Player FM - Internet Radio Done Right
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Omega Metroid Podcast
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Treść dostarczona przez Omega Metroid. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Omega Metroid lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The best weekly podcast dedicated to all things Metroid! Join hosts Andy, Dak, and Doom as they talk Samus, Space Pirates, Nintendo, and everything in between!
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258 odcinków
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Treść dostarczona przez Omega Metroid. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Omega Metroid lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The best weekly podcast dedicated to all things Metroid! Join hosts Andy, Dak, and Doom as they talk Samus, Space Pirates, Nintendo, and everything in between!
…
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258 odcinków
Wszystkie odcinki
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1 Episode 255 - Metroid Trivia + Name That Metroid Tune! 1:28:21
1:28:21
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We have another segment live from the Omega Metroid Marathon before we get back into the swing of things next month! We have not one but TWO Trivia segments from the Marathon, with the entire Omega Metroid team competing against each other for the victory! Our pal Kiwi Talkz hosts the first Metroid Trivia segments, while Shinesparkers' and Zelda Universe's Amanda VanHiel kicks us off with Name That Metroid Tune! It's a fierce competition, so strap in and put your Metroid knowledge to the test with us! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @DoominalCross x Omega Metroid Team Member Starter Pack Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 254 - An Exclusive Interview with AM2R Creator Milton "DoctorM64" Guasti! 2:11:18
2:11:18
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The Omega Metroid Marathon is officially over, and after a fantastic but exhausting week, we're taking the week to recharge. Fear not though - this week will be a special treat, as in audio form is Andy's interview with AM2R creator Milton "DoctorM64" Guasti! Milton offers his thoughts, perspective, and memories making AM2R as we play through, so imagine this as a Directors Commentary cut, like the DVD days of old! Thank you so much to Milton for taking the time to record with us, and if you get the chance, check out the video ! Thank you to everyone that tuned in and made the Omega Metroid such a huge success - tripling our fundraising goal! We'll see you all next week! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @DoominalCross x Omega Metroid Team Member Starter Pack Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 253 - Detailing the Omega Metroid Charity Marathon 2025! 1:17:13
1:17:13
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In case you missed it, we announced the first Omega Metroid Marathon , raising money for the Trevor Project and streaming exclusively on Omega Metroid's YouTube channel . In this episode, we detail what our cause is about, what games we'll be playing during the event, what special guests you can expect to see, every fun gimmick tied to each game, how to win prizes, the schedule and so much more! The Omega Metroid Marathon runs from February 12th to 16th, 10 AM EST to 12 AM EST, streaming on our YouTube channel! For more details, click here , and sure to check our the Trevor Project's website to see all the great work they do for Trans and LGBTQ+ youth ! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @DoominalCross x Omega Metroid Team Member Starter Pack Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 252 - Ranking Every Title Screen in the Metroid Series! 1:28:29
1:28:29
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We've got a really fun episode this week! In the aftermath of the Switch 2 news, we're kicking it back to Metroid and ranking every single title theme in the series! We talk the logos, the music, the gameplay, and the menus until we nail it down to the best of the best! Shout out to Alice-chan2137 for the great video , and if you want to see a video version of the pod where you can see the Menus we're talking about, head on over to our YT page (and hey, give us a sub while you're there!) February first, we have a big announcement coming, and we're also answering fan questions next week as well, so be sure to join our Discord and follow us on Bluesky to ask your questions and see the big reveal! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @DoominalCross x Omega Metroid Team Member Starter Pack Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 251 - Nintendo Switch 2 Revealed: Our Thoughts and Reactions! 1:11:33
1:11:33
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In case you've been living under a rock, Nintendo released a, what has to be described as lackadaisical, video revealing the successor the the Switch: the aptly named Nintendo Switch 2 ! We go over the info we have, discuss the mouse-Joycons, talk about some of the QOL improvements, discuss the magnetic Joycon connectors, give our thoughts on Mario Kart 9, and our overall thoughts on the lack of pizzazz given to the reveal. PLUS we talk about how Metroid Prime 4 could factor into the Switch 2's launch! All this, PLUS - we have a big announcement on February 1st! Set a reminder and be sure to follow us on Bluesky to be up to date ! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @DoominalCross x Omega Metroid Team Member Starter Pack Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 250 - Animal Well: Inspired By Metroid 1:20:35
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Inspired By Metroid returns! In this episode, Andy and Gooey Fame are taking a look at one of the most unique Metroidvania's to come out in some time: Animal Well! This game, developed solo by Billy Basso, has you controlling an unnamed blob navigating a dense and rich world full of secrets, challenges, and, well, animals! We talk about the games unique atmosphere, it's similarities to Breath of the Wild and Super Metroid, the lack of combat, the games story presentation, the charming items, the never-ending secrets, and so much more! This is one of the coolest Metroidvania's we've played in a while, so check it out, and be sure to give Gooey's podcast Flashback 64 a follow! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @DoominalCross x Omega Metroid Team Member Starter Pack Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 249 - Samus's Percentages: What Will Switch 2's Cost, Launch Window, and Features Be? 1:20:57
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After a long layoff, everyone's favorite gameshow SAMUS'S PERCENTAGES returns! The premise is simple: we make a statement and give a percentage on how likely to be true that statement is, 100% being a certainty, 0% being an impossibility. This week, we're focused on the Switch 2, with Samus's Percentages like: Does Metroid Prime 4 launch on Switch 2 Day 1? Will the Switch 2 cost $399.99? Could we get apps like Netflix and Prime Video on the Switch 2? Will the eshop be overhauled? Will there be a Mario Movie sequel tie in in any Mario games? Can the Switch 2 surpass the Switch's first year sales? All this and so much more! Strap on your prediction helmet and give us your best Percentages to our questions this week! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @DoominalCross x Omega Metroid Team Member Starter Pack Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 248 - Looking Back At Metroid in 2024; Looking Ahead To 2025! 1:17:27
1:17:27
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Another year has passed by, and while there was no new Metroid games released in 2024, you can't say it was a quiet year for our favorite franchise! Zero Mission made its way to NSO, rumors of the Switch 2 dominated the year, and after 7 long years, we finally saw Metroid Prime 4! We review the year that was, and look ahead to 2025 and ask questions like when will the Switch 2 release, will Metroid Prime 4 be a cross-gen title, is there any hope still for Echoes and Corruption on the Switch, and so much more! On behalf of the entire Omega Metroid Team, we're wishing you and your family a great 2025! Thanks for all the support in 2024 and we can't wait for what's next! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @dakcity_ x @DoominalCross Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 247 - Ridley's Origins, Metroid 6 Ideas, Switch 2 Leaks, and More in Fan Q&A! 1:16:52
1:16:52
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Join us for our last episode of 2024 this week as we cover a whole bevvy of topics: the latest Switch 2 leaks, what we thought of this years Game Awards and if there were any cool games that caught our eye, and a bunch of fan questions! We covered a pretty wide selection of items, but on the docket: what's our ideal Metroid spinoff? Should there be side content bounty hunts in future games? What are our plot ideas for Metroid 6? Should Ridley's origins ever be explored? Could Samus use a sidekick or companion? And what is our ideal Metroid Christmas story!? All this and so much more, so make sure you come and hang out with us! From everyone at Omega Metroid, we're wishing you and your family and friends a Merry Christmas, Happy Holidays, and awesome New Years! Thanks for all the support in 2024 and we can't wait for 2025! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @dakcity_ x @DoominalCross Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 246 - Metroid Scrolls Six: ROM Hack Reviews (PATREON UNLOCK) 52:27
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We're back with another ROM Hack, and this time, we're goin somewhere we've never gone before: the Game Boy Advance! In this Metroid: Zero Mission ROM Hack, programmers Conner, OneOf99, CaptGlitch, and JRP push Metroid into the realm of magic and dragons with Metroid: Scrolls Six! This hack has an amazing original soundtrack and everything you acquire is in RPG terms, but is this hack OP, or does it drop common loot? Come listen to find out, and as always, try this hack out for yourself ! To gain access to ROM Hack Reviews, as well as the Spiteri Show and special Discord roles, sign up for the Hunter Tier on Omega Metroid’s Patreon page ! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @dakcity_ x @DoominalCross Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 245 - Torvus Bog: Mapping Metroid 1:18:47
1:18:47
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Our Metroid Prime 2: Echoes Anniversary month draws to a close this week as we take a deep dive (get it?) into one of the most atmospheric and haunting areas in the game: Torvus Bog! We examine the three distinct parts - upper Torvus Bog, Subterranean, and Dark Torvus Bog - and talk about our favorite rooms in the area, some of the most memorable expansions you can collect, the lore behind the area and its history as a forest, some of the notable bosses and enemies in the area, and a discussion on what might be one of the best musical remixes in the series! All this, PLUS a little Omega Metroid Podcast announcement - all new episodes will now be releasing on Wednesdays, so FYI! Come and enjoy the Bog with us! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @dakcity_ x @DoominalCross Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 244 – (RE)Definitively Ranking Metroid Prime 2! 2:06:58
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As November comes to a close, so does our month-long coverage on the 20th anniversary of Metroid Prime 2: Echoes. To conclude this month of content, we're busting out an old gem from the early days of the Definitive Ranking series - WITH A TWIST! Echoes was ranked before Doominal Crossing joined the podcast, meaning he never got a say on this legendary title. Today, Doom takes the driver's seat to host a mega review along with 3 special guests making their debut on the pod; Doeboy , Trav Guy & ThatMetroidGuy ! Together, this fully assembled Metroid squad take on the definitive ranking gauntlet FOR OVER 2 HOURS in an effort to redetermine Echoes' placement amongst the greats. Join us for this special grand finale event! All of this plus talking about the newly announced Metroid Prime 1-3: Visual Retrospective and why we're all hyped for it! FINAL SCORES: Doominal Crossing - 4.6 / 5 Doeboy - 3.9 / 5 Trav Guy - 4.1 / 5 ThatMetroidGuy - 4.2 / 5 Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @dakcity_ x @DoominalCross Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 243 - Ranking the Bosses of Metroid Prime 2: Echoes 1:39:47
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Echoes month rolls along as Andy and Doom rank the bosses of Metroid Prime 2, and things get HEATED! With so many great bosses to pick from, ranking them all was certainly a challenge, but one we enjoyed! From the hulking behemoths Quadraxis and Amorbis to the controversial Boost Guardian and Spider Guardian all the way back to your THREE separate encounters with Dark Samus, we leave no stone uncovered! Come let us know what your rankings are, and if you're Team Doom or Team Andy! All this, PLUS, check out Doom's Echoes music retrospective , give us a follow on BlueSky , and a little Linkin Park talk! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @dakcity_ x @DoominalCross Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 242 - Honoring 20 Years of Metroid Prime 2: Echoes 1:40:29
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Get ready to enter the Dark World, as for the next month, we'll be dedicating all of our shows to the 20 year anniversary of Metroid Prime 2: Echoes! This week, Andy and Doom get together to discuss their memories of the game when it first released, how their opinions have changed over the years, what Echoes' legacy is among Metroid games and Metroid fans, our biggest critiques of the sequel, what moments absolutely blew us away, the games pacing and structure, and so much more! Next week, we'll dive into the bosses, so keep it locked here for more Echoes content! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us! @OmegaMetroid x @Spiteri316 x @dakcity_ x @DoominalCross Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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1 Episode 241 - Nintendo Switch 2 News, Metroid Sales Figures, and a New Direction for Metroid? 1:12:01
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Andy and Dak are finally reunited, and talking that Metroid just like old time! We have a breezy show this week, as we talk about Nintendo's confirmation Switch 2 will be backwards compatible and NSO will transfer over, go over the updated Dread and Prime sales numbers, speculate on when we'll see Switch 2 revealed and what the consoles gimmick will be (if any!), plus talk about what Metroid needs to do to appeal to a wider audience. Come hang out with, and get ready - next week kicks off a full month of Metroid Prime 2 Echoes coverage! Visit OmegaMetroid.com! Subscribe! Podbean x iTunes x Spotify x YouTube Support us on Patreon! Omega Metroid Patreon Buy Omega Metroid Merch! Check out our Etsy merch shop! Download the Omega Metroid Theme Song! Get the Single for Free on Bandcamp! Follow us on Twitter! @OmegaMetroidPod x @Spiteri316 x @dakcity_ x @DoominalCross Chat with us in Discord! Omega Metroid Discord Advertise on the Omega Metroid Podcast!…
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