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A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II
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Treść dostarczona przez Kristine Merz and Lisa Marceau. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kristine Merz and Lisa Marceau lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. They also discuss the importance of considering your employees’ perspectives so that they are champions of the rebrand. Join this second of a two-part episode on brand identity and transformation.
For more information about JKAM Investments, visit jkaminvestments.com
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