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Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV
Manage episode 376333384 series 3407000
Treść dostarczona przez Tim Rowe. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tim Rowe lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Retail Media Masterclass
Learn about in-store networks and how to maximize return on ad spend.
Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:
1. What it means to scale as a modern media company
2. How to unlock distribution with focus
3. And dive deep on why Retail Media Networks (RMNs) are so hot
Get in touch with Mike at mike@grocerytv.com
Highlights and Key Concepts:
- The Power of Having Systems and a Defined Product:
- Leveraging Distribution for Scaling:
- The Current Wave of Innovation in Retail Media:
- Challenges and Opportunities in Adoption:
Key Moments
- 00:08:14 Focus and sacrifice drive success.
- 00:17:03 Retail media is rapidly growing.
- 00:19:20 Retail media networks are evolving.
- 00:27:02 In-store media is evolving.
- 00:29:33 Retail media can drive performance.
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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