The "Victor Alien Interview" video is a controversial piece of footage that allegedly shows an extraterrestrial being being interviewed by a shadowy government agency, supposedly linked to Area 51. The video, which surfaced in the late 1990s, features a small, frail-looking alien with a large head and dark, almond-shaped eyes, seated in a dark room. The alien appears to communicate telepathically, while a distorted voice acts as the interviewer. The being seems distressed at times, with medical personnel intervening during the interview. The video's authenticity has been widely debated, with many considering it a hoax, though it remains a popular topic in UFO and conspiracy circles. Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
In the 1960s and 1970s, psychologist Peter Neubauer conducted a secret experiment in which identical twins and triplets were deliberately separated at birth and placed in different adoptive families. The study aimed to examine nature versus nurture, but the children and their adoptive families were never informed of the separation. Years later, some siblings discovered each other by chance, leading to shocking revelations. The experiment remained highly controversial, raising ethical concerns about the psychological impact of separating siblings for scientific study. Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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1 EP.209 Unlocking the Hidden Genius of Autism 1:18:51
1:18:51
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Dive into the fascinating world of telepathy, mind-to-mind communication, and the untapped potential of human thought. From cutting-edge research and groundbreaking technology to philosophical musings and sci-fi inspirations, this podcast explores the mysterious connection between minds and what it means for our future. Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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1 EP.208 Ufo Drones Swarm Over Jersey 1:50:01
1:50:01
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Discover the buzz over Jersey skies! This video dives into the recent sightings of drones, their purpose, and the community's reaction. Are they surveillance, delivery systems, or just a mystery? Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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1 EP.207 Health Care CEO Fatal Downfall 1:27:43
1:27:43
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Health care CEO fatal downfall Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
The Devil's Tramping Ground is a mysterious and legendary site located in a wooded area near Siler City, North Carolina. It features a perfectly round, barren patch of earth about 40 feet in diameter where nothing has grown for over a century. According to legend, the Devil himself comes here to pace in circles, plotting his evil deeds, which is why vegetation refuses to grow. Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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1 EP.205 The Internet Shadow Layer 1:17:50
1:17:50
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The Internet Shadow Layer theory is an ultra-secret level of cyberspace accessible only to the elite. This layer is said to house forbidden knowledge, advanced technologies, secret communications, and even evidence of extraterrestrial life or otherworldly phenomena. Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
The "Vampire of Düsseldorf," Peter Kürten, was a German serial killer active in the late 1920s. Known for his brutal, random attacks and a chilling fascination with blood, Kürten terrorized Düsseldorf, committing multiple murders and assaults that shocked the nation. Captured in 1930, his disturbing confessions revealed a deeply sadistic personality. Executed by guillotine in 1931, Kürten's horrific crimes and eerie nickname have since made him one of history’s most infamous killers. Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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1 EP.203 Science Explains Jesus Miracle 1:31:39
1:31:39
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Science has explained one of Jesus Christ biblical miracles Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
Halloween Special! "Beyond the Veil" explores the ancient concept of the thinning veils between worlds, where the lines between the physical and spiritual realms blur. Join us as we dive into folklore, seasonal rituals, and personal encounters with the unknown during this mystical time of year. Discover the secrets, stories, and practices that illuminate our connection to the unseen. Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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1 EP.201 Egyptian Dendera Light Mystery 1:44:19
1:44:19
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"Explore the mystery of the Dendera Lights! Are these ancient Egyptian carvings depictions of advanced technology, or simply symbolic religious art? Dive into the theories behind the famous temple reliefs.-Diddy news-scientist warns of the future with AI -Diddy news -scientist warns of the future with AI Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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1 EP.200 DMT Reveals the Matrix Code 1:31:12
1:31:12
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Danny Goler made a groundbreaking discovery seeing numbers and letters on a wall using a refracted laser and a small dose of DMT. We will cover the overall experiments and discuss our thoughts on the discovery. Visit his channel : https://www.youtube.com/@dangothoughts Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
Discover the phenomenon of black rain in Venezuela, a disturbing environmental issue caused by a mix of pollution, oil industry emissions, and forest fires. Learn about its impact on the environment, public health, and local communities, and what this alarming occurrence means for Venezuela's ongoing environmental challenges. Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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1 EP.198 Unlocking Your Internal Guidance System 1:19:28
1:19:28
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"Discover how to tap into your Internal Guidance System (IGS) to navigate life's challenges with clarity and confidence. In this episode, we explore practical techniques to align with your intuition and make empowered decisions. Tune in for insights on how to trust your inner compass and unlock your full potential!" Tik Tok: https://www.tiktok.com/@themediahijacked?lang=en Reddit: https://www.reddit.com/r/theMediaHijacked/ Youtube: https://www.youtube.com/channel/UC7Lbqa8NqieSOZpTCtxshQw T-Shirts “NOW AVAILABLE” https://www.themediahijacked.com/ Every Tuesday @3PM PST/6PM EST Join us on twitch.tv Follow us on Twitch.tv: https://www.twitch.tv/mediahijacked Follow us on www.kick.com/themediahijacked Billy: https://www.instagram.com/youneak/ Chris: https://www.instagram.com/sarkastik_jones/ Don’t forget Rate and Subscribe!! Thanks!!…
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