Growing Greatist to 50M Visitors w/ Derek Flanzraich

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

• 00:07: Welcome, Derek Flazraich, CEO of Ness
• 1:55: How Derek’s former company, Greatist was born
• 3:33: How Greatist scaled to 50 million visitors per month
• 6:02: Why establishing the correct tone for your audience is key
• 13:18: Greatist’s success in mentioned outreach
• 19:38: How Pinterest contributed to Greatist’s success
• 22:07: Biggest strategy lessons from Greatist to Ness
• 26:51: How to increase your content engagement via email
• 30:49: Using social media for content distribution, “the individual more than the brand”
• 37:37: What type of voice is ideal for Health & Wellness today?
• 42:10: Biggest content lessons from Greatist to Ness
• 45:46: Why a variety of platforms are necessary for SEO
• 48:24: Ness’ three most impactful channels
• 50:37: Is there an equivalent to Pinterest today?
• 53:59: How to repurpose your content across multiple channels
• 56:25: Derek’s unique leadership style and culture at Ness
• 1:02:14: Ness’ team structure
• 1:05:16: Final tips, tricks, and tactics from Derek

Show Links:

• Follow Derek on LinkedIn
• Follow Derek on Twitter
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