PromoTix University Class is a structured, step-by-step audio learning experience designed for event creators who want clear, actionable education—no interviews, no discussions, no fluff. Each episode functions like an audio “classroom,” guiding you with instruction through the exact strategies, systems, and frameworks used by successful event producers around the world. From building your event business from scratch when you don't know where to begin, to scaling a successful company into new markets, PromoTix University Class breaks down complex topics into simple, practical lessons you can apply immediately. You’ll learn how to structure your business, build a brand, create a marketing plan, sell more tickets, negotiate with talent and vendors, manage suppliers, structure sponsorships, and run profitable, sustainable events—one class at a time.