Ragnarokast podcast

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AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20 43:50

1 day temu43:50

43:50

AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about: 🔥 Why marketers should rethink traditional CDPs 🤖 How AI decisioning actually works (hint: it's not just about LLMs) 📊 The role of reinforcement learning in optimizing customer journeys 💰 The real ROI of AI-driven marketing personalization Oh, and we might have taken a detour into "compostable CDPs", April Fool’s marketing stunts, and Philly cheesesteaks. 🌯 Visit our Website!…

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AI, Analytics, and Pineapple Pizza: Cracking the Code on Martech ROI | Ragnarokast #19 40:06

29 dni temu40:06

40:06

This week on Ragnarokast , we're diving into the world of AI in marketing with special guest Laura, Manager of Technical Consulting at Ragnarok. From cleaning up your data to building smarter martech stacks, Laura, Spencer, and Steven tackle the myths, challenges, and opportunities around AI adoption. Visit our Website!…

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Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18 28:10

7 weeks temu28:10

28:10

This week, Steven and Spencer chat with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships at Tealium . They cover everything from the rise of AI in MarTech to what’s next for CDPs—and even toss in a few hot takes along the way. Visit our Website!

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MarTech Transformation: The Agency +1 Model and why it works | Ragnarokast #17 32:53

16 weeks temu32:53

32:53

Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side. You can also read the original article: https://scalingcrm.substack.com/p/the-agency-1-model-and-why-it-works Visit our Website!…

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MarTech Transformation: The Modern Customer Communication Platform | Ragnarokast #16 52:49

25 weeks temu52:49

52:49

In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable ] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms . These multi-channel tools need to meet the customer both offline and online - on their phone, at their desktop, in their physical mailbox, or on their favorite chat app. Visit our Website!…

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The Power Duo: SaaS Partners and Agencies | Ragnarokast #15 41:35

30 weeks temu41:35

41:35

Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer's certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok. Visit our Website!

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Developing MarTech Tools That Align with Brands' Needs | Ragnarokast #14 44:48

35 weeks temu44:48

44:48

We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers' data requirements, and aligning with their culture and values. Visit our Website!…

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Data Compliance with Direct-To-Consumer Brands | Ragnarokast #13 35:18

48 weeks temu35:18

35:18

Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo. For more Ragnarok X Littledata chats, check out Steven speaking with their other co-founder, Edward Upton, on LinkedIn: https://www.linkedin.com/posts/littledata_join-us-friday-jan-12-2024-at-3-pm-activity-7147956913371021312-oZIw?utm_source=share&utm_medium=member_desktop Visit our Website!…

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Coming soon on the Ragnarokast 0:17

49 weeks temu0:17

0:17

Ayyy! Ohhh! We’ve got Ragnarokast lucky #13 headed your way soon—with Ari Messer from the one and only, LittleData! 🎙️ Stay tuned cause it’s coming soon! ⭐ Visit our Website!

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Data Integrity and ROI in Tech with Census | Ragnarokast #12 46:53

1 year temu46:53

46:53

This episode of the Ragnarokast , we have special guest Boris Jabes, CEO at Census . We learn that in the world of CDP and Compostable CDP, we’re all “Bags of Attributes.” Also, Spencer and Steven are definitely not crypto bros. Visit our Website!

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Journey with A.I. | Ragnarokast #11 30:23

1 year temu30:23

30:23

Join hosts Steven Aldrich and Spencer Barrett with special guest Yusef Akyüz from Insider on the Ragnarokast . AI is moving FAST. Just a few episodes ago, Steven was talking about how he hoped that the future of AI would include journey builders for email marketers, and now it’s here. Join us as we break down the present and future of AI in marketing and how to keep things “ human-in-the-loop. ” Visit our Website!…

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Future of Marketing Analytics | Ragnarokast #10 30:55

1 year temu30:55

30:55

Join hosts Steven Aldrich and Spencer Barrett with special guest Neha Nathan from Mixpanel on Ragnarokast . They explore the shift from product analytics to mixed marketing analytics, discussing the role of complete data in today's marketing. Dive into the deprecation of GA3/4 and the need for a fresh analytics approach. Tune in for a discussion packed with practical advice and a glimpse into the future of your marketing analytics! Visit our Website!…

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Building Better Tech Stacks Through Consultancy | Ragnarokast #9 30:33

1 year temu30:33

30:33

In this episode of the Ragnarokast, Steven and Spencer chat with Solutions Architect, Geordan “G-Unit” Kaderis about the ins and outs of tech stack consultancy, and why a one-size-fits-all platform is hardly ever the best solution. Visit our Website!

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Holiday Hiccups and Pivots | Ragnarokast #8 24:33

1 year temu24:33

24:33

In this episode of the Ragnarokast, Steven and Spencer chat with our customer success superstars, Shelly and Hannah G on solving Holiday Hiccups and Pivots . Visit our Website!

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Level Up Dynamic Images for Email | Ragnarokast #7 19:43

1 year temu19:43

19:43

In this episode of the Ragnarokast, Steven, Spencer, and Cat chat with Eric Elliott from NiftyImages to discuss how to create exciting data-driven graphics to solve the woes of boring-looking dynamic content. Visit our Website!

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

Ragnarokast

Ragnarokast

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Wszystkie odcinki

1
AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20 43:50

1
AI, Analytics, and Pineapple Pizza: Cracking the Code on Martech ROI | Ragnarokast #19 40:06

1
Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18 28:10

1
MarTech Transformation: The Agency +1 Model and why it works | Ragnarokast #17 32:53

1
MarTech Transformation: The Modern Customer Communication Platform | Ragnarokast #16 52:49

1
The Power Duo: SaaS Partners and Agencies | Ragnarokast #15 41:35

1
Developing MarTech Tools That Align with Brands' Needs | Ragnarokast #14 44:48

1
Data Compliance with Direct-To-Consumer Brands | Ragnarokast #13 35:18

1
Coming soon on the Ragnarokast 0:17

1
Data Integrity and ROI in Tech with Census | Ragnarokast #12 46:53

1
Journey with A.I. | Ragnarokast #11 30:23

1
Future of Marketing Analytics | Ragnarokast #10 30:55

1
Building Better Tech Stacks Through Consultancy | Ragnarokast #9 30:33

1
Holiday Hiccups and Pivots | Ragnarokast #8 24:33

1
Level Up Dynamic Images for Email | Ragnarokast #7 19:43

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Ragnarokast

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