Loyalty: What Turns Customers Into Fans?
Manage episode 353241346 series 2889345
Martin is joined by his usual panel guests Marie-Clare, Leila and Dave to delve into how brand loyalty plays into their purchasing and consumer habits. They discuss the different channels that brands use to keep customers connected from pricing to bonus points and since it is the holiday season coming up the panel also share how they are feeling about the Christmas period and the decisions they are making to stay festive but frugal in the ongoing cost of living crisis.
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