Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey

Estate of Mind — The Art of Selling Luxury Real Estate

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2 lata temu 31:55

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Breaking Down Negotiation in Luxury Real Estate:

When we think of negotiation, it’s often synonymous with some sort of conflict that is being worked through. For example, your seller wants a certain price for their property, and the buyer doesn’t want to pay that price. This scenario can certainly take on the appearance of a conflict, but it should instead be looked at as an opportunity for two parties to simply reach an agreement. A negative connotation doesn’t need to be present here, and the approach one takes can actually be quite positive.

Negotiation is simply coming to an agreement where both parties are compromising to some degree. While real estate negotiation will sometimes leave one party less satisfied than the other, it’s still important to remember that it is the job of a luxury real estate professional to be able to fully explain why negotiating is often the best approach. If you can educate and inform your client before the negotiation process starts, you’re setting them and yourself up for a more agreeable outcome.

Successful Negotiation Is All About the Prep Work:

Like any skill, negotiation needs to be practiced — a lot. If you want to be truly great at something, you need to practice at it not until you get it right, but rather until you can’t get it wrong. There’s a big difference between being capable of success and consistently finding it. When it comes to effectively preparing for negotiation, you need to be aware of the personality types that are going to be part of the process. You have to take these personality types into consideration so that you can better prepare and know how to subtly maneuver the conversation in order to achieve an agreeable outcome.

You also need to be prepared for any possible objection that may be presented at any point in the conversation by being able to very clearly explain both the process and the rationale behind it. Remember, when it comes to successful luxury real estate negotiations, you’ll achieve better results based on the amount of preparation you put in before the conversation even begins.

Topics and Questions You’ll Uncover During this Episode:

How do you prepare for a luxury real estate negotiation?
Why being able to explain one’s professional fees is so important
How using scripts as a baseline for discussion can save you time
Why is doing your research before negotiation so critical?

Resources Mentioned within Episode:

83 odcinków

Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey

Estate of Mind — The Art of Selling Luxury Real Estate

published 2 lata temu

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MP3•Źródło odcinka

Breaking Down Negotiation in Luxury Real Estate:

Successful Negotiation Is All About the Prep Work:

Topics and Questions You’ll Uncover During this Episode:

How do you prepare for a luxury real estate negotiation?
Why being able to explain one’s professional fees is so important
How using scripts as a baseline for discussion can save you time
Why is doing your research before negotiation so critical?

Resources Mentioned within Episode:

83 odcinków

Alle episoder

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Estate of Mind — The Art of Selling Luxury Real Estate

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Estate of Mind — The Art of Selling Luxury Real Estate

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Estate of Mind — The Art of Selling Luxury Real Estate

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Estate of Mind — The Art of Selling Luxury Real Estate

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Estate of Mind — The Art of Selling Luxury Real Estate

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2 years temu36:22

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Estate of Mind — The Art of Selling Luxury Real Estate

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Discover a wealth of noteworthy real estate conferences and events worth attending, such as NAR, Inman, and luxury-specific events. The hosts passionately emphasize the value of networking and gaining invaluable educational insights. Experience the excitement of attending prominent trade shows and specialized conferences like Leaders in Luxury and the Luxury Portfolio Conference. However, effective networking goes beyond the mere exchange of business cards. Explore the art of speed networking and the significance of personalized marketing materials in leaving a lasting impression on potential clients. Learn how to spotlight your expertise and target feeder markets to make a lasting impact. Yet, amidst all the professional growth, networking events and conferences also offer an opportunity for enjoyment, learning, and personal connections. Tami and Jack share their personal experiences of making essential connections during breaks and casual settings, underscoring the need for conference organizers to provide ample time for organic networking and meaningful relationship-building. So, don't overlook the multitude of advantages that come with attending conferences and cultivating connections in the real estate industry. These connections can undoubtedly propel agents toward remarkable success in their careers. Tune in now and unlock the secrets to flourishing in the luxury real estate market! To jump to a specific topic, navigate to one of the following timestamps: - [00:51] Networking Outside of the Market - [02:51] Locations of Conferences - [06:01] The Best Kind of Conferences - [10:35] Best Practices for Attending Networking - [17:49] Luxury Branding and Farming Other Realtors - [20:24] Maximizing Networking Event Locations - [22:24] Tami’s Favorite Conference Topics You’ll Uncover During this Episode: How to 'qualify' a conference to determine if it's worth attending; Why you should choose conferences and events based on the location; How targeting feeder markets boosts your practice; If you should go to luxury-specific conferences; Why follow-up is the most important part of your success in conference networking; Resources Mentioned Within Episode: The Institute for Luxury Home Marketing Leaders in Luxury Real Estate Star Power Inman Luxury Connect CRS Sell-a-bration…

Estate of Mind — The Art of Selling Luxury Real Estate

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39:40

MAIN IDEA #1: All About Inspections Radon Inspections 4-Point Inspections Termite Inspections Specialized Inspections Soil and Perc Site Tests Fireplace Testing and Maintenance Water and Irrigation Wine Storage Whole Home Automation MAIN IDEA #2: Best Marketing Materials Digital Media Shift to TikTok and other video platforms Topics Covered and Questions You’ll Uncover During this Episode: Home inspections & common types Radon inspections & concerns Varying inspections by region Trend of waiving inspections Material leaching concerns Pre-inspections & loss history reports Importance of getting good records from the seller and identifying prior damage Specialist inspections on luxury features and environmental issues Verification of permits & paperwork Educating clients through video content Benefits of investing in thorough inspections Resources Mentioned Within Episode: The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

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Estate of Mind — The Art of Selling Luxury Real Estate

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Topics and Questions You’ll Uncover During this Episode: Which outdoor kitchen trends are driving luxury home sales in 2023? What outdoor features do luxury buyers want the most? What does selling a lifestyle really mean? Is it possible to maximize outdoor space in an urban area? Resources Mentioned within Episode: The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

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Estate of Mind — The Art of Selling Luxury Real Estate

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2 years temu41:07

41:07

Emerging Design Trends and the Changing Priorities of Affluent Homeowners: Over the last few years, a stark minimalism characterized by bland color schemes seemed to dominate design trends throughout real estate. A lot of these design choices seemed to correlate with the pandemic and a more sterile approach to living. In 2023 though, that’s all about to change. According to this year’s most popular design trends, warmer color palettes and textures are taking over. Accent walls are growing increasingly popular, especially those that incorporate patterns via high-end wallpaper. Also making its rounds in the luxury residential market? Luxury vinyl flooring that’s durable enough to stand up to high foot traffic and wear and tear. Bringing inside elements outside is another trend that’s growing in popularity. With many homeowners wanting a more seamless transition from indoors to out, and ample natural light sources becoming increasingly important, biophilic design is becoming a more popular option. In 2023, design trends are set to be a lot more colorful, have much more personality, and focus on bridging the gap between the home’s interior and exterior living spaces. Topics Discussed During this Episode: How design trends are shifting in a post-pandemic world Why color is being utilized in a much bolder way The return of textured wallpaper Where vinyl flooring is being incorporated in a luxury home How architecture and design are adapting to the most recent trends Resources Mentioned During this Episode: REAL Marketing The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
How to Properly Qualify Buyer Prospects in Luxury Real Estate 36:11

2 years temu36:11

36:11

Why is Qualifying Buyers So Important? When it comes to negotiating sales in luxury real estate, one of the more important steps is ensuring that the buyer has the funds necessary to complete the transaction. While many real estate professionals feel bringing up the topic of assets is a bit taboo, it’s actually incredibly important to properly qualify buyers in order to protect all parties involved. If you haven’t added it to your process already, asking for proof of funds should be standard practice when negotiating a sale. Topics Discussed During this Episode: When it’s appropriate to ask for verification of funds How not to cross the line with buyers and turn the situation uncomfortable Why setting expectations with your clients is so important for a smooth transaction Some useful resources that can help luxury real estate professionals pre-qualify buyers Resources Mentioned During this Episode: REAL Marketing The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
How to Find Opportunities in a Changing Luxury Real Estate Market 33:21

2 years temu33:21

33:21

The State of the Luxury Real Estate Market Heading into 2023: Understanding the current state of the luxury market is absolutely key for being able to effectively work within that market. Taking things a step further, being able to convey what those changes mean and how they impact luxury buyers and sellers is truly what will set you apart as a real estate professional. Communication, therefore, is a critical component that should always be given attention. Generally speaking, by focusing on opportunities currently presenting themselves, rather than fixating on the market changes themselves, you set yourself up for success. Being able to pivot is an invaluable skill set, and knowing when to pivot will help you establish yourself as the go-to luxury real estate professional in your respective market. Topics Discussed During this Episode: Maneuvering through mixed media messaging that’s often incomplete How buyers in the luxury residential market approach transactions Why a positive mindset is so important for growing your referral network The importance of being subtle, yet engaging on social media Why it’s so important to encourage luxury sellers to jump into the market Resources Mentioned During this Episode: Official Website - Parks Real Estate Official Website - Jack Miller REAL Marketing The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins 33:19

2 years temu33:19

33:19

Always Take Advantage of the Resources Around You: To help you advance your career in luxury real estate, it’s imperative that you never stop learning and adapting to market conditions. When it comes to business planning and marketing strategy, particularly in an industry like real estate where market conditions are always shifting, being able to quickly pivot is the key to continued success. Recognizing that change is a good thing is important, particularly for luxury real estate professionals. One thing that most successful luxury real estate professionals have in common? Planning and goal setting. Coming up with smart, measurable, achievable goals is the first step in fully utilizing the resources around you. If you employ backwards planning principles, and start with your goals and work your way backwards in order to determine the most effective way to reach those goals, then you can more easily determine the resources that you’re going to need in order to get where you need to be. Whether that involves specific professional development and training, attending in-person events both in and outside of your target market, or simply listening to podcasts or reading books, utilizing the resources around you to help you achieve your goals is the best way to stay on track and make advancements in your real estate career. Topics and Questions You’ll Uncover During this Episode: Adapting to changes in your real estate market The importance of planning and goal setting as a real estate professional How often you should reassess business and marketing plans Why is attending industry events outside of your target market important? The importance of utilizing the resources around you Resources Mentioned within Episode: Official Website - Jamie Huggins Connect with Jamie Huggins on LinkedIn Start with Why: How Great Leaders Inspire Everyone to Take Action REAL Marketing The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel 30:44

2 years temu30:44

30:44

The Art of Storytelling in Luxury Real Estate: As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers around the concept of storytelling. Before you even begin to craft your property’s story, you need to make sure that the property is prepared for potential buyers. This involves hiring the right staging team to help declutter, rearrange, and transform the space to ensure the best presentation possible. Remember, spending additional resources to make sure the property is ready to go to market will not only allow you to more clearly begin formulating your marketing strategy, but will also fix problems that could potentially hold the sale up down the line. Once the property is ready for buyers, the next (and most critical) step is crafting the story behind the property. To do this, you need to first identify your ideal buyer. Next, you need to determine the specific features of the property that will speak more directly to that ideal buyer, and then build your story around those features. Remember, when it comes to luxury properties, selling a lifestyle is a critical component that many buyers are particularly interested in. Topics and Questions You’ll Uncover During this Episode: What steps should be taken when preparing a listing to go to market? Best practices for reaching your target luxury real estate buyer The importance of high-quality print materials Why individual property websites are so important How do you tell your property’s story in the most effective way possible? Resources Mentioned within Episode: Official Website - Avenue Stone Real Estate Connect with Tanya Starkel on LinkedIn REAL Marketing The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Luxury Real Estate Facts and Figures for 2021 with Deborah Worth 49:14

4 years temu49:14

49:14

Topics covered and questions you’ll uncover during this episode: An overview of how the luxury market has changed since the beginning of the pandemic Creative ways luxury real estate professionals and their buyers are managing low inventory levels What affluent clientele want now versus when the pandemic started How attached homes are becoming popular with younger clientele who want to get their foot in the door while others are looking at larger homes The importance of becoming a data authority in your market and how to use the Luxury Market Report to better connect with clients and prospects Resources mentioned within the episode: REAL Marketing The Luxury Market Report The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Designing The Bespoke Experience with Ryan Ogden and Jim Walberg (Part 2) 24:48

4 years temu24:48

24:48

Topics covered and questions you’ll uncover during this episode: How to identify and produce “moments that matter” in your clients’ experience with you Recognizing the difference between telling someone you’re an expert and actually demonstrating you’re an expert Why clients shouldn’t be privy to all the behind-the-scenes happenings that take place when buying or selling a home Balancing boundaries and empathy when you’re involved with luxury real estate transactions The importance of solving problems before bringing them to the attention of your clients Why it pays to not burden your clients with unnecessary stress Resources mentioned within the episode: REAL Marketing Customer Experience Template Download The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Designing The Bespoke Experience with Ryan Ogden and Jim Walberg (Part 1) 35:06

4 years temu35:06

35:06

Topics covered and questions you’ll uncover during this episode: How to identify and produce “moments that matter” in your clients’ experience with you The unique approach Jim uses to give closing gifts that win him repeat business and referrals The importance of knowing how and what you want your client to feel, think, and do from start to finish How to position yourself as your clients’ go-to real estate professional for life The difference between being in the “transaction” business and being in the “relationship” business — and why it pays to put relationships first Why listening to understand, rather than interject, is the foundation of an excellent client experience Resources mentioned within the episode: Supreme Auctions Customer Experience Template Download The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
The Value of Styling Luxury Homes With Jordan & Jan Ayan 42:35

4 years temu42:35

42:35

Topics covered and questions you’ll uncover during this episode: Why staging and styling are non-negotiable, even in a fierce seller’s market The difference between “staging” vs. “styling” to make a space feel more welcoming and complete How the Ayans put their own spin on traditional staging to craft “aspirational” spaces that sell An approach for minimizing discomfort and disruption for the client in the midst of getting their home ready for market Why outdoor staging is essential (especially in warmer climates) How to tell clients that their home’s appearance needs work before listing or photography Finding “anchor points” in each home to highlight its unique selling points and create an experience for potential buyers Strategies for using the Luxury Market Report, case studies, and charitable organizations to promote and differentiate your services and expertise Resources mentioned within the episode: Supreme Auctions The Lifestyle Collection The Luxury Market Report The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
How Affluent Clients Make Financial Decisions with Jonathan March 37:47

4 years temu37:47

37:47

Topics covered and questions you’ll uncover during this episode: The real reasons behind the unprecedented seller’s market over the last year, and why it’s not just low interest rates fueling this market How the Tax Cuts and Jobs Act of 2017’s $750,000 mortgage cut for new home purchases is affecting buying decisions in the upper tier What makes an ultra-high-net-worth or high-net-worth individual’s finances “complex” Why most high-net-worth and ultra-high-net-worth individuals consider their tax professional their #1 most trusted adviser How CPAs advise their affluent clients on real estate decisions, and why it’s primarily based on the amount of interest that is deductible The influence of limited itemized deductions for high-net-worth and ultra-high-net-worth individuals on their decision to relocate The importance of networking among luxury real estate professionals and CPAs How Biden’s proposed tax plan affects the upper tier and why 2021 may be a better time for upper tier clients to sell their home if the proposed tax bills are passed The current guidelines governing tax exemption on capital gains for single individuals and married couples Resources mentioned within the episode: Supreme Auctions Armanino The Luxury Market Report The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Expanding Your Sphere of Influence with Josh Tucker 35:59

4 years temu35:59

35:59

Topics covered and questions you’ll uncover during this episode: Why it may be more valuable to cultivate professional relationships rather than client relationships How sharing useful, valuable data like The Institute’s Luxury Home Market Report can bring you beneficial partnerships and new clients Why luxury real estate professionals should know markets — and PEOPLE — outside their local area New ideas for referral sources and how to connect with them Approaching wealth managers and other professionals as a referral source — and how to find opportunities that benefit all parties Referral surprises: why the actual client may not be who you think it’s going to be The power of the SPECIFIC ask Building relationships through genuine philanthropic activities Resources mentioned within the episode: Supreme Auctions The Luxury Market Report The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
The Booming Luxury Market with Debbie De Grote 38:17

4 years temu38:17

38:17

Topics covered and questions you’ll uncover during this episode: Positioning yourself for success in a low-inventory environment A paradox: Why are more experienced agents losing more listings in this market? Why knowing your market does NOT mean knowing your comps right now What "relevant properties" means in current conditions How being a "Wise Advisor" will pay off now and in the future Do you need to spend time and money marketing yourself right now? Why getting control of your buyer is more important than ever, and how to do it Using your "frenemies" to match buyers with sellers This too shall pass — don’t stop building your relationships Resources mentioned within the episode: Supreme Auctions The April Luxury Market Report The Report from Coldwell Banker/ILHM The Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Marketing Breakthroughs with David Collins 37:07

4 years temu37:07

37:07

Topics covered and questions you’ll uncover during this episode: How we shifted our advertising efforts to include not only the print world, but the digital world too The major difference between marketing to the luxury and non-luxury markets How to find market opportunities (and eventually dominate the market) through research — not simply decisions made based on emotion If you should give up print efforts and go digital-only in the luxury market (and why high-quality materials are so important) What a “visual icon” is and why is it so important in your regional marketing Why quality statistics are so critical for upper-tier clientele Why highly professional presentation is so critical in the the luxury real estate market What variable data response rate is and how you can use it to your advantage How you can start at a lower price point to ascend to a higher price point via your marketing efforts Getting repeat business by always keeping your marketing efforts in front of your potential clients Resources mentioned within the episode: Supreme Auctions REAL Marketing Institute for Luxury Home Marketing…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Turning Your Clients into Referral Sources with David Friedman 52:26

4 years temu52:26

52:26

Topics covered and questions you’ll uncover during this episode: How do you get in front of the ultra affluent? How do you scale a referral in a systematic and proactive way? What are the distinctions between mass affluent to the ultra affluent? What’s Wealth Quotient’s methodology? How does it work? Who does it apply to? How do you set up a survey for a referral? How can an agent be in control of their referrals and their pipeline? What’s better: a referral or the outward-in meet-and-greet approach? What’s the difference between an outward-in versus an inward-out mentality? What are the ways people filter each other? What’s the prospecting pathology? What’s hope marketing? What are the 3 mindset shifts that need to happen to be a proactive agent? Resources mentioned within the episode: Build Your Wealth Quotient Book NPS Inman Article Free Chapter: The 3 Biggest Mistakes Wealth Quotient Connect with David on LinkedIn The Ultimate Question: Driving Good Profits and True Growth The One to One Future…

Estate of Mind — The Art of Selling Luxury Real Estate

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Join the Community with Tami Simms and Carrie Melissa Jones 33:37

4 years temu33:37

33:37

Topics covered and questions you’ll uncover during this episode: Online communities can open up the world and lead to deep-meaning relationships Successful communities provide three things: purpose, member connection, and multiple shared experiences For real estate professionals, connecting with other like-minded professionals is the key to success Successful communities are based on existing relationships that are built upon trust In-person networking changed for real estate professionals in 2020, but online communities can help bridge the gap and create new opportunities The Institute Network provides opportunities to participate in sub-groups with a specific focus (e.g. second home market) The Institute Network's goal is to help Members learn, grow, and share in ways that are relevant to each Member's specific niche In luxury real estate, trusted referrals are a big part of being successful, and The Institute Network connects its Members with like-minded professionals who are also looking to expand their professional network As opposed to other online communities that don't specialize in real estate (e.g. Facebook), The Institute Network provides a fully immersive environment with no outside distractions Belonging is a universal feeling that what you bring to a group is appreciated, seen, and valued Successful communities are those in which members appreciate, see, and value others in that community New luxury real estate professionals can find it difficult to break into a new market, but The Institute Network assists with that by facilitating connections The Institute Network is about the concepts of belonging, each Member having a place, each Member being able to give and receive value, and Members being fully part of the community Resources mentioned within episode: Carrie’s book, Building Brand Communities , on Amazon The Institute's Member Portal…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Business Planning for Success with Michael Lennington 44:23

4 years temu44:23

44:23

Topics covered and questions you’ll uncover during this episode: The 12 Week Year is about training your consciousness to be aware of how longer term goals are achieved via short term planning The three guiding principles at play are Accountability, Commitment, and Greatness in the Moment The five core principles discussed are Vision, Planning, Process Control, Keeping Score, and Using Time Wisely Why time is our most valuable resource, and how we view time impacts how successful we are in achieving our goals What periodization is, and what it has to do with successful business planning What the difference is between quarterly planning and 12-week planning How annualized thinking creates a lack of urgency, which ultimately leads to a lack of productivity Why success and failure should be measured on a daily basis as an indicator of whether you're on track to achieve bigger goals Why you need to assess where you are today, where you want to be in the future, and identify the gaps in planning that are preventing you from getting there If your vision doesn't make you uncomfortable, your aspirations aren't great enough You need to stick to a process, but be willing to alter that process in order to make progress What lead indicators and lag indicators are, and how they fit into your plan for success Why planning—not time management—is the route cause of failure to meet goals Why reviewing plans after they've been executed is helpful for future planning Leaders want to hold others accountable but they can't; only individuals can truly hold themselves accountable for the things they choose to do Accountability is the foundational principle to high performance (i.e. taking personal ownership of goals is the first step in achieving them) When you choose what you're doing, you're in complete control of the situation—so choose appropriately in order to work towards your goals Just because you're interested in something doesn't mean you're committed to it Successfully executing tasks leads to greatness in the moment, and greatness in the moment shapes our future Resources mentioned within episode: Real Marketing The 12 Week Year on Amazon The 12 Week Year Field Guide on Amazon Institute Member Webinar Sign-Up Non-Institute Member Webinar Sign-Up…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Case Study on a Luxury Auction with Maverick Commins and Jennie Heal, Supreme Auctions 59:12

4 years temu59:12

59:12

Topics covered and questions you’ll uncover during this episode: Buyers versus sellers Why does the Supreme Auctions model favor the seller, rather than the buyer? Why are buyers in control in the traditional luxury real estate market? How does the “sellers-in-control” model work? What’s the marketing strategy that gets potential clients to pick up the phone and be interested in learning more in a market where so much information is already available? What’s the process or criteria a luxury real estate agent needs to go through when contacting Supreme Auctions? How can you determine which sellers are motivated to sell? Why are sellers willing to give up their information to Supreme Auctions as opposed to a listing agent? What are the key differentiators? Intentionality of “no reserve” What’s the process of a luxury auction? What’s the agent’s role in the auction process? What’s the last piece of the bidding process look like? What’s included in a due diligence packet? Supreme Auctions certification course Benefits of becoming a preferred luxury agent with Supreme Auctions Resources mentioned within episode: Maverick’s LinkedIn Jennie’s LinkedIn Supreme Auctions…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Leveraging Your Brand with Lesley Everett 41:52

4 years temu41:52

41:52

Topics covered and questions you’ll uncover during this episode: The “person is the brand” Reputation = referrals What's the important and powerful part of your brand? How do you make a person feel when they interact with your brand so they remember you? How do you build your reputation in the right ways to make it easy for clients to refer your brand? What’s behind this idea of “buying and selling”? Crafting and asking for the best testimonials How do you make clients feel special? Learn about Lesley’s “Espresso Effect Model” methodology “Can’t Miss” moments Pearl in an oyster brand crafting Words and actions and what they mean to the individual Brand and reputation defined How do you make it easy for someone to refer you (especially in the high-net worth, affluent luxury real estate markets)? How to keep yourself on someone’s radar and make it more about them? How do you project your brand and do it consistently and stay authentic? Resources mentioned within episode: Walking Tall Website Lesley Everett’s website Connect with Lesley on LinkedIn Walking Tall Book…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Selling to the Stars with Kofi Nartey 36:22

5 years temu36:22

36:22

Topics covered and questions you’ll uncover during this episode: Developing and keeping relationships with other real estate agents; and why that’s important Competition vs. coopetition Maintaining your professionalism Kofi’s rules for texting Embrace technology, provide the human element How to have memorable interactions Be an expert. Be excellent Using social media Be helpful, even when it doesn’t make you money Be the “agent-whisperer” Benefits of being part of The Institute Why you should co-list more Leverage your passions Goat Yoga Resources from this episode: Supreme Auctions Nartey Group Book: Sellebrity Nartey Sports Foundation…

Estate of Mind — The Art of Selling Luxury Real Estate

1
Real Life Stories with Debbie De Grote: Tangible Tips on Breaking Through to Luxury 35:40

5 years temu35:40

35:40

Topics covered and questions you’ll uncover during this episode: Identify your opportunities Working on your natural strengths Using expired listings Becoming a market expert Characteristics of luxury buyers and sellers The importance of the broker tour day Utilizing a quiet sale How to “get in the door” Budgeting for staging Can you have too many pictures? Marketing your property correctly Having that honest (but positive) conversation with your client Pricing strategies Getting into the mind of the buyer Where does your client hang out? Wear your nametag to bed Resources from this episode: Supreme Auctions REAL Marketing…

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Estate of Mind — The Art of Selling Luxury Real Estate « » Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey

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Estate of Mind — The Art of Selling Luxury Real Estate « »
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey