Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The anti-thesis of SaaS playbook | Raghu Ravinutala, Yellow.ai | BTS E3 | SaaSBoomi Podcast
Manage episode 314837006 series 2912609
Treść dostarczona przez SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Raghu's yellow.ai is a story of beginner's mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domain for 15, 16 years and haven't heard of the word CX till 2016. Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX and AI. Here are the other key take aways from this episode. -Find out how they came up with the name Yellow despite its SEO implications? -How they got enterprise customers when they were a 4 member team -What does the marketing org chart look like today considering teams in India, SEA, NA, LATAM? -Nuances in positioning and messaging for each of the markets, how they're different for emerging markets and western markets -How the organizational structure in a company is never fixed but fluid? -What're the two sides to product marketing? -In SaaS marketing org, who should PMM report to - CPO or CMO? -How to stand out in a commoditized market and build trust? -What's the paradigm shift in new age CRM? -How Microsoft accelerator helped in getting more enterprise customers? -Are Indian enterprises laggards or innovators in terms of software adoption? -What're the aspects to keep in mind while changing your positioning? What're its impacts? -The step by step process of getting into Gartner Magic Quadrant and the team structure
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Manage episode 314837006 series 2912609
Treść dostarczona przez SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Raghu's yellow.ai is a story of beginner's mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domain for 15, 16 years and haven't heard of the word CX till 2016. Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX and AI. Here are the other key take aways from this episode. -Find out how they came up with the name Yellow despite its SEO implications? -How they got enterprise customers when they were a 4 member team -What does the marketing org chart look like today considering teams in India, SEA, NA, LATAM? -Nuances in positioning and messaging for each of the markets, how they're different for emerging markets and western markets -How the organizational structure in a company is never fixed but fluid? -What're the two sides to product marketing? -In SaaS marketing org, who should PMM report to - CPO or CMO? -How to stand out in a commoditized market and build trust? -What's the paradigm shift in new age CRM? -How Microsoft accelerator helped in getting more enterprise customers? -Are Indian enterprises laggards or innovators in terms of software adoption? -What're the aspects to keep in mind while changing your positioning? What're its impacts? -The step by step process of getting into Gartner Magic Quadrant and the team structure
…
continue reading
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