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Reach Skyline - The Indian Podcast | How Gen Z shop in 2023?
Manage episode 361928546 series 3204761
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As we enter the year 2023, data privacy continues to be a pressing concern for Gen Z shoppers. With an increasing amount of personal information being collected by companies, Gen Z is becoming more conscious of the risks associated with sharing their data online. In response to this, Gen Z is changing the way they shop. Gen Z shoppers are more likely to shop from companies that are transparent about their data collection practices and have a strong reputation for protecting their customers' privacy. They're also more likely to use privacy-focused tools like ad-blockers and VPNs to safeguard their online activity. Additionally, Gen Z is becoming more interested in shopping from small businesses and niche online marketplaces that offer unique products and services. This trend has led to an increase in decentralized marketplaces that prioritize privacy and data security. Overall, Gen Z's shopping habits are evolving to prioritize privacy and data security. As this generation continues to push for greater transparency and accountability from companies, we can expect to see continued innovation in privacy-focused technology and decentralized marketplaces.
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