Changing Category Sets, Turning Tik Tok Trends to Products, and Team Culture with Anouck Gotlib from Belgian Boys

The Omnichannel Marketer

In this episode, we meet Anouck Gotlib, CEO of Belgian Boys.

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Belgian Boys is a company that sells a variety of breakfast foods and desserts that are made with non-GMO ingredients. ‍

Anouck gives some fascinating insight on how her brand has pioneered a new breakfast category and what stands out to customers.

Topics covered

• The importance of visual design in bringing products to life
• Identifying what your customers want out of your product
• How Belgian Boy moved from the frozen breakfast section to the dairy refrigerator
• Tapping into what is popular amongst younger generations as a way to expand the audience of the brand
• Connect with users as a way to elevate your brand
• Harmony within the brand is vital

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Takeaways

• A new brand needs to be fresh and bold to stand out from the crowd.
• When building a brand, you are creating a mission that your audience can experience.
• Breakfast products are evaluated based on taste, convenience, and ingredients.
• Making the lives of your customers easier is a priority with consideration of ingredients.
• DTC is a go-to-market model that doesn’t really work for refrigerated products.
• It’s important to do what makes the most sense for your brand.
• Look to media platforms like TikTok and use the trends as a way to create products.
• Word of mouth is a very powerful tool, especially in the parent community.

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Please let us know your thoughts about the episode!

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Where to find Anouck Gotlib:

Linkedin: https://www.linkedin.com/in/anouck-gotlib

​Website: https://www.belgianboys.com/

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Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

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