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Pivoting the Marketing Strategy of a 50-Year-Old Fire-Fuels Company
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After you’ve been creating excellent content for a while, you start to wonder who’s watching it.
To understand your consumers, you have to rely on data; to build consumers’ trust, you have to treat their data with the safety and respect that you want your data to be given.
We interview Daniel Moznett , Director of Marketing at Duraflame, Inc, about how he led a 50-year-old, privately owned family company into the era of data-driven marketing and personalization.
To understand your consumers, you have to rely on data; to build consumers’ trust, you have to treat their data with the safety and respect that you want your data to be given.
We interview Daniel Moznett , Director of Marketing at Duraflame, Inc, about how he led a 50-year-old, privately owned family company into the era of data-driven marketing and personalization.
(“It was a piece of cake,” Daniel quipped.)
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