Construction Genius podcast

Treść dostarczona przez Eric Anderton. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Eric Anderton lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

All About Change

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Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

6 dni temu27:28

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27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

Construction Genius

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Thomas Edison said, "Genius is 1% inspiration, 99% perspiration." This show interviews hard-working construction company owners and executives who share their wisdom, perspectives, and lessons learned from decades of experience bidding, planning, and building profitable projects. Topics include leadership, strategic planning, conflict resolution, niche identification, succession planning, talent management, business development, and business growth. Industry expert, Eric Anderton also shares his insights about how construction company owners can increase project profit by improving communication, running productive meetings, and attracting, developing, and retaining talented leaders. Tune in each week and get practical inspiration for how to build people, projects, and profits. "I know of no genius but the genius of hard work." John Ruskin

103 odcinków

#MBA #Business #Eric Anderton #Construction #Constructiongenius #Constructionleaders #Ericanderton

Construction Genius

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103 odcinków

#MBA #Business #Eric Anderton #Construction #Constructiongenius #Constructionleaders #Ericanderton

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Construction Genius

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Winning Before You Build: How Thoughtful Planning and Clear Communication Drive Profitable Projects 35:32

5 dni temu35:32

35:32

Clint Padgett is the CEO and President of Project Success, Inc., an author and host of The Conversation with Clinton M. Padgett podcast. With extensive expertise in project management, he helps organizations improve execution, collaboration, and communication to drive successful outcomes in complex projects across various industries. During today's conversation, Clint discusses the challenges of communication in construction projects, emphasizing that software is a tool, not a solution. He highlights the pitfalls of one-way communication and the importance of conversations in solving problems. Clint also explores the impact of silos, avoidance of confrontation, and strategies for preparing for difficult discussions. He stresses thorough planning, clear handoffs between estimating and project management, and prioritizing bottlenecks. Moreover, Clint shares advice on structuring a project manager's week, effective subcontractor communication, and regaining control in chaotic projects. Finally, he offers insights on distinguishing top project managers and handling unreasonable project owners. Key takeaways ✅ Avoid one-way communication; have direct discussions to solve problems faster. ✅ Encourage cross-team discussions to improve planning and execution. ✅ Remove ambiguity by involving all stakeholders in the planning process. ✅ Structure project managers' weeks with clear priorities and bottleneck checks. ✅Ensure transparent communication between estimating and project management for smoother transitions. Highlights [01:19] Challenges of Communication in Construction Projects [02:54] Avoidance of Confrontation and Silos [04:33] Preparing for Confrontations [06:49] Importance of Planning in Construction [08:18] Sources of Gray in Projects [11:29] Structuring a Project Manager's Week [11:48] Prioritizing Bottlenecks [12:49]Communicating with Subcontractors [16:10] Regaining Control in Chaotic Projects [24:24] Separating A-Level Project Managers [28:30] Planning Meetings and Dealing with Unreasonable Owners Resources Connect with Clint: LinkedIn: linkedin.com/in/clintpadgett/ Website: clintonmpadgett.com/ Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com/ ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me/ 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!…

Construction Genius

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The Hidden Cost of Bad Onboarding (And How to Get It Right) 37:57

12 dni temu37:57

37:57

Hiring a great candidate is one thing. Keeping them engaged, productive, and committed? That’s where most companies fall apart. 24% of new hires quit within weeks when onboarding is a mess. But when it’s done right, 69% stay for at least three years. In this episode, Manja Horner, founder of Boost LD, breaks down how to create an onboarding experience that: ✅ Eliminates Day One Confusion – So new hires don’t feel like an afterthought. ✅ Builds Instant Team Chemistry – Without forced, cringeworthy team-building exercises. ✅ Filters Out Bad Fits Early – Before you waste months training the wrong person. ✅ Gets Employees Contributing Fast – Because a long orientation doesn’t pay the bills. This isn’t another fluffy HR discussion. It’s a deep dive into how construction leaders can get new hires up to speed faster, improve retention, and avoid costly hiring mistakes. Key Takeaways 1. Most Companies Get Onboarding Wrong (Here’s Why) They don’t have a structured plan. New hires arrive to zero direction—no mentor, no schedule, no sense of belonging. The unspoken rule is: Figure it out yourself. (Which leads to expensive turnover.) 2. How to Create an Onboarding Process That Actually Works Pre-boarding starts before Day One – A welcome email, a checklist, and clear expectations prevent awkward first impressions. The First Day Focus: A proper welcome from leadership (not just HR). A mentor or peer buddy—not just the boss. A walk-through of “unwritten rules” (break times, expectations, team norms). The First Week: Start with job-relevant tasks—don’t just drown them in paperwork. Introduce key players and give context on why their role matters. 3. The 30, 60, 90-Day Reality Check Hiring mistakes happen—but they shouldn’t take a year to fix. How to structure the first three months to evaluate if a new hire is really a fit. The DCOM Framework for diagnosing performance issues: Direction – Did they get clear instructions? Competence – Do they have the skills? Obstacles – Are there barriers stopping them? Motivation – Do they even want to be there? 4. When to Show a New Leader the Hard Truth Every company has problems—how soon should you expose them to a new hire? Balancing cultural immersion with immediate strategic involvement. How to leverage their fresh perspective before they become “just another employee.” 5. What to Do When a New Hire Replaces a Popular Leader Navigating team loyalty. If the previous boss was loved, the new one has an uphill battle. Identifying the “informal leader” in the team—and turning them into an ally. Why trust-building must come before hard changes. 6. The Fastest Way to Get a New Hire Up to Speed (Even in a Technical Role) Capturing deep expertise before senior employees leave. The Camcorder Method: Using video documentation for faster knowledge transfer. Why hiring someone without technical knowledge requires intentional training. Guest: Manja Horner 📍 Founder, Boost LD – Specializing in HR and training solutions for skilled trades. 🔗 Website: boostld.com Connect win Manja on Instagram: @manja_horner 📥 Free Resource: Click this link and download the Onboarding Checklist: https://share.hsforms.com/17JmdisCfRBCjt4UQStu_ugs8p18 Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com/ ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me/ 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!…

Construction Genius

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Jiu-Jitsu Selling: How to Flow with Resistance and Close Big Deals in Construction 32:19

19 dni temu32:19

32:19

Sales isn’t about brute force—it’s about strategy, adaptability, and control. Just like in jiu-jitsu, the best salespeople don’t fight resistance head-on; they flow with it, turning objections into opportunities. In this episode of Construction Genius, Sean Ginsburg breaks down how to apply combat sports principles to high-ticket construction sales. From mindset to execution, this conversation will help you close more deals, build stronger relationships, and dominate your market. 🔑 Key Takeaways 🥋 Position Before Submission: Controlling the Sale The best closers don’t chase deals—they control conversations by asking the right questions. High-ticket sales require patience and positioning—just like setting up a submission in jiu-jitsu. If you don’t control the negotiation, you will get submitted. 💪 Handling Rejection Like a Fighter Expect resistance—just like in training, you’re going to get “choked out” before you learn how to win. Repeated rejection isn’t failure; it’s feedback. Train, drill, and refine your approach. Objections are a sign of interest, not rejection. Lean into them and use them to strengthen your pitch. ♟️ Sales Is Chess, Not Checkers Selling a construction project is a long-term game—every move must be strategic. Follow-up is the ultimate weapon—80% of sales happen between the 5th and 12th contact. The best salespeople own their industry—they don’t just pitch; they educate, advise, and lead. 🛠️ The 7 Non-Negotiables for Closing a Deal 1️⃣ Decision makers in the room—don’t waste time with people who can’t say “yes.” 2️⃣ They have the money—qualify your prospects upfront. 3️⃣ They believe in the product—if they don’t, your pitch needs work. 4️⃣ They trust you—conviction and credibility close deals. 5️⃣ They’re confident in your company—show them you can deliver. 6️⃣ A clear written offer—remove ambiguity. 7️⃣ Urgency to buy—without urgency, deals stall indefinitely. 🚀 Mastering the Art of the Close Salespeople kill deals, not prospects. If a deal isn’t closing, look in the mirror. Most salespeople hear objections and panic. The best slow down, ask deeper questions, and uncover the real issue. Every sales conversation is a series of moves—just like rolling in jiu-jitsu, you need to anticipate and counter with precision. 📈 The 3 Daily Habits of Elite Salespeople 1️⃣ Train like a fighter—role-play, rehearse, and refine your craft every day. 2️⃣ Build an unstoppable pipeline—if your pipeline is full, you’ll never be desperate. 3️⃣ Follow up like your career depends on it—because it does. 🔥 Your Next Step Apply these principles for the next 12 months, and watch your sales numbers transform. It’s not about being slick—it’s about being strategic. 🔗 Connect with Sean Ginsburg 📱 Instagram: https://www.instagram.com/sean.ginsburg/ LinkedIn: https://www.linkedin.com/in/seanginsburg/ Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com/ ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me/ 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!…

Construction Genius

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From Ground Zero to Luxury Resorts: Designing Spaces That Transform Lives 37:28

26 dni temu37:28

37:28

Kevin Kennon is an internationally renowned architect with over 40 years of experience, specializing in environmentally sustainable and innovative design. As the founder and CEO of Beyond Zero DDC Inc., Kevin leads the development of zero-carbon emission luxury eco-resorts in remote wilderness locations worldwide, merging design excellence with ecological responsibility. His extensive portfolio includes projects like the 1.5 million square foot Barclays North American Headquarters, the Rodin Museum in Seoul, and multiple award-winning Bloomingdale’s stores. Additionally, he led United Architects, a finalist in the prestigious World Trade Center design competition, further solidifying his impact on architectural innovation. Kevin’s expertise spans adaptive reuse, urban planning, and large-scale developments, with projects featured in the permanent collection of MoMA, New York. He has earned over 40 international design awards and is a sought-after thought leader, contributing to discussions on urban development, climate change, and sustainable architecture. His work extends beyond architecture; as an expert witness and lecturer at leading institutions like Yale and Columbia, he brings a multidisciplinary approach to his craft. 🎙 What You’ll Learn in This Episode How Kevin’s upbringing and exposure to architecture from a young age influenced his career path. The unexpected ways literature and anthropology have shaped modern architectural thought and Kevin’s personal design philosophy. The key characteristics that define good architecture and how it impacts urban environments and the people who inhabit them. Why community-driven design is essential in making architecture more inclusive and meaningful for residents. How modern sustainability efforts, technology, and AI are changing the way architects approach design. The shift towards collaboration in construction and why architects and contractors must work together more effectively. 💡 Key Takeaways Architecture is More Than Just Aesthetic – Great architecture isn’t just about how a building looks, but how it functions, impacts the community, and integrates with its surroundings. Sustainability Must Go Beyond Surface-Level Solutions – True green architecture requires deeper innovation than just adding vegetation to a building’s exterior. Collaboration is the Future – The adversarial nature of traditional construction practices is being replaced by a more cooperative approach that benefits all stakeholders. Technology is Reshaping Architecture – AI and robotics are set to revolutionize design and construction processes, demanding a shift in how architects and builders work. 📚 Resources: Connect with Kevin: LinkedIn: https://www.linkedin.com/in/kevinkennonarchitect Website: https://www.kdcaia.com YouTube: https://www.youtube.com/@kevinkennonarchitects1041 Restaurant Recommendation: https://www.viacarota.com 📘 Ready to Lead Smarter? Check out Eric’s book, Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies. It’s packed with insights to help you tackle the unique challenges of construction leadership. Get your copy here. 🎓 Want to Level Up Your Leadership? Explore The Shift: Move from Project Builder to People Leader. This hands-on course helps construction professionals master leadership skills like productivity, conflict resolution, and team management. Learn more about the course here. 📞 Interested in Coaching? Book a 10-minute call with Eric to explore how his coaching for construction executives can help you and your business thrive. Schedule your call now.…

Construction Genius

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Adversary or Ally? How Owner's Reps and Contractors Team Up to Deliver Great Projects 55:24

5 weeks temu55:24

55:24

In this episode of Construction Genius, we’re joined by Zach Rapaport, founding principal of Meerkat, a real estate development consultancy focused on the hospitality segment.Meerkat offers strategic advisement for fractional development partnership insight and early stage exploration of a new deal/rebrand, as well as project leadership for development/renovation stage management. Zach started his career on the construction side, working with GCs to build compelling projects in the hospitality space. Following his stint in construction, he made the shift to real estate development and has been in that space since, breathing life into new and existing hospitality concepts. Having held VP tenure in-house with Life House Hotels, Selina, and Joe & The Juice, he is familiar with getting minimally resourced ventures off the ground efficiently and sustainably. With the majority of a typical project’s budget being construction (and the inherent risk associated with the process that requires a watchful eye), Zach and his team brings a wealth of knowledge and experience that keeps clients comfortable with the direction being taken for their company’s strategy via fractional development partner consulting as well as a project’s design & development via management. 🎙 What You’ll Learn in This Episode Zach's Path to Construction: Discover how Zach's unique background led him into the construction industry and how his diverse experiences have shaped his approach to development. From General Contractor to Owner’s Rep: Understand the challenges and learning curves Zach faced while transitioning from a general contractor to an owner's representative, and how this shift has influenced his perspective on project management. What Makes a Contractor Stand Out?: Learn the key traits and practices that Zach believes differentiate successful contractors, including effective communication, speed, and quality of work. Breaking the Owner’s Rep Barrier: Gain insights into how contractors can build trust and establish strong relationships with owner's representatives to enhance collaboration and project outcomes. Best Practices for Site Reporting & Communication: Explore the importance of thorough site visits, detailed reporting, and proactive communication in ensuring project success and client satisfaction. Handling Delays & Change Orders Effectively: Discover strategies for managing unexpected challenges, communicating delays, and handling change orders in a way that maintains trust and keeps projects on track. Managing Conflict & High-Stakes Decisions: Learn how to navigate conflicts and make critical decisions under pressure, drawing from Zach's experiences in high-stakes project environments. Red Flags That Make an Owner’s Rep Walk Away: Identify common pitfalls and warning signs that can deter an owner's representative from continuing a partnership with a contractor. How Contractors Can Vet Their Clients: Understand the importance of contractors qualifying their clients to ensure alignment of values, expectations, and project goals before entering into agreements. The Story Behind Meerkat Development & Closing Thoughts: Hear the origin story of Meerkat Development, its core values, and Zach's final thoughts on fostering successful collaborations in the construction industry. 💡 Key Takeaways Proactive and transparent communication is crucial for building trust and ensuring project success. Balancing speed and quality requires meticulous planning and a commitment to excellence. Understanding the perspectives of both contractors and owner's representatives can lead to more effective collaboration and better project outcomes. 📚 Resources: Connect with Zach Website: https://www.meerkatdevelopment.com/ LinkedIn Handle: https://www.linkedin.com/in/zachrapaport/ Instagram: https://www.instagram.com/meerkatdevelopment/ Zach’s Restaurant Recommendations in New York City: Scarr’s Pizza https://www.scarrspizza.com/ Wayan https://www.wayan-restaurants.com/new-york McSorley’s https://mcsorleysoldalehouse.nyc/ 📘 Ready to Lead Smarter? Check out Eric’s book, Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies. It’s packed with insights to help you tackle the unique challenges of construction leadership. Get your copy here. 🎓 Want to Level Up Your Leadership? Explore The Shift: Move from Project Builder to People Leader. This hands-on course helps construction professionals master leadership skills like productivity, conflict resolution, and team management. Learn more about the course here. 📞 Interested in Coaching? Book a 10-minute call with Eric to explore how his coaching for construction executives can help you and your business thrive. Schedule your call now.…

Construction Genius

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Crafting a Perfect Exit Strategy: A Guide to Selling Your Business Internally 50:41

6 weeks temu50:41

50:41

Selling a construction company is one of the most significant decisions a business owner will face. In this episode of Construction Genius, Eric Anderton sits down with Tony Moayed, founder of TriCorp Group and President at TMCS, Inc., to uncover the strategic and emotional journey of transitioning his business to new leadership. Tony didn’t choose the highest bidder—he chose a path that prioritized loyalty, culture, and his company's legacy. If you’re considering selling your business or planning for retirement, this episode is packed with actionable insights and hard-earned lessons. 🎙 What You’ll Learn in This Episode: Why Internal Over External? Tony’s decision to forgo millions from external buyers to protect his company’s culture. The risks and rewards of selling internally. Timing the Transition: How Tony’s planning process evolved over nearly a decade. The importance of starting early and avoiding a rushed exit strategy. Structuring the Deal: Innovative financial mechanisms that allowed employees to buy in without upfront cash. Avoiding common tax pitfalls with the help of the right advisors. Selecting the Right Leaders: Tony’s criteria for choosing successors were loyalty, capability, and independence. The "three-legged stool" approach to leadership: operations, estimating, and accounting. Navigating Challenges: Managing client relationships during the transition. How Tony maintained trust while stepping back from day-to-day operations. Lessons from past partnerships and how they shaped this deal. 💡 Key Takeaways: A successful exit is about more than money—it’s about legacy, culture, and the people who make your business thrive. A well-structured internal sale can benefit everyone involved when handled with foresight and care. The role of trust, both in leadership and in navigating the complexities of a business sale. 📚 Additional Resources: Listen to Tony’s first interview about rebuilding TriCorp: https://www.constructiongenius.com/podcast/tony-moayed Link to the book Outlive by Peter Attia: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599 Connect with Tony on LinkedIn: https://www.linkedin.com/in/tony-moayed-2641624/ 🎧 Don’t miss this episode if you’re: A construction business owner considering your exit strategy. Curious about the benefits and challenges of an internal sale. Looking for practical advice on leadership transitions and preserving company culture. 📘 Ready to Lead Smarter? Check out Eric’s book, Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies. It’s packed with insights to help you tackle the unique challenges of construction leadership. Get your copy here. 🎓 Want to Level Up Your Leadership? Explore The Shift: Move from Project Builder to People Leader. This hands-on course helps construction professionals master leadership skills like productivity, conflict resolution, and team management. Learn more about the course here. 📞 Interested in Coaching? Book a 10-minute call with Eric to explore how his coaching for construction executives can help you and your business thrive. Schedule your call now.…

Construction Genius

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Building Tomorrow: Modular Construction's Role in Solving the Housing Crisis 47:55

7 weeks temu47:55

47:55

Meet Otis Odell, a principal at HED, an architecture design, engineering, and planning firm across eight offices in the USA. He oversees the National Business Leader role for housing and mixed-use projects. He leads a team within a company of approximately 450 people across nine offices, working in various sectors, including affordable housing, workforce housing, market-rate housing, luxury housing, student housing, senior housing, and hospitality. His experience in modular construction dates back to the late 1980s, when he worked as a young project architect on a modular project. He has closely followed the rise and fall of the modular industry and remains a strong advocate for its potential, particularly in light of current industry challenges. We start the conversation with Otis sharing his background and role in the industry. He then shared his thoughts on modular construction becoming more viable due to the increasing challenges faced by the construction industry, such as rising costs and labor shortages. According to him, the key to success lies in effective collaboration between the design team and the fabrication team. He also discusses how learning from past failures has helped the industry understand the importance of standardization, communication, and empathy for the different partners involved. We then move towards the housing projects and their significant impact on communities, where Otis explains the fundamental role houses play in people's lives, as they provide not only shelter but also security, community, and a sense of belonging. We also talk about how the relationship between individuals and their homes varies between cultures, with American culture frequently highlighting the transactional nature of housing, whilst other cultures place a greater emphasis on community and collaborative living. Further into the conversation, we dive into the power of storytelling. Storytelling is a crucial tool in moving projects forward, as it helps connect ideas, goals, and experiences in a meaningful way. Every project has a distinctive story that can be leveraged to foster trust, motivate action, and propel achievement. According to Otis, by understanding and listening to a client’s needs, you can craft a narrative that aligns with their aspirations and demonstrates your capability to deliver the desired results. EPISODE HIGHLIGHTS [14:43] Otis’s background and his role in the industry. [06:31] Insights on modular construction's viability. [11:40] Contractual structures and owner involvement. [13:44] Navigating regulatory complexities in California housing. [17:27] Housing projects and their significant impact on communities. [23:17] The importance of embracing diversity. [24:47] The power of storytelling. [29:11] The relationship between sustainability and cost in construction projects. [34:23] Developing trust and collaboration among all parties. [41:54] The future of modular construction. KEY TAKEAWAYS Professionals in architecture and fabrication should be willing to collaborate more openly and understand each other's perspectives. Regularly monitor and advocate for relevant legislation. When working on housing projects, it’s important to understand the community’s values and needs. Focus on creating spaces that promote community integration. Making a conscious effort to interact with individuals from different backgrounds can greatly expand one’s perspective and enhance personal growth. Always start by listening carefully to the needs and goals of those you're working with. Create a foundation of trust by clearly defining the project’s goals and the key drivers of success. RESOURCES Connect with Otis Website - https://hed.design/people/jerome-otis-odell LinkedIn Handle: https://www.linkedin.com/in/jerome-odell-aia-leed-ap-390833118/ Restaurant Reccomendation: https://www.tavernettadenver.com/menus/ Additional Construction Genius episode to listen to: Katerra: The Rise and Fall of a Billion Dollar Construction Start Up https://www.constructiongenius.com/podcast/katerra-the-rise-and-fall-of-a-billion-dollar-construction-start-up/ THE SHIFT Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

Construction Genius

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Challenging the Status Quo: How Innovation Drives Growth in a Construction Business 40:09

8 weeks temu40:09

40:09

In the competitive construction industry, innovation plays a crucial role in driving growth and success. Construction companies can differentiate themselves by adopting creative strategies, such as managing material supply chains and cultivating solid, business-like relationships with clients and subcontractors. The key to growth lies in continuously adapting, improving processes, and maintaining an agile mindset. Innovation lowers risk while simultaneously opening doors to new prospects and market expansion, whether through implementing new systems to optimize operations, the development of collaboration with reliable partners, or strengthening the standard for professionalism. Meet Chris Tatge, Wisconsin's largest turnkey framing contractor, past president of the National Framers Council, and structural building components association board member. He is also the co-owner of Dynamic Construction & DC Materials, a turnkey framer/lumberyard focused on providing labor and materials for large wood-framed buildings. He joined us today, to talk about how innovation drives growth in a construction business. EPISODE HIGHLIGHTS [03:13] Shaping your journey with creativity. [07:00] Exploring and understanding the different career paths. [09:00] Taking control of resources for greater business success. [11:00] Breaking into the supply chain. [14:29] The importance of understanding the dynamics within the supply chain. [19:04] The power of a complementary partnership. [26:02] Making decisions in a growing business. [28:33] Navigating the ups and downs of a business. [33:29] The power of professionalism in construction. KEY TAKEAWAYS Parents should take the time to explore and learn about unconventional career opportunities. If you’re considering entering a supply chain, be prepared to invest time and effort into understanding the system and building the right relationships. When navigating a competitive industry or supply chain, communicate strategically. Form partnerships with people whose skills complement your own. In a small but growing business, maintaining agility can be crucial, but it's important to balance innovation with practical management. When facing difficult moments in business, try to keep a long-term perspective. RESOURCES Connect with Chris LinkedIn – linkedin.com/in/chris-tatge-38007a72/ Connect with Chris on X: https://x.com/framerchris DC Materials Website: https://dcmaterialsllc.com Structural Building Components Association: https://www.sbcacomponents.com National Framers Council: https://framerscouncil.org/ THE SHIFT Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

Construction Genius

1
Committed to Construction: Insights from an Aspiring Construction Leader 19:27

9 weeks temu19:27

19:27

When it comes to pursuing a profession in your field of passion, age is only a number. Starting a career in the construction industry requires a combination of perseverance, adaptability, and strong interpersonal skills. As you navigate this field, it’s essential to embrace a mindset of consistently showing up, no matter the challenges. Communication is key for smooth transitions between estimating and project management. Past experiences, like customer service, help build empathy and teamwork. Embracing mistakes with a positive attitude and focusing on growth fosters resilience. Whether learning or leading, humility, asking questions, and leading by example lay the foundation for long-term success in construction. Isaac Anderton, a 19-year-old student at American River College, is pursuing a career in construction. He currently works as an estimator at Crusader Fence, managing quotes and coordinating with project managers. He joined us today to talk about the things he learned and the best experiences he had in the construction industry. EPISODE HIGHLIGHTS [02:03] What attracted Isaac to the construction industry. [03:47] Effective communication in construction. [07:17] Isaac's job as a painter when he was in high school. [08:23] The power of persistence and responsibility. [10:36] Customer service, empathy, and communication. [14:17] Isaac’s long-term goals in the construction industry. [15:15] Leading by example and handling failure. KEY TAKEAWAYS To improve the handoff process, maintain comprehensive documentation throughout estimating, focusing on rationale and detailed notes. To foster a "show up" mindset, challenge yourself with responsibilities that require persistence and self-motivation. To succeed in any industry, focus on building strong interpersonal skills, like being kind and understanding toward others. Don't be afraid to ask questions, no matter your experience level. To be an impactful leader, immerse yourself in the work alongside your team. When faced with failure, focus on quickly acknowledging it, apologizing if necessary, and learning from the experience. RESOURCES Isaac Anderton LinkedIn: https://www.linkedin.com/in/isaac-anderton-12790621a/ Bradshaw Sandwich Shoppe: https://bradshawssubs.com/ THE SHIFT Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

Construction Genius

1
The Secret Sauce to Building a Killer Construction Career 1:02:53

10 weeks temu1:02:53

1:02:53

Career growth is a continuous process that requires both personal initiative and organizational assistance. To have a great career, you must approach your work with curiosity, always seeking fresh knowledge and ideas. Active listening to others, particularly those with more experience, enables you to learn useful insights and form lasting relationships. Equally vital is the mindset of contributing and aiding others, whether by assisting your team or understanding the wider picture of your organization's progress. Fawn Radmanich joined us for another insightful conversation about building a killer career in construction. She is a 24-year AEC industry veteran who has been a dedicated member of the Society for Marketing Professional Services (SMPS) for the past 19 years. Working with teams to secure multi-million- and billion-dollar design and construction projects, creating chances for individuals and organizations to have a brand influence, and figuring out how to promote employee engagement and a sense of belonging are some of her passions and areas of competence. She has worked on over 800 pursuit efforts across multiple market sectors, including higher education, civic, theme park entertainment, aviation, data centers, seismic/historic renovations, sports, hospitality, and many more. EPISODE HIGHLIGHTS [07:17] Create a long-term, mutually beneficial relationship. [13:12] Peer connection for career growth. [19:49] Empowering others with knowledge. [24:53] Rotating employees through different roles within a company. [32:13] The balance of ego and humility in career building. [35:36] Navigating career setbacks and promotions. [40:46] Doing what’s best for the employees. [46:07] Overconfidence and a lack of humility. [49:02] Understanding the gaps in your competencies. [53:27] Wisdom for the young generation in construction. KEY TAKEAWAYS Evaluate whether your passion can be integrated into your job in a way that adds value to your company. To maximize the impact of an internship, create a structured program that involves real projects and broad exposure to different roles within the company. Focus on building relationships with your peers and colleagues, and proactively offer help. Encourage employees to participate in role rotations or "tours of duty" across different departments. Have an open conversation to understand motivations when an employee indicates they are leaving. To avoid career sabotage, stay humble, be curious, and focus on building relationships within your team. RESOURCES Connect with Fawn LinkedIn – linkedin.com/in/fawnradmanich/ www.smps.org www.stantec.com www.pcl.com Previous Episode with Fawn: www.constructiongenius.com/master-pursuit-marketing-learn-to-build-trust-focus-on-client-needs-and-secure-your-dream-projects-ep-291 THE SHIFT Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

Construction Genius

1
Breaking the 'Everything Is Awesome' Syndrome: Smarter Inspections, Safer Sites 36:37

11 weeks temu36:37

36:37

Construction safety is a top issue that necessitates a shift in thinking and approach to properly manage hazards and safeguard workers. Traditional safety indicators, such as the recordable incident rate, have been widely used, but they only reveal part of the story. To effectively enhance safety results, contractors must look beyond this data and focus on detecting and mitigating high-risk exposures that could result in significant injuries or fatalities. Meet David Tibbetts, Chief Safety Officer at Highwire. A certified safety professional with more than 20 years of occupational safety experience in both general industry and construction settings. He assists hiring partners at High Wire in identifying, managing, and reducing risks posed by contracting partners on building projects and in already-existing operational facilities by using their portfolio of software solutions. He joined us today to talk about the importance of a proactive safety culture, beyond mere compliance, focusing on both leading and lagging indicators. EPISODE HIGHLIGHTS [01.05] How safety became David’s passion. [02.05] Building better relationships with owners. [03.33] The importance of building a strong safety culture. [05.27] The importance of a robust inspection program. [06.38] Building a powerful inspection structure. [08.11] The balance between recognizing good performance and addressing safety concerns. [11.07] Mitigating garbage data. [15.19] Understanding prequalification. [21.11] The value of having practical experience in both the general contractor and owner sides of construction. [22.06] The role of technology in facilitating different aspects of construction delivery. [24.09] The importance of looking beyond traditional safety metrics. KEY TAKEAWAYS If you're working with an involved owner, take advantage of that opportunity to foster a collaborative environment. Don't overlook the need for strong leadership and management systems that enable the execution of safety programs. Implement a robust inspection program and track the data consistently. Ensure your inspection program is seen as a tool for growth and improvement, not just as a way to point out mistakes. When reviewing inspection data, look for patterns that suggest your program might be missing unsafe behaviors or high-risk activities. Approach prequalification with a mindset of collaboration rather than elimination. RESOURCES Connect with David LinkedIn - linkedin.com/in/david-f-tibbetts-csp-91abb615 Website - highwire.com THE SHIFT Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

Construction Genius

1
How to Get Rich Without Getting Lucky 55:21

12 weeks temu55:21

55:21

In the pursuit of wealth and success, it is easy to become engrossed in conventional wisdom and the pressure to comply with industry standards. True success, on the other hand, is frequently characterized by your ability to stand out rather than fit in. Long-term success is based on a strong blend of competence and authenticity. The world is hungry for people who are genuinely skilled and capable, and if you can consistently deliver on your promises, you can carve out a distinct place for yourself, even if your approach is unconventional. Today, we are joined by Eric Jorgenson to talk about how to get rich without getting lucky. Eric is the CEO of Scribe Media, the largest Professional Publisher. Scribe helps entrepreneurs, executives, and experts write, publish, and market their books. Eric is the author of The Almanack of Naval Ravikant , A Guide to Wealth and Happiness, and The Anthology of Balaji . He has sold over 1 million copies. He is also an investor in dozens of deep-tech startups through Rolling Fun . Eric writes at ejorgenson.com and hosts the podcast, Smart Friends . His blog has educated and entertained more than one million readers since 2014. He is on a quest to create—and eat—the perfect sandwich. Eric’s next project coming in 2025 is The Book of Elon Musk. EPISODE HIGHLIGHTS [05:27] The importance of identifying and reflecting on the principles that guide your life. [07:40] The difference between seeking wealth versus seeking status. [11:15] The broader definition of wealth. [15:17] The impact of mindset: optimism vs. pessimism. [20:49] The importance of complementary skills in building successful partnerships. [24:48] The definition of accountability. [30:13] The types of leverage. [33:59] The importance of leverage in business and the need to attract the right people and resources. [40:21] The importance of delegating tasks. [43:55] The value of customer experience and effective communication. [19:51] Competence and authenticity. KEY TAKEAWAYS Focus on creating lasting value, not just seeking external validation. Diversify your wealth by developing skills, influence, and the ability to be self-reliant. Surround yourself with optimistic, solution-oriented people who believe in progress and improvement. Recognize and leverage your strengths while seeking out partnerships with those whose skills complement yours. Focus on building leverage in multiple areas. Focus on tasks that only you can do and delegate the rest. Go beyond basic service and focus on providing an exceptional customer experience. Embrace your unique style and authenticity, but make sure your competence backs it up. RESOURCES Connect with Eric Jorgenson LinkedIn - linkedin.com/in/erjorgenson Website - ejorgenson.com/ Instagram - instagram.com/erjorgenson/ Twitter - x.com/EricJorgenson Goodreads - goodreads.com/author/show/4029970.Eric_Jorgenson THE SHIFT Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

Construction Genius

1
Ballers Ball: How to Create and Sustain a High Performance Culture 34:53

13 weeks temu34:53

34:53

Creating a high-performance work culture necessitates a clear focus on individual contributions, skill development, and common goals. It also involves cultivating an inclusive workplace in which all employees, regardless of background or personal beliefs, can thrive. At the heart of such a culture is the recognition that success is driven by performance rather than equality of outcomes. A company must provide equal opportunity for all employees, encouraging them to bring their best efforts, abilities, and attitudes to the table. In this week’s solo episode, Eric discusses how to create and maintain a high-performance work culture. Starting the conversation, Eric defines high-performing culture and explains the types of people who fit into that culture. According to him, you as a company owner need to find the types of people who possess high technical skills, strong people skills, high intensity & focus, are team-oriented, take initiative, and are accountable to build a high-performing culture. These are the types of people who do not fit into this category: paycheck picker-uppers, politically or religiously divisive individuals, and also people overly obsessed with work-life balance. Furthermore, Eric explains how you can sustain this high-performing culture along with the following topics regarding building the culture: talent diversity, work-life balance, equality vs. equity, and lessons from successful companies like Netflix. EPISODE HIGHLIGHTS 03:10 What is a high-performance culture? 06:06 Eric explains the types of people who are in and are not in a high-performance culture. 07:40 The importance of collecting people who are better at people skills. 09:36 How a consistent attitude and willingness to collaborate will drive long-term success. 13:33 The three types of paycheck picker-uppers. 20:07 Professionalism and politics. 22:33 The importance of equality over equity in a high-performance culture. 26:00 The importance of talent diversity. 30:00 Balancing high performance with inclusivity and work-life balance. 31:10 Lessons from Netflix. KEY TAKEAWAYS Focus on Profitability in Every Decision Look for people with the right combination of skill, effort, and attitude (SEA). Prioritize both technical and people skills. Ensure high intensity with correct focus and strong team orientation. Look for individuals who demonstrate initiative and continuous growth. Encourage professionalism by prioritizing company goals over personal political beliefs. THE SHIFT Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

Construction Genius

1
Brand, Culture, and Growth: A Marketing Blueprint for Construction Leaders 29:41

14 weeks temu29:41

29:41

Growth marketing is about navigating the noise, understanding what truly matters to your audience, and pushing the envelope to deliver meaningful, targeted experiences. For organizations hoping to succeed in today's fast-paced digital world, growth marketing is more crucial than ever. At its core, growth marketing is not only about recruiting new customers; it's about developing long-term relationships, harnessing data, and continuously improving your strategy. Nichole Gunn is the Global Chief Marketing & Sales Officer at Extu, bringing over 20 years of marketing expertise in B2B sectors. With a passion for data-driven strategies and innovative leadership, she excels in demand generation, brand development, and customer experience. Across 3,500+ industry partners, Extu’s award-winning content marketing has consistently increased sales by 30%. She joined us today to talk about the importance of growth marketing. Nichole starts the conversation by defining marketing and its five components: brand awareness, account-based marketing (ABM), demand generation, internal marketing, and sales enablement. Nichole then talks about strengthening relationships with current clients because successful marketing isn't just about acquiring new customers. According to her, by tracking and understanding their behaviors and needs, you can offer more personalized solutions that increase loyalty and are more cost-effective than seeking new clients. We then pay attention to the importance of celebrating both successes and learning moments within the team. Celebrate victories as a means of inspiring and bringing the group together. At the same time, encourage a culture of openness and growth by accepting failures as teaching moments that can help you avoid making the same mistakes again. Further down in the conversation, we discuss the following areas regarding growth marketing: a good brand vs. a great brand, marketing and sales, key data metrics, targeted marketing strategies, education in marketing, digital presence in marketing, and more. We end today’s conversation with Nichole sharing the top three things every construction CEO should focus on in their marketing if they want to make progress. EPISODE HIGHLIGHTS [01.56] What is marketing? [03.09] A good brand versus a great brand. [05.39] Strengthening relationships with current clients. [06.24] The distinction between marketing and sales. [07.16] Leveraging data and customer insights to optimize marketing strategies. [08.24] Celebrating wins and learning from mistakes. [12.35] Key data metrics you can't afford to ignore. [14.24] How to cut through the noise and engage high-value prospects. [20.11] The power of education in marketing. [22.43] Building a strong digital presence. [25.44] The top three things every construction CEO should focus on when marketing. KEY TAEWAYS Focus on understanding the needs and preferences of existing clients. Instead of relying on gut feelings alone, use data to understand the customer journey. Celebrate both successes and learning moments within your team. Focus on building a strong organizational culture where employees are motivated to contribute to the greater good of the company and its community Focus your marketing efforts on Account-Based Marketing (ABM) to target high-value prospects. Prioritize education in your marketing strategy, using content like blogs and webinars to provide value to your audience. THE SHIFT Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ RESOURCES Connect with Nichole Website - extu.com/about/leadership/ extu.com/ LinkedIn - linkedin.com/in/nichole-gunn/ linkedin.com/company/extu/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

Construction Genius

1
Got the Guts? 7 Essential Traits to Start and Build a Business 13:13

15 weeks temu13:13

13:13

What holds you back from starting your own business? The fear of failure? Pride? Or is it the shame? Whatever it is, it’s human nature. There will be a time in your life when desperation is the motive that drives you to start your own business. When that time comes, the seven essential truths of building a business that we discuss in today’s episode will be there to guide you. In this episode, Eric explains why you must have a motivating factor before starting your own business. According to him, a powerful and deeply rooted reason for pursuing your business will help you endure the tough times and stay committed to your vision. Eric also comments on mastering the ability of influence. He explains that by being authentic, you'll attract customers, employees, and collaborators who believe in you and your vision because people tend to shy away from anything that feels fake or inauthentic. He also discusses the importance of balancing humility, self-awareness, and a willingness to learn, which not only helps you grow but also enables you to build a team that complements your skills, which is crucial for long-term success. EPISODE HIGHLIGHTS [02.24] The motivating factor. [04.00] Mastering the ability of influence. [05.13] The balance of humility, self-awareness, and a willingness to learn. [07.45] The role of competency and confidence. [09.10] The support system. [09.50] The role of luck in business. KEY TAKEAWAYS Have a strong "why" when starting a business. Master authenticity and influence in business. Business success requires a balance of humility, self-awareness, and a willingness to learn. Build your confidence through competence. A solid support system is essential for overcoming the challenges of building a business. Imagine making the shift from building projects to truly leading people. You’ve taken projects from start to finish—now it’s time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it’s about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let’s be honest—you’re busy. That’s why I’ll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/ Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me…

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