The Free Oromia podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

4 dni temu27:29

Na później

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Polubione

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Free Oromia Podcast

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Źródło serii•Feed

A podcast dedicated to amplifying the voices of freedom, liberation, and decolonization.

62 odcinków

#Society #Free Oromia

The Free Oromia Podcast

updated 2 lata temu

Udostępnij

Źródło serii•Feed

A podcast dedicated to amplifying the voices of freedom, liberation, and decolonization.

62 odcinków

#Society #Free Oromia

모든 에피소드

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Ep. 60: Voice of a Nation - The Life of Ali Birra 1:41:11

2 years temu1:41:11

1:41:11

In November 2022, the Oromo nation lost a legendary and iconic artist, Ali Birra. Throughout a career that spanned six decades, Ali Birra's music inspired, comforted, and brought joy to generations of Oromo people; both at home and abroad. This very special episode is the first part in a series dedicated to Ali Birra, in which we speak with Oromo people from across the world about Ali Birra’s legacy, and the impact he has had on the renaissance of Oromo music and culture, as well as the cultivation of Oromo nationhood and national pride. We had the privilege of speaking with renowned scholar and lifelong friend of Ali Birra, Professor Mohammed Hassen, who shared a detailed, contextual, and intimate story of his life. This rich account of Ali Birra’s journey is intertwined with some of his marvellous songs, which you can find listed below. Listen and let us know what you think, you can reach us on our Instagram, Twitter, or Facebook, @TeamFreeOromia. Intro/outro song - Nagatti Si Jedha Song 1 - Birraa Dha Barihe Song 2 - Maal Ja'ani Song 3 - Awash (1973) Song 4 - Oromiyaa Biyya Abbaa Kooti Song 5 - Afaan Oromo Song 6 - Bareeda Uumaa Song 7 - Falmi Mirga Keetif…

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Ep. 59: Oromia Worldwide, the OLF-OLA Manifesto, and Crisis in Wollo 1:23:05

2 years temu1:23:05

1:23:05

This month, your hosts Jaal Leelloo and Jaal Aangoo are rejoined by special guest Jaal Raggaatuu to discuss the launch of the new media platform Oromia Worldwide, the recently published political manifesto of the Oromo Liberation Army, and the ongoing ethnic cleansing of Oromo people in the Wollo region. Jaal Raggaatuu shares her process of establishing Oromia Worldwide, and her thoughts on the themes within the OLF-OLA manifesto. Diaspora efforts to advocate for the people of Wollo, as well as the liberation struggle in general, are also discussed. Listen and let us know what you think, you can reach us on our Instagram, Twitter, or Facebook, @TeamFreeOromia. Visit olacommunique.com to read the OLF-OLA manifesto. Intro/outro song credit: "WBO Malee" by Sabboonaa Tafarraa.…

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Ep. 58: War in Oromia 35:50

2 years temu35:50

35:50

In this episode, J/Aangoo and J/Leelloo are joined by Professor Milkessa Midega Gemechu, a former Ethiopian government official, to discuss the war that is being waged by the Ethiopian military and Fano militia forces in Oromia, and the barbaric atrocities that were recently committed against Oromo civilians. Professor Milkessa shares his insights on the motivations and intent of the current Ethiopian regime, and the response of domestic and international entities to the abominable crimes suffered by Oromo people. Listen and let us know what you think, you can reach us on our Instagram, Twitter or Facebook, @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 57: In Conversation with Abbaa Caalaa - The Founding & Struggle of the Oromo Liberation Front 1:08:15

3 years temu1:08:15

1:08:15

In this month's episode, J/Aangoo and J/Leelloo are joined by an eminent figure in the history of the Oromo liberation struggle, Abbaa Caalaa Lataa, a founding member of the Oromo Liberation Front (OLF), to discuss his recently published autobiography entitled “Abbaa Caalaa Lataa: Jireenya fi Qabsoo ABO”, which translates to “Abbaa Caalaa Lataa: My life and the struggle of the Oromo Liberation Front”. Abbaa Caalaa shares some eye-opening and grounding truths about the arduous journey of establishing the OLF, and gives perspective to how the Oromo nation has reached the current stage in the liberation struggle. He also shares his thoughts on the new generation of freedom fighters, as well as lessons that can be applied to charting the way forward. Listen and let us know what you think, you can reach us on our Instagram, Twitter or Facebook, @TeamFreeOromia. Visit oromiasupport.org for further information and reports on human rights abuses in Oromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 56: Death & Disinformation - Ethiopian State Exploitation of Massacres 56:56

3 years temu56:56

56:56

In this episode, your hosts Jaal Leelloo and Jaal Aangoo are joined again by Dr Trevor Trueman, director of the Oromia Support Group, to discuss the recent spate of massacres in Oromia, and how such atrocities are systematically used to propagate disingenuous narratives that serve anti-Oromo agendas. Dr Trueman describes the pattern of disinformation strategies that have been applied to numerous killings in Oromia, and explains how international institutions have come to possess an obfuscated view of human rights abuses in Ethiopia, which distorts their understanding of what would constitute real accountability and justice. Listen and let us know what you think, you can reach us on our Instagram, Twitter or Facebook, @TeamFreeOromia. Visit oromiasupport.org for further information and reports on human rights abuses in Oromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep.55: Commemorating the life of Dr. Fido Taddesse Ebba 1:31:51

3 years temu1:31:51

1:31:51

Today’s episode is dedicated to honoring and celebrating the life of Dr. Fido Taddesse Ebba, a beloved leader and freedom fighter, and a co-founder of the Oromo Liberation Front, who passed away on the 1st May 2022. We are joined by special guest Jaal Xaha Abdi, also a founding member of the Oromo Liberation Front, and close friend of Dr. Fido, to commemorate the illustrious life of one of Oromia's national heroes. Listen and let us know what you think, you can reach us on our Instagram, Twitter or Facebook, @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 54: OromoWear x TFO 1:01:32

3 years temu1:01:32

1:01:32

Today, J/Aangoo and J/Leelloo are joined by entrepreneur extraordinaire Lamme Yousouf, founder and owner of the lifestyle brand OromoWear, to talk all about the brand, entrepreneurship, fashion as a form of resistance and expression of identity, and how a business like OromoWear fits into the Oromo national struggle for liberation. A spontaneous and exciting announcement is also shared! Listen and let us know what you think, you can reach us on our Instagram, Twitter or Facebook, @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 53: OLA's Call To The People on Oromo Martyrs Day 49:27

3 years temu49:27

49:27

This week, your hosts Jaal Aangoo and Jaal Leelloo discuss the current escalation of war in Oromia, which is happening as a result of the recent declaration by the Ethiopian regime that they are on a mission to wipe out the Oromo Liberation Army in 30 days. April 15th is the annual commemoration of Oromo Martyrs Day, or Guyyaa Gootota Oromoo, and in honor of this day, OLA leaders have put out a call to the Oromo nation to strengthen their support for OLA, and to show up in the example of our heroes like never before. Listen in to hear the details of this message, directed at Oromo people at home and abroad. Let us know what you think, you can reach us on our Instagram, Twitter or Facebook, @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 52: Lessons from the International Response to Ukraine 1:13:17

3 years temu1:13:17

1:13:17

In this episode, Jaal Aangoo and Jaal Leelloo are rejoined by Dr Awol Allo, to discuss what the invasion of Ukraine by Russia has taught us about how the international community, and particularly the West, relates to and responds to resistance movements against imperialism and movements for democratization in different parts of the world, and how this impacts the international perspective on conflict, war, and humanitarian crises in Oromia and Ethiopia. Listen and let us know what you think, you can reach us on our Instagram, Twitter or Facebook, @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 51: Black History Month - Comparing the Black American and Oromo Movements 1:09:19

3 years temu1:09:19

1:09:19

It's Black History Month in the USA, and in this episode, we want to honor and recognize Black activism globally, particularly the African American civil rights movement. For this occasion, we are joined by special guest Professor Asafa Jalata, who authored the book “Fighting Against the Injustice of the State and Globalization: Comparing the African American and Oromo Movements". We discuss the origins and meaning of Black History Month, and Professor Asafa shares his insightful knowledge on the quests of the African American and Oromo movements to dismantle colonialism, slavery and racial/ethno-national hierarchies, and the relationship between these movements. Listen and let us know what you think at (+1) 430-755-0727 (voicemail or text), or reach us on our Instagram or Twitter @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 50: Chaos in Oromia & Hell in Saudi Arabia 47:19

3 years temu47:19

47:19

This week, your hosts Jaal Maroo and Jaal Aangoo are rejoined by Jaal Qaxalee, to discuss the overwhelming crises that are currently taking place across Oromia, and the worsening plight of Oromo refugees who are detained in Saudi Arabia. Jaal Qaxalee explains the factors that are causing the suffering of Oromo people to intensify, both in Oromia and Saudi Arabia. Listen and let us know what you think at (+1) 430-755-0727 (voicemail or text), or reach us on our Instagram or Twitter @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 49: Ija Oromia 41:06

3 years temu41:06

41:06

IJA OROMIA (meaning The Eye of Oromia) is an international organization focused on providing in-depth reporting on human rights violations in the Oromia state of Ethiopia. In this episode we were joined by Omar, a team member from the organization, to discuss more about their operations and reporting. Listen and let us know what you think at (+1) 430-755-0727 (voicemail or text), or reach us on our Instagram or Twitter @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 48: Released But Not Free 48:09

3 years temu48:09

48:09

In today's episode, your hosts Jaal Maroo and Jaal Aangoo discuss the recent release of Oromo political prisoners belonging to the Oromo Federalist Congress (OFC) party leadership, after 18 months of wrongful imprisonment. We discuss the motivations behind the Ethiopian regime's sudden decision to release some prominent political prisoners while keeping others jailed, the official statement published by the OFC leaders after their release, and the possible implications of these developments for the Oromo struggle. Listen and let us know what you think at (+1) 430-755-0727 (voicemail or text), or reach us on our Instagram or Twitter @TeamFreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 47: Freedom Isn't Free 49:08

3 years temu49:08

49:08

In this episode, your usual cohosts Jaal Maroo & Jaal Aangoo get a head start on commemorating WBO Day/Guyyaa WBO, which will take place on Jan 1, 2022. We were fortunate to be joined by returning guest Jaal Meessaa and new guest (but long-time friend of the show) Kayo Beshir, who shared with us some of the important fundraising efforts they are working on. Listen and let us know what you think at 430-755-0727 (voicemail or text), or reach us on our Instagram or Twitter @teamfreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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Ep. 46: What Now? A Candid Discussion 1:07:16

3 years temu1:07:16

1:07:16

This week, your usual co-hosts Jaal Maroo & Jaal Aangoo are joined by returning guest co-hosts Jaal Ilillii & Jaal Urgaa for a candid discussion on our current state of affairs and perceived gaps in our struggle. Listen and let us know what you think at 430-755-0727 (voicemail or text), or reach us on our Instagram or Twitter @teamfreeOromia. Intro/outro song credit: "Rosamo" by Yasiin Bouba, OGE_R, and Adill Jamaal.…

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