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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
United States of Murder explicit
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Treść dostarczona przez Ashley & Lacey. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Ashley & Lacey lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
United States of Murder is a true-crime podcast that discusses a range of lesser-known crimes, unsolved cases, serial killers, and more throughout America. There is a little banter, but we try to keep it minimal.
…
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323 odcinków
Oznacz wszystkie jako (nie)odtworzone ...
Manage series 2868385
Treść dostarczona przez Ashley & Lacey. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Ashley & Lacey lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
United States of Murder is a true-crime podcast that discusses a range of lesser-known crimes, unsolved cases, serial killers, and more throughout America. There is a little banter, but we try to keep it minimal.
…
continue reading
323 odcinków
Wszystkie odcinki
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United States of Murder
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This week we're chatting about medicinal mummy juice and a man who thought his friends wanted to him eat. Then, we discuss a freaky amputation story and a mysterious plate of peeled bananas. Did something wacky happen to you this week? Email us at unitedstatesofmurder@gmail.comYou may now join us on Patreon or buy us a cocktail . Be sure to subscribe on Apple and leave a review.Follow us on Facebook , Instagram , and Twitter !…
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United States of Murder
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1 Maine: Derrick Thompson, Alivia Welch, and Constance Margaret Fisher 1:04:17
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This week, we’re in Maine a living situation that ends in bloodshed. Then, we’ll talk about postpartum psychosis. Buckle up and join us on this dark and twisted ride through the Pine Tree State. You may now join us on Patreon or buy us a Cocktail . Be sure to subscribe on Apple and leave a review, or, email us at unitedstatesofmurder@gmail.com Follow us on Facebook , Instagram , and Twitter ! Watch: Fear Thy Neighbor: Blizzard of Blood Sources: Press Herald (1) , Press Herald (2) , News Center Maine , Welch v. City of Biddeford , Rutland Herald , New York Times , New York Daily News , Wikipedia - Constance Fisher , Fisk University Music by Pixabay…
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United States of Murder
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This week Ashley discusses hit-and-runs in China. Then, Lacey talks about what was uncovered in an Irish bog. Ashley has a gassy story that ends with a poll. Be sure to answer on Spotify! Did something wacky happen to you this week? Email us at unitedstatesofmurder@gmail.com You may now join us on Patreon or buy us a cocktail . Be sure to subscribe on Apple and leave a review. Follow us on Facebook , Instagram , and Twitter !…
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United States of Murder
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1 Alaska: Genevieve Tetpon and Bonnie Craig 54:07
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This week, we’re in Alaska discussing a very unexpected murderer. Then, we’ll talk about the brutal murder of a college student. Buckle up and join us on this dark and twisted ride through the Last Frontier. You may now join us on Patreon or buy us a Cocktail . Be sure to subscribe on Apple and leave a review, or, email us at unitedstatesofmurder@gmail.com Follow us on Facebook , Instagram , and Twitter ! Sources: Oxygen , Fatal Frontier: Evil in Alaska , Alaska Department of Law , Sportskeeda , Justice for Bonnie by Karen Foster , Justice for Bonnie Site , Unsolved Mysteries Music by Pixabay…
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United States of Murder
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This week Ashley talks about Fat Man Club and Lacey discusses a house party in Florida. We also discuss a shocking survival story and a weird home entry. Did something wacky happen to you this week? Email us at unitedstatesofmurder@gmail.com You may now join us on Patreon or buy us a cocktail . Be sure to subscribe on Apple and leave a review. Follow us on Facebook , Instagram , and Twitter !…
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United States of Murder
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1 Tennessee: The Bible Belt Murders and Lauren Agee 1:03:52
1:03:52
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This week, we’re in Tennessee discussing how a classroom of teens solve a string of murders. Then, we’ll talk about an accidental death or foul place. Buckle up and join us on this dark and twisted ride through the Volunteer State. You may now join us on Patreon or buy us a Cocktail . Be sure to subscribe on Apple and leave a review, or, email us at unitedstatesofmurder@gmail.com Follow us on Facebook , Instagram , and Twitter ! Be sure to check out the Murder 101 Podcast ! Sources: Red Headed Murders , The 74 Million , The New York Post , Oxygen , WZTV , In Loving Memory of Lauren Taylor Agee , Medium , Justia Law Music by Pixabay…
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United States of Murder
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This week Lacey talks about an ailing Brad Pitt scammer and Ashley chats about the most dreadful thing a toddler can eat. Then, two very different plane mishaps are discussed. We chat about Yellowjackets and Blink Twice and birthdays. What was your favorite gift? Did something wacky happen to you this week? Email us at unitedstatesofmurder@gmail.com You may now join us on Patreon or buy us a cocktail . Be sure to subscribe on Apple and leave a review. Follow us on Facebook , Instagram , and Twitter !…
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United States of Murder
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1 Utah: The Mountain Meadows Massacre and The Castration Murders 1:11:18
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This week, we’re in Utah discussing a horrific attack on a wagon train. Then, we’ll talk about a serial killer who has traveled across the country, killing and sexually mutilating young men. Buckle up and join us on this dark and twisted ride through the Beehive State. You may now join us on Patreon or buy us a Cocktail . Be sure to subscribe on Apple and leave a review, or, email us at unitedstatesofmurder@gmail.com Follow us on Facebook , Instagram , and Twitter ! Sources: Meadows Massacre , PBS: American Experience , Smithsonian Magazine , American Massacre : The Tragedy at Mountain Meadows , Deseret News , Marty James Shook - Utah DPS , Medium , Unresolved , The I-80 Hitchhiker Murders: Who Killed Wayne Rifendifer & Marty Shook? Music by Pixabay…
This week, Ashley discusses a not-so-immaculate prison pregnancy. Then, Lacey talks about the updates regarding Natalia Grace. We end with a story about an MRI accident caused by a sex toy. Did something wacky happen to you this week? Email us at unitedstatesofmurder@gmail.com You may now join us on Patreon or buy us a cocktail . Be sure to subscribe on Apple and leave a review. Follow us on Facebook , Instagram , and Twitter !…
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United States of Murder
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1 Wisconsin: Elizabeth “Beth” Kutz and the Tallman House 56:39
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This week, we’re in Wisconsin discussing a missing mother of two. Then, we’ll talk about an unusual haunted object. Buckle up and join us on this dark and twisted ride through the Badger State. If you know something about the location of Beth Kutz’s body please leave a tip: https://www.facebook.com/ColumbiaCountySheriffWI/ You may now join us on Patreon or buy us a Cocktail . Be sure to subscribe on Apple and leave a review, or, email us at unitedstatesofmurder@gmail.com Follow us on Facebook , Instagram , and Twitter ! Sources: State V. Kutz (2003) , The Charley Project , What’s Wrong with the Death Penalty by Brian Solomon , Unsolved Mysteries Wiki , Unsolved Mysteries - Tallman House , Cult of Weird Music by Pixabay…
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United States of Murder
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This week Lacey gives an update about the Ruby Franke (mom vlogger) case. Then, Ashley talks about a hospital's huge mistake. Two bizarre DUI cases are discussed and talk about our wacky weeks. Be sure to check out C.S. Kelly's Book: The Camp Scott Murders: The 1977 Girl Scout Murders Did something wacky happen to you this week? Email us at unitedstatesofmurder@gmail.com You may now join us on Patreon or buy us a cocktail . Be sure to subscribe on Apple and leave a review. Follow us on Facebook , Instagram , and Twitter !…
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United States of Murder
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1 Mississippi: Alexandria "Ally" Kostial and Billey Joe Johnson Jr. 1:26:31
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This week, we’re in Mississippi discussing the shocking murder of an Ole Miss Sorority girl. Then, we’ll talk about the mysterious death of a high school football star. Buckle up and join us on this dark and twisted ride through the Magnolia State. Listen to: Reveal - Mississippi Goddam: The Ballad of Billey Joe Please sign: Petition: Reopening of Billey Joe Case You may now join us on Patreon or buy us a Cocktail . Be sure to subscribe on Apple and leave a review, or, email us at unitedstatesofmurder@gmail.com Follow us on Facebook , Instagram , and Twitter ! Sources: CBS News Ally Kostial , 48 Hours: What Ally Kostial Didn't Know , Oxygen , New York Post , Oxford Eagle , Reveal (Mississippi Goddam) , Sun Herald , WLOX News , Reveal News: Casefiles Music by Pixabay…
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United States of Murder
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This week, Lacey discusses a couple of dumb criminals from 2024. Then, Ashley discusses a bizarre spiritual cleanse and plane crashes. Then, she talks about her wacky week. Did something wacky happen to you this week? Email us at unitedstatesofmurder@gmail.com You may now join us on Patreon or buy us a cocktail . Be sure to subscribe on Apple and leave a review. Follow us on Facebook , Instagram , and Twitter !…
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United States of Murder
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1 Kansas: Veronica Butler, Jillian Kelley, and Kristen Trickle 1:05:03
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This week, we’re in Kansas discussing a bitter custody dispute. Then, we’ll talk about the first-ever psychological autopsy. Buckle up and join us on this dark and twisted ride through the Sunflower State. You may now join us on Patreon or buy us a Cocktail . Be sure to subscribe on Apple and leave a review, or, email us at unitedstatesofmurder@gmail.com Follow us on Facebook , Instagram , and Twitter ! Sources: People , CBS News , NBC News , Pretty Lies and Alibis , Veronica Butler's Obituary , CBS News , News Nation , KAKE News , YouTube Listen to: Astonishing Legends: Abduction at Devil's Den Music by Pixabay…
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United States of Murder
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Merry Wacky Christmas! Ashley discusses the largest mining related disaster in Michigan, then Lacey talks about the stabbing of Frosty the Snowman. We also talk about a possible kidnapping and good-doing Bollweevils in Memphis. Did something wacky happen to you this week? Email us at unitedstatesofmurder@gmail.com You may now join us on Patreon or buy us a cocktail . Be sure to subscribe on Apple and leave a review. Follow us on Facebook , Instagram , and Twitter !…
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