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How Does SMS Forge the Creator's Connection w/ Sarah Schmidt
Manage episode 382631423 series 3286175
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(01:08) - Sarah’s career background
(05:38) - Lessons learned
(07:15) - What is Subtext
(08:50) - Owning relationships
(11:30) - SMS metrics
(15:20) - Miley Cyrus example
(18:12) - Use cases
(20:50) - Tips for success
(22:57) - Audio, video, and voicemails
(24:49) - Creators investing in offline platforms
(26:35) - Monetizing beyond social
Check out some of our previous episodes:
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
121 odcinków
Manage episode 382631423 series 3286175
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(01:08) - Sarah’s career background
(05:38) - Lessons learned
(07:15) - What is Subtext
(08:50) - Owning relationships
(11:30) - SMS metrics
(15:20) - Miley Cyrus example
(18:12) - Use cases
(20:50) - Tips for success
(22:57) - Audio, video, and voicemails
(24:49) - Creators investing in offline platforms
(26:35) - Monetizing beyond social
Check out some of our previous episodes:
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
121 odcinków
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