Home Pros Marketing Made Simple podcast

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This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

14 dni temu33:58

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In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Home Pros Marketing Made Simple

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Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, and Create & Cultivate. Learn more and sign up for regular tips and tricks to attracting ideal clients at growwithhomepros.com.

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#Entrepreneur #Business #Shanna Goodman

Home Pros Marketing Made Simple

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#Entrepreneur #Business #Shanna Goodman

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Home Pros Marketing Made Simple

1
An Often Overlooked Resource for Local Visibility: Your Area Chamber of Commerce 9:46

2 years temu9:46

9:46

Join me in this episode as we delve into a potent yet often overlooked strategy for enhancing your local service business's visibility. Tune in to learn how partnering with your local Chamber of Commerce can provide a winning edge in the digital age of marketing. Resources discussed in this episode: Leave me a 5 star review on Apple Podcast , iHeartRadio , or wherever you get your podcasts if love it. Reviews help others find me. This link should work across devices and platforms. Become a Member of Organized to get instant access to exclusive content we created to help you attract your ideal clients Check out social media management services by Home Pros Marketing…

Home Pros Marketing Made Simple

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Which Social Media Platforms Should You Be On (How to Get Clients as a Professional Organizer) 34:54

2 years temu34:54

34:54

Social media is now a huge component of interacting with clients and ideal clients. Discover which social media platforms you should be on to get clients as a professional organizer. Join me as I share valuable insights on how to stay ahead of the competition and attract your ideal clients with your online presence. Click for show notes.…

Home Pros Marketing Made Simple

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Resource Roundup To Attract Clients As a Home Service Provider 18:26

2 years temu18:26

18:26

Looking for info on how to market house cleaning services or professional organizing services? We have a full list of resources to help you attract your ideal clients. Click for show notes.

Home Pros Marketing Made Simple

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Social Media Priorities For Each Stage of Your Business 22:11

2 years temu22:11

22:11

The key to social media marketing for your home services businesses is to build relationships on the right platforms. Here's how to do that through each stage of your business. Click for show notes.

Home Pros Marketing Made Simple

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Revenue Streams for Home Service Providers (That You May Not Have Thought About!) With Lisa Malone 36:30

2 years temu36:30

36:30

A long-term sustainable business is one that gives you life... and also multiple revenue streams. In this episode Lisa Malone shares how she's developed several corresponding lines of business and fostered unique partnerships with other service providers to diversify income sources and and grow wealth. Click for show notes .…

Home Pros Marketing Made Simple

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6 Mistakes Professional Organizers Make On Social Media 11:07

2 years temu11:07

11:07

Social media is a great tool for reaching and connecting with your ideal clients. But if you're not careful, it can quickly eat up your time and energy. Click for full show notes.

Home Pros Marketing Made Simple

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The Evolution of a Professional Organizer: 3 Business Models with Samantha Brown 38:49

2 years temu38:49

38:49

Part of creating a successful business is adapting to new things. In this episode, Pro Organizer Coach Samantha Brown shares the evolution of her business and how she's using her unique skillset to help others. Click for show notes.

Home Pros Marketing Made Simple

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How to Use HoneyBook to Optimize Your Organizing Business With Amy Fredericksen 37:35

2 years temu37:35

37:35

Every professional organizer knows a good system is worth its weight in gold. Infrastructure systems- like client onboarding- can help you easily and effectively scale your business. In this episode, professional organizer Amy Fredericksen shares the systems she created for her business Click for show notes .…

Home Pros Marketing Made Simple

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How to Increase Productivity Based On How You're Wired (And Help Clients Do the Same) With Ellen Faye 44:17

2 years temu44:17

44:17

Everyone can be productive, but identifying the specific ways in which you are most productive can help you create and repeat the ideal conditions. In this episode, Certified Productivity Coach Ellen Faye describes a personalized approach to productivity that you can use in your own business plus help clients find- and maximize- theirs. Click for show notes.…

Home Pros Marketing Made Simple

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5 Types of Social Media Posts That Make Regular Posting Infinitely Easier 16:03

3 years temu16:03

16:03

The only thing about social media that is constant is that it’s changing. Algorithms change, meaning who sees your posts changes, consumer behavior changes, and how people use the different platforms change. In this episode, you'll learn some great reasons as to why social media is worth your time... and an easy formula to make regular posting easy. Click for show notes.…

Home Pros Marketing Made Simple

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Email Subject Lines That Get Opened 12:31

3 years temu12:31

12:31

Email marketing for professional organizers is a great way to remind clients they should hire you again, but you need them to open the email. In this episode, you'll learn the importance of email subject lines and how to craft them to easily get the maximum opens. Click for show notes .

Home Pros Marketing Made Simple

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What You Didn't Know About Instagram Hashtags 10:00

3 years temu10:00

10:00

Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals. For instance, videos have been long prioritized on both Facebook and Instagram (both owned by Meta), and now even more so with continued emphasis on IG Reels and FB Watch. Also, over the last couple of years, Facebook has been pushing Groups, meaning putting Groups in your newsfeed they think you might like (based on your profile) and then showing new comments and other activity of your Groups frequently in your newsfeed. This is because they were catching so much heat about people sharing misinformation and they’re taking emphasis off of individual posts. This is partly why you don’t see every single personal post of every single person you’re friends with on Facebook. Knowing and understanding social media updates can help you take advantage of new features and what Meta’s prioritizing right now. Click for show notes.…

Home Pros Marketing Made Simple

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Professional Organizer Marketing Plan 12:47

3 years temu12:47

12:47

A professional organizer marketing plan details your strategy to package and sell your professional organizing services. In this episode, you'll learn the critical elements of a professional organizer marketing plan and how to create one, which will help you save time and money as you attract clients. Click for show notes .…

Home Pros Marketing Made Simple

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Money-Making Mantras To Live By 15:23

3 years temu15:23

15:23

Confidence and mindset are keys to attracting clients as a professional organizer. Use these mantras to attract more clients and earn more money. Click for show notes .

Home Pros Marketing Made Simple

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How to Create a Client Experience That Will Keep Them Coming Back (And Referring You to Their Friends) 35:39

3 years temu35:39

35:39

Paying attention to (and improving) the client experience in your professional organizing business will not only delight your existing clients, it will keep them coming back for more. And? They'll probably even tell their friends how much they loved working with you. In this episode, systems strategist Amber Barrett joins Shanna to talk about the benefits and elements of great client experiences and how those systems can even save you time, money, and possibly even grey hairs! (Who wants to manually do 10 tasks when they can be automated?!) Click for show notes.…

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Home Pros Marketing Made Simple

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