Creating A Data Driven Marketing Organisation with Ashleigh Gardiner, My Muscle Chef

Flex Your Hustle

It is every brands goal to become a more data-driven organisation, but true organisational change requires a shift in mindset and process, not just the introduction of new products.

This episode, Michelle Lomas is joined by Ashleigh Gardiner, the Head of Data of meal delivery success-story My Muscle Chef. A change in mindset in 2018 to move from being a food company using traditional marketing strategy, to being a data-driven customer experience company was the catalyst for My Muscle Chef’s explosive growth. In this episode, Ashleigh Gardiner shares the story of how the organisation was transformed from the ground up, how change to a data-driven organisation requires every person in the organisation to get on board, and how their performance marketing and affiliate marketing has been enhanced through this transformation.

Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [e-mail]

Hosted: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

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