The Clean Beauty Movement And Why It’s Here To Stay WITH Citrine Natural Beauty Bar Founder & CEO, Melissa Lenberg

A Thing Of Beauty

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

5 dni temu1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

3 lata temu 38:53

MP3•Źródło odcinka

In this episode, Melissa and I dive into:

Connecting with your beauty routine
The origin story of Citrine Natural Beauty Bar
Reducing your exposure to toxins via the products that you put on your skin
What people should be looking out for in today’s toxin-free beauty landscape
Where people should start if they want to learn more about clean beauty
The long-term goals and vision for Citrine Natural Beauty Bar

RESOURCES & PRODUCTS MENTIONED

FOLLOW MELISSA

Website: citrinenaturalskin.com

Instagram: @citrinebeautyaz

YouTube: Citrine Natural Beauty Bar

Melissa’s Instagram: @melissacitrine

FOLLOW IZZY

Instagram: @izzysapien

Website: thingofbeautypodcast.com

17 odcinków

The Clean Beauty Movement And Why It’s Here To Stay WITH Citrine Natural Beauty Bar Founder & CEO, Melissa Lenberg

A Thing Of Beauty

published 3 lata temu

Udostępnij

MP3•Źródło odcinka

In this episode, Melissa and I dive into:

Connecting with your beauty routine
The origin story of Citrine Natural Beauty Bar
Reducing your exposure to toxins via the products that you put on your skin
What people should be looking out for in today’s toxin-free beauty landscape
Where people should start if they want to learn more about clean beauty
The long-term goals and vision for Citrine Natural Beauty Bar

RESOURCES & PRODUCTS MENTIONED

FOLLOW MELISSA

Website: citrinenaturalskin.com

Instagram: @citrinebeautyaz

YouTube: Citrine Natural Beauty Bar

Melissa’s Instagram: @melissacitrine

FOLLOW IZZY

Instagram: @izzysapien

Website: thingofbeautypodcast.com

17 odcinków

Wszystkie odcinki

1
Let’s Talk About It: Female Hair Loss and Innovative Cosmetic Solutions with Camille Barreto, Founder & CEO of ME Cosmetics 1:08:46

3 years temu1:08:46

1:08:46

For so many women, their hair is linked to the way they feel about themselves, their beauty, their femininity, and their vitality. According to a 2015 study in the Journal of American Academy of Dermatology , hair loss affects approximately 40% of women by age 50, and Camille Barreto is part of that statistic. She started experiencing hair loss in her early 20s and the treatment options available at the time didn’t provide the coverage she was looking for. After experimenting with different medications, artificial hair pieces, sprays, dyes, and eyeshadows, Camille launched ME Cosmetics, a cosmetic solution to different kinds of hair loss, hair thinning, and small balding spots. Camille describes her journey with androgenetic alopecia, also known as female pattern hair loss, and the way the condition has affected her mental health. She came up with her signature Can’t Stop Me Know Scalp Foundation to provide an elegant, personalized product for people experiencing hair loss. As she puts it, the proof is in the pudding. In the seven months that she’s been in business, ME Cosmetics has maintained a 1% return rate and has been nominated for Best Breakthrough Beauty Startup Award at the 2022 Glossy Beauty Awards. Join us as we discuss what went into launching her brand and her vision for the future of hair loss cosmetic solutions. In this episode, Camille and I dive into: The different types of hair loss and how they present themselves in men and women Camille’s experience with medications like Minoxidil (aka Rogaine) and Spironolactone (aka Aldactone) How Camillie came up with the idea for scalp foundation Effective marketing strategies for a product in an innovative or young category ME Cosmetics brand ambassadorships and wholesale partnerships in the works Camille’s number one piece of advice for women experiencing hair loss RESOURCES & PRODUCTS MENTIONED Shedding Light on Shedding: How I Navigated Female Hair Loss by Kristin Auble for Vogue Magazine Skimlinks Natch Beaut podcast Gloss Angeles podcast Fat Mascara podcast @carolinehirons Me Cosmetics Scalp Foundation ILIA mascara Supergoop PLAY sunscreen Milk cream blush ILIA Super Serum Skin Tint IT Cosmetics Bye Bye Under Eye concealer Makeup by Mario lipstick ILIA lip tint FOLLOW CAMILLE Instagram: @mecosmeticsusa Website: https://mecosmetics.com FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Hormones And Your Skin With CEO Of Veracity, Allie Egan 32:43

3 years temu32:43

32:43

We can get a lot of information about what’s going on internally based on what’s happening externally, and no one knows that better than today’s guest, Allie Egan. Allie is the Founder and CEO of Veracity, a science-backed, whole-health approach to skincare. When she was trying to start a family with her husband and not having success, she uncovered that she had an underlying hormonal issue that ended up being the root cause of both her infertility and dry, flaky skin. Her Hashimoto's diagnosis inspired her to dig deeper and learn more about the connection between skin conditions and hormone health. Since then, Allie has built a team of all-female experts who have not only developed diagnostic technology, but also formulated personalized skincare. Veracity goes beyond the skin barrier and has a group of holistic health specialists who provide diet, supplements, and lifestyle recommendations. She and her team have managed to combine sustainable packaging, clinically-backed skincare, and a luxurious aesthetic一something very few wellness bands have achieved. We discuss how the Veracity health test works, Allie’s commitment to empathetic marketing and communications, and why it’s time to reframe the narrative around hormones. In this episode, Allie and I dive into: The vision behind Veracity and how that’s grown since the company launched The two major hormones that contribute to skin changes Why ‘skin types’ are BS The company mission to be 100% plastic-free Key ingredients that Veracity doesn’t include in their skincare formulations that many other clean beauty brands do How Veracity is building a new version of trust with customers Allie’s approach to SMS communications and how she finds the balance between nudging vs. badgering Reducing the shame and stigma around hormones What you can expect when you do the Veracity at-home saliva test RESOURCES & PRODUCTS MENTIONED Briogeo Hair Veracity Blemish Calming Cleanser Veracity Advanced Hydration Cleanser Veracity BioEvolve Serum SPECIAL OFFER Use code THINGOFBEAUTY20 for 20% off your order at veracityselfcare.com . FOLLOW ALLIE Allie’s Instagram: @allie_b_egan Veracity Instagram: @veracityselfcare FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Decoding Beauty Certifications And Understanding Skincare Ingredient Lists With Lisa Fennessey, Founder Of This Organic Girl 55:00

3 years temu55:00

55:00

Shopping for beauty and wellness products that align with your values can be challenging when there are unreliable regulations on marketing. A cleanser can say it’s ‘clean’ and ‘natural,’ but when you look at the ingredient list, it’s filled with chemicals that you don’t even know how to pronounce. That’s where today’s guest, Lisa Fennessey, Founder of This Organic Girl, comes in. Since 2015, Lisa has been educating her followers about the products that they’re putting on their skin and helping them become more informed consumers. We talk about the different standards that are out there and what it means to actually be cruelty-free, clean, or non-toxic. We take a look at what separates standards- like the famed Credo Clean Standard™-and certifications- like COSMOS and other leading beauty certification bodies. We also touch on her top tips for reading and understanding labels, debunk myths about ‘reef safe’ sunscreens, and some of Lisa’s favorite brands in clean beauty. In this episode, Lisa and I dive into: What got Lisa interested in clean beauty and body products, and what inspired her to launch her blog The difference between self-regulated standards and third-party certifications Why Lisa considers the COSMOS certification to be the gold standard The big sunscreen recall of 2021 and how benzene, a known carcinogen, ended up in popular sunscreens despite their ingredient list stating otherwise Why it’s so hard for smaller beauty brands to get on shelves Trends in packaging, including refillable makeup products RESOURCES & PRODUCTS MENTIONED Love Sun Body Maya Chia Osmia Organics Live Botanical Josh Rosebrook Beauty Heros Subscription Box Sahajan Cleanser YINA Mist YINA Sheet Mask FOLLOW LISA Website: thisorganicgirl.com Instagram: @thisorganicgirl Download the Beauty Certification Guide FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Everything You’ve Wondered About Influencer Marketing Plus Big Beauty Influencer Fails of 2022 With Sonia Elyss, Founder Of Round Twelve Marketing Agency 36:05

3 years temu36:05

36:05

Influencer marketing is one of the most profitable, yet challenging branches of the beauty and wellness industry. I’m joined by consumer marketing strategist Sonia Elyss to discuss how she spearheaded this movement and found her niche in the beauty and skincare space. She’s the founder of Round Twelve with a client list that boasts names like Aureum by Cass Dimicco, RéVive, Bed Head by TIGI, Kiehl’s, Clarins, and IT Cosmetics. She breaks down the differences between content creators and influencers, highlights what makes a good influencer marketing strategy, and shares what she considers to be the biggest ambassador program flops so far this year. We also discuss the challenges of tracking ROI and make our predictions for what the future of influencer marketing might look like. In this episode, Sonia and I dive into: What got Sonia interested in working in the influencer space Why it’s become difficult to convince followers to purchase The benefits of hiring an consultant with a niche Details of the content considerations that a lot of brands overlook What really happened at Revolve Fest this year The downfall of the Farmacy Skincare ambassador program FOLLOW SONIA Website: soniaelyss.com Instagram: @sonia.elyss Podcast: Brand Meet Creator FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Upcycled Ingredients In Beauty Products And Making Honest Efficacy Claims In Beauty Marketing With Graydon Moffat, Founder Of Graydon Skincare 1:06:13

3 years temu1:06:13

1:06:13

There are so few brands who are genuinely dedicated to both clean beauty and product efficacy, but the formulators at Graydon Skincare have nailed it. I’m joined by Graydon Moffat, the founder of the namesake beauty brand, to learn more about her mission to provide affordable and sustainable luxury skincare. Above all, she believes that everyday should be a good skin day, and the use of upcycled ingredients make that possible. Graydon shares how she was first introduced to superfood skincare in LA in the 90s, what inspired her to start making her own formulations, and the bootstrap nature of launching her own line. She highlights some of her favorite ingredients, like broccoli seed oil and moringa, and walks us through her natural skincare routine. In this episode, Graydon and I dive into: Graydon’s varied career path and what lead her to natural skincare The early days of experimenting with skin smoothies Challenges with sustainable packaging, especially as a smaller brand The importance of making honest efficacy claims Where she recommends people start if they’re interested in her brand How she’s supporting Ocean Legacy and reducing plastic pollution RESOURCES & PRODUCTS MENTIONED Gradydon Fullmoon Serum Graydon Moon Boost Serum Graydon Face Glow Bathorium Elate Cosmetics Sahajan Province Apothecary Sappho FOLLOW GRAYDON Website: graydonskincare.com Instagram: @graydonskincare FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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The Clean Beauty Movement And Why It’s Here To Stay WITH Citrine Natural Beauty Bar Founder & CEO, Melissa Lenberg 38:53

3 years temu38:53

38:53

In 2021, Harper’s BAZAAR asked “should we dismantle the cult of clean beauty?” Today, I’m joined by Melissa Lenberg, founder and CEO of Citrine Natural Beauty Bar and one of the original clean beauty trailblazers. Melissa’s Phoenix-based boutique carries the latest and best in luxury clean beauty products. Citrine was one of the original boutiques to cultivate a social media presence and as clean beauty continues to be the center of debate throughout the beauty industry, Melissa shares how she's created such an amazing container of loyal followers within the niche. It’s all about high standards for her! We chat about what brands and products she’s currently loving, where she sees the future of this clean beauty movement, and the intersection of wellness and beauty. Melissa also shares how her personal health struggles (and the struggles of others) makes clean beauty a no-brainer in today's ever-expanding beauty market. In this episode, Melissa and I dive into: Connecting with your beauty routine The origin story of Citrine Natural Beauty Bar Reducing your exposure to toxins via the products that you put on your skin What people should be looking out for in today’s toxin-free beauty landscape Where people should start if they want to learn more about clean beauty The long-term goals and vision for Citrine Natural Beauty Bar RESOURCES & PRODUCTS MENTIONED Tata Harper Agent Nateur Fitglow Jane Iredale RMS Beauty ILIA Kosas ATHR Beauty Agent Nateur Holi(Trinity) Ayuna Cream III Ayuna Essence FOLLOW MELISSA Website: citrinenaturalskin.com Instagram: @citrinebeautyaz YouTube: Citrine Natural Beauty Bar Melissa’s Instagram: @melissacitrine FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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My Thoughts On 3 Hot Celebrity Beauty Brands, Bonus: What To Buy (And What Sucks) 31:45

3 years temu31:45

31:45

It seems like everyone with a blue checkmark next to their name is coming out with some sort of beauty line. There are some celebs that really nail it, *Hi Rihanna* but a lot of them don’t have any business being on the shelves at Sephora. I’m doing a deep dive on three of social media’s most talked about celebrity beauty brands and breaking down: what I liked, what could be improved, and what just needs to stop. My thoughts on Scarlett Johansson’s The Outset, Rosie Huntington-Whiteley’s Rose Inc, and GXVE by Gwen Stefani. I also briefly explain the strategy behind incentivized reviews, trendy marketing tactics around ingredients, and where I think a lot of celebrities have gone wrong in the formulation process. The main reason to tune in? This notorious celeb beauty brand hater shares a few celebrity beauty products that are an absolute must-have in my makeup bag. In this episode, I dive into: Why the industry finds celebrity beauty brands so annoying Celebrity beauty brands that do make sense and why I love them Initial thoughts on The Outset, GXVE by Gwen Stefani, and Rose Inc. Celebrity beauty products that impressed me (Rosie, you angel!) The psychology behind incentivized reviews from an actual marketer, and why sending someone a free product in exchange for a review misleads customers RECOMMENDED RESOURCES & PRODUCTS Rose Inc Skin Enhance Luminous Tinted Serum Rose Inc Blush Devine Radiant Lip & Cheek Color Fenty Beauty Pattern Beauty Victoria Beckham Beauty FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Haircare That F’n Rocks: Founder Of AIIR Professional, Jenny Strebe, On Launching The First Crystalized (And Conscious) Hair Care Brand 39:26

3 years temu39:26

39:26

Jenny Strebe is the co-founder of AIIR Professional and one of the original hair influencers. AIIR takes haircare, spirituality, and wellness to a whole new level by highlighting consciousness, integrity, and well-being through the use of pulverized precious gemstones and clean ingredients. We talk all about her humble beginnings as a hairstylist, how she branched out into the social media influencer space, and why she eventually left that world to launch a brand that was more energetically aligned with who she is. Jenny explains the pros and cons of being a self-funded brand and her vision for expanding the brand. We also discuss details about the formulation of AIIR’s sulfate-free, paraben-free, gluten-free products and how crystals center the brand (and maybe you too)! In this episode, Jenny and I dive into: The unglamourous side of beauty influencing How she came up with the idea behind AIIR Obtainable spirituality and wellness rituals How crystal healing informs her process and products An *actual* hairstylists perspective on sulfates in hair products Corporate responsibility for sourcing crystals and other ingredients Catering to diverse textures and hair types Bonus Insider Scoop: Manifesting dream collabs and new products dropping at AIIR RESOURCES & PRODUCTS MENTIONED AIIR Texture Mousse AIIR Dry Texturizing Spray FOLLOW JENNY Instagram: @theconfessionsofahairstylist Website: theconfessionsofahairstylist.com Shop AIIR: aiirprofessional.com FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Pitching The “Tea” In The Shark Tank, Sustainability In The Tea Industry And How To Choose The Right Tea For You With Founder Of Teaspressa, Allison DeVane 45:53

3 years temu45:53

45:53

Why tea? We sit down with Allison DeVane founder of Teaspressa, a wellness brand that’s reimagining how we think about tea. Teaspressa offers unique loose leaf teas, sugar cubes, luxe toppings, and elixirs that will turn any coffee addict into a tea lover. Allison shares her journey from DIY tea cart in downtown Phoenix to now revolutionizing the hot (and cold) drink experience. We discuss her experience on Shark Tank, how tea can be a simple upgrade to your wellness ritual, and all the health benefits that can come with making the switch from coffee. Allison also shares her personal morning tea routine and simple ways that she incorporates self care into her daily life. In this episode, Allison and I dive into: Allison’s vision for Teaspressa What surprised her the most about her time on Shark Tank Highlights of how she’s incorporating social responsibility into her brand Sustainability in the tea industry Tea rituals in global communities Benefits of green tea The story behind Teaspressa sugar cubes Her current wellness routine RESOURCES & PRODUCTS MENTIONED Citrine Natural Beauty Bar Tata Harper Cleanser Agent Nateur Pearl and Rose Hyaluronic Essence Ranavat Saffron Serum FitGlow Concealer Ilia Mascara Ilia True Skin Serum Foundation FOLLOW ALLISON Website: teaspressa.com Teaspressa: @teaspressa Instagram: @llisondevane FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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L'Oreal’s Latest Lawsuit, Estée Lauder Fires Top Exec, The Ongoing Debate About Sulfates In Hair Care, And Other Beauty News 25:30

3 years temu25:30

25:30

I’m coming at you with a solo episode and talking about three major headlines in the beauty industry right now. First off, John Demsey, executive vice president of The Estée Lauder Companies, was recently fired after posting an incredibly racist meme on Instagram. Racism is alive and well in the beauty industry, but what does it mean for buying patterns and brand loyalty? I also talk about L'Oreal’s latest lawsuit, which claims the company is causing American shoppers to overpay for its beauty products by misleading them into thinking they're actually made in France. I round out the episode by discussing The Ordinary’s new marketing campaign for their shampoo with sulfates, and explain why I’m personally anti-sulfate. These new stories have brought up a lot of questions and thoughts that I have about consumer responsibility and the future of beauty marketing, so let’s get into it. In this episode, I dive into: The range of reactions to John Demsey’s Instagram post and lackluster apology How L'Oreal’s lawsuit could redefine how people brand beauty products Sulfates trending in hair care again and why Some background on what sulfates are and how they affect beauty products Cognitive dissonance in the beauty community RESOURCES & PRODUCTS MENTIONED Estée Lauder Fires Executive John Demsey Over Instagram Post U.S. lawsuit claims L'Oreal makes up products to appear being from France Should Sulfates Make A Comeback In Haircare? FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Microdosing And The Future Of Wellness, Navigating Life Changes, And Social Media As A Manifestation Board With SWHM Beauty And Local Juicery Founder, Summer Sanders 46:12

3 years temu46:12

46:12

Summer Sanders is the founder of SWHM Beauty, Local Juicery and co-founder of the upcoming wellness brand Higher State. She is also a mother, chef, and author. Summer is one of the OG beauty wellness trailblazers and on today’s episode, she shares how the industry has changed since she came on the scene, the future of wellness (like microdosing) and what her personal wellness regimen looks like today. We get into what real wellness should feel like and her secrets to feeling her healthiest, most physically fit and happiest in her skin at 36 years old after struggling with body dysmorphic disorder. We talk about her approach to social media and what her day-to-day looks like balancing motherhood, marriage and multiple businesses. Plus, Summer shouts out industry leaders who inspire her and what brands she’s currently loving. In this episode, Summer and I dive into: What led to Summer’s career shift from health to interconnected wellness The ever-changing landscape of the wellness industry How her struggle with postpartum depression led her to microdosing psilocybin How she became a 4-part entrepreneur How motherhood has shifted her perspective Using social media as a manifestation board and why you should unfollow accounts that don’t align with that How she stays present as an entrepreneur and mother What Summer in loving in wellness and beauty right now RESOURCES & PRODUCTS MENTIONED Lacy Phillips Instagram Sakara Life Peta Kelly Instagram Dr. Barbara Sturm Vitamin C Serum Dr. Barbara Sturm Lifting Serum Dr. Loretta Anti-Aging Serum Vintner's Daughter Living Libations Nucifera Body Oil RMS Beauty Saie mascara Ilia SPF serum Seed probiotics NAD+ supplements FOLLOW SUMMER Follow Summer: @summer.sanders Check out her blog: harmonizewithsummer.com Follow SWHM Beauty: @swhminbeauty Follow Local Juicery: @localjuicery Follow Higher State Supplements: @_____higherstate Order her book: Love Your Body Feed Your Soul: Self-Care Rituals and Recipes for Your Inner Goddess FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com ABOUT SUMMER Summer is the founder of SWHM Beauty, Local Juicery and co-founder of Higher State. She is a mother, entrepreneur, author, and chef. She's always felt called to help people: to help them thrive, heal, and to support the journey to remembering their wholeness. She feels especially passionate about supporting women and mamas navigate mind/body health in our challenging times. Summer has a long history in the health and wellness industry as a personal trainer, plant-based chef, raw food educator, and health coach, but what she is most focused on is creating more love in this world. She believes that the best way to make the world a brighter place is by caring for and loving ourselves.…

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TikTok Strategy, Lifestyle & Beauty Brands That Understand Social Media & Creating A Game Plan for Backlash On Social Media with Founder of Nonnahs Marketing, Shannon Gilpin 49:52

3 years temu49:52

49:52

I’m joined by my good friend and marketing expert Shannon Gilpin. Her digital creative agency, Nonnahs Marketing, specializes in helping lifestyle, beauty and other businesses cultivate an online presence with SEO, social media and design. We discuss how we got our start in marketing and our advice for how to build a lucrative freelance career. We talk about the current social media landscape for beauty and lifestyle brands and highlight some accounts that are really doing it right. Shannon also shares her thoughts on cancel culture and how brands should handle negative comments and DMs (hint: never, ever delete anything). We round out the conversation by talking about major social media trends for 2022, and of course, the marketability of the Kardashians. In this episode, Shannon and I dive into: How TikTok is changing the game The importance of finding your niche in the social media manager freelance market How to collaborate as a freelancer Building an authentic audience Why brands should stop wasting time trying to find the ROI of social media Celebrities and brands that get social media Having a clear communications guideline of how to address negative comments The most underrated skill that all good social media managers have Ways consumers can decipher between authentic brands and perforative marketing How TikTok is helping revive nostalgic brands like Abercrombie and Clinique RESOURCES & PRODUCTS MENTIONED Inquire to be a Nonnahs Marketing client by emailing support@nonnahsmarketing.com FOLLOW SHANNON Follow Shannon: @shannongilpin Follow her business, Nonnah Marketing: @nonnahsmarketing Learn more about Nonnahs Marketing: nonnahsmarketing.com FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com ABOUT SHANNON Shannon Gilpin is a digital creative that started her career in 2013 with a passion for digital marketing and design. She studied digital marketing at Barrett, The Honors College at Arizona State University. She spent her college career working with publications, modeling agencies, and brands in Los Angeles and New York focusing on editorial photography. Shannon worked at the Annie Leibovitz Studio in NYC to expand her photography expertise. During that time she founded Nonnahs Marketing, a digital creative agency focusing on SEO, social media and design. She loves working with creatives and professionals alike to create authentic connections with their audiences.…

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Interested In Cleaner Beauty? Cleo + Coco Founder, Suzannah Raff Shares Why Deodorant Is A Critical First-Step, How She Created An Award-Winning Brand, And How “Zero Waste” May Be Redefining What We… 45:00

3 years temu45:00

45:00

Cleo+Coco clean deodorant sold out on QVC proving the clean beauty message is still alive and well. The term “clean beauty” has been co-opted by personal care marketers across the globe, but today we get to dive deep with Suzannah Raff, founder of Cleo + Coco, and she gives us the unadulterated truth into what clean beauty means and why transforming the clean deodorant category is critical. Her path to pioneering personal care has been a unique and well-rounded body of roles ranging from social work to consulting and more. While working in tech, a tough pregnancy spurred her search for safer cosmetics and she shares why deodorant was the critical starting point to that search (and why it should be for you too). She quickly found a passion that she couldn’t ignore, and from there, she created the cleanest and most effective deodorant in luxury clean beauty. We also chat about the beauty industry's other problem: packaging waste and how her brand is adapting to the category as it molds with the more sustainable trend: zero waste. In this episode, Suzannah and I dive into: Why she started Cleo + Coco Suzannah’s background and how it led her to create clean consumer-packaged-goods (CPGs) What “clean beauty” actually means How Suzannah creates and curates safe scents with luxury at heart for her products Ingredients that may be in your deodorant that may be harming your health The higher purpose Cleo + Coco is serving How zero-waste is elevating the role of sustainability in developing beauty products Why building a brand with both ethos and quality is critical to success What’s on Suzannah’s beauty shelf What’s to come for the brand RESOURCES & PRODUCTS MENTIONED Seed + Mill Axiology Beauty Marula oil Magnesium FOLLOW SUZANNAH Follow Cleo + Coco: @cleoandcoconatural Follow Suzannah: @suzannah_raff Purchase Cleo + Coco at Target HERE Website: cleoandcoco.com FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Brand Photographer Stephanie Neiheisel On Brands That Steal Images, How To Attract The Right Clients And Why Imagery Is So Important To Your Brand Story 50:12

3 years temu50:12

50:12

This was my first interview for the podcast and I couldn't be more excited that it was with a former colleague of mine who is an incredible talent and creative, Stephanie Neiheisel. Steph is a self-taught brand photographer with clients like AIIR Professional, Fitglow Beauty and Ladysuite. Her professional past lives span from content creator to successful makeup artist, with clients like WWE Wrestlers, Nikki and Brie Bella and Conan. In this episode, Stephanie and I deep dive into: How she pivoted her career from makeup artist to brand photographer wit clients in beauty, wellness, and more Why brands need imagery that will evoke emotion and how this can generate loyal customers How a freelancer can attract the right clients Her take on brands who use stock/unknown sourced imagery to promote their products or services without paying Her staple beauty products Steph and I also chat about new motherhood, and she weighs in on the impact of the beauty industry on future generations like her daughter, Wyatt. We touch on the rise of social media’s incredibly skewed view and unrealistic beauty standards and how photographers can proactively impact one of beauty’s ugliest problems. RESOURCES & PRODUCTS MENTIONED Fitglow Beauty Dr. Bronner’s bar soap (for your brows; listen to find out) Ilia mascara FOLLOW STEPHANIE Instagram: @gthglsscrtv Sign up for her newsletter: The ‘No-FOMO Zone’ Book a shoot HERE Website: gothglosscreative.com FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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Are You On The Sex Train? Why Sexual Wellness Is The Biggest Subcategory in Wellness Right Now With Beauty Independent Senior Editor, Claire McCormack 44:12

3 years temu44:12

44:12

Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness and personal care industries. She and I currently work together and share a love of the more complicated categories in the wellness space including sexual goods and CBD. Her raw and real jersey speaking style always brings a comedic filter to the industry. She is a thought leader, writer, and speaker on many topics but her current expertise––and what we talk about the most in this episode––is in the future of the sexual wellness consumer goods market. With Sephora’s launch of sexual wellness products earlier this month, the category continues to weave its ways into mainstream wellness and beauty. We dive into some of the articles that she has written and why she chose to focus her writing on sexual wellness consumer products specifically. Claire continues to champion sexual wellness brands (like Dame Products) as they navigate the murky waters of advertising in the wellness space. She fuses the public's needs for more inclusive goods in the category while bridging the space between consumer goods and sexual health and its future in the wellness space. This episode is perfect for anyone looking to learn about sexual wellness brands or those interested in what's happening in the hottest sub-category in today’s wellness landscape. In this episode, Claire and I talk about: Reframing what sexual products and wellness mean today The struggle sexual wellness brands face in the advertising space and the biggest recent wins The sexual wellness brands that are breaking barriers with their marketing strategy Claire’s take on what consumers want to see from brands in the sexual wellness space and why ingredients/brand quality really matters Claire’s staple beauty products RESOURCES MENTIONED The Yoni Day Spa Ilia Mascara Dr. Jart Tiger Grass Color Correcting Treatment Jones Road Mascara Olaplex Hair Products Meraki Hair Oil FOLLOW CLAIRE Instagram: @clairemcmack Twitter: @clairemcmack Website: beautyindependent.com FOLLOW IZZY Instagram: @izzysapien Website: thingofbeautypodcast.com…

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